Marketing Plan Objective of Show Showcasing our S/S 17 season garments our objective is to display our current season for our viewers and to sell our collection. We are having our S/S collection showcased in lower Wacker as apart of our streetwear theme. Our runway displays futuristic elements as our light fixture flashes you forward into time with our very urban outlook. We plan on entertaining our audience with a very unique show that ll leave them in awe and interested in our clothing. Interview with the Designers Dao-Yi Chow and Maxwell Osborne said in their DKNY show interview that with their spring collection they tried to define the New York style of the future by discovering new meaning in the codes of DKNY, in which the aspirational meets the practical. They called the futuristic new neighborhood they imagined Neo SoHo and populated it with young women who looked like a mix of street warriors and athletic explorers. Managing to express our love of streetwear, we were also running down the lines of women being able to express their femininity while doing so, Osborne states. Garments from this collection shows the combination of women covering up yet showing off feeling expressive in the DKNY collection. DKNY s Message The message for our spring Collection is to give futuristic street style to women across the globe. We engineered our garments to speak on the never ending evolving of unity on femininity and style. Our collections provide strong silhouettes and unique color combinations that guarantees women s right to style on.
Profiles of Front Row Alexa Chung: Alexa Chung is a British fashion model, television presenter, and contributing editor at British Vogue. Kanye West: Recording Artist/ fashion designer and known fashion leader. (Chicago native) iconic. A$AP Rocky: Recording artist and fashion Chance the Rapper is a recording artist that is also a Chicago native. Jimmy Butler: Bulls player (Chicago native) Anna Wintour: Anna Wintour, OBE is a British-American journalist and editor. She has been editor-in-chief of Vogue since 1988.
Virgil Abloh: Virgil Abloh is an American music producer and the founder of the Milan-based fashion label Off-White. Karl Lagerfeld : Karl Otto Lagerfeld is a German fashion designer, artist, and photographer based in Paris. He is the head designer and creative director of the fashion house Chanel as well as the Italian house Fendi and his own fashion label Michelle Obama: Iconic first lady. (Chicago native) Rihanna: Fashion icon and recording artist
SWOT Analysis STRENGTHS WEAKNESSES OPPORTUNITY THREATS Light display Small back Use of other Winter weather underground/ room area road area Long runway street Two back Background car Moving walls atmosphere rooms noise as music rolling off Media/ Limited seating Already Homeless advertising plan Getting people installed lighting people living in Celebrities to the entrance Traffic lights as wacker Cohesive Rolling walls coordinating energizing display music
MEDIA PLAN Posting Flyers on social medias and around city in downtown Chicago. Posting about the show on social media including Facebook, Twitter, and Instagram that are exclusively used by the suggested age groups. Also Premiering our show on the Featured on snapchat for exclusives.