As its the customary to say in England, there s no room for insignificant things in high circles. 3
4 WHY IS POINT DE VUE NOW MORE THAN EVER FASHIONABLE? BECAUSE IT DEALS WITH TOPICS WHICH FASCINATE THE WORLD!
THE LEGENDARY Point de Vue is the magazine about elite people, with exceptional destinies, from the political, business and big spending world 5 Point de Vue, is also the new player in this high society and its network. Like a picture magazine, it tells the dynasties over several generations
POINT DE VUE S NEW FACES Now more than ever before, new icons come from the aristocracy and the elite world. 6 These new it-girls or socialites stand out from the heirs of yesterday with their willingness to succeed and to express themselves in several fields and to spearhead new trends. Socialites: Princess of Greece Tatiana Blatnik, Caroline Sieber, Alexa Chung, Poppy Delevingne
Being in Point de Vue is not easy, it s not about just being known, it s about being exceptional! Adélaïde de Clermont Tonnerre, Managing Editor 7
WHY IS POINT DE VUE NOW MORE THAN EVER FASHIONABLE? 8 BECAUSE IT BRINGS MAGIC BACK INTO DAILY LIFE!
THE FEEL GOOD MAGAZINE Point de Vue, a weekly dream-world, a mass of happiness which brings together high society people, the red carpet, escapism and love. 9 Wanting to grasp the joys of life, Point de Vue has a feel good effect on its readers.
THE HAPPY MAGAZINE According to the TNS Sofres French people and happiness study, happiness is above all about fulfilment, undertaking projects and accomplishing your dreams. 10 Inspiration for happiness passes through culture, the taste for good food for example, but also through VIPs and their commitment. French people s favourite VIPs: The Dalaï Lama, Simone Veil, Kate Middleton, the leading figures who inspire the most happiness and personal harmony
Point de Vue is actively SMART, a picture magazine, with a great visual richness but it also has content. 11
12 WHY IS POINT DE VUE NOW MORE THAN EVER FASHIONABLE? BECAUSE IT SPREADS COMFORTING AND REASSURING VALUES
THE SMART MAGAZINE Point de Vue offers a complete and in-depth cultural exploration. Beyond the cinema, books and the evenings out, it covers history, exhibitions, important auctions and generally, it places a large importance on art. 13 Always influenced by the biggest players in these worlds. While some put the curator of an exhibition in a museum, Point de Vue puts the curator in his home! Peter Marino puts on an opera at his home!
TH HOW TO MAGAZINE Point de Vue is based on the How to personal development trend Good manners, style and a good education are the key values explored with humour. 14 Always with a non-judgemental editorial policy which doesn t give complexes. Be a lady or a gentleman in the 21st century, everyone can do it!
THE HOW TO MAGAZINE Point de Vue is a strong adviser. It s a powerful buying trigger! JEWELLERY WATCHES STYLE FASHION CONTEMPORARY ART BEAUTY CAT WALKS AUCTIONS TRENDS 15
16 WHY IS POINT DE VUE NOW MORE THAN EVER FASHIONABLE? BECAUSE IT IS AIMED AT WOMEN... THEIR DAUGHTERS, AND THEIR GRAND-DAUGHTERS
2 DESIRABLE FEMALE TARGETS WHICH MAKE UP POINT DE VUE Point de Vue s readers are fully-fledged players in their social and professional lives, they have a high purchasing power and they spend their money in several sectors: fashion shopping, accessories, jewellery, watches, trips, tourism, evenings out 17 A genuine growth driver for brands! The Quinquados study carried out for the fashion site Balsamik.fr shows that women aged 45-60 years old make up a more attractive and strategic female target than ever before.
AND THOSEWHO ARE IN POINT DE VUE 18 Those who measure their influence in the field of people who count.
WHAT S MORE: THE FUTURE WORLD GENERATION THE MOST SPOILT AND THE MOST INFLUENTIAL 19
CIRCULATION AND READERS PROFILE 195 267 COPIES Total Paid Circulation Point de Vue is the FIRST French exported magazine ahead of Match and Elle, and regularly in the top 3... Some examples of countries: n 1 in Italy, n 1 in the Netherlands, n 2 in Great Britain, n 2 in Belgium and in Switzerland, n 1 in Greece... 152 010 749 000 copies readers French Paid Circulation 76% women 21 49% 35-64 years old 1ST PEOPLE MAGAZINE ON THE FEMALE TARGET! 33% less than 50 years old 49% urban Leader in affinity with high incomes > 65 K a year (6%) Source : OJD 16-17, ONE 2013-14
22 W i t h P o i n t d e Vu e w e k n o w w h e r e w e a r e s p e a k i n g f r o m a n d w e k n o w w h a t d i r e c t i o n w e a r e h e a d i n g i n Adélaïde de Clermont Tonnerre, Managing Editor
Annabel Dabard Advertising Manager adabard@alticemediapub.fr +33 (0) 1 87 25 85 89 Virginie Gautier Account Manager vgautier@alticemediapub.fr +33 (0) 1 87 25 85 90 EXCEPTIONAL PEOPLE