PRE-ORDER PROGRAM
TE COLLECTION WE RE WIT STEVE
TE BRAND What began as a modest $1100 investment in 1990 has developed into one of the most iconic brands in footwear. From a factory in Queens, NY, Steve Madden has revolutionized the shoe industry, merging years of experience with unique and creative designs. Inspired by rock and roll and his New York roots, his vision to provide on-trend women and men with an outlet to express their individuality is innovative, daring, and inspiring. Steve s innate understanding of trends and unparalleled willpower have resulted in millions of customers worldwide and propelled his designs to the forefront of fashion. e has expanded the Steve Madden brand into a true lifestyle and destination for footwear, handbags and accessories, sold in over 80 countries worldwide. It s about authenticity. It s about embracing individuality. It s Steve Madden.
TE SUCCESS 2007 - Madden named 5th sought after brand on the web 2007-2013 - Steve Madden tripled sales and quadruled earnings 2010 - Steve Madden was named Brand of the Year at the American Image Awards 2010 - Steve Madden takes second place in the Mobile Marketer of the Year awards due to its all-around excellence in mobile marketing 2015 - Steve Madden is the fastest growing retailer
WY WE RE WIT STEVE Addition of Strong Millennial Brand to CVO Portfolio Well-known, established brand name and growing Multiple categories of business Stands for Fashion and Value
TE COLLECTION The design approach mirrors the Steve Madden brand aesthetic, and will deliver the best of eyewear fashion design and new fashion trends at price points that are affordable for today s consumer. Designed to appeal to Millennials, the eyewear is trendy, edgy and fashion-forward yet remains playful. The collection utilizes many new lightweight metals as well as high-definition compressed acetate (DCA). The designs take full advantage of new manufacturing techniques creating a new range of material combinations. Signature details include color contrast design elements as well as unique temple tips inspired by ballerina flats and zipper hardware.
TE INITIAL LAUNC COLLECTION OPTICAL: 42 PC COLLECTION 20 WOMEN S STYLES 16 MEN S STYLES 6 CILDREN S STYLES (3 GIRLS, 3 BOYS) RETAIL $160-175, KIDS $140 SUNWEAR: 9 PC COLLECTION 5 WOMEN S STYLES 4 MEN S STYLES RETAIL $150
TE COLLECTION AVERAGE WOLESALE PRICE POINTS BRANDSPACE ANALYSIS $20 $30 $40 $50 $60 $70 $80 Sketchers (Marcolin) Bongo (Marcolin) Candies (Marcolin) Steve Madden RayBan RX (Luxottica) *igh of $123 Kenneth Cole Reaction (Marcolin) Lucky Brand Spectacles (REM) Fossil (Safilo) Guess? (Marcolin) Converse (REM) Bebe (Altair) Juicy Couture (Safilo) MOST AVERAGE COMMON PRICE LIST POINT PRICE PER COLLECTION MAJOR BRANDSPACE COMPETITOR
WERE WILL MADDEN FIT IN YOUR BOARDS? category tech/active BluTech Aspire Eyewear Revo fashion/trend Marc Ecko Cut & Sew Red Raven Steve Madden BCBGMAXAZRIA contemporary Junction City Ellen Tracy IZOD PFX classic/ traditional basic youth kids Jessica McClintock IZOD Eyes Durainge PuriTi ClearVision Op Steve Madden Kids IZOD Boys IZ PFX Boys Op Kids Dilli Dalli Jessica McClintock Girls $30 $45 $60 $75 $90 $105 wholesale price points female eyewear male eyewear
Select your visual merchandising items below to create the Steve Madden experience that works best for your location. LEVEL 1 = 4 ITEMS LEVEL 2&3 = 5 ITEMS Select your graphic merchandising items below GRAPIC MERCANDISING ITEMS (SELECT FOUR) OPTIONAL (2) Small brand ID 6"w x 1.7"h x 1"d (1) Small 2-sided counter card (shelf) 5"w x 7"h (1) Large brand ID 9"w x 3.5"h x 3"d (1) Medium 2-sided counter card (top of counter) 8"w x 10"h Frameboard package: Small logo highlighter 5.5"w x 3.5"h Large logo highlighter 13"w x 5.5"h Small image holder 4.5"w x 5.75"h Large image holder 5.75"w x 8.75"h Easel counter card 12.25"w x 8"h x 6"d (2-sided) (1) Large 2-sided counter card (window) 17"w x 11"h 2-sided hanging banner 30"w x 40"h
Select one (1) display merchandising item LEVEL 1 SM, 24 OR BEP, SM15-15 DISPLAY MERCANDISING ITEMS (SELECT ONE) OPTIONAL (2) 3 piece glorifiers 11"w x 7"h x 6"d Wall display package: 2 piece display 12"w x 8"h x 1.25"d 4 piece display 12"w x 12"h x 1.25"d Framed graphic holder 14"w x 16.75"h x 1.25"d Logo plaque 16.75"w x 5"h x.25"d 6 piece display with adjustable easel for use on table top or floor 21.5"w x 27.5"h x 3" d
Select one (1) 36 piece display below (optional) LEVEL 2 SM, 36 OR BEP, SM22-22 36 PIECE DISPLAY (SELECT ONE) OPTIONAL 36 piece top of counter display with functional drawers 23"w x 20.5"h x 10.75"d 36 piece floor display 34.5"w x 74.5"h x 12"d
Select (1) 48 piece display if requested (optional) LEVEL 3 SM, 48 OR BEP, SM30-30 48 PIECE DISPLAY OPTIONAL 48 piece floor display 24"w x 74.5"h x 9"d
I M WIT STEVE