Works of Art by Sama. brandwatch

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Works of Art by Sama S ama presented its latest couture collection inspired by the Banarasi saris which are rich in aesthetic appeal and have Persian and Indian designs on silk. Seen here are various intrpretations of the prototypical saris in the form of jewellery: a pair of diamond earrings inspired by Banarasi silk weaving in 18 karat yellow and white gold with stunning pearls; an artistic rendition of the motif in the form of a pair of earrings accented with diamonds in pave setting with different layers of round brilliant diamonds embracing a pearl; and a pair of earrings, adorned with a red tourmaline flower and round brilliant diamonds pear drops. 88 Solitaire INTERNATIONAL MARCH 2010

Rapturous Rubies by Popley C olour red signifies passion, love and sincerity. Mumbai s Popley Eternal pays homage to profound and rich rubies by creating an exclusive line of jewellery that illustrates a marvelous mix of glitz, finesse and charm. The exquisite handcrafted ruby and diamond collection is an array of rings, pendants, neck pieces and bracelets. Carved with intricate designs, the collection has rubies artistically set to accentuate each delightful curve. This collection is available in different cuts like oval, pear, marquise and baguette. Speaking of the new ruby collection Suraj Popley, managing director, Popley Eternal says, The ruby collection is a symbol of quality, design and elegance. The beautiful combination of diamonds and rubies in our collection gives an additional touch of beauty and elegance which will make a woman look more gorgeous than ever. Seen here are a pair of exquisite earrings, neck piece and a floral bracelet studded with pear-shaped Burma rubies in prom setting and rose cut diamonds in 18 karat gold. Solitaire INTERNATIONAL MARCH 2010 89

A Toast to Champagne Diamonds! Earth shades and rich tones of cognac dominate Jaipur Gems new collection which is exotic, trendy and alluring spelling the ultimate in style and luxury. The assortment of jewellery ranges from earrings to chunky diamond rings. A pair of rose gold earrings is cast in pave setting and studded with round and champagne diamonds. Another pair is a beautiful juxtaposition of discs set in round brilliant cut diamonds and champagne diamonds. The large ring is mounted in white gold and studded with brilliant cut round diamonds and champagne coloured stones. The collection is available at their showrooms in Mumbai, Chennai and Coimbatore. Summery Jewels Mumbai-based TMJ s (Tikamdas Motiram Jewellers) new collection evokes images of sunny summer days, fresh and crisp breeze gently caressing blooming flowers and fragrant rose petals. The collection includes rings, bracelets and pendants created in diamonds and gold in stunning floral patterns. Each piece of jewellery displayed at our store has timeless appeal, says TMJ director Mahesh Pahuja. The exclusive array epitomizes women with class, confidence and passion. 90 Solitaire INTERNATIONAL MARCH 2010

Twist & Turn by Varuna Jani Renowned Mumbai designer Varuna D Jani presents a range of Twist & Turn timeless jewellery this season. The 18-karat line negotiates through well crafted bends and curves in white gold encrusted with diamonds between 2 and 6 carats. The Twist & Turn line, which depicts the different seasonal cycles, is crafted in white gold and is studded with top quality diamonds. The collection priced between Rs. 98,000 and Rs. 2,15,000 ($2,113 - $4,637) is available at Jani s exclusive boutique in Mumbai. Tanishq Solitaires Offered Online Sourcing solitaires has become even easier. Tanishq recently launched Celeste Solitaires which are available through the firm s virtual online inventory. Take your pick from the catalogue of over 20,000 solitaires available at the best price. This service is available only at select Tanishq retail stores. Talking about the Tanishq Celeste, Sandeep Kulhalli, vice president retail, Tanishq said, It has always been difficult to find that choicest piece of precious stone. Considering the need and in sync with company s philosophy to offer the best, exquisite and rarest of solitaires, we initiated the launch of Tanishq Celeste. In this online service, you will get to see a vivid and vast range of choices, and above all, you are assured of quality in our certified products. All Tanishq Celeste Solitaires come with a certificate of authenticity from Tanishq supplemented by GIA certification. The online service also provides every single detail of the diamond to the consumers like the carat, colour, cut, carat, polish and symmetry of the solitaire. Solitaire INTERNATIONAL MARCH 2010 91

Ceres Reveals Secret of Love Ceres, the retail arm of Goenka Diamond and Jewels Limited, presented an exclusive collection called Secret of Love designed by renowned designer Maheep Kapoor and managing director of Ceres, Nitin Goenka. The limited edition consists of an exclusive range of designer neck pieces and earrings studded with different shapes of diamonds creating a harmony in stone and metal. For instance, the Queen of Romance necklace is studded with 48 different cut diamonds with a pear-shaped diamond in the centre. The Magnificent Flower neckline features 184 multi-shaped diamonds, while the Estate Diamond necklace consists of 213 pieces of perfectly cut round brilliant diamonds and 15 pieces of cushion cut diamonds. The collection is available at the firm s Mumbai boutique. Ivanka Trump Unveils New Spring Line Ivanka Trump Fine Jewelry recently unveiled a new collection which reinforced the brand s focus on the heirloom-chic style. Approximately 65 new styles have been added to the existing collection of about 100 pieces. Of the new jewellery products, over 20 pieces will be retailed from $550 to $2,500. Equal emphasis will be given to strengthening the offerings between $3,000 and $8,000. The crux of the creation remains to Rock Tradition, putting a new spin on the best classics from the 20s to the 60s. The hand-made jewels are crafted in platinum, 18 karat white, rose and yellow gold, studded with diamonds and colourless, white, grey and black gems. The line also uses new material such as black diamond beads, rough diamonds, shagreen, leather, velvet and carved onyx. Ivanka s collections include couture pieces and rare, quality diamonds of exceptional beauty. After great success in New York, I am excited to launch my collection globally. I am confident in my design of heirloom chic jewellery and believe the world s top capitals will continue to carry my vision into their markets, stated Ivanka. 92 Solitaire INTERNATIONAL MARCH 2010

Swarovski s New Applications T he luxury consumer s increasing desire to make a style statement is now driving designers and manufacturers to find creative ways to use precious stones and materials for products beyond the traditional, trend experts at ENLIGHTENED - Swarovski Elements have observed. On the radar are segments such as bejewelled eyewear, mobile phones and consumer electronics, designer writing instruments and even luxury cutlery and tableware. The firm uses Creative Applications Tool that illustrates ways to use its gemstones in these alternative luxury segments. The tool comprises the Application Lab - a collection of material samples that integrate gemstones into different and often surprising base materials, plus informative Application Cards with product information, details of application methods used and suggestions for alternative segments, the company s press release stated. The tool offers information, and a real touch and feel invitation to design various products. Solitaire INTERNATIONAL MARCH 2010 93

Cappuccino s Champagne Collection Champagne diamonds are exotic, and they exude soft, natural warmth in muted tones and exquisite shades from light champagne to deep, rich cognac and brown. The Cappuccino Collection, an arm of Dinal Diamonds (established in 1971), sources its champagne diamonds from Rio Tinto. The firm recently introduced its classic Latte Collection, which is perfect for a bride s trousseau. The line is crafted with champagne diamonds and other precious stones. The Espresso Collection is exotic. The designer jewellery is hand crafted and is an exquisite combination of natural coloured champagne diamonds, blending the creativity with precious stones, including diamonds and pearls in various aesthetically appealing designs. 94 Solitaire INTERNATIONAL MARCH 2010

Nickunj Group Unveils New Machines T he Nickunj Group, after its successful foray into making jewellery manufacturing machines and consumables division, has joined hands with world renowned Israeli company D.A.T.A. (Diamond Advanced Technology Ltd.), to promote its groundbreaking technology-based machines and gadgets for counting, bagging, measuring and accurate weighing of diamond, precious and semi precious stones. The Innovative Vibe-130 both weighs and measures the diameter of the diamond in an instant, serving as a portable scale that can be used in the office or on the field. The light-weight Vibe-130, can be easily held and operated, and can measure all shapes of polished stones, from 0.005 to 1.8 carats. Information is instantly transmitted to a company s computerized inventory or an Excel spreadsheet. It is simple to operate with a rechargeable battery and Bluetooth connectivity. Its internal storage capacity runs up to 4,000 results. The Diamond Count adds up rough, semi rough and polished precious stones with nearly 100 per cent accuracy, and can count stones as small as 0.003 carats, at a speed of up to 80,000 stones per hour depending on size. The Data Count Jr quickly and accurately counts stones as small as 0.7 mm, eliminating the risk of human error and saving more than 70 per cent of the time normally devoted to counting stones. Suited to factories of all sizes, the Data Count Jr provides an efficient way to ensure control and is an essential tool for manufacturers and suppliers in the jewellery industry. Solitaire INTERNATIONAL MARCH 2010 95

JCPenney s One Kiss One of America s leading retailers, JC Penney announced the launch of One Kiss by Cindy Crawford, a new fine jewellery brand available exclusively in JCPenney stores and online at jcp.com in April 2010. The brand will offer JCPenney customers a stylish, high-quality fine jewellery collection featuring necklaces, bracelets, rings and earrings all at affordable prices. Understated, yet sophisticated, the collection features sterling silver, gold over sterling silver, gemstones and diamond pieces and will fall into JCPenney s good and better pricing tier in fine jewellery, retailing from $79 to $299. The design, carried throughout the collection, is inspired by a henna symbol that translates to kiss. Faberge Unveils Agathon M1131 Faberge s new Agathon M1131 semi-skeleton watch is an unfussy, understated and elegantly crafted time piece in white gold and precious jewels with fine engraving. The bottom train plate is hand guilloched and is studded with diamonds mounted in gold. The wheel bridges are skeletonised, engraved and decorated with hand-blued screws. The dial with gold face features an off-centre hour and minute hand is covered with 8 layers of grey enamel. The dial is surrounded by 80 brilliant cut diamonds. The limited edition of only 10 watches is water resistant up to 5 ATM, and is adorned with a leather strap (Louisiana alligator). The watches are made in the German gold city of Pforzheim and are assembled in Switzerland. 96 Solitaire INTERNATIONAL MARCH 2010