FULL PROGRAM OUTLINE

FULL PROGRAM OUTLINE

THE PREMIER B2B BEAUTY EVENT ENCOMPASSING ALL SECTORS OF THE INDUSTRY IN ONE VENUE, THE MOST IMPORTANT FORUM FOR THE ENTIRE BEAUTY INDUSTRY AWARD WINNING EVENT Winner of the 2017 President s E Award for Export Service Named IAEE s 2017 Art of the Show Named TSNN s 2016 Top 250 Trade Show Named TSE s Greatest Show in 2015 Named TSE s The Most Innovative Show in 2015 Named TSE s Best Program to Help Exhibitors Maximize ROI in 2015 Winner of TSE s Marketing Genius Award in 2015 Named The Top 100 Trade Shows of 2016

2017 EVENT OVERVIEW NUMBER OF VISITORS 36,787 quality visitors from 109 countries NUMBER OF EXHIBITORS 1,278 exhibitors from 45 countries NET EXHIBITION AREA 27,249 SQM / 293,306 SQF PRESS 430 members of the press NATIONAL AND GROUP PAVILIONS Australia/New Zealand, Brazil, China/Taiwan, France, Germany, Italy, Morocco, Pakistan, Peru, South Korea, and Spain INTERNATIONAL BUYER DELEGATIONS Brazil, Chile, Dominican Republic, Ecuador, El Salvador, Ghana, Guatemala, India, Italy, Mexico, Panama, Peru, Philippines, Poland, Russia, and Thailand

PROGRAM DESCRIPTION DISCOVER PRO BEAUTY This all-inclusive program offers a comprehensive package that features: A co-branded initiative with PBA that helps exhibitors meet with key distributors in the professional beauty market 12 sqm ready-stand modern lounge located in the Professional Beauty pavilion Use of meeting room space for guaranteed15-minute meetings with key invited buyers Participation in goody bags distributed to trade media and VIP buyers Preferred access to our PR and marketing team NOTE: Brands are pre-selected to ensure national & regional distributor, chain salon, spa, and operator criteria needs are met.

PACKAGE DESCRIPTION PRESHOW PROMOTION : SHOWTIME PROMOTION : 1 dedicated email blast featuring Discover Pro Beauty exhibitors to US retailer database Inclusion in the Press Release introducing all DPB exhibitors distributed to the CPNA media list Brand promotion on the Cosmoprof North America website Brand promotion on the Cosmoprof North America official blog CPNANEWSFLASH.COM Guaranteed Meetings: 15-minute brand presentations with key national & regional distributors, chain salons, spas, and operators 12 sqm fully furnished lounge space Inclusion in the Show Directory available to all attendees Brand promotion on the Cosmoprof North America smart phone app On-floor DPB meeting room space PACKAGE COST $8,004 all-inclusive NOTE: Limited space availability. Official space assignment is done by the organizers one month prior to event date. All space assignments provided beforehand are subject to change.

HOW IS IT IMPLEMENTED? DISCOVER PRO BEAUTY EXHIBIT SPACE : It all starts out with a special dedicated show floor area. Signage and special floor markers are posted to draw visitors to this area. Each stand is tastefully designed and fully furnished as a clean white modern lounge-type setting to distinguish the area from the rest of the show floor. Located within the Professional Beauty Pavilion. 100 lbs of complimentary drayage provided. TO SEE MORE IMAGES FROM CPNA 2017, GO ONLINE TO: http://cosmoprofnorthamerica.com/news_press/photogallery.aspx *2018 booth design actual furnishings to be announced in May 2018. Images on the left are for inspiration and will not be the booth design concept. Please note that removal / addition of furniture is not permitted and the use of displays or props is limited and major displays must be authorized prior to event.

HOW IS IT IMPLEMENTED? DISCOVER PRO BEAUTY PRIVATE MEETING ROOM SPACE : The unique selling proposition provides access to your own dedicated semi-private meeting room space during your prescheduled appointments. ü Meeting room space may be customized to reflect own brand identity during meeting time allotment ü Meetings are scheduled over the course of one day to optimize time for both the buyers and exhibitors ü Meetings are timed at 15-minute intervals for each exploratory meeting ü Buyers rotate from meeting spaces going from one exhibitor company to the next according to a pre-set schedule DISCOVER PRO BEAUTY PRIVATE MEETING ROOM DESCRIPTION* approximately 9 sqm with 8 ft tall white walls 4 chairs total per space 1 table 1 easel 1 tissue box 1 trash can brand name signage / logo provided *furnishing is subject to change

HOW TO QUALIFY EXHIBITORS : Participating companies enjoy exposure in this high-end show within a show area and gain face to face meetings with key distributors. TO QUALIFY A BRAND MUST BE: New to US market or with limited footprint and have not yet met with distributors participating in the program Financially secure to ensure distribution rollout costs Sophisticated, unique, innovative Ready to launch and able to submit finished products by February 2018 RETAILERS : This innovative program in collaboration with PBA is created specifically for fashion forward professional qualified buyers seeking new comers Key national & regional distributors, chain salon, spas, and operators who can work with small companies to build their volume and fine tune marketing & merchandising strategies 2017 RETAILERS IN ATTENDANCE

REASONS FOR PARTICIPATION PARTICIPATION ENABLES YOU TO TUNE INTO MANY UNIQUE VALUE ADDED PROGRAMS : ü BOUTIQUE, THE ONSITE SAMPLING BAR* ü INTERNATIONAL BUYER PROGRAM ü MEDIA BUY PARTICIPATION AND IN-ROOM TV ADVERTISEMENTS ü MARKETING CAMPAIGN PRESHOW & ONSITE* ü ONLINE MATCHMAKING PLATFORM 1TO1BEAUTYMATCHMAKING.COM ü SOCIAL PROGRAMS: BEAUT-E ZONE, CPNA BEAUT-E REVIEWS, and SEE IT @ CPNA *additional costs associated

RESERVE YOUR SPOT TODAY!

DOMESTIC SALES TEAM: USA, CANADA & MEXICO Toni Davis toni@probeauty.org 800-468-2274 x3443 Heather Guinta heather@probeauty.org 800-468-2274 x3429 Jarek Lipczynski jarek@cosmoprofnorthamerica.com 702-558-8460 INTERNATIONAL SALES TEAM: EUROPE, AFRICA, MIDDLE EAST, ASIA & SOUTH AMERICA Alessandra Allegri alessandra.allegri@cosmoprof.it 39 02 454.708.216 Chiara Santi chiara.santi@cosmoprof.it +39 02 454.708.218