1 KEY PRODUCT MESSAGE This multi-tasking concealer formula with buildable coverage that stays in place even in heat, humidity and constant activity mimics the look of real skin, camouflaging and brightening for long lasting perfection. The formula, with ARTISTRY Exact Fit blend of Tahitian Pearls and Optical Prisms, helps create a flawless complexion with an invisibly seamless fit. PRODUCT OVERVIEW ARTISTRY Exact Fit Perfecting Concealer contains the ARTISTRY Exact Fit blend, finely balanced with Tahitian Pearls and Optical Prisms. Versatile formula instantly reduces the appearance of skin imperfections, blemishes and dark circles. Does not crease, look dry or settle into fine lines. Provides a natural, perfected finish. Suitable for all skin types, (oily, dry and combination), including sensitive skin. Perks up tired eyes for a more rested appearance immediately after application. Gives natural, buildable coverage. Instantly perfects the look of skin. ARTISTRY Exact Fit Perfecting Concealer is available in three neutral shades. One Brightener shade is also available. This shade can be used by most skin tones to highlight and brighten. The Brightener may be used under your eyes to awaken the appearance of eyes by minimising the look of dark circles. The tinted shades may be used as an eyeshadow primer to help extend the wear of your eyeshadow. ARTISTRY Signature crescendo vial includes a mirror to make touch-ups easier on-the-go. 7.2g /.25 oz
2 FEATURES / BENEFITS TO YOU FEATURE The formula with ARTISTRY Colour Lock Technology helps hold pigments and ARTISTRY Exact Fit blend in place on skin. Formula with ARTISTRY Exact Fit blend of Tahitian Pearls and Optical Prisms softly reflects light and looks invisible on skin. BENEFIT TO YOU Long lasting coverage, all day wear. Transfer-resistant. Stands up in heat, humidity and through constant activity. Naturally perfecting: Mimics the look of skin for an invisibly seamless fit because it looks natural and blends well. Reduces the appearance of skin imperfections like dark spots, redness, pores and blemishes. Reduces the appearance of lines and wrinkles. Ultra lightweight feel and creamy texture. Blends easily when applied to skin. Three neutral shades from light to deep and one Brightener shade. Matches most skin tones. Brightener shade can be used as a highlighter on most skintones. PRODUCT USAGE Apply after ARTISTRY Signature Skincare regimen. Remove applicator wand from vial and dab the applicator on to areas to be camouflaged or lightened. Blend concealer into skin, tapping gently with fourth finger. Repeat to build coverage, if needed. Use either with foundation or alone. For additional coverage, use before applying foundation. VERSATILITY: Skin tone shades of ARTISTRY Exact Fit Perfecting Concealer can also be used as an eye shadow base and primer. The Brightener shade can be used as a highlighter. Shades one or two Levels deeper than your exact shade can be used as a contour.
3 SAFETY / ALLERGY TESTING Allergy tested. Dermatologist tested. Non-comedogenic. Non-acnegenic. Does not clog pores. Ophthalmologist tested. Safe for contact lens wearers. Safe for use around eye area. Plus: Transfer-resistant. Water-resistant. High Definition Photo-Ready. FIND YOUR EXACT FIT SHADE SELECTION: ARTISTRY Exact Fit Perfecting Concealer is available in three shades and one Brightener shade. Choose the shade that matches your skin s Level. Here is an easy way to gauge: Light-Medium = Level 2 (L2) Medium = Level 3 (L3) Deep = Level 5 (L5) Brightener = Most Levels Not sure? Look at the Signature Shade Finder and choose the row of foundation swatches which most match your natural depth of skin colour; the corresponding shade of ARTISTRY Exact Fit Perfecting Concealer in that Level will be your exact fit.
4 TARGET CUSTOMERS Women who are looking for a comfortable, longwearing concealer formula and are interested in maintaining a natural, flawless appearance even on days when they do not wear foundation. Women on the go who want to conveniently reapply concealer. Women who currently use ARTISTRY Concealer or a competitor s concealer. Women who currently use ARTISTRY Foundations or competitor s foundations. Foundation users who want their concealer to have an invisibly seamless fit, to mimic the look of real skin. CONVERSATION STARTERS When you are engaging in a selling conversation with a customer, start by asking questions about her makeup regimen and if she uses concealer. Tell me about your makeup routine. What do you use to hide imperfections, blemishes and dark circles? What is most important to you in a concealer? Do you find your concealer doesn t last as long as you want it to? I have a versatile concealer that mimics the look of real skin and lasts even in heat, humidity and constant activity. Do you ever use a highlighter to brighten the look of your skin? I have a Brightener shade that works on almost all skintones. Do you have trouble finding the exact shade of concealer? TECHNOLOGY Colour Lock Technology A technologically advanced formula with a silicone resin forms a flexible transfer resistant film on the surface of the skin. It holds pigments and the ARTISTRY Exact Fit blend in place, holding up in heat, humidity and constant activity, while allowing the skin to breathe and remain comfortable to wear. ARTISTRY Exact Fit blend Includes Tahitian Pearls and Optical Prisms to minimise imperfections by softly reflecting and scattering light. A blend of ingredients carefully selected for their overall transparency, so they do not mask skin tone. Adheres evenly to the skin.
5 FOLLOW-UP After 2 Days: Follow up with your customer two days after she has received the product to see how she likes it. Make sure to ask if she has questions about her purchase. After 3-4 Weeks: Ask your customer what she enjoys about the overall look of the concealer and its buildable coverage. This is also a great time to invite overall feedback on the product and recommend ARTISTRY foundations, lipsticks, and other makeup and skincare products. 6-8 Weeks: Follow up with your customer after 1-2 months to see if she would like to place another order. You may also want to take the opportunity to cross sell an additional product. Only ask for a referral if she is a repeat customer. FREQUENTLY ASKED QUESTIONS As you are starting the conversation about ARTISTRY Exact Fit Perfecting Concealer, talk to your customer about additional ways to even the look of her skin tone and perfect her look. Specific Cross Selling Opportunities: ARTISTRY Exact Fit Longwearing Foundation: Your exact shade stays in place even in heat, humidity and constant activity. Designed to fit the longwearing needs of busy women. The formula, with ARTISTRY Exact Fit blend of Tahitian Pearls and Optical Prisms, helps mimic the look of real skin, for a flawless complexion with an invisibly seamless fit. ARTISTRY Signature Colour Eyeshadow Quads: Coordinated eyeshadow shades and multiple finishes in one exquisite palette to help you easily create many looks. Creamy, blendable formula lets you mix and blend shades to create looks from natural to dramatic with the perfect level of long-wearing colour. ARTISTRY Youth Xtend Enriching Eye Cream: Created specifically for the delicate eye area, this rich moisturising cream diminishes the look of fine lines and wrinkles for a younger, fresher look.