PRESS KIT
Who Is Tiffany Battle? Tiffany Battle is the Digital Influencer of The Werk! Place, YouTube Personality on Madame Noire s Did Y all See? (156K Subscribers) and Co-Creator of the Werk! It Collection in collaboration with Lip Fetish Cosmetics. She is a certified Yelp snob with an undying love for people-watching and Chipotle! She has emerged as a formidable new voice with features in Huffington Post, Essence, Vanity Fair and hundreds of independent outlets. The self-proclaimed mixed media maven earned a Bombshell of the Year nod from Fashion Bomb Daily and she has been featured in Vanity Fair's International Best Dressed Challenge. The Werk! Place is where Tiffany goes to werk!, the expression so often used when fashion is executed extremely well and creates an emotional experience. Tiffany s key strength is combining patterns, colors and textures in boldly imaginative ways. She created The Werk! Place as an avenue to express her irreverent yet refined point of view. Her mantra: Your body is a werk of art. Dress to be on display!
The Werk! Place The Werk! Place is a contemporary lifestyle brand dedicated to enhancing and highlighting the lifestyle of women through a fashion lens. The Werk! Place explores all aspects of today s woman. Whether it s personal style, travel, success, failure and transition, the motto is to Werk It!. We re a team of doers and show offs. We have fun; We hustle harder; and We look great doing it all. Effortless Excess. Style Elevator. Fresh Breath of Fun.
Statistics The Werk! Place Reaches Over 38K Readers Instagram: 29.4K Followers 10K Impressions per post 2.5% Engagement Website: 8.4K Monthly Page Views 2.3K Unique Monthly Visitors Facebook: 2.8K Fans Pinterest: 863 Followers Twitter: 955 Followers YouTube: 654 Subscribers Instagram Stories: Avg.1100 Views Per Story SnapChat: 200 Views Per Snap
Demographics Gender Male 8.0% Female 92.0% 50 37.5 25 12.5 0 Age Location New York, NY Washington, DC Chicago, IL Atlanta, GA Los Angeles, CA 18-24 25-34 35-44 45-54 55-64 Interests 60 45 30 15 0 Education No College College Grad School Income $150+ $100-150K 8% 10% $50-100K 33% $0-50K 49% News Junkies Movie Lovers Shopaholics Beauty Mavens Fashionistas Travel Buffs TV Lovers Music Lovers Home Decor Enthusiasts Social Media Enthusiasts
Collaborations Event Host Chevy Hello Beautiful Lord & Taylor Ford/HBCU SpringComing Brand Ambassador Rent The Runway Content Creation: Auto Ford Lincoln Beauty Always Creme of Nature Indique Hair Instyle Mimi Beauty Bag My Best Box Popsugar Sally s Beauty Supply Tampax Tula Clothing & Accessories ASOS Cotton Dreams On Air Ditto Flying Solo Collective JCPenney Jord Wood Watches Lo & Sons ModCloth Oxosi Rent The Runway Rocksbox SIX:02 Target Who What Wear For Target Collection Intimates Squeem Thirdlove Tech Close5 App Travel Hotel Valley Ho Other American Diabetes Association of Phoenix Minted Sing Street Movie The Kindess Card
Case Studies ASOS Activation: The Werk! Place Approved Holiday Sales Top Picks featuring ASOS Content: Blog Post and Social Media Channels Results: 16 sales of the ASOS Ruffle Bomber Jacket based on RewardStyle Analytics.
Case Studies DITTO Activation: Endless Eyewear VIP Program Membership and Ditto Subscription Service Promotion. Content: Ditto focused content on the social media channels of choice including Instagram, Instagram Stories, Snapchat, Facebook and Twitter. Results: 17 Ditto Subscription sign-ups from the readership of The Werk! Place.
Case Studies Creme of Nature Activation: Day In The Life of an Influencer during NYFW featuring Creme of Nature Products Content: Instagram Takeover on Creme of Nature Account including IG Stories coverage, Instagram Post to The Werk Place s Instagram account including Snapchat coverage on The Werk! Place s Snapchat account. Results: The Creme of Nature Post on The Werk! Place s Instagram account performed 2X better than the 30- day Instagram baseline for likes, comments and engagement.
Press
Honors Sophia Webster Hot Stepper of the Month Essence Magazine Top Black Fashion Bloggers To Follow For Major Style Inspiration Redbook Magazine Real Women Real Style Awards Nominee Vanity Fair International Best Dressed Challenge Users Choice Nominee Fashion Bomb Daily Bombshell Of The Year
Partnership Opportunities Website + Social Media Content Creation Instagram Story Product Placement E-mail Product Marketing Co-Werker Collaboration Brand Takeover Affiliate Marketing Creative + Art Direction Event Host Speaking Engagements Brand Ambassador
Let s Werk! E-mail: tiffany@the-werk-place.com