DISCOVER YOUR TRUE NUDE
AGENDA TABLE OF CONTENTS EXECUTIVE SUMMARY THE PROBLEM SOLUTION DISCOVERING YOUR SHADE PRODUCTS THE TEAM MARKET CELEBS IN NUDE BARRE FINANCIALS COMPETITOR ANALYSIS USE OF FUNDS / CONTACT US 2
EXECUTIVE SUMMARY WHO WE ARE Nude Barre is a line f ec-friendly intimates and hsiery empwering wmen and allwing them t lve their skin and bdy. Made in 12 shades f nude t match all skin tnes, Nude Barre is durable enugh fr active wmen and stylish enugh fr everyday fashin. True Clr. True Yu. WE VE BEEN FEATURED... 3
THE PROBLEM In all stages f my dance career, I have experienced the hardships f nt finding undergarments that matched my skin tne. We were required t wear nude undergarments as part f ur unifrm but always had t dye them t match ur hue. 4
SOLUTION A cllectin f premium intimates that prvides 12 shade f nude fr wmen & children f all shades. The Redefining nude and the skin tned dilemma. Similar t Spanx, Nude Barre was created because f cnsumers demand fr shade diversity Nude hsiery and intimates. LYCHEETINI MALT TAPIOCA CREAM 5 PEACH MELODY MOONSHINE IRISH CREAM BROWN SUGAR ALMOND JOY CARAMEL COCOA BOHEMIAN PRINCESS MOCHA in
PRODUCTS Mcha Fishnets SKU: NB002-XSS-MO $33.00 Lycheetini Fted Opaque Tights SKU: NB024-XXL-LY $18.0 0 Cca Cnvertible Opaque Tights SKU: NB001-XXL-CO $22.00 FUTURE PRODUCTS SHEER TIGHTS SEAMLESS MULTI-WAY BRA CONTROL TOP HOSIERY BODY SHAPERS STRAPLESS BRA SEAMLESS PANTY CAMISOLE TOPS SLIPS BOY SHORTS CAMISOLE LEOTARDS COMPRESSION SOCKS/TIGHTS Almnd Jy Secnd Skin Seamless Thng SKU: NB003-SM-AJ $19.00 6 Bralette $40.00... als available in children s
8 THE TEAM Erin Carpenter Funder and CEO Eric Jhn Financial Advisr Steve Murray -Sesay Digital Marketing Strategist and Web Tech Isa Sesay Spnsrships and Partnerships Brke Jnes Operatins
MARKET Leading undergarment brands annual revenue is between $100- $250m 110b Lingerie/Intimates Market 250m Leading brands 50m Nude Barre Nude Barre has a strng Glbally the lingerie and intimates industry brings in $110b in annual revenue. $7b f that is frm nude intimates alne. ptential f capturing 20% f the market share that Capezi and Spanx have captured.
CELEBRITIES Celebrities advcating fr and wearing Nude Barre Serena Williams Tyra Banks Mdel / Persnality Athlete Laverne Cx Actress Wendy Williams Talk Shw Hst Since 2012
Attractive Metrics 70% f sales are e-cmmerce 30% f sales are retail Repeat custmers: 42% Average repeat custmer shps every 2-3 mnths. Average cart size: $45 Custmer acquisitin cst: $33 CLV $2162.60 Sld 10,247 units in 2017 Cnversin rate 2.78%. Industry average 1.48% Grss Margin 89% 3,188 custmers t date 6,652 n email list We get 190 clicks frm WendyShw.cm per mnth.
Scial Engagement & Ad Spend 2018 PURCHASES BY AGE 25-34 - 37% 35-44 - 23% 18-24 - 18% 45-54 - 13% 55-64 - 7% 65 + - 2% FOLLOWERS FACEBOOK ADS 46,500+ 29k+ 11k+ 6.5k+ REACH: 37,946 IMPRESSIONS: 108,243 WEBSITE VISITS: 935 CONVERSIONS: 92 AD SPEND: $2,354 CONVERSION VALUE: $3,727 ROA: 1.58 April 30, 2017 - May 20, 2018
COMPETITOR ANALYSIS Why nw? Be first t ffer 12 shades fr wmen & children. NUDE BARRE Nude Barre specifically fcuses n each skin tne. Nt frgetting ne female r yung girl. 12 shades f nude. Durable enugh fr active wmen and athletes, but cmfrtable enugh fr day t day wear. Lng lasting. Educate the cnsumer n intimates, wmen empwerment, and health. Ec-friendly fibers and ec-friendly recycling prgram that shws ur cnsumers hw t repurpse ld hsiery. OTHER BRANDS Offers nude skin tnes in a limited number/ just recently decided t expand nude shades. Mst brands ffer 4 t 7 shades f nude Either cheap and nt durable r sturdy and uncmfrtable. Leaves the cnsumer guessing abut the prduct, sizes, r knwledge f fabricatin. Desn t service sustainability.
USE OF FUNDS 1. Inventry 2. PR/Marketing 3. Intellectual Prperty & Expansin/Clr Matching Nude Barre is seeking $250-500k NudeBarre.cm