Marie Claire, more than a fashion magazine Global fashion magazine, published in 32 countries in the world Marie Claire, founded in 1937, is a high quality woman s magazine that expresses the unique sentiment and glamour of France through its fashion and beauty section. 32 international editions of Marie Claire along with its sister magazines are published worldwide. In Asia, Marie Claire can be found in 9 countries, including Japan, Hong Kong, Taiwan, Thailand, Philippines, India, Malaysia, China and Korea. Each month Marie Claire Korea entertains women everywhere offering them with the desirable Each month, Marie Claire Korea entertains women everywhere, offering them with the desirable information and incessantly encouraging challenges. Marie Claire offers women everything they want, from gorgeous fashion news and outstanding quality beauty articles, to feature articles that make her think, laugh and cry. Having the finest international network of exceptionally talented reporters and photographers, Marie Claire guides women to evermore diverse and colorful world than ever.
Marie Claire Korea shows the average of 17.3% growth in its advertising sales every year. (Marie Claire advertising sales trend, 2004~2008)
Marie Claire is the only magazine they need. Marie Claire readers fashion magazine readership (in percent)
Marie Clairepursues the inner and outer beauty at the same time Marie Claire readers are very independent and sensible Prefer setting a trend to blindly following one Practicality is as important as brand Very interested in making a better world Always read World Report in Marie Claire Marie Claire makes me actually read and think Marie Claire readers are powerful consumers Marie Claire readers are single women, 25~34 years old with economic power average age 28 Seoul, Kyunggi College+ Single Employed 62.6% Average Household Income (monthly)
Marie eca Claire Editorial dto Calendar January fashion: S/S trend preview beauty: beauty special issue/ perfect skin care solutions 101 feature: new year, new you! Single people interviews, 2009 horoscope living: new interior decoration February fashion: new season shopping list of celebrities and stylists beauty: 2009 new beauty items special feature: interesting stories of single women about men living: food & decoration items for chocolate March fashion: celebrity fashion stories on abroad, S/S look parade of fashion big houses beauty: whitening special issue, new make up how to from various brands feature: special fashion stories, interviews and social campaign with celebrities and artists extra issue: 2009 S/S trend book special edition: international correspondents special 2009 hot list from other countries April fashion: 2009 S/S bangs and shoes trend report beauty: prix de excellence de la beaute 2009 feature: women and their works living: trendy and new space guide May June fashion: wedding special issue beauty: anti aging special feature: wedding living: flower decoration fashion: swimsuits catalogue beauty: sexy body 101 feature: local and oversea travel special
Marie eca Claire Editorial dto Calendar July fashion: hot summer fashion stories on location beauty: summer vacation beauty ideas 101 feature: sex August fashion: 2009 F/W collection reports, wedding special beauty: after summer care, wedding beauty schedule guide September fashion: F/W shopping catalogue beauty: hair styling catalogue for fall living: tea party extra issue: 2009 F/W trend book October fashion: casual chic, 101 special issue beauty: all about beauty from catwalk, well being special feature: cultural (books, movies, music, etc.) ) guide living: fall interior special edition: 2009 F/W shoes and bags best choices(book in book) November fashion: men s fashion special beauty: diet and workout special feature: male celebrities special portraits December fashion: celebrities fashion special, jewelry and red carpet fashion special beauty: party make up a to z feature: all about charity living: Christmas decoration
Extra issues and special editions in 2009 March, September issue February, June, October issue August issue November issue
World s most prestigious beauty award Prix d Excellence de la Beauté Marie Claire 2009 beauty award of the highest authority for consumers Since its inception in 1985, Prix d Excellence de la Beauté Marie Claire has been acknowledged as the most prestigious beauty award in the world. With its jury of beauty editors from international magazines and commercial influence free beauty experts insuring the objectivity of the award, Prix d Excellence de la Beauté Marie Claire provides the most trust worthy guide for new products to the readers and consumers criteria innovation/ efficacy/ texture/ design/ communication privileges Winners are introduced in all international editions of Marie Claire and receive extensive coverage. They are also entitled to use PEB logo in their advertisements as well as in promotional materials including POPs, posters, etc. In addition, many winning brands hold promotional events with Marie Claire at various venues including department stores
PEB 2008 Prix d Excellence de la Beauté Marie Claire 2008 awarded 6 beauty brands for International and national awards. The awardees were introduced in Marie Claire and did diverse marketing activities with Marie Claire as well. Coverage: cover band with winner brand names and in depth coverage of the products Award ceremony: luxurious ceremony with people from the beauty industry and VIP customers of Lotte Department Store Cable TV commercial and outdoor advertising Online events with well known online beauty communities Lotte Department Store event: PEB Special sale event with leaflets and POPs
www.marieclairekorea.com playground shopping diary: a peak of shopaholics shopping lists. readers update their latest shopping lists, places, price information and reviews style vs: readers choice of what s hot this week poll: most wanted books, beauty products etc. occasionally readers get to receive what they vote for. beyond Marie Claire marie s blog: behind the scene stories from Marie Claire web editor on the set, celebrity interview pictures that didn t show in the magazines and etc. brand news: introducing the newest and hottest items of this season and must stop by of trendsetters. More than a pretty face events: beauty classes, trend presentations, demonstrations of new products and parities. Diverse events with Marie Claire readers who are the most desired audience to the brands. ad making films: not ordinary commercials that everyone can watch on TV, they are special mak ing films that can make readers feel closer to the brands.