Fabled Frog Soap A profitable and ethical soap & skincare brand ready to launch Contact: For any questions or to arrange a meeting to view the product, please contact: Kusuma Rose : 707-634-4764 : kusumacreates@gmail.com
Introduction This incredible brand and collection of beautifully crafted recipes are a work of scientific, environmental and creative inspiration by Kimberly Merenz. Early in it s establishment Kimberly unexpectedly passed away. After significant financial investment and many hours of hard work, the business now needs a new director to see it bloom into it s great potential. What You Are Purchasing 1. Luxurious proprietary soap and skincare recipes, tested & enjoyed by the public 10 Original Artisan Soap Recipes with numerous signature Fragrance blends Popular & Luxurious Nutrients for Skin & Lips Formulas Bath Salts and Bath Scrub Recipes with varying Therapeutic Fragrance levels Men s Care product formulas A Private Line of therapeutic grade essential oils... And More! See Product list (pages 6-8) for full details & descriptions 2. A strong brand with environmental integrity that can win customer loyalty Years of Research and Product Development that meets our high standards A uniquely branded concept and image including logo, label design, photography Fully functioning website 3. 4. Current owner s mentorship and support to see you into success Includes a minimum of 40 hours of FREE consultation and training to be used at the buyer s discretion within one year of purchase. Current owner is a co-founder of the brand and can educate the buyer about the product, business history, manufacturing methods, marketing and more. Supplies, Equipment, & Supply Chain Resources so you can launch now Hundreds of dollars worth of glass jars/bottles, packaging and labels; farmer s market tent and promotional materials; and basic equipment needed for in-house manufacturing. Most product ingredients and sample products are included although buyer may wish to purchase some new items to start production.
Brand Philosophy Fabled Frog Soaps adheres to the belief that all organisms are interconnected. What we do today can be seen tomorrow. Because frogs are so sensitive to the environment they are revealing our tomorrow. It is with our own sensitivity that we aim to offer a luxurious bathing experience while supporting our local amphibian friends. So many frogs have entered the endangered lists due to our collective actions, we don t want frogs just to live in story books. Products Features & Benefits Features: Chemical Free Palm-oil Free Organic Premium quality Locally made & locally sourced Environmentally responsible Fair-Trade Donations Value-added Benefits: Clean Health Live longer with healthy non-toxic cleanliness Clean Business Defend rainforests & stop global warming acceleration Clean Planet Reduce exposure to chemicals on skin and in drinking water & environment Clean Skin Enjoy soft, radiant & healthy Clean Community Invest in and support a healthy local economy and transparent accountability Clean Future Feel good about a lighter footprint for future generations Clean Conscious Treat others as our fathers, mothers, brothers, sisters Clean-up our mistakes Make the community and world a better place In recent years, there has been increased consumer demand for environmentally friendly products with natural ingredients. *32561 2016 IBIS Industry Report Your Opportunity Launch tomorrow -No wasting time, start profitting now Everything a startup needs is ready to go -Packaging, product, licensing, all the groundwork is laid down Start earning profits now -Zero debt and start-up costs (except local business licences) No trial and error -Recipes are tested and ready to manufacture Marketing is easy -Fully integrated philosphy, product and attractive design make marketing easy Set yourself apart from the crowd -Earn profits in a competetive sector with a unique proprietary product One Size fits all -An easy home business that can scale up to factory floor The Next Step Purchase Price of Fabled Frog Soap $9,500 Fabled Frog Soap seeks a motivated new leader to take the solid groundwork of time and money invested and bring these products to market within the regional community and as attractive specialty products nationally.
Our position with competition Soap Cauldron Chemical Free Palm-oil Free Organic Premium quality Locally made Locally sourced Environmentally responsible Fair- Trade Donation Program Retail Price per oz $1.26-1.85 Sumbody $1.98-2.66 Pt Reyes 5% $1.33 7 Chakras $1.3 Dove $.25 Fabled Frog Soap $2.11 The trend of sustainability is likely to have the most significant impact on cleaning product development over the next several years. * *2009 Information Resources report Certifications & Memberships (renewals required) B Corporation third party certification 1% For The Planet Donor Membership Soap Guild Silver Member (includes Insurance Policy) Green America Member Marketing Strategy Build local awareness of the product and slowly grow from there into a solid and reputable company with loyal customers. Leverage our marketing advantages for placement in local and independently owned shops as well as unique sales outlets such as: farm and garden centers, park giftshops, children s stores, bookstores, etc. The many advantages include: reduce competition, charge a premium price with less negotiating, increased shelf-space & display. Access niche online stores targeted to the younger savvy profiles. Partner with local wedding industry to increase wholesale private label orders. Tactics With the solid groundwork already made for a profitable and ethical company compatable with local and modern consumer s education and expectations, combined with a motivated leader with shared values and savvy skills, this company and products have great potential to become valued products within the regional community and attractive specialty products nationally.
Startup Sales History 2011-2014 : $13,000 Operated as a part-time & seasonal business with 95% revenues from local demographic of rural upstate New York farming community with seasonal urbanite tourists. 56% Earnings from Direct Sales at Markets, Festivals, etc 32% Wholesale earnings 5% Online Retail Soap 51% Sarah s Lips & Skin 21% Shave Items 9% Hive Private Label 8% Others 11% Growing consumer shift to natural, ecofriendly products has strengthened sales in health markets. ** **OD5061 2016 IBIS Industry Report Monthly & Annual Sales Projection Based on local demographics, operated as a single member full-time. Soap Bars Bath & Body Units Gross Profit* Direct Sales 280 units: $1,820 240 units: $3,120 $4,940 Online Sales 40 units: $260 40 units: $520 $780 Wholesale 40 units: $70 40 units: $160 $230 Wholesale Private Label 17 units: $29 17 units: $68 $97 11 Soap Batches 320 Items $6,047 Monthly 1 Soap unit calculated at $6.5 Gross Retail profit, and $1.75 Gross Wholesale profit 1 Bath & Body unit calculated at: $13 Gross Retail profit, $4 Gross Wholesale profit 1 batch of soap makes 35 bars * Does not include legal expenses, taxes, or membership fees $72,564 Annually 2016 IBIS Industry Report 32561 It is relatively easy to launch a small soap manufacturing company because the technological skills and financial resources required are not substantial. Additionally, industry products are considered commodities, and the ingredients used to produce them are common. As a result, operators are more willing to risk entering the industry because they can easily liquidate their inventories and assets if the venture fails. Also, although costs related to marketing and distribution are potentially significant, they can be kept to a minimum if there are enough retailers in the area where the products can be sold.
Fabled Frog Soap Brand & Intellectual Property In the household [soap] market, competition is based primarily on product differentiation and brand loyalty. The importance of price varies across submarkets. *32561 2016 IBIS Industry Report Photography Website Graphic Design Recipes Unique aesthetic & high quality photography defines our brand. We have a large library of product photogaphy and multiples per product, in addition to a vision and identity well established and appreciated by customers. Driven by rich photography and refined product descriptions, the active website is an interactive learning experience for the public and customers. In addition to product pages, there are pages on sustainability, ingredients and the company s environmental practices, store policy, shipping / returning, copyright/trademark, and contact pages. An integrated shopping cart is also built in for easy online purchasing (this and other features have been disabled temporarily). Iconic logo design, website design, business card and letterhead design, flyer and banner designs, and a label catalogue for each product in every size packaging (literally hundreds of label templates) altogether represent hundreds of hours of work over the span of 5 years. Recipes are a culmination of many hours and years of research and product development. Aside from the concept and aesthetics, the recipes are the kingpin of the business. The recipes keep customers loyally coming back for more and grow the business through word-of-mouth referrals. There are 10 unique master recipes for bodycare and 10 individual and unique soap recipes with 5 variant sub-recipes. Anyone can learn to make soap- many recipes are out there but the formulas created by the founder are unique in the whole industry. It is a chemistry of properties of oils which make up a soap s hardness, lather, and etc. Palm oil contains many of the necessary properties for an ideal combination of properties in cold-process bar soap. As a biologist and hobby chemist, the founder developed soap recipes that excel in ideal properties without the use of palm oil. A step farther, she even developed a recipe that uses 100% USA grown and processed ingredients; perhaps the only one to make this available! In addition, her collection of vegan products, for example, lip balm, are rare and much appreciated among the community of vegans. Soaps American Basic Carrot Description 100% grown, harvested and produced in America. Our signature recipe, the American bar is crafted with ingredients sourced as local as we can get them. The Basic Bath Bar is made with a minimum of ingredients, has a creamy lather and smells fresh and clean. This bar features a luxurious moisturizing lather and is soothing for those with sensitive skin. Available in popular scents like Lavender, Mint and Citrus. Nutrient rich bar high in carotene, vitamins and minerals. Warm, soft, balsamic, uplifting, restoring, cleansing, comfort. $ Cost Per 4.5 oz Bar* $ Retail Price 3.65 9.50 2.45 9.50 3.23 9.50 *Cost = raw materials + labor (at $10.50/hr) + packaging
Desert Rose The Desert Rose Bar is a great soap for oily skin with an earthy, romantic 2.89 9.50 allure and silky lather. Featuring clay from the Mojave Desert in California. It is magnesium-rich and laboratory testing has shown it is one of the few alkaline clays in the world to have direct antimicrobial properties. Forest Moisturizing and high in vitamins, this bar has a clean and woody scent of 2.98 9.50 cedar, balsam, and pine. Gentle The Gentle Bar contains an abundance of raw virgin oils that are regenerative 3.57 9.50 and moisturizing, high in monounsaturated fats and vitamin E. This bar contains oils that are not converted to soap, enhancing the benefits. The emollient oils and sweet floral scents were selected specifically for sensitive skin. Goat Milk The Goat Milk Bar is made with locally sourced fresh goat s milk. It has 2.98 9.50 numerous vitamins, minerals, amino acids, and lipids, plus citric acid and protein. It has been reported to be beneficial for a variety of skin types and mature skin. This bar also includes raw, organic and nutrient rich oils which produce a great lather, moisturizes and provides a layer of protection for your skin. Pumice The Pumice Bar is an invigorating experience, made with wild crafted Juniper. 2.96 9.50 Combined with luxurious skin care oils like shea butter, this bar is deep cleansing and exfoliating while moisturizing and restoring dry, rough and cracked skin. Shave (3.5 oz) Designed for a moisture rich, smooth and silky shaving experience. These 3.03 9.50 soaps include naturally occurring glycerine that attracts moisture, and with our unique formula, provides a slippery surface for the razor to glide over. Essential conditioning of the skin is provided with the addition of luxurious oils, for a luscious experience. Unscented Same great ingredients, but without the essential oils. Available for the Basic, 2.32 9.50 Carrot, and Pumice bars. -2.74 Limited Edition Recycled Soap in limited edition scents and bathing experiences. Varies 9.50 Bath & Body Care Sarah s Vegan Nutrients for Skin (.5oz / 1oz) - 4 Unique Blends Sarah s Vegan Nutrients for Lips (.5oz) - 3 Unique Blends Bath Salt (4.6oz) - 4 Unique Blends Body Scrub (4.6 oz) - 3 Unique Blends Description $ Cost * Retail Price Sarah s Vegan Nutrient s for Skin is made with raw organic oils, 3.77 / 5.14 12 / 18 vitamin E, and pure essential oils in 4 unique fragrance blends. The ingredients in this formula have conditioning properties, regenerative and moisturizing properties and restorative vitamins. The oils are easily absorbed by the skin. Customers with rosacea, mature skin and others praise the benefits of this cream. Our vegan skin care products provide a bit of care to counteract the 2.73 10 effects of the dry winter months and the sunny summer. Nutrients for Lips is a unique product made without beeswax -a mixture of rich, creamy oils, vitamin E and plant-based wax, providing essential nutrients and protection. Aromatherapy for the Bath There are four levels of supported 5.71-6.63 21.70 relaxation. Each one is a proprietary blend of essential oils targeted for releasing stress in body and mind. A combination of two salt varieties in an oil base available in 3 attractive 4.42-4.61 18.50 fragrances. *Cost = raw materials + labor (at $10.50/hr) + packaging
After the Shave Soothing tender skin without the burn. 2.37 / 7.32 5.50 / 25 (1oz/8oz) - 4 Unique Blends Beard Oil (1oz) Beard and moustache oil in a mild fresh fragrance. 8.70 15.50 Linen Water (8oz) Three scents: Fresh, Lavender and Citrus 3.35 13 Clay & Shea Mud (1.7oz) Shea butter and clay combine the powers of therapeutic cleansing with potent moisturizing in this silky mud mask. 3.86 14 Essential Oils EssaAgrestis The best of the wild collection of 56 common and Varies uncommon essential oils for sale in small quantities for the public. They are repackaged therapeutic-grade oils. Cotton Washcloths These washcloths are handmade 10-23 13-25 locally with organic and colorgrown cotton that is minimally processed and un-dyed. Shaving Brushes We offer two options for shaving brushes. The Diamond Willow is locally 14-32 30-64 crafted in NY. These brushes are made to last a lifetime, with badger bristles and a custom designed diamond willow handle. The Edwin Jagger is finely handcrafted in Sheffield England, made with boar s hair and provides a massaging effect. Shaving Mugs The mugs and cups are hand thrown pottery by local artisans, the bowls 6.67-18 14-36 come from a variety of artisans and designers. Soap Rack Wood and glass options for keeping soap from sitting in a puddle. 3 12 Private Label: Hive Store The Hive Store custom recipe fragrance blends and packaging in these products: Soap, Room Atomizer, Massage Oil Varies *Cost = raw materials + labor (at $10.50/hr) + packaging Contact: For any questions or to arrange a meeting to view the product, please contact: Kusuma Rose : 707-634-4764 : kusumacreates@gmail.com