ANITALIAN LOVE AFFAIR - PDF Free Download

ANITALIAN LOVE AFFAIR Pardon? monari stands for passion. A passion that we all share. It lies in our genes our warmth, togetherness and sharing of ideas. All of us let ourselves be spontaneously inspired and seduced by beauty. We love to take up an idea and, with our heart and soul, turn it into reality. In love with life. In love with Italy. An Italian love affair. MONARI BRANDBOOK THE BRAND 01

Our passion runs like a thread through all our inspirations and ideas. Sensual, fresh and confident. We are forever living out this passion with our fascination for a love of detail. Be it exclusive materials, inspiring prints or small fancy details. Pure dolce vita! MONARI BRANDBOOK THE BRAND 03

CTHE COLLECTION monari is more than just fashion. We first fulfilled our passion for the Italian esprit in 1986 with our high-quality knitwear collection Made in Italy. Today monari s design-orientated collection stands for elegant fashion with feminine silhouettes. Our values are a keen fashion consciousness, a perfect fit and a love of detail. monari s style collection is unique. MONARI BRANDBOOK COLLECTION 5

MONARI BRANDBOOK TARGET GROUP 7 Who is the woman? She lives to love and loves to live. She is decisive, confident, spontaneous and always dependable. monari designs for the woman who knows what suits her and what she likes, who emphasises her feminine style and is open to new trends. She simply loves being a woman.

MONARI BRANDBOOK TARGET GROUP 9

THE DETAILS Fresh ideas: whether sensual or impulsive. A noticeable feeling of joie de vivre in every fibre. Refreshingly effortless. Above all though, monari has retained its charmingly traditional, authentic image. Our clients and partners can rely on our quality and our competence in matters of style. Our designs embody the passion and beauty of life. Simple yet inspiring. MONARI BRANDBOOK THE BRAND 11

An enchanting summer in Tuscany. The delicious aroma of espresso, people laughing, the hustle and bustle and typical Italian zest for life. In 1986 Renate and Bernhard Bosch experienced just such an afternoon in a cafe on a piazza. Fascinated by the Italian esprit. Inspired by the colourful stylishness of the Italians. Their vision to recreate this spirit with a fashion label and a unique knitwear collection, and to let their love of detail shine through. They found their name on a sugar packet next to their espresso: monari. Today monari has more than 200 employees and is represented in 30 countries. MONARI BRANDBOOK HISTORY 13 ITALy, 23.06.1986

AF A M I L Y A F F A I R We are a company with more than 200 employees. Family, trust and teamwork are of the utmost importance to us. Passion and perseverance are necessary in equal measures to transform a design from a rough sketch into a finished product on an international scale. Everyone in the team is involved, living our values every day. In 1994 the business was transferred to the second generation when Anne Böing, the daughter of the founder Bernhard Bosch, readily took over responsibility. Today she manages the business with her husband, Dr Benedikt Böing, and Mrs Angela Betrams-Cosse. MONARI BRANDBOOK PEOPLE BEHIND MONARI 15

CREATED IN ITALY monari: passionate about knitwear. The attractiveness and quality of Italian knitwear has always had a magical pull on us. As for the competence, creativity, experience and the materials we found all this back then on our very doorstep in Italy. Perfect conditions for creating the monari look. The first collection has been a success on the market with its knitted cardigans, dresses, sweaters and scarves. Classically produced with a modern twist. Right up until the present day, we have always been true to our passion for knitwear. Brought to life with every fibre. MONARI BRANDBOOK PRODUCTION 17

N 30 countries Länder 20 stores in Germany and Austria Stores in Deutschland und Österreich monari is worn and loved the world over. Every location offers the customer an emotional shopping experi-ence with the typical monari feeling. And we are still growing. With two-figure sales increases annually, monari is becoming an established international lifestyle label in the modernwoman line. 330 in-store branches inland and abroad Shop-in-Shops im In- und Ausland 1.800 partners worldwide Partner weltweit MONARI BRANDBOOK DISTRIBUTION 19

NATIONAL INTERNATIONAL Baden-Württemberg Hans Maier Euro Fashion Center Sindelfingen 3. OG, Raum 393 Mahdentalstraße 100, 71065 Sindelfingen Fon +49 7031 792592 Fax +49 7031 792593 Mobil +49 170 2106936 Mail hansmaier7@gmx.net Bayern Jürgen Montag MTC München, Haus 3, Raum 159 Taunusstraße 45, 80807 München Fon +49 89 35663041 Fax +49 89 35663042 Mobil +49 172 8607467 Mail modeagenturmontag@yahoo.de Bremen, Hamburg, Niedersachsen, Schleswig-Holstein, Teilgebiet Mecklenburg-Vorpommern Jürgen Schröder Modecentrum Hamburg Haus B, 4. OG, Raum 430 Modering 1, 22457 Hamburg Fon +49 40 57149320 Fax +49 40 57149321 Mobil +49 171 6851924 Mail juergen.schroeder@monari.de Nordrhein-Westfalen Doris Breuer Halle 30 Eingang C, 3. OG, 3.06 Derendorfer Allee 12, 40476 Düsseldorf Fon +49 211 4542367 Fax +49 211 5162524 Mobil +49 170 8347712 Mail doris.breuer@monari.de Hessen, Rheinland-Pfalz, Saarland Frank Henkel Häuser der Mode Eschborn Turm, 7. OG, Raum 727 Kölner Str. 1, 65760 Eschborn Fon +49 6196 7752810 Fax +49 6196 9540614 Mobil +49 170 4700381 Mail frank.henkel@monari.de Berlin, Brandenburg, Teilgebiet Mecklenburg-Vorpommern, Sachsen, Sachsen-Anhalt, Thüringen Gesine Rössiger MMC Schkeuditz Haus B, 3. OG, Raum 333 Münchener Ring 2, 04435 Schkeuditz Fon +49 34204 12055 Fax +49 34204 61671 Mobil +49 173 7010044 Mail groessiger@t-online.de Austria, Italy Modeagentur Josef Krimbacher Brandboxx Salzburg, 2. OG, Top B10 Moosfeldstr. 1, 5101 Bergheim MGC Wien Haus B3, 2. OG, Raum 309 Modecenterstr. 3, 1030 Wien Fon +43 5356 65436 Fax +43 5356 62087 Mobil +43 664 1329491 Mail modekrimbacher@aon.at Belgium, Luxembourg Rose Casaert monari Belgium Baalhook 46, 1853 Strombeek-Bever Fon +32 2 2705154 Fax +32 2 2675786 Mail sales@monari.be Canada Jocelyne Carlin Studio Mode Imports INC. 416, Boul. De Maisonneuve Quest Suite 400 Montreal, Quebec H3A 1L2 Fon +1 514 8438385 Fax +1 514 8437268 Mail jocelyne_carlin@studiomode.com France André Such Veti s 50 Rue de la Gare, 60710 Chevrières Fon +33 960449303 Fax +33 344411775 Mobil +33 681060912 Mail andre.such0208@orange.fr Great Britain, Ireland Monika Bartscht Partners in Fashion 16a Newman Street, London W1T 1PB Fon +44 2076364207 Fax +44 2074362243 Mobil +44 7802498953 monika.bartscht@partnersinfashion.co.uk GUS, Baltic States André Baum C.E.D.E.R. GmbH Am Hasensprung 1, 16567 Mühlenbeck Fon +49 33056 42240 Fax +49 33056 42242 Mobil +49 172 3131284 Mail kontakt@ceder-gmbh.de Middle East Fehmi Chama Fehmi Chama GmbH & Co. KG Otto-Hahn-Str. 3, 85609 Dornach Fon +49 89 9940330 Fax +49 89 99403330 Mail info@chama-fashion.de Netherlands Dolimah de Best Cees de Best B.V. Fashion House, Basement Koningin Wilhelminaplein 8 1062 HK Amsterdam Fon +31 204082222 Fax +31 206172505 Mobil +31 651273151 Mail info@ceesdebest.nl Scandinavia Michael Brandt & Claudia Hallen Agentur BRANDT & HALLEN ApS Bella Center Fashionmart Stand B5-202 Center Boulevard 5, 2300 Copenhagen S Norsk Moteforum Sjolyst Plass 3, Room 611, 0278 Oslo Fon +45 32473707 Fax + 45 32473706 Mail michaelbrandt@mail.tele.dk Slovenia, Croatia, Serbia Boris Vogrincic Stefana Kuzmica 17 9000 Murska Sobota Fon & Fax +386 2 5241584 Mobil +386 41 516509 Mail borisvogrincic@siol.net Switzerland Markus Jost Beutler Fashion AG Worblentalstr. 30, 3063 Ittigen Trendhouse (TH), Showroom 105b Thurgauerstr. 111, 8152 Glattbrugg Fon +41 31 9253050 Fax +41 31 9253060 Mail mjo@beutler.ch Spain Gabriel López GIC Barcelona Edifici BMC Ronda Maiols, 1 08192 Sant Quirze Del Vallès Barcelona Fon +34 937 117532 Fax +34 937 454613 Mobil +34 607 935455 Mail gicbarcelona@bmc-moda.com Hungary Rózsa Záhorszky Import 2005 Kereskedelmi es Szolgaltato BT Hajos ulca 16/18 4/1, 1065 Budapest Fon & Fax +36 1 3328250 Mobil +36 30 6489581 Mail rozsa.zahorsky@import2005.hu MONARI ShowrOoms

CTHE COLLECTION monari is more than just fashion. We first fulfilled our passion for the Italian esprit in 1986 with our high-quality knitwear collection Made in Italy. Today monari s designorientated collection stands for elegant fashion with feminine silhouettes. Our values are a keen fashion consciousness, a perfect fit and a love of detail. monari s style collection is unique. MONARI BRANDBOOK COLLECTION 5

MONARI BRANDBOOK TARGET GROUP 9

THE DETAILS Fresh ideas: whether sensual or impulsive. A notice-able feeling of joie de vivre in every fibre. Refreshingly effortless. Above all though, monari has retained its charmingly traditional, authentic image. Our clients and partners can rely on our quality and our competence in matters of style. Our designs embody the passion and beauty of life. Simple yet inspiring. MONARI BRANDBOOK THE BRAND 11

AF A M I L Y A F F A I R We are a company with more than 200 employees. Family, trust and teamwork are of the utmost importance to us. Passion and perseverance are necessary in equal measures to transform a design from a rough sketch into a finished product on an inter-national scale. Everyone in the team is involved, living our values every day. In 1994 the business was transferred to the second generation when Anne Böing, the daughter of the founder Bernhard Bosch, readily took over responsibility. Today she manages the business with her husband, Dr Benedikt Böing, and Mrs Angela Betrams-Cosse. MONARI BRANDBOOK PEOPLE BEHIND MONARI 15

N 30 countries Länder 20 stores in Germany and Austria Stores in Deutschland und Österreich monari is worn and loved the world over. Every location offers the customer an emotional shopping experi-ence with the typical monari feeling. And we are still growing. With two-figure sales increases annually, monari is becoming an established international lifestyle label in the modern-woman line. in-store branches inland and abroad 330 Shop-in-Shops im In- und Ausland 1.800 partners worldwide Partner weltweit MONARI BRANDBOOK DISTRIBUTION 19