Hair regrowth over time. * dermatologist endorsed

new thinning hair solutions safe for color-treated hair Instant hair thickening.* Hair regrowth over time. * dermatologist endorsed NEW FASHION WAVES 07 texturizing sea spray FREE FLASH LIFT WITH SHAES EQ PURCHASE *See inside for details

new the only thinning line you need dermatologist endorsed Now you can offer one comprehensive line that provides both instant hair thickening* and hair regrowth over time** for men and women in two simple systems. the cerafill difference Proven results Instant thickening* & hair regrowth over time** the thinning market opportunity Women make up 40% of hair loss sufferers* By the age of 35, 5% of men will experience some degree of appreciable hair loss* There are over 2.5 million monthly internet searches related to thinning hair** Up to 50% of the population is affected by hair loss or hair thinning at some time during their lifetime r. Nicole E. Rogers *American Hair Loss Association **Google estimate of 204 search volume 2 94% of users saw results Easy to navigate Universal Systems testimonials 3 ual expertise ermatologist endorsed Stylist expertise My hair felt thicker immediately. I feel like my hair looks as thick as it did 0 years ago. Marcy. enver, Co I had an instant change in my hair. I was going to cut it all off and now have changed my mind. I feel confident in wearing my hair down and it looks full and thick. Crystal G., Cape Coral, FL I was consumed with my hair /7 and bought everything. You name it I bought it. Your product was the only one that made my hair look so much better without weighing it down. Louise, Westchester NY dermatologist endorsement Nicole Rogers, M r. Nicole Rogers is a leading board-certified dermatologist specializing in scalp disorders and hair transplantation. With over 5 years of combined experience in education, medical research and private practice consultations, r. Rogers is most noted for her success in using advanced techniques to treat patients suffering from hair loss. Confidently advise your clients with r. Rogers' expertise: In-depth information on Redken.com about all aspects of thinning hair Answers to your Minoxidil questions to give you confidence to start a conversation with your client Establish credibility with your client by knowledgably speaking to thinning with Redken's education resources and support * Instant thickening with Cerafill Shampoos, Conditioners and ense Fx treatment ** Hair regrowth over time with Minoxidil topical solution. It takes time to regrow hair, results may be visible for men after using Minoxidil regularly for 2-4 months. Results may be visible for women after using Minoxidil regularly for 4 months. The amount of hair regrowth is different for each person. Minoxidil will not work for everyone. Stop using product if you do not see hair regrowth after 4 months and see your doctor. Redken sent free samples of Cerafill powered by Redken to 00 women from Vibrant Nation, an online women's network, complying with FTC and all other applicable laws and regulations. Products include efy Shampoo, Conditioner and ense Fx. These testimonials are the opinion of their experience 2

the cerafill platform for normal to thin hair efy For the early signs of thinning hair efy Shampoo Gently cleanses with Zinc PCA to help reduce HT and remove follicle clogging impurities and excess sebum from the scalp Ceramide strengthens the hair fiber to prevent breakage SP-94 nourishes to promote a healthy scalp environment Improves the appearance of thinning hair efy Conditioner Ceramide strengthens the hair fiber to prevent breakage SP-94 nourishes to promote a healthy scalp environment Helps hair look visibly fuller with added shine efy Energizing Scalp Treatment Energizing daily toner Arginine stimulates the scalp Ceramide strengthens the hair fiber to prevent breakage SP-94 nourishes to promote a healthy scalp environment for naturally growing hair Nozzle provides easy, targeted application for advanced thinning hair Retaliate For the advanced signs of thinning hair Retaliate Shampoo Stimulating menthol formula gently cleanses to remove impurities and follicle-clogging sebum Ceramide strengthens the hair fiber to prevent breakage SP-94 nourishes to promote a healthy scalp environment Improves the appearance of advanced thinning hair Retaliate Conditioner Unique extra lightweight cream-gel with stimulating menthol Ceramide strengthens the hair fiber to prevent breakage SP-94 nourishes to promote a healthy scalp environment Helps advanced thinning hair look visibly fuller with added shine Minoxidil Topical Solution USP, hair regrowth treatment Clinically proven to help regrow hair** Revitalizes hair follicles Available in two unscented strengths: 2% for women, 5% for men treatment stylers for all hair types Maximize For all types of thinning hair Use with each system to maximize results! ense Fx hair diameter thickening treatment It s like gaining up to 9,000 more hairs after one use! * For instant thickening Lightweight breakthrough formula plumps up existing hair to instantly create the look and feel of fullness Filloxane works on the surface of each individual strand to increase diameter by 9% Ceramide strengthens the hair fiber to prevent breakage SP-94 nourishes to promote a healthy scalp environment Texture Effect hair & scalp refresher Provides lightweight texture for thicker, fuller looking hair Oil absorbers keep hair and scalp looking fresh Use with ense Fx for added fullness and density cerafill key ingredients how it works Ceramide Strengthens hair fiber to prevent breakage SP 94 + ZINC PCA SP-94 nourishes the scalp and Zinc PCA, a known HT inhibitor, promotes a healthy environment *Based on increase in the diameter of existing hairs **It takes time to regrow hair, results may be visible for men after using Minoxidil regularly for 2-4 months. Results may be visible for women after using Minoxidil regularly for 4 months. The amount of hair regrowth is different for each person. Minoxidil will not work for everyone. Stop using product if you do not see hair regrowth after 4 months and see your doctor Filloxane Works on every hair strand to create a visually fuller effect Minoxidil Stimulates follicles to help regrow hair** 3

See instant results how does cerafill provide instant thickening? ense Fx hair diameter thickening treatment It s like gaining up to 9,000 more hairs after one use! * Works on the surface of each individual strand to increase diameter by 9% Instantly creates the look and feel of fullness For all hair types Use with Texture Effect for added fullness and density how does cerafill provide hair regrowth over time? Minoxidil Topical Solution, USP hair regrowth treatment Clinically proven to help regrow hair ** Only FA-approved formula to help regrow hair Available in two strengths: 2% for women, 5% for men before and after before after use of Cerafill after cut, color & finish before after cut, color & finish with retaliate with defy after use of Cerafill before after use of Cerafill after cut, color & finish with retaliate *Based on increase in the diameter of existing hairs 4 **It takes time to regrow hair, results may be visible for men after using Minoxidil regularly 2-4 months. Results may be visible for women after using Minoxidil regularly for 4 months. The amount of hair regrowth is different for each person. Minoxidil will not work for everyone. Stop using product if you do not see hair regrowth after 4 months and see your doctor.

normal to thin efy S AVI SINGER REKEN Thinning Scale Women efy Shampoo 9.8 oz. efy Conditioner 8.3 oz. efy Energizing Scalp Treatment 3.2 oz. S AVI SINGER Stages of thinning: REKEN Thinning Scale Purchase Cerafill Scalp and Follicle Energizing Kits at a discount: REKEN Thinning Scale REKEN Thinning Scale S AVI SINGER S AVI SINGER *Limited time offer 2.00 S AVI SINGER REKEN Thinning Scale REKEN Thinning Scale 32.50 value (.50/20% savings) Men instant thickening kits defy kit Retaliate normal to thin hair What it does: Stimulating system for all hair types showing advanced signs of thinning REKEN Thinning Scale S AVI SINGER S AVI SINGER REKEN Thinning Scale REKEN Thinning Scale 2 month supply (ongoing) Purchase Cerafill ongoing Client Kits at an extra discount: advanced signs of thinning hair S AVI SINGER 2 month supply INCLUES: What it does: Thickening system for all hair types showing early signs of thinning S AVI SINGER defy scalp and follicle energizing kit* JULY 204 / Promotions which cerafill system should I recommend? INCLUES: efy Shampoo 9.8 oz. efy Conditioner 8.3 oz. ense Fx 4.2 oz. or retaliate kit advanced thinning hair INCLUES: Retaliate Shampoo 9.8 oz. Retaliate Conditioner 8.3 oz. ense Fx 4.2 oz. Women Stages of thinning: S AVI SINGER S AVI SINGER REKEN Thinning Scale REKEN Thinning Scale REKEN Thinning Scale S AVI SINGER REKEN Thinning Scale Men S AVI SINGER Introduce your clients to Cerafill! Visit My Business Toolbox on Redken.com s professional site to download and print Cerafill materials for your salon. 35.00 42.50 value (7.50/8% savings) 5

GUIE TO ANTI-THINNING *See brochure for details dermatologist endorsed GUIE TO ANTI-THINNING *See brochure for details dermatologist endorsed defy introductory offer STYLIST/CLIENT KITS: 2 efy Instant Thickening Kits EACH INCLUING efy Shampoo 9.8 oz. efy Conditioner 8.3 oz. ense Fx 4.2 oz. efy Scalp and Follicle Energizing Kit INCLUING: efy Shampoo 9.8 oz. efy Conditioner 8.3 oz. efy Energizing Scalp Treatment 3.2 oz. PROUCT: 2 efy Energizing Scalp Treatment 3.2 oz. 2 ense Fx 4.2 oz. 2 Texture Effect 3.4 oz. efy Shampoo Liter efy Conditioner Liter MERCHANISING: iagnostic Tool Stylist Guide Self Talker Set 3 Easel Cards 20 Consumer Pamphlets Consumer Pamphlet Holder Instant hair thickening.* Hair regrowth over time. * 80.00.50 value (.50 /25% savings) retaliate introductory offer STYLIST/CLIENT KITS: 2 Retaliate Instant Thickening Kits, EACH INCLUES: Retaliate Shampoo 9.8 oz. Retaliate Conditioner 8.3 oz. Fx 4.2 oz. PROUCT: 2 ense Fx 4.2 oz. 2 Texture Effect 3.4 oz. 2 Minoxidil Topical Solution, USP hair regrowth treatment 2% for women 2 oz. 2 Minoxidil Topical Solution, USP hair regrowth treatment 5% for men 2 oz. Retaliate Shampoo Liter Retaliate Conditioner Liter MERCHANISING: iagnostic Tool Stylist Guide Shelf Talker Set 3 Easel Cards 20 Consumer Pamphlets Consumer Pamphlet Holder Instant hair thickening.* Hair regrowth over time. * 80.00 4.00 value ( 4.00 /2% savings)

REKEN S FIRST SEA SALT SPRAY! NEW FASHION WAVES 07 TEXTURIZING SEA SPRAY FOR BEACHY WAVES AN BOMBSHELL STYLE Tousled texture Lightweight body and movement Matte finish Infused with sea salt TIAL WAVES SALON OFFER 03.75 WORTH OF FREE STYLING PROUCTS WHEN YOU PURCHASE THE FULL REKEN STYLING RANGE! PURCHASE 58 Redken Styling products (2 of each product, including NEW Fashion Waves 07) QUALIFY FOR THE STYLIST STATION REWARS PROGRAM WHEN YOU PURCHASE THIS OFFER! TURN TO PAGE 0 FOR MORE INFORMATION. LOW TIE SALON OFFER PURCHASE 3 Fashion Waves 07 plus ANY 9 retail-size Redken Styling Products RECEIVE FREE 2 Fashion Waves 07 Fashion Waves 07 Glorifier Card RECEIVE FREE 2 Fashion Waves 07 Fashion Waves 07 Glorifier Card SALON INTRO KIT: Move Ability 05 For Stylist Use Mess Around 0 For Stylist Use Shape Factor 22 For Stylist Use Pillow Proof Blow ry Express Primer 5.7 oz. For Stylist Use 5 Pillow Proof Blow ry Express Primer minis 5 Pillow Proof Blow ry Two ay Extender minis PLUS salon collateral 9. 00-7. 50 5.00 4.50 salon value (up to 9.00/5% savings) STYLIST OFFER PURCHASE AT A ISCOUNT 2 Fashion Waves 07 522. 00 STYLIST PRICE 7. 00 25.75 value ( 03.75/20% savings) 9.00 stylist value ( 2.00/% savings) 7

SHOW EM WHO S GLOSS! WITH SHAES EQ & FLASH LIFT When clients come to you with dull, faded summer haircolor, show their strands who s gloss! Flash Lift and Shades EQ make the perfect combo for creating a beautiful sun-kissed color glaze that looks healthy and shiny. ISCOVER NEW FORMULAS Check out the Stylist Station app for easy formulas GET INSPIRE Browse through our mobile lookbook to get celebrity inspired looks on-the-go or create your own lookbook SHARE WITH THE STYLIST COMMUNITY Have you created an amazing summer color look for your clients? Share it on The Break Room and get the recognition you deserve! GET STARTE WITH THESE PERFECT-FOR-SUMMER FORMULAS! Once you've completed your Flash Lift Highlight service, customize the look with one of our favorite Glaze to fomulas. BEACHY BLONE Staring levels 9-0 oz. 09NB Irish Crème Shades EQ Gloss oz. 09N Café au Lait Shades EQ Gloss 2 oz. Shades EQ Gloss Processing Solution SHEER HONEY BLONE Staring level 9-0 ½ oz. 09NB Irish Crème Shades EQ Gloss oz. 09G Vanilla Crème Shades EQ Gloss ½ oz. 000 Crystal Clear Shades EQ Gloss 2 oz. Shades EQ Gloss Processing Solution SHEER CHROME Staring level 9-0 ½ oz. 09T Chrome Shades EQ Gloss ½ oz. 000 Crystal Clear Shades EQ Gloss 2 oz. Shades EQ Gloss Processing Solution STYLIST STATION APP LOOKBOOK BREAK ROOM 8

FREE FLASH LIFT WHEN YOU BUY SHAES EQ SALON OFFER PURCHASE At least shades or more (mix and match) CHOOSE FROM: Shades EQ Gloss ( 4.95 each) Shades EQ Cream/Cover Plus ( 5.40 each) RECEIVE FREE Flash Lift 32 oz. 8. 80 9. 0 4.30 57.0 salon value ( 27.50/up to 8% savings) SHAES EQ GLOSS EQUALIZING CONITIONING COLOR The haircolor that thinks it's a conditioner Zero ammonia acidic demi-permanent Up to 00% more shine than before coloring* Perfect to glaze, correct, refresh and blend gray SHAES EQ CREAM & COVER PLUS ZERO AMMONIA EMI-PERMANENT COLOR Shades EQ Cream Equalizing Conditioning Color for precise placement and up to 00% more shine.* Voted # new color by Behind The Chair, 20 Shades EQ Cover Plus Brightening Conditioning Color Cream for up to 75% gray blending and ½ levels of lift JULY 204 / Promotions STYLIST OFFER PURCHASE 9 shades (mix and match) CHOOSE FROM: Shades EQ Gloss ( 4.95 each) Shades EQ Cream/Cover Plus ( 5.40 each) RECEIVE FREE Flash Lift 7. oz. at 50% off SHAES EQ SOL EVERY 2 SECONS! STYLIST PRICE 44. 55-48. 0 52.80 5.85 salon value ( 8.25/ up to 5% savings) *Improvement in shine is shade dependent. Applies to Shades EQ Gloss and Cream 9

FREE STYLIST STATION PROUCTS AN FACEBOOK SUPPORT ALL YEAR LONG WITH NEW REKEN STYLING! NEW STYLIST STATION PROGRAM GET REWARE FOR YOUR REKEN STYLING PURCHASES! You can get back up to 20% of your styling spending in stylist station essentials. It s all part of our commitment to you. Partner with us to qualify ask your Sales Consultant for details. AUTOMATIC ENROLLMENT Automatically enrolled with the purchase of at least 500.00 of Redken Styling products in quarter, July, August, September. Styling Spending per quarter 500-499 0-500- 99 30-3 2500+ 50-0 Number of free products WHAT WILL YOU RECEIVE? At the end of every quarter, Redken will automatically send you a package of styling products stickered for stylist use for every stylist to use on their clients. The number of products you receive will depend on your spending level for that quarter. The first quarterly shipment will arrive mid-october. REKEN FACEBOOK CONTENT CREATOR CUSTOM BRAN POSTS PUBLISHE AUTOMATICALLY More than 40% of people in the U.S. log-on to Facebook every day. Take your salon s Facebook page to the next level. With this program we will publish Redken news, images and videos to your Facebook timeline automatically. PRICE LIST PROUCT CASE RETAIL SALON CASE ORER QTY PRICE PRICE PRICE QTY HAIRCARE SHAMPOOS (+) All Soft, Body Full, Clear Moisture, Color Extend, Extreme, Real Control, Smooth Lock 0. oz.** 5.00 7.50 90.00 _ Liters** 25.50.75 53.00 _ Gallon 4 N.A. 2.50 0.00 _ CONITIONERS (+) All Soft, Body Full, Clear Moisture, Color Extend, Extreme, Real Control, Smooth Lock **.00 8.00 9.00 _ Liter** 30.50 5.25 83.00 _ Gallon 4 N.A. 4.50.00 _ SAMPLING SHAMPOO (+) All Soft, Body Full, Color Extend, Extreme, Real Control ** 50 5.00 2.50 5.00 _ CONITIONERS (+) All Soft, Body Full, Color Extend, Extreme, Real Control oz.** 00 5.00 2.50 250.00 _ HAIRCARE UO PACKETTES (BAGS OF 8) All Soft, Color Extend, Real Control 0.7 oz. 4 N.A. 0.00 40.00 _ TREATMENTS All Soft Heavy Cream softening rinse-out mask oz.** 00 5.00 2.50 250.00 _ ** 7.00 8.50 02.00 _ All Soft Argan- multi-care oil 3 oz. 30.00 5.00 80.00 _ All Soft Supple Touch softening cream-spray 5 oz.** 7.00 8.50 02.00 _ Body Full Instant Bodifier volumizing foam 5 oz.** 7.00 8.50 02.00 _ Body Full Volume Amplifier thickening lift spray 5 oz.** 7.00 8.50 02.00 _ Clear Moisture Instant Polishing Prep leave-in cutting and detangling lotion 4.2 oz. 3.50.75 8.00 _ Color Extend Rich Recovery protective treatment ** 7.00 8.50 02.00 _ Extreme Anti-Snap leave-in treatment ** 50 5.00 2.50 5.00 _ 7.50 8.75 05.00 _ Extreme CAT Treatment protein reconstructing treatment 5 oz.** 7.00 8.50 02.00 _ Extreme Strength Builder ** 7.00 8.50 02.00 _ Extreme Strength Builder Plus 7.00 8.50 02.00 _ Real Control Intense Renewal super moisturizing mask oz.** 00 5.00 2.50 250.00 _ ** 7.00 8.50 02.00 _ Real Control Crema Care daily nourishing styling treatment ** 7.00 8.50 02.00 _ Smooth Lock Butter Silk intensive rinse-out treatment ** 7.00 8.50 02.00 _ Smooth Lock Heat Glide protective smoother 5 oz.** 7.00 8.50 02.00 _ Smooth Lock Stay Sleek leave-in cream 5 oz.** 7.00 8.50 02.00 _ Smooth Lock Step Smooth Activator 3 x 2 oz. N.A. 4.85 78.20 _ Smooth Lock Step 2 Smooth Sealer N.A..00 44.00 _ Pre Art Liter N.A. 25.00 300.00 _ BLONE IOL Blonde Idol Shampoo* 50.00 3.00 50.00 _ 0. oz. 8.00 9.00 08.00 _ Liter 30.00 5.00 80.00 _ Blonde Idol Custom-Tone Conditioner/Violet*. oz. 32.00.00 92.00 _ Blonde Idol Custom-Tone Conditioner/Gold*. oz. 32.00.00 92.00 _ Blonde Idol Mask* oz. 00.00 3.00 300.00 _ 20.00 0.00 0.00 _ Blonde Idol BBB Spray* oz. 00 0.00 5.00 500.00 _ 5 oz. 9.00 9.50 4.00 _ PROUCT CASE RETAIL SALON CASE ORER QTY PRICE PRICE PRICE QTY IAMON OIL iamond Oil Shampoo ** 50.00 3.00 50.00 _ 0. oz. 8.00 9.00 08.00 _ Liter 30.00 5.00 80.00 _ iamond Oil Conditioner oz.** 00.00 3.00 300.00 _ 9.00 9.50 4.00 _ Liter 34.00 7.00 204.00 _ iamond Oil eep Facets intensive treatment oz.** 00.00 3.00 300.00 _ 20.00 0.00 0.00 _ iamond Oil Shatterproof Shine 3.4 oz. 40.00 20.00 0.00 _ iamond Oil Shatterproof Shine intense 3.4 oz. 40.00 20.00 0.00 _ COLOR EXTEN MAGNETICS Color Extend Magnetics Shampoo* 50.00 3.00 50.00 _ 0. oz. 8.00 9.00 08.00 _ Liter 30.00 5.00 80.00 _ Color Extend Magnetics Conditioner* oz. 00.00 3.00 300.00 _ 9.00 9.50 4.00 _ Liter 34.00 7.00 204.00 _ Color Extend Magnetics eep Attraction Mask* oz. 00.00 3.00 300.00 _ 20.00 0.00 0.00 _ CURVACEOUS HAIRCARE Curvaceous Cream Shampoo 50.00 3.00 50.00 _ 0. oz. 8.00 9.00 08.00 _ Liter 30.00 5.00 80.00 _ Curvaceous Conditioner oz. 00.00 3.00 300.00 _ 9.00 9.50 4.00 _ Liter 34.00 7.00 204.00 _ Curvaceous Curl ive nourishing mask.8 oz. 0.00 3.00 30.00 _. oz. 20.00 0.00 0.00 _ STYLING Curvaceous Wind Up reactivating spray.0 oz. 70.00 3.00 20.00 _ 5 oz. 8.00 9.00 54.00 _ Curvaceous Ringlet perfecting lotion.0 oz. 00.00 3.00 300.00 _ oz. 8.00 9.00 54.00 _ Curvaceous Wave Ahead texturizing mousse 2.3 oz..00 3.00 72.00 _ 4.7 oz. 8.00 9.00 08.00 _ Curvaceous Full Swirl cream serum.0 oz. 48.00 3.00 44.00 _ 5 oz. 9.00 9.50 4.00 _ CERAFILL EFY SYSTEM Shampoo* 50.00 3.00 50.00 _ 9.8 oz. 20.00 0.00 0.00 _ Liter 3.00 8.00 2.00 _ Conditioner*.0 oz. 00.00 3.00 300.00 _ 8.3 oz. 20.00 0.00 0.00 _ Liter 3.00 8.00 2.00 _ Energizing Scalp Treatment* 3.2 oz. 25.00.50 50.00 _ efy Instant Thickening Kit* 4 70.00 35.00 40.00 _ RETALIATE SYSTEM Shampoo* 50.00 3.00 50.00 _ 9.8 oz. 20.00 0.00 0.00 _ Liter 3.00 8.00 2.00 _ Conditioner*.0 oz. 00.00 3.00 300.00 _ 8.3 oz. 20.00 0.00 0.00 _ Liter 3.00 8.00 2.00 _ Minoxidil Tropical Solution, USP hair regrowth treatment 2% for Women* 2.0 oz. 30.00 5.00 80.00 _ Minoxidil Tropical Solution, USP hair regrowth treatment 5% for Men* 2.0 oz. 30.00 5.00 80.00 _ Retaliate Instant Thickening Kit* 4 70.00 35.00 40.00 _ MAXIMIZE ense FX Instant Thickening Treatment* 4.2 oz. 45.00 22.50 270.00 _.0 oz. 50 5.00 7.50 375.00 _ Texture Effect hair and scalp refresher* 3.4 oz. 8.00 9.00 08.00 _

PROUCT CASE RETAIL SALON CASE ORER QTY PRICE PRICE PRICE QTY PROUCT QTY CASE RETAIL SALON CASE ORER HWWWW PRICE PRICE PRICE PROUCT CASE RETAIL SALON CASE ORER QTY PRICE PRICE PRICE QTY PROUCT CASE RETAIL SALON CASE ORER QTY PRICE PRICE PRICE QTY REKEN CHEMISTRY All Soft Shot Phase.9 oz. N.A. 8.50 222.00 _ Clear Moisture Shot Phase.9 oz. N.A. 8.50 222.00 _ Color Extend Shot Phase.9 oz. N.A. 8.50 222.00 _ Extreme Shot Phase.9 oz. N.A. 8.50 222.00 _ Real Control Shot Phase.9 oz. N.A. 8.50 222.00 _ Smooth Lock Shot Phase.9 oz. N.A. 8.50 222.00 _ Shot Phix 3.5 phix phase sealer N.A. 9.00 08.00 _ Shot Phix 5.5 phix phase sealer N.A. 9.00 08.00 _ STYLING SMOOTH Velvet Gelatine 07 cushioning blow-dry gel 3.4 oz. 8.00 9.00 08.00 _ Align protective smoothing lotion oz. 00.00 3.00 300.00 _ 5 oz 8.00 9.00 08.00 _ SHINE Outshine 0 anti-frizz polishing milk oz. 00.00 3.00 300.00 _ 3.4 oz. 9.00 9.50 4.00 _ Shine Flash 02 glistening mist 4.4 oz. 8.00 9.00 08.00 _ VOLUMIZE Thickening Lotion 0 all-over body builder 5 oz. 7.00 8.50 02.00 _ /2 Liter N.A..50 50.00 _ Full Frame 07 all-over volumizing mousse 2.2 oz..00 3.00 72.00 _ 7.00 8.50 02.00 _ Aerate 08 all-over bodifying cream-mousse 2.3 oz. 7.00 8.50 02.00 _ Guts 0 volume spray foam 2 oz..00 3.00 72.00 _ 0.58 oz. 7.00 8.50 02.00 _ TEXTURIZE Water Wax 03 shine defining pomade 9.00 9.50 4.00 _ Powder Grip 03 mattifying hair powder 0.5 oz. 5.00 7.50 80.00 _ Rewind 0 pliable styling paste.75 oz. 0.00 3.00 30.00 _ 5 oz. 9.00 9.50 4.00 _ Fashion Waves 07 texturizing sea spray 9.00 9.50 4.00 _ Rough Paste working material.75 oz. 0.00 3.00 30.00 _ 2.5 oz. 9.00 9.50 4.00 _ Hardwear super-strong sculpting gel.00 8.00 48.00 _ HEAT STYLING Satinwear 02 prepping blow-dry lotion oz. 00.00 3.00 300.00 _ 5.4 oz. 9.00 9.50 4.00 _ uo Shield 07 color protecting gel cream 5 oz. 9.00 9.50 4.00 _ Iron Shape finishing thermal spray 72.00 3.00 2.00 _.00 8.00 8.00 _ Hot Sets 22 thermal setting mist 5 oz..00 8.00 9.00 _ /2 Liter N.A. 3.00 5.00 _ HAIRSPRAYS Wax Blast 0 high impact finishing spray-wax 2 oz. 8.50 4.25 02.00 _ 4.4 oz. 8.00 9.00 08.00 _ Fashion Work versatile hairspray 2. oz..00 3.00 72.00 _ oz. 7.00 8.50 02.00 _ Quick Tease 5 backcombing finishing spray.3 oz. 8.50 4.25 02.00 _ 5.3 oz. 8.00 9.00 08.00 _ Quick ry 8 instant finishing hairspray 2 oz..00 3.00 72.00 _ oz. 7.00 8.50 02.00 _ Forceful 23 super strength hairspray 2. oz..00 3.00 72.00 _ oz. 7.00 8.50 02.00 _ Control Addict 28 extra high-hold hairspray 2. oz. 8.50 4.25 02.00 _ oz. 20.00 0.00 0.00 _ FLEX Move Ability 05 lightweight defining cream-paste 0.8 oz.* 0.00 3.00 30.00 _ * 9.00 9.50 4.00 _ Mess Around 0 disrupting cream-paste 0.8 oz.* 0.00 3.00 30.00 _ * 9.00 9.50 4.00 _ Shape Factor 22 sculpting cream-paste 0.8 oz.* 0.00 3.00 30.00 _ * 9.00 9.50 4.00 _ BLOW RY Pillow Proof Blow ry express primer oz.* 80 0.00 5.00 400.00 _ 5.7 oz.* 22.00.00 32.00 _ Pillow Proof Blow ry two day extender.2 oz.* 8.50 4.25 02.00 _ 3.4 oz.* 8.00 9.00 08.00 _ REKEN FOR MEN HAIRCARE Clean Brew extra cleansing shampoo.50.25 75.00 _ Liter 22.50.25 35.50 _ Clean Spice 2-in- conditioning shampoo 0 oz..50.25 37.50 _ Liter 22.50.25 35.00 _ Mint Clean invigorating shampoo 0 oz..00.00 3.00 _ Liter 2.50 0.75 9.00 _ Cool Finish invigorating conditioner 0 oz..50.25 37.50 _ Full Impact bodifying shampoo 0 oz..00.00 3.00 _ Go Clean daily care shampoo 0 oz..00.00 3.00 _ Liter 20.50 0.25 3.50 _ Finish Up daily weightless conditioner 0 oz..50.25 37.50 _ Liter 22.50.25 35.00 _ STYLING High Up spiking cream wax 3.4 oz. 5.00 7.50 80.00 _ Stand Tough extreme gel 5 oz. 3.00.50 78.00 _ Grip Tight holding gel 5 oz. 3.00.50 78.00 _ ishevel fiber cream 3.4 oz. 7.00 8.50 02.00 _ Get Groomed finishing cream 5 oz. 3.00.50 78.00 _ Work Hard molding paste 3.4 oz. 5.00 7.50 90.00 _ Outplay texture putty 3.4 oz. 5.00 7.50 80.00 _ Maneuver working wax 3.4 oz. 5.00 7.50 80.00 _ Polish Up pomade 3.4 oz. 5.00 7.50 80.00 _ Firm Grasp Texturizing clay 3.4 oz. 9.00 9.50 228.00 _ SKIN/BOY CARE Cleanse acid balanced cleansing bar 5.3 oz. 3 0.00 5.00 80.00 _ HAIRCOLOR Color Camo 2 oz. 3 N.A. 4.50 2.00 _ Pro-oxide Cream eveloper 0v Liter N.A..25 37.50 _ PROFESSIONAL TOOLS Steam Infusion Professional Iron (includes two filters) N.A. 295.00 N.A. _ Steam Infusion Retail Iron (does not require filter) 200.00 0.00 0.00 _ Steam Infusion Cartridges N.A. 20.00 N.A. _ HAIRCOLOR Shades EQ Gloss Equalizing Conditioning Color & Color Kickers 2 oz. 3 N.A. 4.95 78.20 _ Shades EQ Cream Equalizing Conditioning Color 2. oz. 3 N.A. 5.40 94.40 _ Shades EQ Cover Plus Brightening Conditioning Color Cream 2. oz. 3 N.A. 5.40 94.40 _ Shades EQ Crystal Clear oz. N.A. 2.00 252.00 _ Liter N.A. 3.00 8.00 _ Color Fusion Advanced Performance Color Cream& Hi-Fusion** 2. oz. 3 N.A..50 234.00 _ Cover Fusion Low Ammonia 00% Coverage Color Cream 2. oz. 3 N.A..50 234.00 _ Color Gels Permanent Conditioning Haircolor & Fashion Gels** 2 oz. 3 N.A. 5.50 98.00 _ Chromatics Prismatic Permanent Color** 2 oz. 3 N.A. 7.50 270.00 _ Chromatics Beyond Cover Age-efying Permanent Color 2 oz. 3 N.A. 7.25 2.00 _ HAIRCOLOR COLLECTION KITS Shades EQ Gloss Salon Intro Kit N.A. 98.00 N.A. _ Stylist Trial Kit 4 N.A. 59.40 237.0 _ Shades EQ Cream/Cover Plus Salon Intro Kit N.A. 2.00 N.A. _ Stylist Trial Kit 4 N.A. 4.80 259.20 _ Color Fusion Salon Intro Kit N.A. 325.00 N.A. _ Stylist Trial Kit 4 N.A. 78.00 3.00 _ Color Gels Salon Intro Kit N.A. 220.00 N.A. _ Stylist Trial Kit 4 N.A..00 24.00 _ Chromatics Salon Intro Kit N.A. 375.00 N.A. _ Stylist Trial Kit 4 N.A. 90.00 30.00 _ EVELOPERS Color Gels eveloper 0v, 20v, 30v, 40v** Liter N.A..25 37.50 _ Pro-oxide Cream eveloper 0v, 20v, 30v, 40v** oz. (20v only) N.A. 3.0 43.20 _ Liter N.A..25 37.50 _ Shades EQ Processing Solution** Liter N.A..25 37.50 _ Chromatics Oil in Cream eveloper 0v, 20v, 30v 945 ml N.A. 0.00 0.00 _ LIGHTENERS Blonde Icing Conditioning Cream eveloper 20v, 30v, 40v Liter N.A. 0.00 0.00 _ Blonde Icing Power Lift Conditioning Cream Lightener Ammonia*** 7. oz. N.A. 28.50 7.00 _ Blonde Icing Conditioning Cream Lightener Ammonia-Free 7. oz. N.A. 28.50 7.00 _ Blonde imensions ust-free Conditioning Lightener** 7. oz. N.A..00 44.00 _ 32 oz. N.A. 30.00 80.00 _ Lift 5/5 Highlifting Cream oz. 72 N.A. 3.80 273.0 _ Lift 5/5 Highlifting Booster 2. oz. N.A. 2.00 252.00 _ Up To 7 e-usted Lightener** 7. oz. N.A. 8.00 2.00 _ 32 oz. N.A. 30.00 80.00 _ Flash Lift Lightening Powder 7. oz. N.A..50 98.00 _ 32 oz. N.A. 27.50 5.00 _ OTHER HAIRCOLOR PROUCTS Color Thickener 4 oz. N.A. 7.95 95.40 _ Color Stain Remover* 80 pads N.A..50 78.00 _ TEXTURE Acid Waves Creative Curl N.A..00 44.00 _ Creative Curl Fine Limp N.A..00 44.00 _ Inner Secret N.A..00 44.00 _ Alkaline Waves Vector Plus N.A. 5.00 0.00 _ Vector Plus Extra Body N.A. 5.00 0.00 _ SALON GEAR COLOR GEAR Salon Basics Tint Bowl N.A. N.A. 5.00 N.A. _ Chromatics Tint Bowl N.A. N.A. 5.00 N.A. _ Wide Brush/Long Bristles N.A. N.A. 3.00 N.A. _ Wide Brush/Short Bristles N.A. N.A. 3.00 N.A. _ Narrow Brush/Long Bristles N.A. N.A. 3.00 N.A. _ Narrow Brush/Short Bristles N.A. N.A. 3.00 N.A. _ Chromatics ouble Row Tint Brush N.A. N.A. 3.00 N.A. _ Chromatics ouble Row Wide Tint Brush* N.A. N.A. 3.00 N.A. _ Applicator Bottle N.A. N.A. 3.50 N.A _ Measuring Cup N.A. N.A. 2.50 N.A. _ Organizer Tray Cream N.A. N.A. 20.00 N.A. _ (Regular holds 42) Organizer Tray Cream (Mini holds 2) N.A. N.A. 5.00 N.A. _ Organizer Tray Liquid (Regular holds 3) N.A. N.A. 20.00 N.A. _ Tube Key N.A. N.A. 2.50 N.A. _ Specialty etailing Freehand Brush N.A. N.A. 5.00 N.A. _ (Angled Brush) etailing Etching Wand N.A. N.A. 5.00 N.A. _ (Mascara Wand) Technique Board N.A. N.A. 5.00 N.A. _ Spray Water Bottle N.A. N.A..00 N.A. _ Mini-Spatula N.A. N.A. 5.00 N.A. _ Mini-Whisk N.A. N.A. 5.00 N.A. _ Clips (set of 8) N.A. N.A. 7.00 N.A. _ Magnetic Clip Wristband N.A. N.A. 20.00 N.A. _ Blonde Icing Scoop N.A. N.A. 5.00 N.A. _ Apparel Redken Favorite Cape N.A. N.A. 25.00 N.A. _ urasilk All Purpose Cape N.A. N.A. 25.00 N.A. _ Chromatics Cape N.A. N.A. 25.00 N.A. _ urasilk All Purpose Apron N.A. N.A. 25.00 N.A. _ Chromatics Apron N.A. N.A. 25.00 N.A. _ urasilk Client Wrap N.A. N.A. 30.00 N.A. _ Swatches & More Shades EQ Gloss Swatch Book N.A. N.A. 30.00 N.A. _ Shades EQ Cream & Cover Plus Swatch Book N.A. N.A. 30.00 N.A. _ Color Fusion/Cover Fusion Swatch Book N.A. N.A. 50.00 N.A. _ Color Gels Swatch Book N.A. N.A. 30.00 N.A. _ Chromatics Swatch Book N.A. N.A. 50.00 N.A. _ Color Camo Swatch Box N.A. N.A. 4.00 N.A. _ Swatch Cards N.A. N.A. N.A. N.A. _ Shade Charts N.A. N.A. N.A. N.A. _ Shade Stickers N.A. N.A. N.A. N.A. _ HAIRCARE/STYLING GEAR Redken Chemistry N.A. N.A. 2.25 N.A. _ Shot Shaker Pumps Liter (White) N.A. N.A. 2.25 N.A. _ Gallon (White) N.A. N.A. 4.25 N.A. _ All retail prices are suggested only. * new product ** new price *** only offered in stores + not all sizes available for every product N.A. = Not Applicable. JULY 204 \ Promotions

PUREOLOGY EXCLUSIVE PRICE LIST Product Case Qty. Retail* Salon Salon Case Product Case Qty. Retail* Salon Salon Case Product Case Qty. Retail* Salon Salon Case HYRATE STRENGTH CURE COLOUR STYLIST Hydrate Shampoo 4.0 oz. Hydrate Condition 4.0 oz. Hydrate Light Condition Hydrate Hydra Whip 5.2 oz. Hydrate Hydra Cure 5.2 oz. Hydrate Shine Max 4.2 oz. PURE VOLUME Pure Volume Shampoo 4.0 oz. Pure Volume Extra Care Shampoo Pure Volume Condition 4.0 oz. Pure Volume Blow ry Amplifier.0 oz. Pure Volume Instant Levitation Mist.0 oz. 4.9 oz. SUPER SMOOTH Super Smooth Shampoo Super Smooth Condition Super Smooth Relaxing Hair Masque 5.2 oz. Super Smooth Relaxing Serum 5 oz. Super Smooth Smoothing Cream.8 oz. REVIVING RE Reviving Red Shamp oil Reviving Red Reflective Condition Reviving Red Illuminating Caring Oil 4.2 oz..0 oz. Reviving Red Red Reflect Enhancer Set of 4.34 oz. tubes Reviving Red Copper Reflect Enhancer Set of 4.34 oz. tubes 75 80 7.50 27.00 2.00 75.00 7.50 29.00 4.00 85.00 7.50 29.00 4.00 50.00 50.00 2.00 7.50 27.00 2.00 75.00 7.50 27.00 2.00 7.50 29.00 4.00 85.00 7.00 22.00 9.00 2.00 7.50 27.00 2.00 7.50 29.00 4.00 50.00.00.00 7.50 29.00 4.00 7.50 29.00 4.00 32.00 0.00 40.00 40.00 3.75 3.50 3.00 37.50 3.75 4.50 32.00 42.50 3.75 4.50 32.00 25.00 25.00 3.00 3.75 3.50 3.00 37.50 3.75 3.50 3.00 3.75 4.50 32.00 42.50 3.50.00 4.50 3.00 3.75 3.50 3.00 3.75 4.50 32.00 25.00.00.00 3.75 4.50 32.00 3.75 4.50 32.00.00 5.00 20.00 20.00 90.00 2.00 8.00 225.00 90.00 74.00 92.00 255.00 90.00 74.00 92.00 300.00 300.00 5.00 90.00 2.00 8.00 225.00 90.00 2.00 8.00 90.00 74.00 92.00 255.00 84.00 32.00 337.50 5.00 90.00 2.00 8.00 90.00 74.00 92.00 300.00 44.00 44.00 90.00 74.00 92.00 90.00 74.00 92.00 92.00 375.00 0.00 0.00 Strength Cure Shampoo Strength Cure Condition Strength Cure Split End Salve 0.5 oz. Strength Cure Fabulous Lengths.0 oz. 3.4 oz. Strength Cure Masque 5.2 oz. PERFECT 4 PLATINUM Perfect 4 Platinum Shampoo Perfect 4 Platinum Condition Perfect 4 Platinum Reconstruct Repair Masque.8 oz. Perfect 4 Platinum Miracle Filler Treatment 0.5 oz. 4.9 oz. NANO WORKS Nano Works Shampoo (w/pump) Nano Works Condition (w/pump) PRECIOUS OIL Precious Oil Shamp oil 8.5 oz Precious Oil Condition 8.5 oz Precious Oil Softening Hair Masque 5.2 oz. Precious Oil Versatile Caring Oil.0 oz. 4.2 oz. PURIFY Purify Shampoo COLOR FANATIC Colour Fanatic.0 oz..7 oz. 3.5 oz. 48 80 48 75 7.50 27.00 2.00 7.50 29.00 4.00 0.00 28.00 0.00 28.00 50.00 7.50 27.00 2.00 7.50 29.00 4.00 35.00 5.00 2.00 5.00 54.00 4.00 5.00 58.00 8.00 7.50 29.00 4.00 7.50 29.00 4.00 50.00.00 40.00 27.00 2.00 80.00.00 3.00 3.75 3.50 3.00 3.75 4.50 32.00 5.00 4.00 5.00 4.00 25.00 3.75 3.50 3.00 3.75 4.50 32.00 7.50 2.50 3.00 7.50 27.00 2.00 7.50 29.00 4.00 3.75 4.50 32.00 3.75 4.50 32.00 25.00.00 20.00 3.50 3.00 3.00.00 8.00 90.00 2.00 8.00 90.00 74.00 92.00 0.00 8.00 400.00 8.00 300.00 90.00 2.00 8.00 90.00 74.00 92.00 20.00 0.00 5.00 80.00 3.00 372.00 80.00 348.00 384.00 90.00 74.00 92.00 90.00 74.00 92.00 300.00 450.00 0.00 2.00 8.00 0.00 44.00 2.00 Colour Stylist Silk Bodifier 2.2 oz. 8.4 oz. Colour Stylist Nourishing Nectar 5. oz. Colour Stylist Anti Split Blow ry.5 oz. Colour Stylist Cuticle Polisher 3.4 oz. Colour Stylist Illuminating Curl 5. oz. Colour Stylist Anti Breakage Twist 2.5 oz. Colour Stylist Root Lift 2.0 oz. 0 oz. Colour Stylist Strengthening Control 2. oz.0 oz. Colour Stylist Supreme Control 2. oz..0 oz. Colour Stylist Control Twist Wax.0 oz. 3.4 oz. Colour Stylist Lustrous Volumizer 5.2 oz. Colour Stylist ensity efiner Wax Colour Stylist Piecing Sculpt Wax 3.4 oz. FRESH APPROACH Fresh Approach ry Shampoo 4.2 oz. Fresh Approach ry Condition.3 oz. 4.3 oz. HIGHLIGHT STYLIST Highlight Stylist Gold efiner.0 oz. 5. oz. Highlight Stylist Bodifying Luminator.5 oz. 5.0 oz. Highlight Stylist Sea-Kissed Texturizer.0 oz. 4.2 oz. 80 48 80 ACCESSORIES & MERCHANISING Pureology Cutting Cape Pureology Apron Pureology Purple Client Cape Mini Acrylic Promo Stand Acrylic Block Acrylic Permanent Shelf Talkers (set of 4) Pureology Reusable Large Bag Pureology Reusable Small Bag Pureology Bowl Pureology Brush Pureology Spoon Pureology Comb Colour Stylist Combs Set Pureology Liter Pump Pureology Banner Pureology Table Top isplay Pureology Client Bags Pureology Paper Shelf Talkers Pureology Prescription Tear Pad 2 9.00 2.00 28.00 30.00 28.00 2.00 2.00 9.00.00 9.00 2.00 9.00 2.00 9.00 2.00.00.00.00.00 9.00.00.00 28.00.00 28.00.00 28.00 4.50 3.00 4.00 5.00 4.00 3.00 3.00 4.50.00 9.00 2.00 4.50 3.00 4.50 3.00.00.00.00.00 4.50.00 5.50 4.00 5.50 4.00 5.50 4.00 2.50 2.50 20.00 0.00 20.00.00 2.50.50 8.00.00.00.00 8.00.3 25.00 20.00.00 3.00 3.00 08.00 5.00 8.00 80.00 8.00 5.00 5.00 08.00 44.00 08.00 5.00 08.00 5.00 30.00 5.00 44.00 44.00 288.00 72.00 08.00 44.00 24.00 8.00 32.00 8.00 440.00 8.00 JULY 204/Promotions

BOOST SALES WITH PUREOLOGY styling icons Turn up the volume on colour-treated hair! Save 25% on these volume Styling Icons 25% OFF Choose from: Colour Stylist Silk Bodifier voluminizing mousse 8.4 oz. HOL: Mild Control Provides lightweight hold for soft volume from roots to ends 25% OFF Colour Stylist Root Lift spray hair mousse 0 oz. HOL: Medium Control Adds lift at the roots the perfect foundation for any style that needs volume 9.75 3.00 salon value (3.25/25% savings) CLIENT PRICE 9.50 2.00 client value (.50/25% savings) 9.00.00 salon value (3.00/25% savings) CLIENT PRICE 8.00.00 client value (.00/25% savings) Colour Stylist Lustrous Volumizer bodifying glaze 5.2 oz. HOL: High Control 25% OFF Highlight Stylist Bodifying Luminator texturizing shine-foam 5 oz. HOL: Mild Control 25% OFF Full-scale volume with high hold, shine and heat protection Lasting body, texture and multi-dimensional shine for highlighted hair 9.00.00 salon value (3.00/25% savings) CLIENT PRICE 8.00.00 client value (.00/25% savings) 0.50 4.00 salon value (3.50/25% savings) CLIENT PRICE 2.00 28.00 client value (7.00/25% savings)

LITER EXCLUSIVE 20% OFF ALL SHAMPOO AN CONITION LITERS Stock your backbar with Pureology and reward your loyal clients with 20% off liters. JULY 204 / Promotions PURCHASE AT A 20% ISCOUNT Shampoo OR Condition CHOOSE FROM: 20% OFF PURCHASE Nano Works Shampoo or Nano Works Condition 33.8 oz 20% OFF HYRATE STRENGTH CURE PURE VOLUME SUPER SMOOTH REVIVING RE PERFECT 4 PLATINUM PRECIOUS OIL PURIFY NANO WORKS SHAMPOO AVERAGE.80 * 3.25 salon value (.45/2% savings) CONITION AVERAGE 25.0 * 32.00 salon value (.40/20% savings) SHAMPOO 49.0.00 salon value (.40/9% savings) CONITION 5.20 4.00 salon value (.80/20% savings) AVERAGE CLIENT PRICE 49.0 * 2.50 client value (.90/2% savings) AVERAGE CLIENT PRICE 5.20 * 4.00 client value (.80/20% savings) CLIENT PRICE 99.20 2.00 client value (22.80/9% savings) CLIENT PRICE 02.40 8.00 client value (25.0/20% savings) ** /value vary depending on system purchased.

GET OBSESSE WITH COLOUR CARE: COLOUR FANATIC + PUREOLOGY HAIRCARE With 2 benefits in bottle, Colour Fanatic gives colour-treated hair everything it needs and more! Invite your clients to try a complimentary Colour Fanatic today when they purchase a kit featuring our bestselling Hydrate and Precious Oil systems. FREE COLOUR FANATIC FREE COLOUR FANATIC SALON OFFER PURCHASE AT A ISCOUNT Hydrate + Colour Fanatic Kit 28.00 40.00 salon value (.00/30% savings) SALON OFFER PURCHASE AT A ISCOUNT Precious Oil + Colour Fanatic Kit Kit includes: Kit includes: Hydrate Shampoo Precious Oil Shamp Oil Hydrate Condition CLIENT PRICE Precious Oil Condition Colour Fanatic.7 oz. Colour Fanatic.7 oz. CLIENT PRICE 5.00 80.00 client value (.00/30% savings) 29.00 4.00 salon value (.00/29% savings) 58.00 82.00 client value (.00/29% savings) 5