Queenz Institute of Fashion is producing immense creative potential in the world of fashion. With its dedicated approach towards fast changing needs of fashion industry we see to it that our future designers are introduced to the industry with strategic, creative, and functional skills. This has been validated by the scores of professionals who have passed out from Queenz and brought glory to their Alma Mater. With its carefully crafted specialized professional programs, Queenz Institute of Fashion is preparing future fashion industry personalities to deliver the best by keeping up the buyers and customers specifications and expectations on priority. In our twelve year old journey we have thoroughly equipped ourselves in providing innovative and excellent education and training in the field of fashion. In the fashion industry, a fashion show is the means which designers use to introduce new clothing collections. Queenz Institute of Fashion proudly presents its Fashion show "ITI_2017" Through this show, our students will get a practical exposure of how a fashion show incorporates design, music, elements of dance or movement, oral commentary, and lighting to present new fashion concepts. This also serves as a platform in bringing out the designers in them. As we are giving a kick start to their career in the fashion industry through our fashion show, appropriately we have named it as "ITI". ( ITI derived from a Sanskrit word which means "start".)
Highlights of The Show Tribal Education As a part of corporate social responsibility, the management of Queenz have decided to donate the funds raised from the fashion show for financing the education among tribal people in Andhra Pradesh. The cheque will be personally handed over to the heads of Tribal Development Agency who can use the funds appropriately according to their needs. Andhra Handlooms The State of Andhra Pradesh is world famous for its handlooms. Perhaps no other region in the world has as much variety in handlooms as Andhra has to offer. Almost every village in the state has something original and distinctive to contribute to the world of textiles. The weavers of the state produce a whole range of handlooms like sarees, dupattas, dress material, and furnishing material. If Pochampalli produces vibrantly colored ikkats, Venkatagiri and Chirala turn out extremely fine cotton sarees. If Uppada has successfully replicated intricate Jamdani designs, Dharmavaram has for ages been producing rich silks. Not to be left behind is Ponduru khadi, which is handmade from the time the cotton is picked in the fields to the final stage of showcasing the finished material. It has been our endeavor to bring all such textiles to the fashion- world. Andhra Handicrafts Andhra Pradesh is also famous for astonishing handicrafts. Whether it is needle craft or bronze castings, metal craft or wood craft, Andhra Pradesh has a wide array of handicrafts that can become a part of your lifestyle. The eminence of these handicrafts lies in their traditional method of creation. Etikoppaka, Kondapalli, Banjara needle embroidery are just few of the well-known handicrafts of Andhra Pradesh. We are representing the age old traditions of Andhra Handicrafts in our collection. Smart City Vizag is the largest city of Andhra Pradesh and is also known as " Financial capital of Andhra Pradesh". The city has undergone a drastic change over the years. Our city is ranked as the eighth largest city in India in terms of economy. It is the main commercial hub of the state, which contribute a larger share to the economic growth of Andhra Pradesh through various sectors like heavy industries, tourism and IT sector. We are projecting the transformation of vizag to a smart city through our collections.
Venkatagiri Sarees The pride of Andhra Pradesh, the famous weave from the Nellore district of the state, the fine weaving of Venkatagiri sarees backdates to the early 1700 s when these sarees were produced at an artisan cluster close to Nellore then known as Kali Mili. Patronized by the Velugoti Dynasty of Nellore, the weavers back then used to weave these sarees only for the royal families. Created using golden fine threads that render them a shimmering effect, lavish pallu and border that is embroidered intricately using golden thread is the most unique feature of Venkatagiri silk sarees. Etikoppaka Toys The Etikoppaka toys are the exquisite lathe turned lacquer finished products of wood. The process of making the Etikoppaka wooden toys is known as the "Turned wood Lacquer craft". These toys are user friendly as well as eco friendly, since the artisans use organic dyes. Dharmavaram Sarees Dharmavaram is a famous destination in the state of AP known for its unique silk sarees. These sarees are famous globally. These sarees are worn on every festive occasion and no function is considered complete without wearing them. These occasions can be religious, weddings, or any festival. Broad borders are the unique features of these sarees. They are also having brocaded patterns in gold thread. Created in special designs, the saree borders have pallus and buttas. Kondapalli The Kondapalli toys are made from soft wood known as TellaPoniki which are found in nearby Kondapalli Hills. The art of crafting is a 400 year old tradition. The artisans who make the toys are referred as "Aryakhastriyas", who have their mention in the Brahmanda Purana. The artisans mainly work on producing figures of mythology, animals, birds, bullock carts, rural life etc., and the most notable one is Dasavataram, dancing dolls etc. Kalamkari Art The fascinating art of Kalamkari is a part of the state s age old traditions. There are two Kalamkari styles that exist in Andhra, those that are drawn by freehand and those that are used to adorn temple cars, which are made in Srikalahasti. The other variety is the block printed textiles used for dress material and sarees. The dyes used for this craft are largely organic. Wood Crafts Chittoor The wood products crafted in Chittoor varies from small toy to big idols and panels. Majorly its practiced in Kalahasti. The wood is soft and light, and this wood is also used to make toys like kondapalli toys. In this craft, after carving the theme on wood, its polished and painted with colors to give life to it.
Crochet Narasapur Narasapur Cluster located in Andhra Pradesh is world renowned for handmade crocheted lace of Irish origin. It has the largest concentration of crochet lace artisans in the world with over 1,00,000 women home based lace makers located in the two adjoining districts of West and East Godavari. They spend their leisure time knitting exquisite lace in innumerable designs, much oblivious to the invaluable treasure of skill they possess. Mangalagiri Sarees The Mangalagiri fabric is produced by weaving with the help of pitlooms from combed yarn by warp and woof interlacing. It is normally woven with 80s combed cotton yarn for both warp and weft with extra warp design in the border. The extra warp design is specially known as Nizam Border. Zari is used for extra warp design in the borders. Mangalagiri sarees are made in resplendent colours and also in vibrant shot colours. Chirala Sarees The name Chirala is made from two words- Chira meaning saree and la meaning possessing. Even Marco Polo, the famous traveller has mentioned this place in his travelogue praising the weaving skills and dexterity of the local artisans creating a fabric that is so soft that it can fit into a match box. Chirala also gained a lot of popularity for its traditional and unique dhotis and zari sarees. Uppada Sarees In 1972, Uppada weavers were recognized by Govt. of India with President's award. To make a sari, it takes a week to a fortnight which consists of cotton body with silk pallu and all completely handwoven. The weavers design in such a way that it can be folded and fits in a matchbox. Different designs include geometric, flowers, leaves, etc. Speciality of Jamdani saree is that it gets design on both the sides and is much less weight than the other handloom sarees. Ponduru Khadi The Ponduru Khaddar is a handloom Khadi variety that is produced by the villagers in Srikakulam district of Andhra Pradesh. All across India, the people who are keen on wearing Khadi, prefer the soft Khadi varieties of Ponduru simply because of the high quality and the sheer simplicity of the garment. This village has been producing high quality of Khaddar for a long time now and they are clearly the trendsetters in the textile industry. The Ponduru Khaddar is also known in the markets as Andhra fine Khadi, a name that has been rightly accorded to the quality of the cloth that is being produced here in the village.
Show Stopper and people to watch out at the Designer Show Ritu Varma is an Indian film actress and a well known model who mainly works in the Telugu film industry. She is best known for her performance in the award winning short film Anukokunda and the movie Pelli Choopulu. She believes in women empowerment and is a perfect role model Neo Andhra girl. Ritu loves Kalamkari and is looking forward to showcasing the best of Andhra Pradesh. The show also features top models from Gladrags and Lakme fashion week and Miss India, like Anindita, Suvonita, Sneha, Samita, Dimpy, Paromita and Debosmita. Event hosted by Limca Book Awardee and National Anchor Dr. Meenakshi Anantram Event managed by www.razzmatazz.in
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