Guidance on design for longevity sportswear

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Guidance on design for longevity sportswear Extending the lifespan and use of garments is one of the most significant ways of reducing the environmental impact of clothing Product overview Sportswear includes garments used for physical activity, from low-impact activities such as jogging, yoga, golf and walking to high-impact activities such as tennis, running, football and gym activities. It does not include swimwear. Sportswear is often purchased to be worn as casual attire rather than for sporting reasons. Items tend to be ed due to material failure, discolouration and loss of elasticity. Consumer expectations concerning the fabric and fit, such as stretching, compression and other properties, will be influenced by the type of exercise to be undertaken. Performance criteria for sportswear include abrasion resistance, absorbency, colour fastness, comfort, dimensional stability, elasticity, elastic recovery, flexibility, piling, wicking and translucence. Top five solutions Using durable material, with reinforced seams and areas where rubbing or chafing occurs. Providing care instructions that encourage airing clothes or washing promptly after use. Encouraging longer attachment to items through the use of wearable technology or personalisation. Adding soil-resistant or antibacterial finishes to reduce problems from body perspiration and odour. Selecting warp-knitted with open fabric structures (e.g. nets and mesh) to help the transport of moisture. Extending the average life of clothes (2.2 years) by just three months of active use per item would lead to a 5 10% reduction in each of the carbon, water and waste footprints, and cut resource costs by 2bn. forward page 1

The reasons for ing sportswear depend on the reason for purchase. A garment bought for fashion or casual purposes is likely to be ed, or possibly downgraded, when it is no longer fashionable. It may also be ed due to staining, loss of shape or wear and tear. These latter reasons also apply to sportswear worn for specific activities, but depending on the nature of the activity, this may occur sooner. Staining and wear and tear may be a result of substandard raw materials, or because have not been tested in the correct environment. If consumers do not follow care instructions for sportswear correctly in particular, letting it stay damp it can cause odour, mildew and/or mould, and degradation of the fabric. Garments may be ed when the smart element of the material, such as waterproofing, no longer functions effectively. Around 30% of clothing waste ends up in landfill. The waste footprint for clothing is estimated at 1.2 million tonnes, equivalent to 5% of UK household waste. Sportswear garments are not often ed and if the material (or an accessory) fails will generally be thrown away. page 2

Recommendations on fibre and Fabric choice when designing sportswear needs to take special account of the movement and intended sport in mind. The handle, texture and comfort of the fabric used in sportswear is particularly important. It is likely to get hot or cold, be subjected to sweat, get dirty and be subject to rubbing or chaffing. Polyester performs well in sportswear and is used widely. It is abrasionresistant, durable, non-absorbent, crease resistant, a reasonable insulator, moth and mildew resistant, and resistant to acids (sweat). Nylon (polyamide) and elastane are both strong, elastic, durable and nonabsorbent. However they are non-insulating, so not recommended for outdoor sportswear designed to keep the wearer warm. Cotton is strong, absorbent and fairly durable, but because it does not stretch well is not recommended for all sporting activities. To increase resistance to both the elements and wear, sportswear may be tightly woven, while warp-knitted such as nets or mesh can help transport moisture. Soil-resistant or antibacterial finishes can be used to reduce problems from perspiration and body odour. It is particularly important that sportswear garments are tested for colourfastness to perspiration and dry rubbing. Water wicking property of fabric Image: Lululemon athletica page 3

Recommendations on design and Effective sportswear design requires a balance between fashion trends reflecting its popularity as casualwear and performance properties. Classic or neutral colours (black, white, grey, charcoal, navy and brown) have greater longevity. Seasonal colours can be introduced as highlights in the form of panels, stripes, piping, contrast stitching or lining. Performance features such as reinforcements for areas most likely to suffer from rubbing, extra lining to reduce abrasion or high-visibility elements need to be included in ways that do not detract from the overall appearance of the garment. Multi-functionality can help increase wear: walking trousers can be produced with zips around the leg area that enable the bottom part to become detached, so they can be shorts in hot weather and long trousers in colder weather. Approaches such as stitch-free welding and complete garment technology can eliminate the risk of broken seams particularly for stretch. In general, the best way to join sportswear garments is using flat fell seams: waterproof seams may be required for some sports. Personalisation and limited edition garments can add value and encourage consumers to retain them, as can the addition of secure pockets for technology (e.g. phones, media players). Smart textiles and wearable electronics are of particular relevance to sports wear and there is a growing volume of research into both effectiveness and suitability. Hidden pocket for music player Image: Lululemon athletica page 4

Recommendations on care and Consumers need good advice on caring for sportswear garments because they will be subject to soiling, staining and perspiration more than other types of clothing. Care instructions can highlight the importance of prompt laundering after physical activity, rather than leaving wet or sweaty garments in a sports bag, which may encourage the progressive breakdown of, including mildew in cotton-based garments. Airing of garments can be recommended where possible to reduce excessive laundering; tumble drying may be best discouraged due to its aggressive effect on textiles. If garments have motifs, consumers may need to be reminded to iron these on the reverse. Specific care instructions may be needed for performance and wearable technology. Home may not be possible to such garments. Home kits including correct-coloured thread, spare buttons and other components, as well as instructions could encourage consumers to make small s themselves to garments where this is possible. For higher-value items such as coats, there is an opportunity to develop specialist aftercare services or identify companies to recommend to customers. Hanging loop to prevent sportswear damage page 5

Recommendations on re-use and Sportswear may not be re-used as much as other clothing due to the nature of its initial use, but there are still some opportunities for re-use as well as recycling. For garments that are still in good condition for example, sportswear that children have grown out of there may be opportunities for resale and re-use, through schools, sports clubs, charity shops and other channels. Garments that are worn out and no longer suitable for the main sporting activity they were designed for may still be suitable as casualwear, or for activities such as gardening or walking. Retailers can provide advice on labels or through their websites on possible opportunities for re-use, and encourage consumers to give items to charity. Many consumers are relatively unaware of the possibility of recycling clothing, so may assume that items that cannot be re-used should be thrown away. Retailers can therefore help raise awareness of specialist recyclers. Garment design can affect the ease with which clothes are recycled. Using a single fabric facilitates recycling, but where multiple and components are used, there is scope for designers to make it easy to disassemble these, without compromising the robustness of the product. Marathon vest with sentimental value Image: Nedrichards page 6

This is one of a series of Guidance Notes for product development teams offering guidance on design for longevity. For further information visit: www.wrap.org.uk/clothing While steps have been taken to ensure its accuracy, WRAP cannot accept responsibility or be held liable to any person for any loss or damage arising out of or in connection with this information being inaccurate, incomplete or misleading. This material is copyrighted. It may be reproduced free of charge subject to the material being accurate and not used in a misleading context. The source of the material must be identified and the copyright status acknowledged. This material must not be used to endorse or used to suggest WRAP s endorsement of a commercial product or service. For more detail, please refer to our Terms & Conditions on our website - www.wrap.org.uk back : home Waste & Resources Action Programme The Old Academy 21 Horse Fair Banbury, Oxon OX16 OAH Tel: 01295 819 900 Fax: 01295 819 911 E-mail info@wrap.org.uk Helpline freephone 0808 100 2040 www.wrap.org.uk