MATERNITY FASHION BRAND OF THE Y EAR

London SHAPING Pregnancy STYLE MATERNITY FASHION BRAND OF THE Y EAR ISABELLAOLIVER.COM

Cover, P.21 Becket Dress (DR305) P F $155 Welcome & Welcome to Isabella Oliver and congratulations on your pregnancy. The months leading up to a baby s arrival is a time filled with such wonder, and a precious experience I feel lucky to have enjoyed with three children. I can still vividly remember the excitement of my first pregnancy. I can also remember how much I struggled with how to dress my growing bump. That was twelve years ago when maternity fashion wasn't what it is now, and my husband s shirts were my only style solution. It s also the idea from which Isabella Oliver grew. Pregnancy clothes should be an extension of your wardrobe desirable yet still easy-to-wear. At Isabella Oliver you ll discover a collection that focuses on luxe fabrics that are soft on your skin, and feature pioneering design techniques which fit and flatter your bump throughout every stage. Our pieces grow with you and your changing body shape and many of them are designed so they can also be worn post-pregnancy too, so you know you re making a good investment. Select a few key pieces and they will last. They will also make you feel like you. That s a promise I m really proud to be able to make. I hope you enjoy shopping with us and I want to wish you the very best during this special time. congrat B AU K J E N DE SWA A N A RO N S FOUN DER ulations SHOP AT ISABELLAOLIVER.COM CALL 1 800 961 4963 3

before you start reading... At Isabella Oliver we have one piece of advice that s genuinely worth listening to invest in a few great pieces and your maternity wardrobe will never let you down. And to make those decisions even easier we ve created an innovative PAF system to highlight the potential of each style. Find it on every product. Plus, look out for our handy Outfit Accountancy calculations which are helpful estimations to guide your decisions. OUTFIT P A F P stands for Pregnancy pieces. Look and feel great as you grow A stands for After pregnancy, including nursing items and pieces that are easy and comfortable to wear during this period F stands for Forever and literally pinpoints the styles that can join your permanent wardrobe Rawlinson Boat Neck Dress (DR288) P $205 Ponte 4 LET S CONNECT AND GET TO KNOW EACH OTHER BETTER. FIND US ON 5

D E SIGN NO T E We design layering tops that finish mid-thigh perfect for covering your bump in style and layering over leggings, jeans or pencil skirts, or wearing solo. Alana Layering Easy Leggings Tank (TP203) (TR050) P A F $69 P A F $65 the Isabella Oliver maternity essentials Let us help you build a long-lasting capsule wardrobe that will take you from the first to the final trimester and beyond in comfort and style. This is smart shopping. SHOP AT ISABELLAOLIVER.COM CALL 1 800 961 4963 7

maternity essentials Building a capsule wardrobe will never make more sense than when you re pregnant. If you invest in a few key interchangeable pieces (you really do only need a few) every stage of your pregnancy will be covered. That s because our designs grow with you, so there s no need to buy for each trimester and there s no need to size up. Plus, if you get the balance of pieces right they will take you from the office to the weekend and from dinner to relaxing at home with ease. Premium quality that gives you the maximum number of wears is, without a doubt, the key to clever dressing. B AU KJ E N T H E JE A N T H E WE E K DAY TO WE E K E N D DR E S S T H E TE E T H E TA N K T H E BL A Z E R The Cap Scoop The Maternity Alden Blazer Top (TP028) Tank (TP020) (JK091) P A F $59 P A F $55 P A F $275 Ponte T H E L BD T H E L E G GI NG S Ruched T Shirt Dress (DR109) P A F $145 Arran Dress (DR246) P A F $159 Zadie Stretch Easy Skinny Jeans Leggings (TR079) (TR050) P A $155 P A F $65 Denim 8 WE PROMOTE STRESS-FREE SIZING JUST ORDER YOUR PRE-PREGNANCY SIZE

design technique... The simple wrap is an elegant and easy-to-adjust maternity-friendly styling technique we love. wrapping D E SIGN NO T E Our designs feature a variety of necklines and sleeve lengths so you can choose those that flatter your curves best. Neale Wrap Dress (DR278) P A $139 OUTFIT 84 Maternity wears 1 WRAP DRESS x 2 wears per week x 3 trimesters 10 96% OF OUR CUSTOMERS SAY THEY WOULD RECOMMEND US TO THEIR FRIENDS

five REASONS to shop with Isabella Oliver 1OUR MATERNITY CLOTHES A R E DESIGNED TO GROW WITH YOU So whatever maternity outfit you buy now will 2last you through your whole pregnancy and beyond. PREMIUM QUALITY MATERNITY CLOTHING THAT WILL LAST We understand how to make you feel beautiful and comfortable. Our clothes will wash and wear and 3hold their shape throughout your pregnancy. STRESS-FREE SIZING IS OUR RAISON D ÊTRE Want to know what size to order? 4Just order your pre-pregnancy size. 96% OF OUR CUSTOMERS WOULD RECOMMEND US Which we think is pretty high praise. 5You come first. Always. T HE PRESS LOVE US TOO From Vogue and ELLE to fashion bloggers around the world, we're proud of the praise we receive every season. am to pm Whether work or weekend, morning, noon or night, this tailored pant and denim shirt navigates every occasion with ease. Ansley Shirt (TP181) P A F $155 Chambray Rona Jacquard Pant (TR110) P $159 Jacquard Tailoring Ivy Tote Bag (BG814) $595 Lola Cruz Suede Pumps (FT829) $219 12 WE PROMOTE STRESS-FREE SIZING JUST ORDER YOUR PRE-PREGNANCY SIZE

art of the This dress is perfect. I know I will be able to wear this throughout my pregnancy and I absolutely love it. Very comfortable without sacrificing style. CUSTOM E R Q UO T E dress Dresses are the equivalent of maternity wear magic and at Isabella Oliver, we re dress design experts. Find your one with us. Emily Dress (DR149) P A $145 Alder Tweed Clutch (BG816) $195 Woven Tweed Superga Cotu Classic Sneakers (FT848) $75 SHOP AT ISABELLAOLIVER.COM CALL 1 800 961 4963 15

96% of our customers say they would recommend us to their friends. D E SIGN NO T E The Isabella Oliver collection features signature colors and prints for a seasonal update. Longworth Print Tank Dress (DR294) P A F $169 16 WE PROMOTE STRESS-FREE SIZING JUST ORDER YOUR PRE-PREGNANCY SIZE

D E SIGN NO T E With clever pattern cutting and years of experience, we know how to allow room for your bump to grow. Pianna Summer Dress (DR205) P A $169 Soft Separates five more 1 2 3 4 5 REASONS to shop with Isabella Oliver WE RE A N A-LIST FAVOR I TE We re the go-to maternity collection for chic celebrities worldwide. WE CONSIDER THE I NVESTMENT We do the math so you don t have to, guaranteeing a great investment for the number of maternity wears. We also promote forever-styles with many designs working post-pregnancy too. Just look out for our PAF guide. MATERNITY SHOPPING MA DE EASY Access us 24/7 across desktop, tablet and smartphone. Find us on social. Delve into our online magazine and call our incredible customer service team - we ll walk a mile in your shoes to provide impeccable service on all platforms. Plus, enjoy a much-desired speedy delivery. MATERNITY STYLE SOLUTIONS We design pieces that fit perfectly and work together brilliantly. It s all about the little things that make a big difference to help make your busy life a little easier. ONLINE SHOPPING PERSONALISED If you d like to chat with us about what to wear during your pregnancy, just contact one of our estylists who would be happy to help. Book an appointment online or drop the team an email directly at estylist@isabellaoliver.com SHOP AT ISABELLAOLIVER.COM CALL 1 800 961 4963 19

D E SIGN NO T E We design all items for maximum wear time, with pieces taking you from your first trimester to full term and beyond. Fabrics are carefully selected so they feel comfortable on your skin. Clement Print T-Shirt Dress (DR284) P A F $195 20 96% OF OUR CUSTOMERS SAY THEY WOULD RECOMMEND US TO THEIR FRIENDS

D E SIGN NO T E Dress lengths are cut to account for your changing shape with the front falling longer in anticipation of a growing bump. See IsabellaOliver.com forever flourishes Accessories you invest in now, will last forever. A great bag, a cool new pair of shoes or a pair of sunglasses can always be justified. Cranleigh Dress (DR226) P A $175 Soft Shirting Lola Cruz Suede Pumps (FT829) $219 Juniper Clutch (BG815) $289 Ivy Tote Bag (BG814) $595 Juniper Clutch (BG815) $289 Baukjen Aviator Sunglasses (AC834) $129 SHOP AT ISABELLAOLIVER.COM CALL 1 800 961 4963 23

design technique... Adding ties to designs allows you to cinch your silhouette (or not, should you prefer) for added styling confidence. tying This was my first purchase at Isabella Oliver. The fit is true to the size chart. The piece is really elegant and well stitched. It can be worn in multiple ways as well, which makes it very versatile for work or an evening out with leggings. CUSTOM E R Q UO T E OUTFIT 56 Maternity wears 1 WHITE SHIRT x 2 wears per week x 2 trimesters Libby Tunic Rowsley Leather (TP127) Leggings (TR093) P A F $145 P F $559 Cotton Shirting Stretch Leather Lola Cruz Suede Pumps (FT829) $219 SHOP AT ISABELLAOLIVER.COM CALL 1 800 961 4963 25

Jaime King Jessica Alba Angelina Jolie Rachel Bilson Zoe Saldana Wireimage [While pregnant] I bought almost everything from Isabella Oliver. The A-list story JE N N I F E R GA R N E R I lived in the Isabella Oliver tops that give a little support on your belly. JE N N I F E R L OP E Z Isabella Oliver Maternity is awesome for cute T-shirts and striped tanks. JA I M E K I NG FameFlynet.uk.com Kourtney Kardashian For as long as we ve been designing premium maternity wear, the A-List have been wearing it. Here are some of our highlights. Isabella Oliver is coveted by many an A-List mother-to-be including the likes of Gwen Stefani, Angelina Jolie and Heidi Klum. Since I've been pregnant [Isabella Oliver is] my very favorite store. E L L E M I L L A JOVOV IC H Selma Blair Molly Sims Gwen Stefani Reese Witherspoon Kate Winslet Jennifer Garner SHOP AT ISABELLAOLIVER.COM CALL 1 800 961 4963 27

the icon Ruched Maternity Tank Dress As Worn By Rachel Bilson Angelina Jolie Heidi Klum Ali Larter Naomi Watts Reese Witherspoon D E SIGN NO T E We design specifically with your pregnancy curves in mind, carefully constructing, positioning and fitting every detail with care. We never merely adjust a non-maternity style into a maternity one. Ellis Tank Dress (DR280) P A F $139 The Tank (TP020) P A F $55 28 WE PROMOTE STRESS-FREE SIZING JUST ORDER YOUR PRE-PREGNANCY SIZE

the workwear D E SIGN NO T E smart during pregnancy is absolutely achievable with Isabella Oliver s refined tailoring and fitted dresses. They re so chic, you ll want to wear them post-pregnancy too and with our intelligent editlooking PAF system, you ll be able to with many of the pieces. We cut the front rise seams lower on our maternity pants so that they sit in the perfect place on your bump for maximum comfort. OUTFIT 84 Maternity wears 1 TAILORED SUIT x 2 wears per week x 3 trimesters Alden Blazer Cranleigh Shirt Dayle Pintuck (JK091) (TP176) Pants (TR109) P A F $275 P A F $129 P A $139 Ponte Soft Shirting Ponte SHOP AT ISABELLAOLIVER.COM CALL 1 800 961 4963 31

D E SIGN NO T E We place buttons in a higher position on jackets for the best fit. This dress is awesome for work. Super comfortable and still fashionable enough for the office. Love love love it. Alden Blazer Messina Waistcoat Sadie V Neck Roe Midi Ivybridge (JK091) (JK082) Top (TP227) Skirt (SK060) Dress (DR249) P A F $275 P A $209 P A F $65 P A F $79 P A $145 Ponte Soft Separates CUSTOM E R Q UO T E 32 LET S CONNECT AND GET TO KNOW EACH OTHER BETTER. FIND US ON

D E SIGN NO T E Our dresses come in a variety of lengths so you can choose the one most suitable for you. OUTFIT 56 Maternity wears 1 LEATHER SKIRT x 2 wears per week x 2 trimesters Fitzroy V-Neck Hudson Knit Tie Front Maternity Carrie Leather Shift Dress Car Coat Shirt Obi Belt Pencil Skirt (DR287) (JK090) (TP064) (AC008) (SK061) P $205 P A F $255 P A F $125 P A F $105 P F $559 Ponte Textured Knit Cotton Shirting Leather Stretch Leather SHOP AT ISABELLAOLIVER.COM CALL 1 800 961 4963 35

don t take our word for it... We re proud to say that tastemakers from Vogue to Harpers Bazaar have given Isabella Oliver their seal of approval. The perfect destination for expecting mothers who wish to maintain a stylish office look during pregnancy, Isabella Oliver s maternity wear is as chic as it gets. From the perfect white shirt to cocktail-hour dresses and hard-working weekend separates, there s little Isabella Oliver doesn t excel in. H A R P E R S BA Z A A R Be proud and show off your bump. This is the perfect way. VO GU E The clothes are stylish, well made and gorgeous! VA N I T Y FA I R You ll be the envy of fellow preggos in the elegant jersey wraps and dresses from this go-to brand for celebs. I N ST Y L E And you thought that maternity fashion had to be all loose and layered. Think again. VO GU E [We] found online boutique Isabella Oliver the best for evening wear. GR A Z I A Longworth Print Tank Dress (DR294) P A F $169 Isabella Oliver is a superb label with a big range of maternity wear, wonderful tops and beautiful dresses which are perfect for going out. T H E GUA R DI A N SHOP AT ISABELLAOLIVER.COM CALL 1 800 961 4963 37

THE EVENT DRESS D E SIGN NO T E We design more ease into our maternity clothes to allow for your bump to grow. Belmont Maxi (DR241) P A F $289 Luxe Isabella Oliver is a London-based British brand. We re honored to have been presented the Queen s Award in 2010. SHOP AT ISABELLAOLIVER.COM CALL 1 800 961 4963 39

THE W H I TE S H I RT D E SIGN NO T E We use soft elasticated jersey panels on jeans and pants that look and feel good and help to support your bump. Tie Front Zadie Stretch Shirt Skinny Jeans (TP064) (TR079) P A F $125 P A $155 Cotton Shirting Denim Superga Cotu Classic Sneakers (FT848) $75 40 WE PROMOTE STRESS-FREE SIZING JUST ORDER YOUR PRE-PREGNANCY SIZE

design technique... This is my favorite and best Isabella Oliver dress. I have it in three colors! For someone who is not nervous to show off their bump, it's perfect. It can be dressed up or [dressed casually] depending on how you accessorize it. I see this dress lasting throughout the pregnancy as the ruching provides plenty of room for growth. CUSTOM E R Q UO T E Such a simple but super effective technique, ruching gives your bump room to grow in comfort and with style. ruching Ruched T Shirt Dress (DR109) P A F $145 Lola Cruz Suede Pumps (FT829) $219 42 96% OF OUR CUSTOMERS SAY THEY WOULD RECOMMEND US TO THEIR FRIENDS

THE L E A THER L EGGI NG D E SIGN NO T E Our premium stretch leather fills the job of a statement hero piece but is super comfy too. Georgia Textured Rowsley Leather Top (TP206) Leggings (TR093) P A F $105 P F $559 Stretch Leather Juniper Clutch (BG815) $289 Leather Suede Baukjen D-Frame Sunglasses (AC833) $129 SHOP AT ISABELLAOLIVER.COM CALL 1 800 961 4963 45

the icon Ruched Maternity Midi Dress As Worn By Selma Blair Penelope Cruz Jennifer Love Hewitt Anna Paquin Eldon Midi Dress (DR279) P A F $155 Millie Striped Top (TP213) P A F $79 46

the design studioour in-house team of designers, pattern cutters and garment technologists work tirelessly to create the very best maternity collection for you. FIT AND CONSTRUCTION We re quite unique in that our entire design team is based together in London. This means changes can be made instantly. Nobody rests until every style fits to perfection. FABRIC SELECTION We take time to select premium fabrics that will be able to do three very important jobs: 1. They must be soft and comfortable for sensitive pregnant skin. 2. They need to look great after multiple wears and washes. 3. They must fit and flatter a growing bump. RESEARCH AND DESIGN A lot of research and a lot of work goes into every style. From the very first sketch to the finished piece, we love seeing it all come together. 48 WE PROMOTE STRESS-FREE SIZING JUST ORDER YOUR PRE-PREGNANCY SIZE

THE J UMPSU I T [This is] the most comfortable outfit for maternity. Works for twin pregnancy, and makes me feel super stylish, worn casually with sneakers or heels and a jacket for evening/business... [I] could live in it! CUSTOM E R Q UO T E OUTFIT 84 Maternity wears 1 JUMPSUIT x 2 wears per week x 3 trimesters Rosliston Jumpsuit (TR097) P A $175 The Tank (TP020) P A F $55 Lola Cruz Suede Pumps (FT829) $219 50 LET S CONNECT AND GET TO KNOW EACH OTHER BETTER. FIND US ON

THE D A Y DRESS the promise We ve been designing maternity wear for 12 years and we take our job very seriously, creating a collection you will feel confident and beautiful wearing. To achieve this, we keep pregnancy style simple and chic with a focus on effortless dressing. Each piece is tried, tested and then tested some more, employing new techniques, premium fabrics and key details for maximum versatility and longevity. Invest in just a few pieces and your new wardrobe will perform throughout the nine months and beyond. Our quality is impeccable, our designs pioneering and our commitment unwavering. OUTFIT 42 Maternity wears 1 DRESS x 1 wears per week x 3 trimesters Beaumont Striped Dress (DR283) P A $219 Stripe Ponte Elia B Leather Penny Lane Loafer (FT844) $209 Juniper Clutch P.45 SHOP AT ISABELLAOLIVER.COM CALL 1 800 961 4963 53

pregnancy travel tips THE GETAWAY M AXI Taking some dedicated time-out for some well-deserved rest before the baby arrives, is a great idea. Relish some you time with these top tips If you need a special pillow to sleep comfortably, remember to pack it. Enjoy the shade just as much as the sun and choose a high factor sun cream it s great for the rays and also a great moisturizer. Sleep late, swim early, enjoy long lazy lunches, read make the most of the time to do things that will make you feel relaxed. See IsabellaOliver.com 56 Maternity wears 1 MAXI DRESS x 2 wears per week x 2 trimesters Wanderlust + Co Hook-Leather Bracelet (JW828) $25 Baukjen Clutch (BG805) $195 Maternity Skinny Belt (AC009) $115 Elia B Leather Loafer (FT825) $209 Whitfield Print Maxi Dress (DR285) P A F $219 A Piedi Lindsay Leather Sandal (FT858) $85 54 WE PROMOTE STRESS-FREE SIZING JUST ORDER YOUR PRE-PREGNANCY SIZE

THE FOREVER TEE & BOY F R I ENDS THE SKINNY J E A N D E SIGN NO T E Our signature jersey is pregnancy friendly thanks to the added elastane. This is to ensure that it keeps its shape and color, wash after wash. These are my favorite maternity purchase! Very flattering and stylish but, most of all, comfortable. I really like the fact that the waistband does not cut into your bump. Lovely color and great quality - no bagging around the knees. CUSTOM E R Q UO T E The Cap Scoop Top (TP028) P A F $59 The Relaxed Jean (TR089) P A $155 Denim Elia B Leather Penny Lane Loafer P.52 Cranleigh Zadie Stretch Shirt Skinny Jeans (TP176) (TR079) P A F $129 P A $155 Soft Shirting Denim Lola Cruz Suede Pumps (FT829) $219 SHOP AT ISABELLAOLIVER.COM CALL 1 800 961 4963 57

3. 1. 4. THE EMPIRE LINE T OP 2. 5. 6. 7. Wanderlust + Co 1. Zig Zag Bracelet (JW830) $35 10. 8. 9. little wonders Because it s always a good idea to add to your jewellery box and these are brilliantly affordable too. 2. Chevron-Stack Rings (JW824) $45 3. Triple Bar Ring (JW821) $45 4. Trio Stack Rings (JW822) $45 5. Chevron-Stack Rings (JW824) $45 6. Multi-Stud Bangle (JW832) $45 7. Petite Zig Zag Ring (JW823) $35 8. Frame-Tri Necklace (JW826) $35 9. Frame-Hexagon Necklace (JW825) $35 10. Name-Plate Necklace (JW827) $45 Imogen Striped Top (TP205) P A $145 Stripe Ponte Zadie Stretch Skinny Jeans (TR079) P A $155 Denim Superga Cotu Classic Sneakers (FT848) $75 SHOP AT ISABELLAOLIVER.COM CALL 1 800 961 4963 59

THE C I G A RETTE PANT D E SIGN NO T E We use elasticated adjusters with buttons on many waistbands to help get the best fit for your expanding waistline. OUTFIT 84 Maternity wears 1 CIGARETTE PANT x 2 wears per week x 3 trimesters Jasmin Print Maternity Obi Tailored Cigarette Tee (TP215) Belt (AC008) Pant (TR077) P A F $95 P A F $105 P A $155 Leather Tailoring Lola Cruz Suede Pumps P.57 SHOP AT ISABELLAOLIVER.COM CALL 1 800 961 4963 61

Opposite 1. Cami Nursing Top (TP126) A $65 2. Bella Nursing Dress (DR212) A $139 3. Edie Nursing Top (TP225) A $115 4. Avebury Nursing Dress (DR254) A $145 Nursing At this very special time you need clothes that are functional, easyto-wash and confidence boosting. Our nursing pieces are based on the same design ethos as the rest of the collection so you will enjoy expertly crafted styles that look great too. 1. true blues Clutches, obi belts, totes and sandals are perfect finishing touches both during and after your pregnancy. See IsabellaOliver.com 4. Discover: Wrap designs that cleverly conceal access for feeding Clips on the cami that easily unfasten Gathered V-Necks that effortlessly camouflage feeding access Styles that allow for the utmost discretion Maternity Obi Belt (AC008) $105 A Piedi Faye Suede Sandal (FT857) $105 Ivy Tote Bag (BG814) $595 62 96% OF OUR CUSTOMERS SAY THEY WOULD RECOMMEND US TO THEIR FRIENDS 3. 2.

the Isabella Oliver heritage Our founder, Baukjen launched the brand 12 years ago. We asked her to tell us more... Why did you launch Isabella Oliver? I made every mistake in the book when it came to dressing when I was pregnant with my first child. Let s just say that oversized shirts and giant sweaters did not make for a stylish nine months but there were very few options. I couldn t believe how difficult it was. Women don t suddenly stop wanting to look stylish just because they have a bump. In fact, at a time when your confidence can feel quite shaky, it s never more important. I wanted to fix this. That was 12 years ago now and I m very proud with how much Isabella Oliver has achieved. What are your priorities for Isabella Oliver? Quality. Quality is exceptionally important for us. We believe you only need to buy a few great pieces to take you through your pregnancy. Great quality means these pieces will last so a small investment gives optimum rewards. Women don t want throwaway fashion anymore especially not with maternity wear. That s not to say they don t still want stylish clothing. They absolutely do and so another of our priorities is to design desirable pieces women genuinely want to wear. And finally, we want to make dressing easy so our pieces grow with you. There s no need to size up or to buy for different stages. There are a lot of pregnancy style myths and rules, what has your experience taught you about these? There are a lot of misconceptions. The obvious one is that people think they have to wear something baggy and although certain styles can work, fitted pieces are very flattering and look and feel really chic. Our design signature is very much based around supporting the bump to create a beautiful figure-hugging silhouette. You re a businesswoman and a mother of three. How do you make it work? It s a balancing act. Women are faced with a lot of demands today and we all put a lot of additional pressures on ourselves. I m especially lucky to have a talented team and a very supportive family who help make it all possible. I m also very faithful with how I spend my time with my kids. From the time I walk through the door, to the time they go to bed, I'm with them. Homework, bath time or watching cartoons it doesn t matter, that s our time. But then my husband Geoff is the company s CEO so it s easier to be flexible. If we do need to continue working on something after this, we can. I absolutely consider myself lucky to have been able to take so many opportunities and run with them. And finally: Pregnancy is a unique experience. I loved being pregnant every time. I don t miss the heartburn and tiredness though! Baukjen's pregnancy tips I loved taking long luxurious baths. Use warm rather than hot water and steal some time for just you. N ever underestimate how much joy painted nails can bring! Can t reach? Ask a girlfriend to help. D elight in your hair which will get thick and glossy courtesy of all those pregnancy hormones. Your skin is more sensitive at this time so choose lovely soft fabrics E njoy those second trimester bursts of energy and equally take advantage of lie ins and naps when you can when you re tired. Ivybridge Dress, P.33 65

design technique... Elegantly draped fabrics allow for styles to gently skim your growing bump. draping D E SIGN NO T E We double line the backs of some of our dresses for extra coverage. Cadogan Dress (DR298) P $219 Luxe 66 WE PROMOTE STRESS-FREE SIZING JUST ORDER YOUR PRE-PREGNANCY SIZE

THE M AT ER N I T Y TA N K 1. 2. 3. 1. Elia B Snake Skin Loafer (FT850) $219 2. Superga Cotu Classic Sneakers (FT848) $75 4. 3. Elia B Leopard This is a great basic layer that will take you all the way through your pregnancy. Love the weight of the material, not too thin. CUSTOM E R Q UOT E Pony Skin Loafer (FT849) $219 5. 4. Superga Cotu DE SIGN NOT E We often use viscose in our fabrics which makes it soft, strong and keeps you warm when cold and cool when hot. Classic Sneakers (FT848) $75 5. Ash Vicky Lace Up Sneakers (FT852) $159 6. The Tank (TP020) P A F $55 6. Superga Cotu Classic Sneakers (FT848) $75 7. Elia B Loafer 7. Ellen Relaxed Pants (TR112) P A F $89 8. Superga Cotu Classic Sneakers (FT856) $85 8. 68 The Tank (TP020) Worn underneath (FT851) $195 96% OF OUR CUSTOMERS SAY THEY WOULD RECOMMEND US TO THEIR FRIENDS

What I love about Isabella Oliver is the quality in fabric and the tailored fit. They know what they are doing in maternity wear! KE L L I MU R R AY Love Taza Kelli Murray It is my favorite kind of dress to wear, it s just one of those dresses that made me feel good! I love the fit and the colors. A SPO ON F U L O F ST Y L E lately I ve been really into fitted body con dresses because it emphasizes my belly really nicely. I m still learning to adjust to the size of my belly, but having this dress definitely helps. I love how sleek and sexy it is, perfect for parties this holiday season! C H R I SE L L E L I M I m pretty hooked on my leather maternity leggings from Isabella Oliver. I seriously don t know how I would have survived this maternity clothing thing if I didn t have these. The Chriselle Factor The blogger edit Some of the world s most influential bloggers have turned to us for style solutions during their pregnancies. We love seeing how they work our pieces into their wardrobes. C OM E O V E R TO TH E DA R K SI DE WE H AV E C A N DY I can safely say that Isabella Oliver is one of my favorite maternity labels... The jersey material is thick and stretchy and this [wrap dress]... can even be styled post-pregnancy! C U T E A N D L I T T L E Come over to the dark side we have candy 9 to 5 Chic The Ruched Tank Dress is not only super comfy, but it fits like a glove and hugs my curves just right. BE L L E DE COU T U R E The Fashion Guitar Sara Strand 70 LET S CONNECT AND GET TO KNOW EACH OTHER BETTER. FIND US ON

The ruching is actually really flattering and comfortable even now when I m back to my prebaby weight. These really are an investment and I m buying more even though I m not pregnant!!! CUSTOM E R Q UO T E Left The Cami (TP007) P A F $49 The Pencil Skirt (SK049) P A $125 Ponte Opposite Kathryn V-Neck Knit Sweater (TP208) P A F $159 Textured Knit Alana Layering Tank (TP203) Worn underneath P.6 D E SIGN NO T E Many designs feature concealed shelf bras for added support. Rowsley Leather Leggings (TR093) P F $559 Stretch Leather Juniper Clutch (BG815) $289 Leather Suede Elia B Leather Penny Lane Loafer (FT844) $209 72 WE PROMOTE STRESS-FREE SIZING JUST ORDER YOUR PRE-PREGNANCY SIZE

Messina Waistcoat (JK082) P A $209 Soft Separates D E SIGN NO T E Our palette contains tones of clean classic colors - perfect for building your everyday looks Sofia Top (TP223) P A F $65 The Relaxed Jean (TR089) P A $155 Denim Meet our sister brand Baukjen and discover the ultimate in relaxed yet refined everyday dressing. Superga Cotu Classic Sneakers (FT848) $75 T HE M O D ERN WARD ROBE SHOP AT ISABELLAOLIVER.COM CALL 1 800 961 4963 75

THE S C OOP T OP what you've said D E SIGN NO T E We design longer length tops for coverage all the way through your pregnancy. I really wish I'd discovered Isabella Oliver in my first pregnancy and earlier on in this one as the clothes are beautiful and no other store/designer can compare! Another wonderful piece from Isabella Oliver, the only maternity retailer that seems to understand that women don't lose their fashion sense the moment they get pregnant. The Scoop Top (TP026) P A F $65 Excellent! Such a change from normal maternity wear. Messina Relaxed Pants (TR086) P A F $139 Soft Separates Isabella Oliver's maternity wear never ceases to amaze me! Lola Cruz Suede Pumps, P.57 This is my second pregnancy outfitted by Isabella Oliver and I cannot imagine what my wardrobe would be without them! CUST OM E R QUO T E S SHOP AT ISABELLAOLIVER.COM CALL 1 800 961 4963 77

let's talk body This page Aimee Cami (LL064) P A $49 Bodywear Fara Brief (LL065) P A $19 Bodywear Opposite Addison Slip Dress (LL066) P A $59 Bodywear wear The Isabella Oliver bodywear range is made with a finer weight blended jersey - excellent for a close comfortable fit. Its super soft cotton elastane mix provides breathability and great recovery. Perfect for soft support and coverage throughout your pregnancy and the months after. 78 WE PROMOTE STRESS-FREE SIZING JUST ORDER YOUR PRE-PREGNANCY SIZE

e We re here to help. Book a FREE online appointment with one of our style experts video or email options are both available and navigate the maternity minefield with ease. Appointments are available Monday to Saturday, 8am to 2.30pm EST, and there is no obligation to buy. Drop the girls a line today at estylist@isabellaoliver.com or call 1 800 961 4963 let's connect And get to know each other better Come and find us on Beaumont Striped Dress P.52 A few good reasons to shop with us CUSTOMER SATISFACTION SHOPPING ACCESS ALL AREAS WE RE SPEEDY INNOVATION & INSPIRATION Outfit P.24 Talk to us. We ll walk a mile in your shoes to provide impeccable service Desktop/Tablet/ Smartphone/Landline/ Print Quick deliveries are our middle name. Call 1 800 961 4963 or email TheGirls@IsabellaOliver.com Be inspired by runways/features/ expert advice and more 80

and finally, discover many more style solutions at IsabellaOliver.com SHOP AT ISABELLAOLIVER.COM OR CALL 1 800 961 4963 83

London ISABELLAOLIVER.COM 1 800 961 4963 Outfit, P.24 SS15-M-$-1