JANUARY 2009 PROMOTIONS EXPERIENCE THE PROFESSIONAL EDGE NEW REDKEN FOR MEN MINT ACTIVE STYLING! INTRODUCING FRESH CURLS CURL RECOVERY GET INSPIRED. BE PART OF IT. REDKEN.COM
When you choose Redken, you re giving yourself an edge over the competition. We re 100% focused on strengthening your business with products, tools and resources that exceed your expectations. Our goal is to give your salon The Professional Edge through our core values of fashion, science and inspiration. In 2009, we re celebrating this commitment with a series of programs and initiatives you won t want to miss. Read on to learn more about The Professional Edge, and check out New on 5th each month to discover the offers we ve developed to help you learn better, earn better and live better. Very truly yours, Patrick T. Parenty Senior Vice President General Manager Redken 5th Avenue NYC NEW ON 5TH
EXPERIENCE THE PROFESSIONAL EDGE Now more than ever, Redken wants to provide you with everything you need to be as successful and profitable as possible. In addition to innovative products, Redken offers your salon exclusive benefits and programs that will boost your revenue. It s what we call The Professional Edge and it is grounded in our strong alliance with the fashion industry, our scientific heritage, and the artistic inspiration from our personal-based education programs. It started in 1960 when Redken was founded on scientifi c principles and the entrepreneurial spirit of American actress Paula Kent. Paula was highly sensitive to the products used by hairdressers and make-up artists so she worked with her friend and stylist Jheri Redding (creating the name REDKEN ) to formulate gentle yet high-performance haircare products. Redken was the fi rst manufacturer to apply protein and moisture to dramatically improve weakened and sensitized hair and restore strength and shine. Built on this heritage, Redken s pioneering research has led to the most advanced products in the professional industry. Nearly 50 years later, the company s foundation is still based on extensive scientifi c knowledge and the belief in, and support of, the expertise of the salon professional. Redken is committed to help every salon professional learn better, earn better and live better and supports this goal not only with innovative products, but also with the inspiration provided by award-winning education programs. The Redken Exchange, the industry s leading resource for learning, the Redken Symposium, the largest single-manufacturer educational event, and a complete platform of programs take a personal-based approach that can only be found with Redken. Our strength in fashion was solidifi ed in 1993 when Redken made the move to New York City. Located in the fashion capital of the world, Redken is at the forefront of the trends, creativity and dynamism of this great city. Our headquarters on 5th Avenue has also allowed us to align with the fashion world. As a result, Redken has become a leader in backstage beauty, sending a team of artists to fashion week in New York, London, Milan and Paris to create runway looks for the industry s most prestigious designers including Versace, Calvin Klein, Prada, Gaultier and Marc Jacobs. Now it s your turn to discover how fashion, science and inspiration can empower your skills and your creativity! Experience the Professional Edge with Redken! MODEL HAIRCOLOR FORMULAS: Natural Level: 3, Base (between foils): 2 oz. (60ml) 6T Color Fusion + 2 oz. (60ml) 20 volume Pro-oxide Cream Developer, Highlights: 1 oz. (30ml) Double Fusion Brown Ab + 2 oz. (60ml) 30 volume Pro-oxide Cream Developer. January 2009 Promotions 3
NEW REDKEN FOR MEN MINT-ACTIVE STYLING EXTREME STYLE ENDURANCE Redken For Men s popular mint-infused Invigorating System now includes two styling products. New Mint Fix sweat-resist gel gives all-day, super strong hold that stands up to sweat without flaking. New Mint Shape forming paste provides instant texture with lasting versatility. Each helps you create workout-proof styles with invigorating peppermint and protective UV filter. STYLE SHIELD TECHNOLOGY FORMULATED WITH: PEPPERMINT = ENERGIZING SCENT UV FILTER = HELPS PROTECT HAIR PROTEIN = STRENGTH NEW ON 5TH
E A B C D F SALON OFFER PURCHASE 5 NEW Mint Fix sweat-resist gel 5 oz. 5 NEW Mint Shape forming paste 3.4 oz. RECEIVE FREE A 1 NEW Mint Fix 5 oz. (Stylist Use Only) B 1 NEW Mint Shape 3.4 oz. (Stylist Use Only) C 12 Mint Fix Packettes D 12 Mint Shape Packettes E 1 Mint Active Styling Poster F 12 Redken For Men Client Brochures SALON BONUS OFFER! PURCHASE 1 Salon Offer, plus any 6 Redken For Men Invigorating products CHOOSE FROM: Mint Clean invigorating shampoo Cool Finish invigorating conditioner Chill Blast daily antidandruff leave-in treatment RECEIVE FREE G 1 Mint Clean Liter H 6 Mint Clean 1.7 oz. I 1 Liter Pump, Black I G H OPEN STOCK PRODUCT NEW Mint Fix sweat-resist gel NEW Mint Shape forming paste Mint Clean invigorating shampoo Mint Clean invigorating shampoo Mint Clean invigorating shampoo Cool Finish invigorating conditioner Cool Finish invigorating conditioner Cool Finish invigorating conditioner Chill Blast daily antidandruff leave-in treatment SIZE 5 oz. 3.4 oz. 1.7 oz. 10 oz. Liter.825 oz. 10 oz. Liter 5 oz.
NEW FRESH CURLS CURL RECOVERY INTENSIVE RINSE-OUT MASK RESTORE & REPLENISH DRY, CURLY HAIR Moisture-rich formula deeply conditions, defines, and strengthens medium to coarse, dry curls. Redken s exclusive Interbond Conditioning System and curl-enhancing Elasta-Shield Complex revive lackluster, parched strands with healthy bounce and frizz-controlled shine. ELASTA-SHIELD COMPLEX ELASTAPOL = SPRING ACTION AND FRIZZ CONTROL COCONUT OIL = MOISTURE OLEO-AMIDO = REPAIR AND RESURFACE PROTEIN = STRENGTH CURL RECOVERY HAIRCOLOR FORMULA Natural Level: 4, Base Color Formula 1: 2 oz. (60 ml) 5Gb Color Fusion + 2 oz. (60 ml) 20 volume Pro-oxide Cream Developer, Highlight Formula 1: 1 oz. (30 ml) 7Go Color Fusion + 1 oz. (30 ml) 7Cr Color Fusion + 2 oz. (60 ml) 20 volume Pro-oxide Cream Developer, Highlight Formula 2: 2 scoops Up To 7 De-dusted Lightener + 2 oz. (60 ml) 20 volume Pro-oxide Cream Developer, Glaze Formula 1: 2 oz. (60 ml) 08WG Golden Apricot Shades EQ + 2 oz. (60 ml) Processing Solution NEW ON 5TH
A B D C SALON INTRODUCTORY OFFER PURCHASE 5 NEW Fresh Curls Curl Recovery 8.5 oz. RECEIVE FREE A 1 NEW Fresh Curls Curl Recovery 8.5 oz. for stylist use B 1 Crystal Curls 06 5 oz. for stylist use C 1 Shelf Talker D 1 Stylist Brochure OPEN STOCK PRODUCT Fresh Curls Curl Recovery Fresh Curls Curl Recovery SIZE 8.5 oz. 1.7 oz. CHOOSE THE PERFECT FRESH CURLS TREATMENTS: FINE TO MEDIUM MEDIUM TO COARSE ALL CURL BOOST SPRING MOUSSE CURL RECOVERY CURL REFINER ANTI-FRIZZ SHINER PRODUCT TYPE Leave-in spray gel Leave-in curlactivating mousse Intensive, rinse-out mask Leave-in detangling lotion Leave-in lightweight cream-to-serum BENEFITS Moisturizes, activates and re-energizes curls with humidity resistance, lasting control and shine Strengthens, volumizes and reactivates lazy curls with curl-defi ning body, fullness and re-energizing shine Deeply moisturizes, restores, and helps defi ne and control frizz Tames, detangles and helps control frizz for lasting memory, manageability and shine Smoothes, refi nes and helps block humidity for frizz control and shiny curl perfection January 2009 Promotions 7
CLIENT GWP! FREE VOGUE SUBSCRIPTION WITH REDKEN STYLING PURCHASE Show clients that Redken Styling is the leader in runway beauty with this exclusive offer from Redken and Vogue magazine! Clients purchase 2 styling products, fi ll out the subscription card, drop it in the mail (postage is on us) and they ll receive a free 1-year subscription to Vogue! As a bonus, you ll receive sample sizes of new Blown Away 09 and Full Frame 07 to pass on to clients, plus stylist favorite 7 velvet gelatine for stylists to try. SALON OFFER PURCHASE Any 12 Redken Styling products* RECEIVE FREE A 6 Vogue Subscription Card GWPs B 1 Client Offer Easel C 1 Behind the Lens DVD D 6 NEW Blown Away 09.825 oz. E 6 NEW & IMPROVED Full Frame 07 2 oz. F 1 BONUS SAMPLE! 7 velvet gelatine 3.4 oz. (Stylist Use Only) CLIENT OFFER PURCHASE Any 2 Redken Styling products* RECEIVE FREE 1-Year Subscription to Vogue (a $12.00 value!) *excluding Urban Experiment B C A D E BONUS STYLIST SAMPLE: F To activate this offer, visit redken.com/specialoffers GO BACKSTAGE WITH REDKEN AND VOGUE.TV! Take an exclusive look at the excitement and inspiration of Fashion Week with Behind the Lens, a special series that follows Redken Creative Consultant Guido as he creates runway hairstyles for top designers around the world. Get a copy for your salon today with the purchase of Redken Styling s Vogue subscription promotion! Log-on to redken.com/vogue to watch the series online! NEW ON 5TH
REDKEN IS SERIOUS ABOUT STOPPING DIVERSION AND PROTECTING YOUR BUSINESS To date, Redken has invested over $3 million in a state-of-the-art product coding system designed to eliminate diverters and diverted product. We re working to protect your business by ensuring that Redken products stay where they belong in the salon. Redken is fighting diversion with a multi-faceted awareness campaign geared toward consumers and the salon community, including: ANTI-DIVERSION BLOG BY DAVID CRAGGS, PRESIDENT, L ORÉAL USA PROFESSIONAL PRODUCTS DIVISION An industry fi rst, the President s Blog by David Craggs provides continued updates on the Professional Products Division s efforts to stop diversion, including the latest news on counterfeit products, legal verdicts and tips on what you can do to help fi ght diversion. The blog also provides a forum for discussion for both the salon community and consumers. Log-on to DavidCraggs.com today! INVESTIGATIVE VIDEO L Oréal s Professional Products Division created an investigative video to educate consumers about the disadvantages and possible dangers! of purchasing diverted product from mass retailers, drugstores, grocery stores or online outlets: Authenticity and freshness of the product cannot be guaranteed products may be outdated or possibly even contaminated. Pricing at mass retailers is typically 10% higher than it would be at a salon. What s more, unauthorized retailers do not offer the complete range of products. Without their stylist s expertise, consumers don t have the benefi t of customized product recommendations. Encourage your clients to visit redken.com/anti-diversion to learn more! January 2009 Promotions 9
GIVE YOUR SALON THE PROFESSIONAL EDGE CONVERT TO REDKEN HAIRCOLOR! COLOR FUSION ADVANCED PERFORMANCE COLOR CREAM COLOR GELS PERMANENT CONDITIONING HAIRCOLOR SHADES EQ EQUALIZING CONDITIONING COLOR GLOSS The Stylists Choice in Permanent Haircolor* Lighten, darken, cover gray or create high-fashion looks 100% oxidative dyes for healthy, multi-dimensional, fade-resistant results More than 100 shades in 6 categories Brighten, darken, highlight, correct and achieve amazing gray coverage Long-lasting results that resist fading Exclusive Select Dye System contains 100% oxidative, UV-stable dyes More than 50 shades in 11 tonal families #1 long-lasting, no-lift, no-ammonia, demipermanent haircolor in the U.S.A.** Glaze, refresh, correct or blend gray Gentle formula adds outstanding shine and condition More than 50 shades in 17 tonal families Lori Zabel Redken Artist I couldn t live without Color Fusion! Its wide range of colors lets me create any look my clients want, and Advanced Coverage gives great control over gray. Dhaniel Doud Redken Artist With Color Gels, I never have to worry about whether it s going to cover well or not. It gives me perfect results every time. Alicia Marcano Redken Artist Shades EQ is an amazing corrective tool. It s perfect for balancing color that s become brassy, and it makes tint-backs look rich and believable. For in depth color knowledge, attend a Redken Specialist program in your area. NEW ON 5TH
It s a new year, so it s the perfect time to give your clients a new look with A complete portfolio of haircolor products designed to work together and wow your clients Inspirational materials for stylists to create new looks with the hottest trends in color formulas and techniques and give your business a new outlook with... Essential resources such as educational support, loyalty programs and business solutions that will boost your bottom line Best of all, converting is FREE and easy as part of Redken s commitment to help you learn better, earn better and live better. SHIMMER ONE 20 MIN. SHINE-INFUSING COLOR CREAM BLONDE ICING CONDITIONING CREAM LIGHTENER (Ammonia & Ammonia-Free Formulas) COLOR CAMO 10 MIN. CAMOUFLAGE COLOR Brighten or darken one level, balance and tone, or enhance color while staying on level Ammonia-free, one level lift formula locks in moisture and protection Adds luminous shine 26 shades, plus Clear Use with Blonde Icing Conditioning Cream Developer Exclusive Lumisilk Technology to keep hair healthy and strong Silky cream texture for on/off-scalp application Up to 7 levels of lift Ammonia-free formula with protein and quinoa oil adds strength and shine 6 natural-looking shades in 2 families Bring out the pepper in salt & pepper hair Camoufl ages gray to give clients a naturally younger look Suzanne Sturm Assistant Vice President Redken Education Shimmer One is a great business builder. It adds rich color with brilliant shine, and because it has a 20-minute processing time, you can book more clients! Deb Rosenberg Manager Redken Education Blonde Icing offers fabulous versatility in terms of mixing and application. The end results are beautiful and luxurious, and hair s left in amazing condition. George Garcia Redken Artist With Color Camo, you can blend away his gray in just 10 minutes at the shampoo bowl. It has more going for it than any other color product for men! * behindthechair.com Stylist Choice Awards, 2006-2008 ** behindthechair.com Stylist Choice Awards, 2001-2008 January 2009 Promotions 11
FREE TRIAL KITS! With every valid haircolor conversion, your salon may qualify to receive free Haircolor Collection Trial Kits as a bonus!* CHOOSE FROM: Color Fusion Trial Kit Color Gels Trial Kit Shades EQ Trial Kit Shimmer One Trial Kit FREE SALON CONVERSION KIT! You ll also receive a comprehensive Conversion Kit with free products and more must-have information about Redken!** THE KIT INCLUDES: rewind 06 pliable styling paste 5 oz. guts 10 volume spray foam 10.58 oz. Redken For Men mint clean invigorating shampoo 10 oz. Redken Chemistry Trial Kit Amazing Color DVD Haircolor Shade Charts Informative brochures about Redken products, loyalty programs and exclusive education opportunities * To qualify for a trial kit, a salon must not currently carry that brand. DSCs will determine if a salon meets the criteria for selecting a free kit, and how many kits a salon may select. ** Kit contents are subject to change. CONVERTING IS EASY It s quick, simple, and best of all FREE! In just 3 quick steps you ll be on your way to creating amazing haircolor: STEP 1: EXCHANGE Exchange your existing haircolor, lightener, developer and accessories for comparable Redken products at a 1-to-1 ratio. STEP 2: SAMPLING Receive free samples of Redken Haircolor, plus a bonus kit with Redken Chemistry, Styling and Redken For Men products. STEP 3: EDUCATION Develop your salon s education plan with your Redken Distributor Sales Consultant, Artistic Educator and Salon Development Manager. Ask a Redken Distributor Sales Consultant to guide you through these easy steps! NEW TO COLOR CAMO? GET STARTED WITH THE COMPLETE COLOR CAMO KIT The men s color business is booming don t miss out! This complete Color Camo Kit includes everything you need to get started offering this valuable service in your salon from one of each shade to education and merchandising material. KIT INCLUDES: A 1 Light Ash 2 oz. 1 Medium Ash 2 oz. 1 Dark Ash 2 oz. 1 Light Natural 2 oz. 1 Medium Natural 2 oz. 1 Dark Natural 2 oz. B 1 16 oz. Color Camo Developer C 1 Before & After Easel D 1 4 oz. Applicator Bottle E 1 Technique Guide with DVD C B D A E NEW ON 5TH
CONGRATULATIONS TO THE WINNERS OF OUR DO YOU SHADES EQ? CONTEST As part of their prize, the two Do You Shades EQ? video contest winners received an all-expense paid trip to New York City for a photo shoot with their favorite Shades EQ star. The selected artists, Redken Education Artistic Director Kris Sorbie and Redken Haircolor Consultant David Stanko, appear with the winners in a special feature in the January 2009 issue of American Salon magazine! AND THE WINNERS ARE Dianna Lopez Hello Beautiful Salon Corona, CA Favorite Shades EQ formula: 09V Platinum Ice + 09NB Irish Creme Find out why Shades EQ helped her turn a color challenge into a storybook ending! Doug Miller Salon Central Bethesda, MD Favorite Shades EQ formula: 06AA Bonfi re + 07C Curry See why creating amazing color is a song when you have Shades EQ! Visit DoYouShadesEQ.com to see the two winning video entries, and don t forget to check the January 2009 issue of American Salon to see the special Shades EQ winners feature! January 2009 Promotions 13
THE REDKEN EXCHANGE SESSION CALENDAR 2009 To register or for more information call 1.800.545.8157 or log-on to Redken.com NAME OF SESSION DATE TUITION CUTTING WITH SAM & CHRIS FEB 2-3 MON - TUE $ 1100 EVERYTHING S INCLUDED 2 FEB 2-4 MON - WED $ 950 COLOR & KNOW WHY FEB 9-12 MON - THUR $ 900 CUT & KNOW WHY FEB 9-12 MON - THUR $ 900 COLORING OUT OF YOUR MIND FEB 16-18 MON - WED $ 900 CUTTING OVER THE TOP FEB 16-18 MON - WED $ 900 DON T SWEAT IT FIX IT FEB 23-25 MON - WED $ 900 EVERYTHING S INCLUDED FEB 23-25 MON - WED $ 950 MARCH EVERYTHING S INCLUDED 2 MAR 2-4 MON - WED $ 950 MIXING IT UP FORMULATIONS MAR 2-4 MON - WED $ 900 COLOR & KNOW WHY MAR 9-12 MON - THUR $ 900 CUT & KNOW WHY MAR 9-12 MON - THUR $ 900 DESIGNING BEHIND THE CHAIR MAR 16-18 MON - WED $ 900 START WITH THE FINISH MAR 16-18 MON - WED $ 900 EVERYTHING S INCLUDED MAR 23-25 MON - WED $ 950 SESSION SKILLS AND PHOTO MAR 23-25 MON - WED $ 1650 DIAGNOSTIC DESIGN MAR 30-31 MON - TUE $ 800 DRESSING THE BRIDE MAR 30-1 MON - WED $ 1100 APRIL DON T SWEAT IT FIX IT APR 6-8 MON - WED $ 900 EVERYTHING S INCLUDED 2 APR 6-8 MON - WED $ 950 COLOR & KNOW WHY APR 13-16 MON - THUR $ 900 CUT & KNOW WHY APR 13-16 MON - THUR $ 900 COLORING OUT OF YOUR MIND APR 20-22 MON - WED $ 900 CUTTING OVER THE TOP APR 20-22 MON - WED $ 900 EVERYTHING S INCLUDED APR 27-29 MON - WED $ 950 MAY DESIGNING BEHIND THE CHAIR MAY 4-6 MON - WED $ 900 EVERYTHING S INCLUDED 2 MAY 4-6 MON - WED $ 950 COLOR & KNOW WHY MAY 11-14 MON - THUR $ 900 CUT & KNOW WHY MAY 11-14 MON - THUR $ 900 REDKEN CREATES MAY 18-19 MON - TUE $ 700 EVERYTHING S INCLUDED MAY 18-20 MON - WED $ 950 JUNE DON T SWEAT IT FIX IT JUN 1-3 MON - WED $ 900 EVERYTHING S INCLUDED 2 JUN 1-3 MON - WED $ 950 COLOR & KNOW WHY JUN 8-11 MON - THUR $ 900 CUT & KNOW WHY JUN 8-11 MON - THUR $ 900 COLORING OUT OF YOUR MIND JUNE 15-17 MON - WED $ 900 CUTTING OVER THE TOP JUNE 15-17 MON - WED $ 900 COLOR I M POSSIBLE JUNE 22-23 MON - TUE $ 800 EVERYTHING S INCLUDED JUNE 22-24 MON - WED $ 950 EVERYTHING S INCLUDED 2 JUNE 29-1 MON - WED $ 950 MIXING IT UP FORMULATIONS JUN 29-1 MON - WED $ 900 JULY TOTAL DESIGN & COLOR JULY 6-9 MON - THUR $ 1500 NAME OF SESSION DATE TUITION COLOR & KNOW WHY JULY 16-19 MON - THUR $ 900 CUT & KNOW WHY JULY 16-19 MON - THUR $ 900 PUREOLOGY DESIGN JULY 20-21 MON - TUE $ 800 CUTTING WITH SAM & CHRIS JULY 20-21 MON - TUE $ 1100 PUREOLOGY FINISHING JULY 22-23 WED - THUR $ 800 THE BEST BLONDES JULY 27-28 MON - TUE $ 700 EVERYTHING S INCLUDED JULY 27-29 MON - WED $ 950 AUGUST EVERYTHING S INCLUDED 2 AUG 3-5 MON - WED $ 950 DON T SWEAT IT FIX IT AUG 3-5 MON - WED $ 900 COLOR & KNOW WHY AUG 10-13 MON - THUR $ 900 CUT & KNOW WHY AUG 10-13 MON - THUR $ 900 COLORING OUT OF YOUR MIND AUG 17-19 MON - WED $ 900 CUTTING OVER THE TOP AUG 17-19 MON - WED $ 900 EVERYTHING S INCLUDED AUG 24-26 MON - WED $ 950 DESIGNING BEHIND THE CHAIR AUG 24-26 MON - WED $ 900 EVERYTHING S INCLUDED 2 AUG 31-2 MON - WED $ 950 GENDER NEUTRAL AUG 31-2 MON - WED $ 900 SEPTEMBER COLOR & KNOW WHY SEP 14-17 MON - THUR $ 900 CUT & KNOW WHY SEP 14-17 MON - THUR $ 900 PUREOLOGY DESIGN SEP 21-22 MON - TUE $ 800 DESIGNING BEHIND THE CHAIR SEP 21-23 MON - WED $ 900 PUREOLOGY FINISHING SEP 23-24 WED - THUR $ 800 DIAGNOSTIC DESIGN SEP 28-29 MON - TUE $ 800 EVERYTHING S INCLUDED SEP 28-30 MON - WED $ 950 OCTOBER DON T SWEAT IT FIX IT OCT 5-7 MON - WED $ 900 PLATFORM ARTISTRY OCT 5-7 MON - WED $ 1250 COLOR & KNOW WHY OCT 12-15 MON - THUR $ 900 CUT & KNOW WHY OCT 12-15 MON - THUR $ 900 COLORING OUT OF YOUR MIND OCT 19-21 MON - WED $ 900 CUTTING OVER THE TOP OCT 19-21 MON - WED $ 900 EVERYTHING S INCLUDED 2 OCT 26-28 MON - WED $ 950 EVERYTHING S INCLUDED OCT 26-28 MON - WED $ 950 NOVEMBER EVERYTHING S INCLUDED 2 NOV 2-4 MON - WED $ 950 COLOR & KNOW WHY NOV 9-12 MON - THUR $ 900 CUT & KNOW WHY NOV 9-12 MON - THUR $ 900 COLOR 911 THE NEXT DIMENSION NOV 16-18 MON - WED $ 900 SESSION SKILLS & PHOTO NOV 16-18 MON - WED $ 1650 CUTTING WITH SAM & CHRIS NOV 30 - DEC 1 MON - WED $ 1100 DECEMBER DRESSING THE BRIDE NO 30 DEC 2 MON - WED $ 1100 MIXING IT UP FORMULATIONS DEC 7-9 MON - WED $ 900 NEW ON 5TH
START WITH THE FINISH ATTEND START WITH THE FINISH WITH ELLEN LAWLOR AND BRENT BORRESON AT THE REDKEN EXCHANGE MARCH 16 18, 2009 Would you like to be in total control of your fi nishing work? There is no better feeling than knowing the look you want and knowing how to accomplish it. Start With the Finish will give you the confi dence you have been looking for in your fi nishing skills, and live model workshops will teach you how to break down a look by texture, tool and product. Enhance customer service when you teach clients how to achieve the perfect blow-out. We will put you into action with your blow dryer and show you how powerful a beautiful fi nish is. Finishing hair superbly is the next step in taking your skills from good to great! DRESSING THE BRIDE ATTEND DRESSING THE BRIDE WITH GIOVANNI GIUNTOLI, TISHA HALL AND JAYSON MORGAN AT THE REDKEN EXCHANGE MARCH 30 APRIL 1, 2009 It s all about the ring, the gown, and of course, the hair! Brides today expect a lot from their hairstylist and plenty of attention to even the smallest detail on their special day. Get ready for anything and any request that comes your way from those who come to the salon to those who invite you to their exotic destination! New York-based editorial expert and bridal miracle worker Giovanni Giuntoli, along with Tisha Hall and Jayson Morgan, will share styling tips and photo shoot secrets to enhance your talents and attract those almighty nuptial dollars! On day 3, your creation will be digitally captured to add to your bridal portfolio.