NEW ON DECEMBER 2011 PROMOTIONS 5TH NEW POWDER GRIP 03 mattifying hair powder INTRODUCING NEW SHAPE CONTROL BOOST RETAIL SALES ALL YEAR LONG WITH SAMPLING! GET INSPIRED. BE PART OF IT. REDKEN.COM
NEW POWDER GRIP 03 mattifying hair powder A LITTLE PRODUCT. A LOT OF TEXTURE. Redken s first-ever hair powder transforms hair s surface, creating a matte finish with amazing texture and fullness. Keep one at the stylist station to give your clients the latest NYC styles, and show them how one little product can take their look to the next level! 8 or more Style Connection products (mix and match, must include 4 NEW Powder Grip 03) Recommended product mix: 4 NEW Powder Grip 03.245 oz. 2 Velvet Gelatine 07 3.4 oz. 1 Matte Sponge 05 1.7 oz. 1 Wool Shake 08 5 oz. 2 NEW Powder Grip 03.245 oz. for stylist station use 1 Style Connection Animation Kit 18 Velvet Gelatine packettes 18 Packette holder hangtags 1 Individual product glorifier for stylist station 1 Multiple product glorifier for retail shelves USE IT TO: Shake onto roots to add amazing volume effortlessly! Shake onto hands and work through hair to create separated texture Make hair look and feel denser Give hair extra grip for long lasting updos Q+A How is NEW powder grip 03 different from a dry shampoo? Although it s a powder, NEW powder grip 03 doesn t serve the purpose of a dry shampoo. Powder grip 03 is a versatile styler that helps you create texture and volume while dry shampoo refreshes hair and absorbs excess oil. 64.00 ( 84.50 salon value/24% savings) STYLIST OFFER 3 NEW Powder Grip 03.245 oz. and get 1 FREE Stylist Price 21.75 ( 29.00 stylist value/25% savings) OPEN STOCK PRODUCT SIZE SALON PRICE SRP Powder Grip 03.245 oz. 7.25 14.50 2
FREE HAIR CLIP With the purchase of Hot Sets 22 4 Hot Sets 22 5 oz. 4 Premium hair clips valued at 6.00 each! 28.00 CLIENT OFFER 1 Hot Sets 22 5 oz. 1 Premium hair clip valued at 6.00! Client Price 14.00 STOCK YOUR STYLIST STATIONS! SAVE 25% ON SELECT BACKBAR SIZES Use Redken Styling products to give your clients the latest hairstyles from the runways of New York Fashion Week, and don t forget to let clients know which product you re using to encourage retail purchase. 25% OFF CHOOSE FROM SALON PRICE SALON VALUE Glass 01 4 oz. 9.00 12.00 Thickening Lotion 06 ½ Liter 9.00 12.00 Hardwear 16 ½ Liter 7.50 10.00 Hot Sets 22 ½ Liter 9.00 12.00 DECEMBER 2011 / Promotions HAVE YOU TRIED NEW ALL SOFT YET? NOW 15X MORE CONDITIONING * Soften hair like never before! Formulated with Redken s exclusive new delivery system, the Interlock Protein Network (IPN), and Keratin Enrich Complex, NEW All Soft dramatically transforms the texture of dry, brittle hair. Available while supplies last 15 or more All Soft products (mix and match) 1 All Soft Merchandising Kit 1 All Soft Shampoo liter 1 All Soft Conditioner liter 1 All Soft Supple Touch 5.0 oz. 2 Sets of All Soft Duo Packettes 1 Redken Chemistry All Soft Shot Phase 1 Redken Chemistry Shot Phix 3.5 1 Set of 4 Mirror Clings 18 Consumer Brochures 1 Easel Card Holder 1 Stylist Brochure with 25 off My Business Toolbox gift card 132.75 ( 213.25 salon value**/ 38% savings)*** STYLIST OFFER Available while supplies last All Soft Stylist Trial Kit at a discount 1 All Soft Shampoo 10.1 oz. 1 All Soft Conditioner 8.5 oz. 1 All Soft Argan-6 Oil 3.0 oz. 1 All Soft Supple Touch 5.0 oz. 1 Stylist Brochure with 25 off My Business Toolbox gift card Stylist Price 25.00 ( 36.50 stylist value/ 32% savings) *All Soft Shampoo, Conditioner and Argan-6 Oil vs. a non-conditioning shampoo **Salon value includes packette value ***Actual price/value will vary based on products purchased 3
NEW SHAPE CONTROL Get it straight or make waves. SAFELY AND PERMANENTLY. NEW Shape Control is a 2-component texturizing system formulated without formaldehyde that helps you create a range of customizable, permanent results while conditioning the hair. Help clients achieve lasting smoothness, or create the waves they wish they were born with and increase your service revenue in the process! You can also increase retail revenue when you recommend the right haircare and styling products to help clients maintain their results at home! moisture shape control KERA-SHAPE COMPLEX SHAPING AGENTS = PERMANENT SMOOTHING or curling CATIONIC CONDITIONERS = MOISTURE & SHINE Emollients = Control & Manageability URBAN SMOOTH SAFE STRAIGHTENING FOR STRAIGHT RESULTS Service provides: Ultimate straight, smooth results that last Volume and frizz control, even at high humidity levels Thermally reconditioned hair that is softer, smoother and shinier than before the service Before URBAN CURLS FOR LUSCIOUS, FRIZZ-FREE CURLS AND WAVES Service provides: Customizable curl patterns for each client using a thermal curling iron Lasting frizz control and durable volume Thermally reconditioned hair that is softer and shinier than before the service Before 4 After After
GET INSPIRED. SEE YOUR STYLIST. REDKEN.COM Salon Intro Kit 1 Shape Control Normal 250 ml 1 Shape Control Resistant 250 ml 1 Shape Control Sensitized 250 ml 1 Smoothing Neutralizer Cream liter 1 Curling Neutralizer Liquid liter 2 Real Control Shampoo liters 36 Real Control Sample Packettes 1 Stylist Guide with 25 My Business Toolbox voucher 36 Client Brochures 1 Easel Card/Brochure Holder 1 Three-sided Tent Card 1 Window Poster DISCOVER NEW SHAPE CONTROL GET IT STRAIGHT OR MAKE WAVES. SAFELY AND PERMANENTLY. DECEMBER 2011 / Promotions 99.00 ( 154.50 salon value/ 36% savings) STYLIST OFFER Urban Smooth Kit or Urban Curls Kit Urban Smooth Kit includes: 1 Shape Control Sensitized 250 ml 1 Smoothing Neutralizer Cream 250 ml 18 Real Control Sample Packettes 18 Client Brochures 1 Stylist Guide 1 Three-sided Tent Card Urban Curls Kit includes: 1 Shape Control Sensitized 250 ml 1 Curling Neutralizer Cream 250 ml 18 Real Control Sample Packettes 18 Client Brochures 1 Stylist Guide 1 Three-sided Tent Card Stylist Price 35.00 ( 44.00 stylist value/ 20% savings) 5
INTRA FORCE for all types of thinning hair THICKER, FULLER HAIR IN 30 DAYS. GUARANTEED. Intra Force offers two three-step systems one for natural thinning hair and one for color-treated thinning hair. Introduce your clients to the perfect system with this special gift with purchase! BOOST STYLING SALES YEAR-ROUND WITH SAMPLING Purchase select best-selling Styling products and you ll automatically receive sample packettes to support your salon s sampling efforts! STYLING YEAR LONG OFFER 6 of the same Redken Styling products Choose from: outshine 01 velvet gelatine 07 align 12 18 Single Packettes* 8 Intra Force retail products (mix and match) 1 Intra Force Shampoo or Toner liter (choose from System 1 for natural thinning hair OR System 2 for color-treated thinning hair) 1 Merchandising Kit 4 Drawstring Backpacks 1 Backpack Display 18 Duo Packettes (9 of each system) 98.24 * ( 118.49 salon value*/ 17% savings) *Actual price/value will vary based on product purchase 6 Client OFFER 2 Intra Force retail products 1 Drawstring Backpack Client Price 49.12 * 51.50 ** ( 57.50 salon value**/11% savings) STYLING (Bags of 18 single packettes) Product Outshine 01 6.00 Velvet Gelatine 07 6.00 Align 12 6.00 *Salons can choose any one set of free packettes, regardless of the product purchased **Exact price/value depends on products purchased. Includes packette value 6.00 per 18 styling singles). Offer cannot be combined with monthly New On 5th promotions. Salons must purchase the exact amount to be eligible for rewards program. Program not available to stores.
DECEMBER 2011 / Promotions HAIRCOLOR REWARDS PROGRAM ARE YOU ON TRACK TO QUALIFY FOR A 4 TH QUARTER REWARD KIT? Talk to your Redken Sales Consultant to find out! The 4 th quarter reward kits include high-value items like the ones you see below in addition to many others to help you grow your business. Visit Redken.com/ColorAdvantage for a complete list of kit contents and full details on the program! INVEST IN YOUR EDUCATION! Advancing your education is always a smart business decision. At The Redken Exchange, our state-of-the-art facility located in the heart of NYC, you ll learn the latest techniques in color, design, trends and business from our award-winning facilitators. It s your first step toward learning better, earning better and living better! To make it easier for you to attend classes at The Redken Exchange, Redken is now offering a tuition payment plan that allows you to break down your education expenses into easy-to-manage installments. A 200 deposit secures your seat The payment plan is interest-free You can pay by mail or phone Plans range from 3-12 months and can be customized to meet your needs For more information on how to enroll, call 1.800.545.8157 EARN BETTER Ask your Redken Sales Consultant about developing a customized plan for growing your haircolor business. More haircolor clients lead to higher levels of haircolor purchase, which in turn qualifies you for more valuable Redken Color Advantage reward kits! NOTE: Haircolor purchases will be tracked quarterly by your Redken Distributor. Kits will be sent out in the month following the close of a quarter. The 4 th quarter kits will begin to arrive in salons on February 1, 2012. For full details, visit Redken.com/ColorAdvantage. 7
UPCOMING REDKEN PROMOTIONS RETAIL PROMOTIONS DECEMBER JANUARY FEBRUARY Receive a FREE gift with the purchase of Hot Sets 22! Try NEW Powder Grip 03 to create amazing volume effortlessly! Save 20% on Scalp Relief Dandruff Control Shampoo. Offer your clients great savings on Time Reset. Boost Nature s Rescue sales with a revitalizing gift with purchase candle! 25% more FREE on top-selling limited edition hairspray. SERVICE/ BACKBAR PROMOTIONS Receive a FREE backpack with Intra Force purchase. Give your clients permanent straight results or frizz-free curls and waves with Shape Control! Stock up on stylist station products and save. Boost your retail sales with a NEW Redken Haircare and Styling promotion! Help your male clients meet their styling needs with the Redken For Men star product kit. Increase your retail sales with FREE products and samples for the backbar and stylist station. Discover beautiful new shades in the Shades EQ Cover Plus family. Look out for an exciting renovation in Redken For Men Mint! Take the Intra Force 30 day challenge. Increase Intra Force client starter kit sales by performing a free scalp stimulate service. Discover vibrant new shades from Color Fusion just in time for Valentine s Day! YOUR SALON MEETING Teach your stylists how to create updos easily with NEW Powder Grip 03. Educate your stylists on retailing basics to boost your sales. Guide your stylists on how to approach clients with thinning hair. THE REDKEN EXCHANGE DRESS IT UP with Redken Artists Giovanni Giuntoli & Ellen Lawlor April 30th May 1st Discover the elements of dressing hair successfully. Get inspired by red carpet and celebrity styles to build a proper foundation and make every client look their best from every angle! FINISH AND KNOW WHY with Redken Artists Chris Baran, Jayson Morgan, Lori Zabel & Hugo Urias March 5th 7th Improve your skills at finishing hair with hot tools at this 3-day program. Learn how to analyze hair and face shape for suitability and discover the predictability you have been looking for! CALL 1-800-545-8157 TO REGISTER OR VISIT REDKEN.COM TO VIEW THE FULL CLASS CALENDAR. ALL PROMOTIONS ARE SUBJECT TO CHANGE AND AVAILABLE WHILE SUPPLIES LAST. December 2011 \ Promotions All rights reserved. U0199800 9/2011