PRESENTS
The Joli Joli Market Thailas collection is a modern and playful tribute to one of the most iconic symbols of India s street culture, the ever-popular market bag. The Market Thailas Collection offers three unique lines of multifunctional bags: Joli Shree, Indian Truck and Jai Ho. JOLI SHREE / MARKET BAR / ARMY GREEN + RANI JOLI SHREE / MARKET BAR / ARMY GREEN + CURRY - ARMY GREEN + TURQ SHOP SHOP PING! SHOP SHOP PING!
JOLI SHREE / MARKET BAG / BURGUNDI + ELETRIC BLUE JOLI SHREE /POUCH ARMY GREEN + RANI - ARMY GREEN + TURQ ARMY GREEN + CURRY JOLI SHREE / MARKET BAG / BURGUNDI + TURQ JOLI SHREE / POUCH BURGUNDI + ELECTRIC BLUE - BURGUNDI + TURQ
JOLI SHREE INDIAN TRUCK / MARKET BAG / RUST With the Joli Shree line, Joli reinterprets the ubiquitous Indian market bag to offer its version of a causal cool, street chic all purpose tote for the urban fashionsita. Joli has also designed a smaller pouch to pair with it. INDIAN TRUCK / MARKET BAG / BLACK Reworking the quintessential elements of the everyday market bag, Joli uses soft leather for its piping, adds requisite functionality with a mobile phone pocket and a string to attach keys, renders it in striking urban colours and embellishes it with a dramatic metallic Dabka hand-embroidery. And in characteristic Joli Joli humour, the prints on their bags have replaced standard advertising messages with quirky slogans of everyday street kitsch: Bhar Ke Chali Anar Kali Joli Shree Mera Bharat Mahan She fills her bag and goes.. Dearest Joli My India is Great
INDIAN TRUCK / POUCH / RUST INDIAN TRUCK The Indian Truck Market Bag and Pouch, a part of the Market Thailas Collection themed on the common Indian market bag, has been inspired by another emblematic figure of the Indian street scene- the impressive Tata Truck. INDIAN TRUCK / POUCH / BLACK The bag s colour palette of rust and sky blue draws directly from the distinctive shades used in common Indian truck art. A complimentary line of bags in black & sky blue has also been designed, bringing a modern twist to the classic kitsch colours. The utilitarian features that set apart the Joli bags are preserved in this collection as well, from multiple pockets to an affixed key string, with the added functionality of a bottle compartment- thoughtfully included for the hot Indian summer. Printed on the bags are the comical slogans typically painted on the trucks rear cautioning other vehicles to Keep Distance, Blow Horn, OK, Stop. The bag is further embellished with an iridescent tape, representing the glowing lights of traffic signals. In homage to the majestic Indian truck and its courageous truck drivers, the Joli Indian Truck bag is accessorised with a coloured pompom or Phoolna, which is typically found attached to a truck window to ward off any Evil Eye with a penchant for stealing the truck s precious contents. Your very own phoolna protects you and your Joli bag from any lurking danger...
JAI HO / MARKET BAG / ASSORTED LUNGIS JAI HO / IPAD POUCH/ ASSORTED LUNGIS
JAI HO Jai Ho! Hurray in English- is a slogan of national solidarity and a cheer of victory, which is symbolised in this Joli collection by featuring the Indian flag in a decorative ribbon tape and tassel embellishments. In the Jai Ho Market Bag Collection, Joli Joli revisits its enduring appreciation of the chequered Lungi pattern and themes it on the common Indian market bag. Each of these fun, reversible totes has been created of three distinctive lungi check patterns and is of-one-of-a kind. The Jai Ho Market Bag adds the functionality of a paired Ipad sleeve, also created of a melange of three lungis and the Indian flag ribbon, with an added protective lining of jersey fleece, ideal to accompany you in your short or long travels across the Indian terrain.