HEALTHY & BEAUTIFUL HAIR THROUGH PLANTS

HEALTHY & BEAUTIFUL HAIR THROUGH PLANTS

A passion for the plant world. Environmental responsibility. Respect for the hair and scalp s ecosystem. Genuine care for the hands of the stylist. Since its commencement in 1965, PHYTO has created high-performance hair care formulas that combine botanical expertise with advanced science. With our belief that nature is one with beauty, treating the hair and scalp naturally and effectively, is at the core of what we do.

Patrick Alès Salon, Paris

THE MAN BEHIND THE BRAND PHYTO was conceived by celebrity stylist Patrick Alès long before the emergence of environmental awareness and botanical hair care trends. It all started when Mr. Alès was a salon apprentice in Paris during the 1950s. Once seeing the damage chemicals in hair products cause to stylists hands and nails, his curiosity and determination to create a more gentle, less harmful range of products began. Fascinated by nature, he decided to study the power of plants, their history of use in traditional medicine, and the role they may play to bring out hair s natural beauty. It was finding ways to rescue his clients bleached and dried out locks in the early sixties that inspired his first products, Huile d Alès and Phyto 7. In 1965, Mr. Alès presented PHYTO to the public along with the opening of his very own salon near the Champs-Elysées, still open today, where his A-list clients such as Brigitte Bardot, Catherine Deneuve, and Jacqueline Kennedy Onassis became beneficiaries of his new botanical hair care brand. PHYTO was born.

OUR MANTRA «Beautiful hair grows from a healthy scalp. - Patrick Alès A pioneer in natural hair care, PHYTO has always believed beautiful hair grows from a healthy scalp, just like a plant grows from fertile soil. This is why PHYTO creates formulas that are not meant to be cosmetic and just relieve the symptoms, but rather provide long terms benefits. Since its inception, PHYTO is continuously in search of new plants with the most beneficial properties for the hair and scalp. We believe in the vegetal world s endless source of inspiration and delight. In 1967, Patrick Alès created Phytotherathrie*, an innovative concept of treating hair through plants, and to this day inseparable to the brand identity: BEAUTIFUL AND HEALTHY HAIR THROUGH PLANTS. *PHYTOTHERATHRIE (Greek): Phyto = plants, thera = care, thrie = hair

The hosta plant: Phyto s symbol

AN apothecary garden dedicated to botanical research In central France, set among 1000 acres of ancient woods and oaks, cedars, pines, and sequoias planted by Patrick Alès, lies the PHYTOTHEQUE. This impressive apothecary garden brings together hundreds of botanical species from all over the world, which are grown without fertilizers or pesticides, all to be used in some way in a PHYTO formula. Here, you will find any kind of plant imaginable, such as 200 species of roses and 5,000 gingko biloba trees. Thirty varieties of basil and every kind of thyme, rosemary, lavender and sage you can envision. These plants are protected, classified, carefully analyzed, and screened. Once a new plant has been pinpointed, PHYTO biochemists isolate the most active part (leaf, flower, stem or root) for use in researching new formulas. 100% MADE IN FRANCE All PHYTO products are formulated and manufactured either on the banks of the Seine river near Paris or in the South-West region of France.

100% pure plant extracts 0% preservatives PHYTOPOLLÉINE A pure concentrate of essential oils to restore scalp balance. 4 pounds of fresh plants in this 0.8 fl. oz. bottle. botanical day cream with 7 plants PHYTO 7 A multi-tasking wonder that hydrates, softens, and protects to transform dry, dull hair to vibrant health. 99% botanical 0% silicones PHYTODÉFRISANT An iconic straightening balm that has been winning awards and is now honored in Allure Magazine prestigious Hall of Fame. oil treatment with 5 essential oils HUILE D ALÈS The original oil treatment created in 1965. An extraordinary foundation for moisturized and radiantly healthy hair.

A HIGH CONCENTRATION OF ACTIVE BOTANICALS Formulated with active botanicals and pure essential oils, PHYTO formulas are up to 100% natural. In total, PHYTO utilizes more than 500 plant ingredients, that are all sustainably sourced. Behind this dedication for beautiful and healthy hair through plants lies a long scientific path and unique formulation savoir-faire from plant to product. When a new active is made available through research, PHYTO scientists are faced with a new challenge: to create a formula that delivers optimal effectiveness combined with perfect skin tolerance and pleasure of use. Through housing formulas in recyclable aluminum and glass, PHYTO ensures that plants deliver the best of themselves while keeping preservatives to a minimum.

0% parabens, phthalates, silicones, mineral oils, harsh chemicals and synthetic ingredients.* 95% of natural ingredients overall * shampoos, conditioners, masks and treatments.

A GENUINE APPROACH TO BEAUTY As opposed to most commercialized plant-based shampoos, which contain little plant extract with great quantity of water, PHYTO substitutes water with plant extracts that are produced in-house to obtain 100% active formulas. Overall, PHYTO products are 95% natural, while avoiding the use of chemical substances like parabens, silicones, mineral oils, and synthetic alcohols. PHYTO prides itself on offering a natural alternative to the market s leading siliconebased hair care products. Our formulas stabilize moisture and protect hair from external aggressions with zero build-up and long-term results. Hair does not need to be washed as often, allowing for its natural beauty to shine.

CREATED IN PARTNERSHIP WITH LEADING DERMATOLOGISTS CLINICALLY PROVEN DUAL ACTION hair loss & densifying* PHYTOLIUM 4 chronic & severe hair loss 4 PATENTS 2 640 new hairs + 2 880 preserved hairs 2.2 LBS OF FRESH PLANTS PER DOSE * Clinical study carried out on 22 men suffering from severe hair thinning.

PHYTOSOLBA LABORATORIES The development of a PHYTO product relies on the talent of our team of scientific experts (pharmacists, dermatologists, chemists, botanists, pharmacologists, etc.). Together they combine botanical expertise with pharmaceutical knowledge and unite their efforts with one common goal: to ensure the highest levels of performance, product tolerance, and safety. Phytosolba Laboratories works in close collaboration with the CNRS*, INSERM** and hospital research centers such as renowned Saint Louis Hospital in Paris, specializing in serious skin and hair disorders. Over the years, PHYTO has acquired multiple patents and conducted thousand of clinical studies. The recent introduction of plant stem cells into advanced formulas for severe hair loss has proven our dedication and commitment to scientific research. *CNRS: French National Research Center **INSERM: National Institute for Health and Medical Research

A REPUTATION FOR PRODUCT INNOVATION For over 40 years, PHYTO products have left a mark on the history of hair because of their innovative character and spectacular results. Always having salon client needs in mind, PHYTO continues to develop products with the latest ingredients from advanced scientific research. 1968 - PHYTO 7 The first beauty cream for hair. 1969 - PHYTOPOLLÉINE An original association of essential oils to purify and balance the scalp. Zero preservatives. 100% natural. 1969 - PHYTODÉFRISANT A synergy of emollient plants to gently smooth hair without chemical action. 1976 - PHYTOPLAGE An unprecedented concept: hair needs sun protection just like skin. 1980 - PHYTOPHANÈRE A beauty revolution to strengthen hair and nails. The dietary supplement for the beauty of hair and nails. 1989 - PHYTOLAQUE SOIE A botanical hair spray that completes style as it repairs the surface cuticle. 1992 - PHYTOCYANE As different types of hair thinning have different causes, PHYTO creates a treatment especially for femalepattern thinning hair with spectacular beauty results. 2008 - PHYTODENSIUM SERUM An anti-aging serum that slows down the graying process. 2009 - PHYTOLIUM 4 A high tech formula armed with 4 patented complexes including stem cells from apple trees to prolong hair s life cycle and stimulate keratin production. 2010 - PHYTOKÉRATINE Directly inspired from cosmeceutical medicine techniques: hyaluronic acid and botanical keratin filler for in-depth hair repair. 2011 - SECRET DE NUIT Following the day cream, an innovative overnight treatment that provides 8 hours of continuous repair.

Anthony Cristiano Salon, Chicago Trump Tower

A SELECTIVE DISTRIBUTION The same high standards we employ to create our formulas translate into our distribution strategy. For twenty years, PHYTO products have been sold via a direct sales force, which ensures the integrity of the brand and greater control over diversion. Our commitment to the industry has inspired us to develop exclusive, one-on-one partnerships with stylists and salon owners who are passionate about what they do and share our belief that nature is one with beauty. We are proud to team up with some of the most high-end, successful salons in the nation, such as Fred Segal Salon in Santa Monica, Jose Eber in Beverly Hills, Trini in Private in Miami, Anthony Cristiano in Chicago, and Alessandro Mangerini in New York.

Your success is our success We recognize that in order to grow your business, you need the right tools and support to meet and exceed your goals. From sales support and education to merchandising and marketing material, we are dedicated to providing you with an unprecedented level of customer service. A dedicated team comprised of a Territory Manager and Certified Educator. Luxury retail fixtures and displays, and effective merchandising tools that make it easier for your staff to sell. Targeted promotions that support your products and services. Deluxe marketing collateral such as bags, product guides, and samples. A complete range of back bar and styling station products to pamper your clients and enhance your services. Eventful treatment days providing a unique educational opportunity for your clients to understand the specific needs of their hair and scalp, while indulging in a complimentary in-salon treatment. Our Certified Educators are at their service to perform hair and scalp analyses, using our exclusive PHYTO hair scope.

EDUCATION From our flagship Phyto Universe Academy in New York City to our in-salon and on-location education, we offer engaging product knowledge and retail success classes, as well as advanced cutting and styling seminars that bring self-improvement to individuals and empowerment to salon staff. BASIC CLASSES PHYTO 101 Our in-salon product knowledge RETAIL SUCCESS An in-salon 2 hour class to boost retail sales CONSULTATION 101 Learn how to consult like a professional IN-SALON TREATMENTS Learn PHYTO s exclusive protocols to bring out hair s inner beauty FRENCH BLOW DRY 101 Learn the fundamentals of the PHYTO French Blow Dry technique ADVANCED SEMINARS PHYTO s advanced education is founded on the principles of styling hair with a focus on achieving the most sought-after editorial and celebrity looks. You will learn from some of the most renowned hairstylists in the business.

BLOW DRY ACADEMY Become PHYTO Certified Nestled in the heart of New York, PHYTO Universe Academy is a state-of-the-art facility for advanced blow drying education. PHYTO invites you to perfect the art of blow drying learning the French technique invented by Patrick Alès himself. Train with our master blow dry experts, and elevate your skills by combining award winning PHYTO blow dry must-haves with our signature technique to help you expand your blow dry business and increase client retention. Our goal is to recognize and reward gifted and passionate stylists and help them promote their exceptional skills by offering a PHYTO Blow Dry certification. As a member of this elite group of professionals, you ll be recognized for your blow dry expertise and your commitment to excellence. Clients will regard you and your salon as prestigious and preferred.

BOTANICAL TREATMENTS A la carte treatments for beautiful, healthy hair Retail sales are the highest profit center for salons and spas, and it is an essential part of your business development. But we also understand that your business is built behind the chair. Therefore, we ve created a menu of in-salon services that incorporate the retail business into the salon experience. With our Botanical In-Salon Treatments we are striving to drive your salon profitability. What is a Botanical Treatment? An exclusive 60 minute in-salon treatment that reveals hair s inner beauty. One-on-one consultation and hair diagnosis to select the appropriate treatment and at-home program best suited to hair and scalp needs. Gentle, expert scalp massage that completely relaxes mind and body while energizing hair. Luxurious, multi-sensorial experience that combines beautifying oils with highly concentrated treatments to help deliver softness, shine, strength and body. Signature Phyto Blow Dry from a certified PHYTO stylist for ultimate hair transformation.

hairstylist Daniel Erdman editors love phyto celebrities love phyto celebrity stylists love phyto Vogue, Allure, Elle, InStyle. Month after month, top beauty and fashion magazines award attention to PHYTO. Starlets such as Jessica Simpson, Michelle Williams and Eva Longoria and world renowned stylists such as Mara Roszak, Sean James, and Rita Hazan, are true PHYTO fans. They know that PHYTO has the go-to products to create signature, unforgettable looks. kept the style simple: He spritzed her tresses with volumizing spray to add a bit of bounce and just the right level of dishevelment.

PHYTO at New York Fashion Week Season after season, PHYTO exclusively partners with top stylists to create hair looks for the most high profile designers at New York Fashion Week. Hair stylists such as Orlando Pita, Bob Recine, and Martin Cullen have collaborated with world renowned fashion designers Diane Von Furstenberg, Derek Lam, and Maria Cornejo all for high-fashion, luxurious hair.