PenCare DP biobased conditioning polymer Superior deposition and conditioning performance for irresistibly soft hair and skin from Ingredion Idea Labs TM July 2016
Agenda Outline: PenCare DP bio-based conditioning polymer Benefits & Features Applications Example Formulations Regulatory Commercial details Summary 2
The new science to the smoothest hair and skin PenCare TM DP is a proprietary, natural-based cationic polymer whose superior deposition and enhanced conditioning leave hair and skin unforgettably smooth. PenCare TM DP cationic bio-polymer offers superior performance in shampoo, conditioner, body wash and lotion, leave-on masks and styling products. PenCare TM DP cationic bio-polymer is compatible in conventional and sulfatefree formulas. 3
Superior Performance Conditioning shampoos are expected to confer softness and ease of combing on wet hair Testing this expectation against traditional deposition polymers such as PQ10 and Cationic Guar, PenCare TM DP cationic polymer demonstrates superior ease of combing and superior silicone deposition on hair tresses. And with the increasing trend of silicone-free shampoo systems, PenCare DP, when used without silicone, provides better wet comb than cationic guar with silicone. 4
PenCare TM DP Cationic Biopolymer Product Attributes PenCare TM DP represents a new family of naturally-based deposition ingredients that are built on a novel, patent pending, cationic biopolymer. Naturally derived biopolymer Derived from rapidly renewable, natural raw material Applications: Rinse off: Shampoo, conditioner, body wash Leave on: Lotion, mask, styling product, conditioner Resonates with Consumers Non-GMO Non ethoxylated Boron free Not animal tested Sulfate free & Silicon free performance
PenCare TM DP Cationic Biopolymer Product Attributes PenCare DP is supplied in an easy to use, free flowing powder format The first product commercially available in this range is: PENCARE DP 1015 INCI: Starch Hydroxypropyltrimonium Chloride
Product Benefits and Features
Key message PenCare DP Bio-Based Cationic Polymer: Superior Deposition and conditioning Performance for irresistibly soft hair and skin With Ingredion s bio-based PenCare DP cationic polymer, you can improve conditioning performance in skin and hair care products, and reduce or remove silicone, with simple label appeal. 8
Benefits and features PENCARE DP 1015 cationic polymer is the renewable bio-polymer that delivers superior deposition and enhanced conditioning in leave-on and rinse-off hair and skin care applications Key Benefits Bio-based polymer, from renewable sources Enables formulations with a high degree of clarity Comparable performance to alternatives at half the dosage Works well in sulfate-free formulations Provides conditioning porperties even in absence of silicone Easy to use, Compatible in conventional and sulfate free systems Key Features Derived from natural raw material base Highly efficient silicone deposition aid High salt tolerance for thickening in surfactant systems Low viscosity Blends easily and quickly in to formulations at room temperature Low use level Wide ingredients compatibility 9
Market Segments & Applications Hair Care Multicultural Cleansing Skin Care Sun Care Color Cosmetics Pet Care Shampoo Body Creams Shampoo Conditioners Straightening Facial Lotions Sunscreen creams Conditioners Styling Scalp Care Hand AP-DO Sunscreen lotions Treatments Creams Wipes Color Lotions Bar Soaps Key: Green= Suitable for use & tested by INGREDION Amber = Suitable for use but not tested by INGREDION Not recommended to use in Color Cosmetics, Sunscreen Spray & Relaxers
Applications & Example Formulations
Bio-based Content vs. Clarity PenCare DP exhibits high bio-based content whilst maintaining high clarity % Transmittance(600nm) PERCENT 100 90 80 70 60 50 40 % Bio-Based Content CH 2 OH O OH OH O m 4 6 3 CH 2 OH 5 OH HO O O 2 1 O CH 2 OH O OH OH O n 30 20 10 H 3 C N Cl CH 3 CH 3 0 PQ10 Cationic Guar PenCare DP All materials have medium cationic charge as measured by % Nitrogen. Biobased carbon content was measured by Beta Analytical using the method described in ASTM D6866. % Biobased Content specifically relates to percentage of renewable carbon to total carbon, not to total mass or molecular weight. Transmittance at 600 nm was measured with a 1% solution of each polymer. 12
PenCare DP performance in hair care 120 % Si Deposition on Hair 100 PenCare DP 80 Wet Comb (gf) 60 40 20 0 PQ-10 dosage at 1% Cationic Guar dosage at 0.5% PenCare DP dosage at 0.5% Polyquaternium 10 Cationic Guar W/Silicone, No Polymer (Placebo) 0.00% 2.00% 4.00% 6.00% 8.00% 10.00% Testing was performed on hair tresses by external laboratory. PenCare DP deposits 57% to 100% higher silicone deposition on hair tresses, when compared to Polyquaternium 10 and Cationic Guar respectively. PenCare DP 1015 enables significantly superior wet comb performance versus traditional deposition polymers, with respectively 48% and 11% lower combing force than PQ-10 and Cationic Guar 13
PenCare TM DP vs. Cationic Guar with Silicone Wet Comb Performance ON DAMAGED EUROPEAN HAIR 100 90 80 70 Wet Comb (gf) 60 50 40 30 20 10 0 0.20% 0.50% 1% Polymer Dosage PenCare DP consistently delivers superior conditioning through lower wet comb vs Cationic GUar Cationic Guar PenCare DP 14
Frizz Control Tresses were treated with model formulation and monitor under high relative humidity (80% RH) for 24 hours Eight tresses were evaluated per sample The amount of frizz (volume of the tress) was calculated as a percentage relative to initial and final area of the tress PenCare DP and cationic guar exhibited the least frizz (at statistical parity) PQ-10 and control performed appreciably worse 15
Sulfate Free Shampoo Wet Comb 140 Wet Comb (1%) Performance- Sulfate Free ON DAMAGED EUROPEAN HAIR 120 Wet Comb (gf) 100 80 60 40 20 0 Cationic Guar Without Silicone With Silicone PenCare DP PenCare DP required less wet comb force than cationic guar in sulfate-free & silicone-free formulations Sulfate-free shampoos formulated without silicone using PenCare DP is comparable to a sulfate-free shampoo made with cationic guar with silicone. 16
Moisturizing Shampoos for Sensory Studies Trade Name Supplier Wt % Wt % Wt % INCI Name Function DI Water 49.21 49.21 49.21 Water Carrier Glycerin USP Acme- Hardesty 1.00 1.00 1.00 Glycerin Humectant, Moisturizer PenCare DP 1015 Ingredion 0.25 Starch Hydroxypropyltrimonium Chloride Conditioning Agent, Deposition Polymer PQ - 10 Dow 0.50 Polyquaternium 10 Conditioning Agent, Deposition Polymer Cationic Guar Ashland 0.50 Guar Hydroxypropyltrimonium Chloride Conditioning Agent, Deposition Polymer Amphosol CG Stepan 8.57 8.57 8.57 Cocamidopropyl Betaine Secondary Surfactant, Foam Booster Calfoam ES-302 Pilot 36.67 36.67 36.67 Sodium Laureth Sulfate Primary Surfactant Stepan Mild L3 Stepan 1.00 1.00 1.00 Lauryl Lactyl Lactate Foam Booster Edeta BX Powder BASF 0.10 0.10 0.10 Tetrasodium EDTA Chelating Agent Sodium Chloride USP EMD 1.00 1.00 1.00 Sodium Chloride Thickener, Rheology Modifier Purac Hipure 90 Purac 0.10 0.10 0.10 Lactic Acid ph Adjuster Microcare PHI Thor 0.50 0.50 0.50 Phenoxyethanol, Iodopropynyl Butylcarbamate Preservatives Pomegranate & Citrus - UAD14572/00 Xiameter OFX-0193 Fluid Givaudan 0.60 0.60 0.60 Fragrance Aesthetics Xiameter 0.75 0.75 0.75 PEG-12 Dimethicone Conditioning Agent Note: Formulations are for lab-use only, compliance with EU legislation is not guaranteed 17
Sensory Evaluations Against PQ-10 and Cationic Guar 0.25% PenCare DP vs. 0.50% PQ-10 0.25% PenCare DP vs. 0.50% Cat. Guar Stylist Shampoo Evaluation Stylist Shampoo Evaluation 0.5% Polyquaternium 10 Shampoo 0.25% PenCare DP Shampoo 0.5% Cationic Guar Shampoo 0.25% PenCare DP Shampoo Conditioned Feel (Dry) Ease of Rinse 5 4 3 2 1 0 Ease of Wet Combing Conditioned Feel (Dry) Ease of Rinse 5 4 3 2 1 0 Ease of Wet Combing Lack of Coated Feel Favorable Polymer Dose Lack of Coated Feel Favorable Polymer Dose Smooth Feel (Dry) Smooth Feel (Dry) Panelist Shampoo Evaluation (Dry) 0.5% Polyquaternium 10 Shampoo 0.25% PenCare DP Shampoo Shine Soft & Smooth Feel 5 4 3 2 1 0 Clean Feel (Dry Panelist Shampoo Evaluation (Dry) 0.5% Cationic Guar Shampoo 0.25% PenCare DP Shampoo Shine Soft & Smooth Feel 5 4 3 2 1 0 Clean Feel Favorable Polymer Dose Ease of Combing (Dry) Favorable Polymer Dose Ease of Combing (Dry) Lack of Static Lack of Static 18
Sensory Observations Shampoo Opportunity for cost-in-use saving at parity performance thanks to PenCare DP reduced use level The PenCare TM DP biopolymer was used at half the level of either the PQ-10 or Cationic Guar in the prototypes for sensory evaluation. Both the PQ-10 and Cationic Guar used in the study were the industry standard, flagship versions of these cationic polymers. Trained stylists rated the PenCare DP-based shampoo at statistical parity (95% Confidence level) as compared to PQ-10 or Cationic Guar-based shampoo. Panelists rated the PenCare TM DP-based shampoo at statistical parity (95% Confidence level) as compared to PQ-10 or Cationic Guar- based shampoo.
Sensory Test Body Wash Formulas Trade Name Supplier Wt % Wt % Wt % INCI Name Function DI Water 49.33 48.33 44.33 Water Carrier No Polymer 0.00 PenCare DP 1015 Ingredion 1.00 Cationic Guar Ashland 1.00 Starch Hydroxypropyltrimonium Chloride Guar Hydroxypropyltrimonium Chloride Conditioning Agent, Deposition Polymer Conditioning Agent, Deposition Polymer Amphosol CG Stepan 11.43 11.43 11.43 Cocamidopropyl Betaine Secondary Surfactant, Foam Booster Calfoam ES-302 Pilot 36.67 36.67 36.67 Sodium Laureth Sulfate Primary Surfactant Sodium Chloride USP EMD 1.00 1.00 1.00 Sodium Chloride Thickener, Rheology Modifier Edeta BX Powder BASF 0.10 0.10 0.10 Tetrasodium EDTA Chelating Agent Purac Hipure 90 Purac 0.17 0.17 0.17 Lactic Acid ph Adjuster Sodium Hydroxide 50% Sigma 0.05 0.05 0.05 Sodium Hydroxide ph Adjuster Microcare SBB Thor 0.50 0.50 0.50 Benzoic Acid, Sorbic Acid, Benzyl Alcohol Preservatives Pomegranate & Citrus - UAD14572/00 Givaudan 0.75 0.75 0.75 Fragrance Aesthetics Note: Formulations are for lab-use only, compliance with EU legislation is not guaranteed 20
PenCare DP performance in body wash PenCare DP Cationic Guar Amt of residue Bubble size 15 10 5 0 # laps to rinse 33.5 33 32.5 32 31.5 31 30.5 30 29.5 29 28.5 PenCare DP Stickiness Cationic Guar Sensory Benefits Sensory data reported are significantly different to at least a 90% confidence level (CL). In body wash, PenCare DP formulation was easier to rinse off and left a lower amount of residue on the skin resulting in a cleaner skin after-feel. Expert panel sensory testing indicates a significant reduction in perceived stickiness when using body wash with PenCare DP. 21
PenCare DP performance in skin lotion Spreadability 70.0 60.0 Rubs to absorbency 50.0 40.0 30.0 20.0 10.0 0.0 PenCare DP Cationic Guar PQ-10 Thickness Sensory data reported are significantly different to at least a 95% confidence level (CL). Skin lotion formula did not contain silicone. Greasy Sensory Benefits In skin lotion, PenCare DP showcased a lighter feel, less greasy sensation and a faster rate of absorbency. PENCARE DP 22
Summary PenCare DP is a high performance ingredient with both excellent clarity and high biobased content In Hair Care applications, PenCare DP: o Has shown quantitative performance improvements (ease of comb) relative to PQ-10 and cationic guar in a model system o Exhibits high performance in sulfate free systems o Imparts excellent sensory benefits to a fully formulated shampoo o Has the highest silicone deposition efficiency from simple SLES/Betaine system o Provide opportunity for cost-in-use savings: Shampoo with half the dose of PenCare TM DP were rated at statistical parity performance as compared to PQ-10 and Cationic Guar In Skin Care applications, PenCare DP: o Least amount of residue on skin in rinse-off products o Skin feel perceived as powdery, with a low-waxy and silicon-like feel o Lighter feel, less greasy sensation and faster rate of absorbency in leave-on products PENCARE DP 23
Formulation Examples
Formulating with PenCare TM DP Usage Level 0.1 1.5 % General Preparation Guideline Easily dispersed in water when added at the beginning of the batch, followed by amphoteric surfactant for shampoo or body wash. Pre-mix with a humectant and/or lowering ph further improve dispersion Hair Care Multicultural Cleansing Skin Care Sun Care Pet Care Shampoo Creams Body Creams Sunscreen creams Conditioners Lotions Facial Lotions Sunscreen lotions Styling Hand Shampoo Conditioners Treatments Color PENCARE DP 25
Pomegranate Smoothie Shampoo High foaming moisturizing shampoo containing PenCare DP 1015 for: Ease of wet & dry combing Efficient silicone deposition Clean feel
Pomegranate Smoothie Shampoo Trade Name Supplier Wt % INCI Name Function DI Water 49.21 Water Carrier Glycerin USP Acme-Hardesty 1.00 Glycerin Humectant, Moisturizer PenCare DP 1015 Ingredion 0.50 Starch Hydroxypropyltrimonium Chloride Amphosol CG Stepan 8.57 Cocamidopropyl Betaine Conditioning Agent, Deposition Polymer Secondary Surfactant, Foam Booster Calfoam ES-302 Pilot 36.67 Sodium Laureth Sulfate Primary Surfactant Stepan Mild L3 Stepan 1.00 Lauryl Lactyl Lactate Foam Booster Procedure 1. Pre-mix glycerin and PenCare DP 1015 at room temperature and add to water. Mix until homogenous. 2. Add each ingredient in order. Mix until homogenous. Product Properties ph: 4.5-5.5 Viscosity (RV 5/20): 4,000 9,000 cps Stability: Passed 12 weeks @ 45 ºC Edeta BX Powder BASF 0.10 Tetrasodium EDTA Chelating Agent Sodium Chloride USP EMD 1.00 Sodium Chloride Thickener, Rheology Modifier Purac Hipure 90 Purac 0.10 Lactic Acid ph Adjuster Microcare PHI Thor 0.50 Phenoxyethanol, Iodopropynyl Butylcarbamate Preservatives Pomegranate & Citrus - UAD14572/00 Xiameter OFX-0193 Fluid Givaudan 0.60 Fragrance Aesthetics Xiameter 0.75 PEG-12 Dimethicone Conditioning Agent Note: Formulations are for lab-use only, compliance with EU legislation is not guaranteed 27
Pomegranate Smoothie Conditioner Deep moisturizing conditioner containing PenCare DP 1015 for: Ease of wet & dry combing Efficient silicone deposition Clean feel
Pomegranate Smoothie Conditioner Trade Name Supplier Wt % INCI Name Function DI Water 84.07 Water Carrier Glycerin USP Acme-Hardesty 1.00 Glycerin Humectant, Moisturizer PenCare DP 1015 Ingredion 0.50 Starch Hydroxypropyltrimonium Chloride Conditioning Agent, Deposition Polymer Nipagin M Clariant 0.20 Methylparaben Preservative Mackine 301 Solvay 2.00 Stearamidopropyl Dimethylamine Conditioning Agent Cetyl Alcohol Univar 2.00 Cetyl Alcohol Stearyl Alcohol Univar 4.00 Stearyl Alcohol Emulsifying Agent; Viscosity Increasing Agent Emulsifying Agent; Viscosity Increasing Agent Rita Coconut Oil 76 Rita Corp. 0.50 Coconut Oil Conditioning Agent Rita SSO Rita Corp. 0.10 Sunflower Seed Oil Conditioning Agent Purac Hipure 90 Purac 0.63 Lactic Acid ph Adjuster; Moisturizer Edeta BD BASF 0.10 Disodium EDTA Chelating Agent Potassium Chloride USP Sigma 0.10 Potassium Chloride Viscosity Increasing Agent Xiameter MEM-0949 Xiameter 1.00 Xiameter PMX-0345 Xiameter 2.00 Amodimethicone; Cetrimonium Chloride; Trideceth-12 Cyclopentasiloxane, Cyclohexaliloxane Conditioning Agent Conditioning Agent Xiameter PMX-200 Xiameter 1.00 Dimethicone Conditioning Agent Pomegranate & Citrus - UAD14572/00 Givaudan 0.60 Fragrance Aesthetics Procedure 1. Heat water to 70-75 ºC. 2. Pre-mix glycerin and PenCare DP 1015 and add to water. Mix until homogenous. 3. Add each ingredient in order. Mix until homogenous. 4. After addition of Rita SSO, mix at 70-75 ºC for 10 minutes. Allow to cool. 5. At 60-65 ºC, add Purac Hipure 90. The emulsion will thicken. 6. When below 45 ºC, add the rest of ingredients in order. 7. Cool to below 30 ºC. Product Properties ph: 4.7-6.0 Viscosity (RV 5/20): 150,000-300,000 cps Stability: Passed 12 weeks @ 45 ºC Nipaguard DMDMH Clariant 0.20 DMDM Hydantoin Preservative Note: Formulations are for lab-use only, compliance with EU legislation is not guaranteed 29
Pomegranate Smoothie Body Wash 98% naturally-derived moisturizing body wash containing PenCare DP 1015 for: Rich, dense foam Clean rinse for smooth, soft after feel Sulfate free
Pomegranate Smoothie Body Wash (98% Naturally Derived) Trade Name Supplier Wt % INCI Name Function DI Water 56.93 Water Carrier Glycerin USP Acme-Hardesty 2.00 Glycerin Humectant, Moisturizer PenCare DP 1015 Ingredion 0.50 Starch Hydroxypropyltrimonium Chloride Conditioning Agent, Deposition Polymer Nipagin M Clariant 0.10 Methylparaben Preservative Amphosol CG Stepan 20.00 Cocamidopropyl Betaine Surfactant, Foam Booster Alpha-Step PC-48 Stepan 15.39 Sodium Methyl 2- Sulfolaurate, Disodium 2- Sulfolaurate Stepan Mild L3 Stepan 1.00 Lauryl Lactyl Lactate Primary Surfactant Secondary Surfactant, Foam Booster Procedure 1. Pre-mix glycerin and PenCare DP 1015 at 47-52 ºC. Mix until homogenous. 2. Add each ingredient in order. Mix until homogenous. 3. Cool down to below 30 ºC. Product Properties ph: 4.5-5.5 Viscosity (RV 5/20): 4,000-9,000 cps Stability: Passed 12 weeks @ 45 ºC Stepan Mild GCC Stepan 1.00 Glyceryl Caprylate/Caprate Foam enhancer Glucamate DOE-120 Lubrizol 2.00 PEG-120 Methyl Glucose Dioleate Thickener, Viscosity Enhancer Edeta BX Powder BASF 0.10 Tetrasodium EDTA Chelating Agent Purac Hipure 90 Purac 0.03 Lactic Acid ph Adjuster Nipaguard DMDMH Clariant 0.20 DMDM Hydantion Preservatives Pomegranate & Citrus - UAD14572/00 Givaudan 0.75 Fragrance Aesthetics Note: Formulations are for lab-use only, compliance with EU legislation is not guaranteed 31
Pomegranate Smoothie Body Lotion Moisturizing body lotion containing PenCare DP 1015 for: Absorbs fast Long lasting softness Non-greasy feel
Pomegranate Smoothie Body Lotion (96% Naturally Derived) Trade Name Supplier Wt % INCI Name Function DI Water 75.54 Water Carrier Glycerin USP Acme-Hardesty 2.00 Glycerin Humectant, Moisturizer PenCare DP 1015 Ingredion 0.50 Starch Hydroxypropyltrimonium Chloride Deposition Agent Conditioning Agent, Nipagin M Clariant 0.10 Methylparaben Preservative Ritamollient CCT Rita Corp. 3.00 Caprylic/Capric Triglyceride Emollient Promulgen D Lubrizol 4.00 Cetearyl Alcohol (and) Emulsifying Agent; Viscosity Ceteareth-20 Increasing Agent Promulgen G Lubrizol 4.00 Stearyl Alcohol (and ) Emulsifying Agent; Viscosity Ceteareth-20 Increasing Agent Shebu Refined Rita Corp. 1.00 Butyrospermum parkii (Shea Butter) Conditioning Agent Rita SSO Rita Corp. 1.00 Helianthus annuus (Sunflower) Seed Oil Conditioning Agent Rita Cocoa Butter NF Rita Corp. 0.50 Theobroma cacao (Cocoa) Seed Butter Conditioning Agent DI Water 5.00 Water Carrier 50% Sodium Hydroxide Sigma 0.03 Sodium Hydroxide ph Adjuster Purac HiPure 90 Purac 0.03 Lactic Acid ph Adjuster Edeta BD BASF 0.10 Disodium EDTA Chelating Agent RonaCare Allantoin Merck 0.25 Allantoin Conditioning Agent Ajidew NL-50 Ajinomoto 1.00 Sodium PCA Humectant, Conditioning Agent Xiameter PMX-200 Xiameter 1.00 Dimethicone Conditioning Agent Pomegranate & Citrus - UAD14572/00 Givaudan 0.75 Fragrance Aesthetics Nipaguard DMDMH Clariant 0.20 DMDM Hydantoin Preservatives Procedure 1. Heat water to 70-75 ºC. 2. Pre-mix glycerin and PenCare DP 1015 and add to water. Mix until homogenous. 3. Add each ingredient in order. Mix until homogenous. 4. Mix oil phase separately adding ingredients Ritamollient CCT thru Rita Cocoa Butter. Heat to 70-75 ºC. 5. Once all ingredients are melted at 70-75 ºC combine the two phases, rinse with 5% water and mix for 10-15 minutes. 6. Cool to below 45 ºC and add the remaining ingredients in order. 7. Cool to below 30 ºC. Product Properties ph: 5.5-6.5 Viscosity (RVT B/0.5): 100,000-200,000 cps Stability: Passed 12 weeks @ 45 ºC Note: Formulations are for lab-use only, compliance with EU legislation is not guaranteed 33
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Soft hold styling cream Note: Formulations are for lab-use only, compliance with EU legislation is not guaranteed 35
Regulatory & Certification
PenCare DP 1015 Regulatory Status Europe EU Cosmetics Regulation Does not contain prohibited substances, colorants, UV filters or CMR substances Toxicology Reviewed and deemed safe by US Cosmetic Ingredient Review EpiDerm in vitro skin irritancy: Expected in vivo irritancy = non-irritating Repeated Insult Patch Test in 52 human volunteers using a test item containing 1% PENCARE DP 1015 showed no potential for dermal irritation or sensitisation REACH Regulation (EC) The product is a chemically modified polymer consisting of >2 % of the monomer substance. Ingredion UK Ltd has pre-registered the required monomer, the registration deadline is May 2018. CLP Regulation (EC) No 1272/2008- not classified as hazardous See Ingredient Product Information File for more details 37
Commercial Details
Product information Product PIN SKU code Packaging Max load on Euro pallet Max load on Industry pallet Manufacturing location PENCARE DP 1015 36164400 KA 200g bottle 25 kg bags 750 kg 1000 kg Cedar Rapids, US Shelf-life: 24 months from manufacturing date when stored correctly Storage: Store in a clean, dry, well ventilated warehouse away from odorous materials. Store at ambient temperature. Store away from heat, sparks, or other flame sources. Keep product dry. Lead time: 15 days 39
Summary
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PenCare TM DP bio-based cationic polymer Superior deposition and conditioning performance for irresistibly soft hair and skin Cationically charged deposition polymer, based on a natural raw material, which provides high clarity and high bio-based content Proven to enhance ease of comb, even at half the dosage, in sensory and stylist assessments in shampoo systems Performance are maintained in Silicone and sulfate-free consumer preferred formulations Faster to rinse-off, leaves the least amount of residue on skin, mostly perceived as powdery with a low waxy and silicone-like feel 42
PenCare TM DP Opportunities Evaluation on Hair-Care products Customer Opportunity Statistical parity to PQ-10 and Cationic Guar- based products in salon test at half the dosage Cost Reduction 50% improvement in ease of comb compared to PQ-10 and cationic guar at half the dosage Ease of comb benefit is maintained in sulfate-free formulation, even in the absence of silicone Provides high clarity and high bio-based content NPD opportunities: Improved conditioning feel Higher bio-content /greener 43
PenCare DP bio-based cationic polymer Summary Bio-polymer, derived from renewable source High clarity in formulations Up to double silicone deposition Parity performance at half dosage Improved Conditioning in Standard Systems Sulfate & Silicon free Performance Light, powdery and silicon-like skin feel 44
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