Anti-Sagging (18%) Decreases Superficial Facial Lines (54%) Increases Skin Firmness (33%) Increases Skin Density (14%) Increases Skin Thickness (18%)

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Anti-Sagging (18%) Decreases Superficial Facial Lines (54%) Increases Skin Firmness (33%) Increases Skin Density (14%) Increases Skin Thickness (18%) Usage Level 5% Rosmarinus Officinalis % Change of Sagging % Decrease in SFLs -5-1 -15-2 -2-4 -6 Anti-Sagging Superficial Facial Lines (SFLs) Skin Firmness % Increase 32 24 16 8 Superficial Skin Firmness Integral Skin Firmness Centella Asiatica Skin Thickness and Density Echinacea Angustifolia % Increase 2 16 12 8 4 Skin Thickness Skin Density EXTERNAL USE ONLY - NOT FOR DRUG USE

CTFA/INCI Name: Centella asiatica, Echinacea angustifolia, Rose- JCIC Number: Centella Extract: 52774, Echinacea angustifolia: 52158, Rosemary Extract: EINECS Number: Centella asiatica: 283-64-5, Echinacea angustifolia: 283-631-6, Rosemary (Rosmarinus officinalis): 283- CAS Number: Centella asiatica: 84776-24-9, Echinacea angustifolia: 84696-11-7, Rosemary (Rosmarinus officinalis): A blend of three standardized herbal extracts designed to alleviate the visible signs of aging in human skin. Actifirm Ultra consists of Centella asiatica, Rosemary officianalis and Echinacea augustafolia. Clinical evaluation of the blend has shown that a 5% topical application of the extracts has unique properties including: A decrease in the sagging of skin Reduction of fine lines and wrinkles Increase in the firmness of skin Increase in the density and thickness of the skin FIRMING: As we age, the total collagen content of the skin decreases, leading to a potential decrease in firmness. The stimulation of collagen production is necessary in aged individuals in order to maintain firm and healthy skin. Extracts of Gotu Kola (Centella asiatica), have the ability to stimulate dermal fibroblasts and increase collagen synthesis (in vitro). HYDRATION: The polysaccharide content of the dermis is responsible for the hydration of the skin. As we age, we experience a reduction of these structures in the skin... a reduction of the water-binding capacity of the skin. This may lead to the appearance of lines and wrinkles that are otherwise concealed by healthy, plump skin. Fractions of Echinacea augustifolia have the ability to effectively inhibit Hyaluronidase (in vitro), the enzyme responsible for the degradation of hyaluronic acid. ANTI-SAGGING: Elastin, the structural protein which allows our skin to stretch, also deteriorates as we age, primarily due to the long term effect of inflammation. Inflammatory responses cause the release of degradative enzymes including Human Leukocyte Elastase (HLE). This enzyme not only destroys the elastin content of the dermis, it can be responsible for the degradation of other valued components as well. Loss of elastin may lead to sagging of the skin. Fractions of rosemary (Rosmarinus officinalis) have the ability to effectively inhibit HLE (in vitro). 2 - Actifirm Ultra

CLINICAL RESULTS SUMMARY: In clinical studies, the ability of a standardized blend of the three aforementioned extracts, Actifirm Ultra, was demonstrated to significantly modify the cosmetic properties of the skin. In vitro results previously suggested that such an enriched blend of extracts can in fact influence the metabolism of the dermal region of the skin in a synergistic and beneficial manner. More importantly, in vivo tests demonstrated that Actifirm Ultra can decrease the appearance of fine lines and wrinkles, increase both the firmness and density of the skin, and also exhibit a clinical improvement of the degree of skin sagging with continuous use. These results suggest that the enriched blend of extracts have significant possibilities as functional cosmetic ingredients. CLINICAL PROTOCOL: SUBJECTS: Approximately 15 subjects were recruited and were required to refrain from using any products (other than those supplied by the test center, which included a synthetic soap) for 5 days prior to and throughout the course of the study. Subjects (at least half) will be 3-45 years of age, and the remainder will be 46-6 years of age with the typical exclusion criteria as followed for all topical studies noted, including the following: 1. Subjects who are pregnant or intend to become pregnant within the next 3 months. 2. Subjects with known communicable disease. 3. Subjects who are nursing/ lactating. 4. Subjects currently on test in any other clinical study. 5. Subjects with psoriasis, dermatitis, or eczema. 6. Subjects on medication will be reviewed on a case by case basis. 7. Subjects currently using or having used in the past six months any retinoids, corticosteroids, antibiotics, etc. 8. Subjects who, in the opinion of this investigator are inappropriate for other defined reasons, i.e. skin type, sensitive skin, smoker, etc. After the initial dry out phase subjects were instructed to apply the following test materials to their faces 2x / day for 8 weeks: Test group A: BASE CRÈME Test group B: BASE CRÈME with 5% Standardized Actifirm Ultra At the start of the study and after 2, 4 and 8 weeks subjects were evaluated with respect to skin firmness via Ballistrometry, skin thickness via ultrasound, and lines and wrinkles via clinical grading and skin sagging via diagnostic measurements. METHODS: I. FIRMNESS-BALLISTOMETRY SUPERFICIAL FIRMNESS Ballistrometry was used to measure skin firmness, mainly epidermal (superficial) firmness. [Hargens, C.W. Ballistometry. In: J. Serup, J, and Jemec, GBE, eds. Non-Invasive Methods and the Skin. Boca Raton, Florida: CRC Press 359-364 (1995)] In these studies a ballistometer developed by C.W. Hargens formally of the Franklin Institute was used. A small lightweight Plexiglas probe (linked at a linear distance to a force transducer) is dropped onto the skin surface via a free falling pendulum from a distance of 5 cm. This dropping causes an indentation of the skin surface; the firmness or resilience of the skin causes the probe to rebound a finite distance back above the skin surface. The probe reaches the peak of the rebound and again drops to the skin surface, causing less indentation, etc. The movement of the probe is linked to the transducer which converts distance into millivoltage, and this millivoltage is converted into a graphics display on a 486 PC monitor through the use of an image capturing software program. The resultant display is essentially a dampened sinusoidal wave pattern. Although a number of different analyses have been used to determine skin firmness we chose to analyze the value of the height of first rebound peak (H1) to the second rebound peak 3 - Actifirm Ultra

Previous results in our laboratories have determined this value changes as you examine subjects of greater age. Our data on 5 subjects indicated those aged between 2-3 years showed a H1/H2 value of 2.76 on the cheek, while those subjects between 5-6 showed a H1/H2 value of 4.63. Therefore using these methods a change of 4% on the cheek would correspond to a difference in 3 years of age. INTEGRAL FIRMNESS To measure firmness at deeper layers in the skin the ballistometer as tested above was slightly modified. A 5 gm weight was attached to the Plexiglas probe to be dropped upon the skin surface. With a greater weight the probe makes a greater indentation into the skin structure and encounters the underlying layers of the skin. A rebound occurs as the skin resists deformation; however the rebound is to less of a degree than that described above. Although a number of data analyses are possible the most appropriate analysis to measure firmness of the underlying skin is to measure the degree of indentation with a fixed load. In this sense the ballistometer behaves similarly to the Indentometer. Using this analysis as above we observed on a group of 2-3 year old subjects an indentometry equivalent to.65 mm. On the same site with a group of 5-6 year old s, the degree of indentation was 1.34 mm, an increase of about 1%. Moreover we observed that with product treatment, while the H1/H2 ratio as described above often changes within 2-5 days after treatment, with similar products we observed no changes in indentometry on the cheek until after 2 or 4 weeks. II. SKIN THICKNESS-ULTRASOUND A Dermascan C Ultrasound available from Cortex Technology, Denmark was used to measure skin firmness in these studies. The unit has a resolution of 2MHz, and the A scan was used. With this device differences between the epidermis, dermis and subcutaneous fat layers can be measured. In addition to measuring the thickness of each layer of skin, in the zoom mode, images were imported into a PC based image analysis system and relative tissue density was measured. Since fluid does not produce an ultrasound image, relative tissue density was determined by calculating the density of the ultrasound signal in each of the tissue layers of interest. If an increase in dermal tissue thickness is observed this can be due to a swelling of the tissue (inflammation or edema), or a stimulation of new protein synthesis. A dermal increase in thickness with a decreased density would not be positive and reflect an inflammatory process. An increase in thickness with maintained or increased density would reflect a stimulation of dermal metabolism, a positive effect. III. LINES AND WRINKLES We clinically assess for the visible appearance of lines and wrinkles via the method of Packman described in [Packman, E., and Gans, E.H. Topical moisturizers: quantification of the effect on superficial facial lines. Soc. Cos. Chem. 29, 79-9 (1992)]. The scale is based upon determining weighted numbers for the severity and number of lines and wrinkles. The face is divided into a number (6) of sectors for analysis. We follow the method as described exactly except for subject equilibration, which follows our standards methods as described in TEWL. In addition all assessments are done blinded and by two investigators or technicians. Values obtained are averaged as a single reading. IV. SKIN SAGGING As skin ages a breakdown in collagen and connective tissue results in a change in the bio-mechanical properties of the skin. A variety of bioengineering techniques can be used to assess such changes including indentometry, cutometry or ballistometry. Each of these methods in their unique way assesses properties such as firmness, elasticity, etc. While these are useful methods and can document product effects, the one limitation of such techniques is they are not consumer relatable and cannot be directly correlated with a visual effect on the skin. 4 - Actifirm Ultra

We have developed a method to assess changes in skin properties related to firmness by measuring the sagging or deformation of facial skin due to different forces, but mainly the force of gravity which is responsible for sagging observed under real life conditions. In our method subjects are first placed in a reclining position, with their face directed towards the ceiling. A single or a number of marks are placed on the cheek and lateral chin area, and the distance is precisely measured from a fixed feature on the face such as the center of the eye when focused directly forward. Subjects are then either inclined into a normal upright position, or further declinated so their body axis is 45 degrees in orientation with respect to a horizontal body axis. The change in distance from the fixed reference point is re-measured. A sagging quotient for each point marked on the face is determined as follows: Sagging quotient (SQ) = (Dd1)2 + (Dd2)2 where d1 is the distance of the marked point measured at rest and then re-measured when subject is upright, and d2 is the distance from the marked point measured at rest then re-measured in the declinated position. To help visualized, the marked point is usually a point defined in the center of the cheek. Distance is measured to the center of the eye in the reclined position, a position in which gravity is not pulling the mark away or towards the eye. When the subject is re-positioned upright, the marked point moves away from the eye. The more the skin sags the greater the point moves. The increase in distance the point moves is defined as the change in d1 (distance at rest minus distance inclined, i.e. Dd1). Next the subject is declinated, i.e. the head is placed lower than the rest of the body. In this case the marked point will move towards the eye. The poorer the skin condition, the more the skin sags and the closer the point moves towards the eye. The distance to the eye is defined as d2. The change in d2 is the distance at rest minus distance inclined. The greater the changes in d1 and d2 upon change in subject inclination, result in greater changes in SQ. The SQ values obtained before treatment are compared with those obtained after treatment to determine the significance of product effects. Using this analysis we have obtained the following data on facial skin from various age groups of subjects. Subjects Ave. Age Number Tested Average SQ % Difference 16.8 5 3.7-33.5 11 7.5 1+% 75.6 8 18.8 35+% As you can see the test method clearly distinguishes between younger and older groups. With such discrimination, product effects are relatively easy to determine. RESULTS: I. Superficial Skin Firmness Table 1 presents results of superficial skin firmness measurements on 1 subjects treated with the test product described above. Results indicated in Table 1 that no effects whatsoever were observed with the control carbopol vehicle. With 5% Actifirm Ultra a slight increase in firmness was observed at 2 weeks (14%), a greater result was observed after 4 weeks (21%), and a still greater overall increase at 8 weeks of testing (24%). 5 - Actifirm Ultra

II. Integral Skin Firmness Using the integral method of measuring skin firmness we observed no changes in firmness induced by the control treatments. However with the enriched extract (Actifirm Ultra) we observed an increase in firmness of 33% after 8 weeks (Table 2). Smaller increases were observed after 2, 4 and 8 weeks, which is consistent with these measurements reflecting changes in the underlying layers of the skin. III. Ultrasound Skin thickness and density measurements were made after treatments with test materials. Results indicated that no increases in thickness or changes in density were observed after 4 weeks treatment with the control formula. However with the enriched extract (Actifirm Ultra) we observed significant changes in skin thickness of 7% and 12% after 2 and 4 weeks. In addition there was an increase in tissue density (epidermis plus dermis) of 12.5% after 4 weeks and of 18.7% after 8 weeks. IV. Clinical Results-Wrinkles Wrinkles were graded (based upon an in-house developed scale as described above) on each side of the face of test participants before and after 2, 4 and 8 weeks of product usage. Results in Table 5 demonstrate Actifirm Ultra improved the clinical grade of lines and wrinkles after 2 and more so after 4 and 8 weeks. No effects were observed with the control formula. While the test sample improved the wrinkle score significantly (22% after 2 weeks and 36% after 4 weeks and >5% after 8 weeks). V. Clinical Results Skin Sagging Skin sagging was graded (based upon an in-house developed scale as described above) on the face of test participants before and after 2, 4 and 8 weeks of product usage. Results demonstrate the extract improved the clinical grade of skin sagging moderately after 4 weeks (>11%) and provided significant increases after 8 weeks (>18%). No effects were observed with the control formula. CONCLUSION: The results indicate that the test material supplied by Active Organics has interesting possibilities as a useful cosmetic ingredient. Significant improvements in skin firmness, thickness and density, superficial facial lines and skin-sagging were detected within 2 weeks of use. Substantial increases were also observed at 4 weeks of use in all categories. Finally, even more improvement was observed after 8 weeks of use. From the results presented above, use of 5% of the enriched extract in a cosmetic formula should significantly improve skin function and appearance, consistent with significant anti-aging benefits. Active Organics, Inc. 197 Yates Street Lewisville, Texas 7557 USA Tel: 972-221-75 Fax: 972-221-3324 e-mail: info@activeorganics.com Visit our website at www.activeorganics.com 6 - Actifirm Ultra 2-17-3, 1991-23 by Active Organics, Inc.