WINTER / 2012 GAMEPLAN OUTERWEAR TRENDS FOR 2013 FABRIC TECHNOLOGY VERSATILITY GARMENT DETAILS WINTER ISSUE NEW JUNIORS' FIT VARSITY JACKET MORE FORYOU UPSELL HOODIES: DON'T LET IT BE A COMMODITY UNTAPPED ACCESSORY POTENTIAL THIS SEASON BEANIES, HEADBANDS, SCARFS & BLANKETS
HOLLOWAY / GAMEPLAN WINTER / 2012 With football season in full swing, Basketball is just around the corner. Your customers may not be ready to pack up the cleats and hit the hardwood, but preparation is the key to an effective game plan. Pre-season is the season to sell. At Holloway, we re focused on putting you in the win column with product and tools that simplify the sales process and help you sell more. Here are a few strategies to ensure a fast start for you. 2 HOLLOWAYUSA.COM
ipad WINTER / 2012 HOLLOWAY / GAMEPLAN SELLING STRATEGIES: Dry-Excel TM Fresh Dazzle Mesh Offer fabric options Order uniforms in any of our three premium fabrics all stocked deep in color, with wicking, odor-resistant and optimal performance features. Dry-Excel TM Micro-Interlock Dry-Excel TM 4-way Stretch Virtually display the uniform by using our Team Builder Pick a uniform and easily create a great sales tool using the school s decoration. Create additional selling options with our Flyer Designer Create customized sales flyers, branded with your company information, that feature the school s logo on the uniform, shooter shirt, pants and travel gear. ipad Add on customization Get custom looks at a stock price with a braid or panel print option to set your team apart. Custom Braid Side Panel Screen Print HOLLOWAYUSA.COM 3
HOLLOWAY / GAMEPLAN WINTER / 2012 Customers love to hear about these latest trends. But they re more excited to see how products meet their needs. This season you ll see increasing preferences for Outerwear featuring versatility and innovative fabrics. Why do customers value versatility? It s all about getting more performance and use across a range of environments and activities. As a result, customers look for versatile Outerwear features such as weather protection, zero noise, warmth and 4-way stretch technology. Market preferences for innovative fabric technology continue into 2013 with lightweight, waterproof, breathable fabrics. This trend creates the perfect opportunity to sell Holloway s new Circulate Jacket with Storm-Bloc fabric. Bonded to a breathable inner backing, its waterproof/ windproof surface provides extreme weather protection while maintaining your body temperature. 4 HOLLOWAYUSA.COM
WINTER / 2012 HOLLOWAY / GAMEPLAN OUTERWEAR Holloway s new Stealth-Tec Stability Jacket features all the key versatility qualities and more. This substantial insulated jacket sheds rain and retains warmth without making a noise. It also provides four way stretch on the pockets and an inner storm collar cuff for unrestricted movement with no irritation. STABILITY Jacket VORTEX Jacket Another Outerwear trend driven by versatility and innovative fabrics is the emergence of low bulk fabrics for a streamlined fit. Customers in all climates value a high warmth, low bulk ratio, which is achieved with insulated layers and the technical bonding of multiple fabrics. Holloway brings it to market in our Vortex Jacket with 3L bonded technology. The Vortex features a stretch woven outer surface, windproof/ waterproof membrane center and a soft microfleece backing for a streamlined silhouette. The Vortex is available in both adult and ladies sizing making it an ideal piece for co-ed groups. People expect high performance fabrics to have a certain style. Holloway meets the expectations with garment details such as metallic zippers, reflective logos and trims. The new Charger Jacket features an exposed metal zipper for an updated look with our proven Micro-Cord fabric. Lined with a comfortable Omni-Sof microfleece fabric, this jacket provides high warmth and great styling. CHARGER Jacket HOLLOWAYUSA.COM 5
WINTER / 2012 VARSITY JACKET TAKES fashion forward Holloway s new juniors cut jacket combines the pop culture trend with a classic high school look. A streamlined fit through the body and sleeves gives the jacket a slimming effect. The shorter body hits at the natural waist, with a wider band to highlight the cutting-edge styling. The NEW custom Juniors' fit jacket is available with raglan or set-in sleeves in wool, vinyl or leather. 6 HOLLOWAYUSA.COM
WINTER / 2012 VARSITY JACKET TAKES UPDATED FASHION FIT FEATURES HOLLOWAY / GAMEPLAN Streamlined Fitting in Body & Sleeves Shorter, Fitted Body Hits At Natural Waist For A Streamlined Look Recent trends in pop culture are putting the Varsity Jacket on the cutting-edge of the social scene. Holloway gives you more ways to meet the demand with a new juniors cut version. Clearly, now is the time to consider adding Varsity Jackets to your product portfolio. Our updated fit is full of untapped potential, bringing a much wider audience of girls into the picture. It s been years since the high school market has seen a Varsity Jacket this hot and trendy. If you get this product in front of the right girls at your key schools it will definitely sell. HOLLOWAY S JUNIORS CUT JACKET modernizes the classic high school look by infusing it with a splash of fashion. HOLLOWAYUSA.COM 7
HOLLOWAY / GAMEPLAN WINTER / 2012 How do you evaluate success in your business? Many people use average dollars per sale as a key metric. Increase dollars per sale and you ll see immediate bottom-line results. One simple way you can achieve this objective is to accessorize your sales. At Holloway, we continually look for ways to help you deliver more value and grow your business. Accessories offer tremendous untapped potential. As a result, we ve broadened our accessory line. Your customers will appreciate the added value and you ll benefit by increasing your average dollars per transaction. Here are a few popular add-on items to recommend for any team, retail, or fan purchase: BEANIES & HEADWEAR 223831 Headwear is a great add-on item for any Outerwear purchase, especially in winter. Your customers can choose from any of our four headwear options. BLANKETS 223851 The Stadium and Tailgate blankets are treasured by fans and easily increase your profitability. perfect for 223832 winter! acces 8 HOLLOWAYUSA.COM
WINTER / 2012 HOLLOWAY / GAMEPLAN ASSERTION SCARF & PERFORM BEANIE The new Assertion Scarf and Perform Beanie are extremely soft and provide insulation and windresistance. Combine with a Laser Etch design and create a great looking set that provides comfort and style. 223840 223833 NEW style 223856 sorize your sales HOLLOWAYUSA.COM 9
HOLLOWAY / GAMEPLAN WINTER / 2012 UNCOVER MORE HOODIE value Holloway Applique Add-Ons provide value to your hoodies and more profit to your bottom line. Most people would rather sell a product that differentiates their business than sell one that s simply a commodity. After all, it gives you more prestige, higher profits and better customer satisfaction. Commodities, on the other hand, rely on price differentiation, one of the most difficult competitive strategies to sustain. Sometimes it s possible to shortchange a product s value. Take hoodies, for example. If you consider the hoodie a commodity, take an up-close, inside look at the Holloway hoodie. You ll find it s no ordinary hoodie. Holloway hoodies give you more options so you can add value for your customers and more profit to your bottom line. First of all, we offer a variety of premium athletic fleece and performance fleece hoodies. Your customers will receive a quality garment that stands the test of time. They ll also appreciate immediate availability in their team color. If you really want to stand out from the competition, you won t have to look any further than Holloway s decoration services. They provide tremendous appeal, added value and upsell opportunities. One example is our unique twill options. Consider all your hoodie options, give your customers more value and simply outsell the competition. 10 HOLLOWAYUSA.COM
WINTER / 2012 HOLLOWAY / GAMEPLAN Choose From Our Applique Add-Ons & Stand Out From the Competition Consider all your hoodie options, give your customers more value and simply outsell the competition. 1. ETCH BACKGROUND Complement a beautiful Appliqué with a background Laser Etch on any performance fleece item. Order a stock decorated sample today of Style #222480. 2. NEW! ETCH ON APPLIQUE Add a mascot Etch on any Appliqué. Create a cool hologram look by applying an Etch to any twill Appliqué. 1. 2. 3. SCREEN PRINT Screen Print on Appliqué. Adding a Screen Print pattern to an Appliqué creates a unique look that sells. Choose from our stock patterns or create your own. 3. 4. 4. NEW! PRECISION PRINT Digital Precision Print on Appliqué. Application of a high resolution image via Digital Precision Print dramatically enhances an Appliqué and features the ability to create detailed artwork that customers value. HOLLOWAYUSA.COM 11