TAIWAN CHINA LICENSING & MERCHANDISING INTRO MALAYSIA HONGKONG MOST POPULAR MEN S CHINESE FASHION & LIFESTYLE MAGAZINE BRAND
INDEX 1 What is men s uno? 2 celebrities on the cover of men s uno 3 Intro of CHIC GROUP 4 men s uno Licensing & Merchandising
Taiwan Most Popular men s fashion & lifestyle magazine. Since 1997. men's uno, with Taiwan as its centre, puts together the strength of the editing teams from Taipei, Hong Kong, China & Malaysia. Integration of media resources: magazine, website, mobile and APPS to reach different targets precisely. What is men s uno? clotheshorse good taste life-loving keep learning sex-enjoy people. men s NO.1 brand of believing in hedonism. Including everything fashonable men care about. eligible bachelors who are between 24-36 year-old and most live in the cities. men s uno=metrosexual
men s uno is not only a magazine men s uno is not only media men s uno is a FASHION TRENDSETTER men s uno magazine (CHIC GROUP) has been published in Taiwan, Hong Kong, China and Malaysia since 1997. Every edition is very popular, and leads fashion trends. It covers including the most popular stars & celebrities in Asia like Andy Liu(HK) Tony Leung(HK) Takeshi Kaneshiro(TW) Jay Chow(TW) Satoshi Tsumabuki(JP) RAIN(KR) Super Junior Choi Si Won(KR) Leehom Wang(TW) Dong Bang Shin Ki Jung Yun Ho (KR) Xiao Ming Huang(CHN) F4 Vic Chou Hidetohshi Nakata(JP) etc. It has become the foremost men s Chinese-language fashion & life style magazine in the world.
CHIC GROUP, since founded in 1997, has been providing the fashionloving readers in Taiwan with comprehensive consumer guide to life and at the same time covering the most up-to-date fashion information from around the world. The publication goal that CHIC GROUP always abides by, especially with men's uno which has the most number of Chinese male readers, CHIC GROUP naturally claims the name with the most popular fashion magazine for men in the Chinese community and takes to be the advocate for the attitudes in living.
men's uno, the men's fashion magazine was first published in Taiwan in 1997. Since then, it has officially stoked up fashion-consciousness among men in the Great China area. At present, there's an estimate of over three million men poring over men's uno every month in Taiwan, Hong Kong and Mainland China. Today, men's uno has a more specific group of readers. It has a clear-cut perspective and a first-hand grab on the latest worldwide trend. Most importantly, men's uno, with Taiwan as its centre, puts together the strength of the editing teams from Taipei, Hong Kong, Beijing and Shanghai. men's uno discharges glamour and remarkable power to influence in the domestic media and draws a line for the men's fashion in the areas across strait with the rest of the world.
1997.04 Founded Chic Publishing INC 1997.07 The pre-publication of men s uno which was launched with the goal of covering world s current fashion trend sold out in one week and more were published to meet the demand. 1997.10 men's uno becomes the No.1 men's fashion magazine on the chart shortly after it was published bimonthly. 1998.10 Yen-Chen-Xu, winner of the second men s uno Male Model Competition and the group member of F4, took to stardom across Asia since then. 2002.01 Published every first of the month as a result of increasing popularity. 2002.10 M by men's uno was first published aiming at male readers with high-class taste. Published every six month. 2003.03 Founded uno Media Company and transferred the business of men s uno to uno Media and at the same time established CHIC GROUP, enhancing a consistent image of the company. 2003.04 Officially granted men's uno International Publishing Limited the license to publish men's uno - Hong Kong Edition 2003.07 Founded Ning & Associates Company, obtained the license from France Figaro Group to publish the Chinese edition of madame FIGARO starting in October. 2004.04 Officially granted both Wen-Lien Publisher in Beijing and Sirius International Holdings Limited the license to publish men's uno -China Edition. 2004.09 Founded M Plus Management, Inc for managing male modeling business. 2005.05 Founded Zingy Media Co and was the agent to publish Boom, a Korean entertainment magazine. 2005.08 Published the first magazine featuring male grooming - Men's Beauty. 2005.09 men's uno took the winning title as the Most-Read Men's Fashion Magazine in a survey done by ACNielsen Taiwan. 2005.09 men s uno integrated the versions of China, Hong Kong and Taiwan, holding the Asia Super Model Competition in Shanghai. 2006 men's uno will continue to plan and explore on future opportunities to cooperate with other international media.
2008.06 men s uno post renamed to chic post 2008.06 men s uno held the charity activity, Send Our Love Out. 2008.08 men s uno held the charity activity, Send Our Love Out PART2 fashiont-shirt chairty bazaar, including Versace/Gucci/Ralph Lauren/Dior Homme/Salvatore Ferregamo/Costume National/Longchamp 2008.09 Contributed with VIESHOW cinema to deliver chic post. 2008.10 men s uno hels the 2 nd Great Chinese model competition in Songhai. 2009.05 Published the first magazine featuring male gym, beauty, and fashion men s body. 2009.05 The 12 th men s uno model competition was rename to 2009 men s uno Supermodel competition, and it was the first time that accepted female models. 2009.09 Published the first magazine featuring male grooming - go. 2009.12 Published go, the second issue. 2009.12 Published men s body, the second issue. 2010.01 Found Chic Group, the biggest Chinese publishing group for male and lifestyle magazine 2010.01 Published the first magazine featuring female underwear - lino. 2012.06 men s uno BODYWEAR is one of 2012 men s uno model competition sponsors.
men's uno 第一本專為男性打造的健身 美容美容 養生時尚專刊 The First Men s s Magazine About Gym, Beauty, And Fashion men s Body Published in May of 2009, the first-reported male's gym magazine by the Taiwanese media. The various content including, men s gym, beauty, and fashion. For the increasing exercise population, men s body offers a professional skills, and general knowledge to build men s body. Published in 1997, most popular men's fashion magazine in Taiwan, most-reported men's fashion magazine by the Taiwan media and the only one that went global with its International Edition across straits and the most-read fashion magazine for men by the Chinese population around the world. It has even marketed and sold at other countries besides China, Hong Kong and Taiwan, and is highly praised by all metrosexual men in all over Asia.
go (men s skin / Body care) For the modern men s life, go, the first Taiwanese totally skin, and body care magazine, published in 2009, the firstreported for the totality male's skin, and body care magazine by the Taiwanese media. The various content including, skin care, beauty, hair care, styling and fashion presenting readers a new vision of skin, and body care. lino The style of female underwear in Taiwan is always a popular topic for young girls. lino provides a young, stylish, and various content transforming underwear to fashion for Taiwanese female readers choosing their underwear.
HONG KONG EDITION men s undo International Publishing Limited. men s undo - Hong Kong Edition M by men s Undo - Hong Kong Edition Una by men s undo -Hong Kong Edition From 2003 onwards, based on the successful experience of men's uno Taiwan, its high reputation and the effort of its most experienced editing team, men's undo Hong Kong Edition achieved sky high sales record in merely two years, winning the choice of advertisement clients in all over Asia, staying as the top men's fashion magazine in Hong Kong. CHINA EDITION JAZZ-On Media men's uno - China Edition With the glamour of men's uno Taiwan and Hong Kong and the top editing team, and through the world perspective of Seeing the World Through China, the first men's uno- China Edition was published in 2004. As soon as it's published, it became the most appealing men's fashion magazine in China. In particular, it became the Fashion Bible for the young, trendy male population.
men's uno is a must-read for men who are passionate about fashion and cares about tastes and modern living style. We bring about taste and modernity from Milan, Paris and New York with firsthand, trend-setting news. We even probes further into the contemporary culture, hoping to upgrade the tastes in Taiwanese men who, as such, experience a different way of living.
Uno means Number one as in Italian language, and which, when paired with the word men, it means the Number One Man. Today, men's uno represents a pride of Taiwan. Target Readers According to years of survey, our readers are mostly men of age between 20 to 40, living in the metropolitan area. In which the primary group falls between 25 to 35 years of age. The characteristics of those men are that they know and want to enjoy life; they yearn to keep up with the world; they wouldn't mind splurging money to dress up and spoil themselves. They are the Metrosexual of the century.
EDITORIAL PHILOSOPHY men's uno, the highest profile male model competition, has given rise to many outstanding models in the modeling and advertising businesses, someeven reached the place of superstardom. Therefore, it becomes the sole standard assessing the male model competition in Taiwan. All for Men *Fashion: Fashion, Dress up, Wardrobe and Accessories *Attitude: Special Features, Topic, People and Interview *Lifestyle: Travel, IT Style, Vehicle, Living Space, Grooming & Fitness
Fashion 30% Fashion News Compiling the latest fashion information from around the globe. Editor Choice he editor picks the best look and hippest product for each new edition. Metropolitan Information update on what's-going-on in New York, Paris, London, Tokyo and Taipei with emphasis paid according to the latest product, design, cover story or topics. Runway Report Our editors give you full coverage on the latest fashion news based on their visits to Fashion Weeks in Milan, Paris, New York and Tokyo and a trend analysis of watches from the exhibition in Switzerland. Fashion Story A combination of efforts from the editing teams across cities with International photographers to bring about a fashion style with an Asian flair for our photo presentation. Watch & Accessory We have well-known celebrities and male models to present to you the latest kind of watch and top-brand accessories of the season. World Event We offer first- hand reports on the main fashion events around the world.
Attitude 30% Cover Guy Best place for the Asian superstars. Our cover guys include celebrity from Taiwan, Hong Kong, China, Japan, Korea and the likes in Asia. Celebrities that have been on the cover include Takeshi Kaneshiro, Takuya Kimura, Tony Leung, Rain, Won Bin, Jang Dong Gun, Kwon Sang Woo, Lee Byun Ghun, Ji Jin hee, Andy Lao, Aaron kwok, Jay Chow, Yen Chen Xu, Lee Hom... etc, and numerous others. Girl Friend A section covering female celebrity with all due respect for the women that sets it apart from the traditional men's magazine. Special Report As compared to other international Chinese magazines, the Special Report is a rather outstanding section. It uses an insightful approach to explore on a topic to present a global perspective with visuals that encompasses worldwide fashion trend, hot topics, city tours, contemporary culture and life. Interview Every month,follow our best-picked representative who takes you on an journey to gain an insight to the fashion world. Our guides are those with thoughts and the power to influence. uno talk We invite renowned male columnists to present their latest commentary on monthly basis.
Lifestyle 30% Grooming Are you lost the numerous choices of grooming products, searching for the right one just yourself? As your personal grooming consultant, we offer tips and expert advice, head-totoe with topics including body care, perfume, hair and makeup techniques. Fitness Workout and pumping iron in the gym has long been a must-do activity for men. As your personal coach, we help you plan the most efficient workout program. IT style For a trendy guy, the latest gadgets have to be practical and having a flashy look and innovative function are something that can't be left out as well. The new portable gadget best-picked by men's uno are of latest trend. Vehicle Famous male models are invited to talk on the latest types of car by sharing their point of view on cars and showing you the way to enjoy a car-ride. Living Space Base on previous successful work, we'll be guiding you on how to decorate your own living space. Sex Talk Regardless of age, sex is always a subject of issue that men are concerned with. Join our Sex Talk in which we tap the sex experts to share what you need to know.
Information 10% Zoom in An array of monthly best-pick of fashion wear, accessories, watches, gadgets, cars, grooming. Word on Introduce monthly publications, music, events and latest movies for men.
The only composite publishing channel across strait, covering 15,000 point-of-sale, penetrating into the whole Chinese market simultaneously.
Method of Publishing: monthly release Publication Timeline: Publish at every 1st of the month with a total of 12 issues per year. Accelerate progress in fashion trend and cultivate fashion-reading over a wide spectrum Outdid 15,000 marketing channels Set the highest figure of 65,000 publications. With the founding of men's uno, it has seen an increase in the amount of publication over the years with the recordbreaking of 65,000 printings, which has set the highest record among all the men's Chinese-language fashion publications in history. Overall Distribution Retail Distribution:68% By Subscription:14% PR Copies:10% Overseas or alternative channels:8% Total Number of Prints: 65,000 copies Overall Distribution 7-11, FamilyMart, etc. Convenience store chain:46% Eslite Books, Kingstone Books, etc. Branches of chain book stores & contract stores:17% Oversea point-of-sale:3% Marketing & exposure through joint effort with other businesses:25% Selling through other joint events:9%
ACNielsen At the media survey for men's fashion magazines from January to June in 2005, men's uno took the title-holder as the most-read "men's fashion magazine" nation-wide. Target: Male aged between 25 and 34. At the 2005 Annual Media Survey on all categories of magazine carried out by AcNielson,men's uno was voted and ranked fourth. (There were 150 different magazines in this survey with women's magazine as the top three.) 7- ELEVEN Convenience Store At 7-Eleven: The Best-Selling men's fashion magazine for three consecutive years - 1998, 1999 and 2000. FamilyMart Convenience Store At FamilyMart: At sixth place on the chart under the general category of men's magazine in 2005. Kingstone Books men's uno has been among the top rankings at Kingstone Books for five years running; in the "1999 ~ 2003 Annual Ranking by Category of POWER 30", men's uno stood at fourth place in the Fashion Category and outshined the others as the only men's fashion magazine on the ranking. Kingstone Books usually touches up on the display for annual best-selling magazine so as to upgrade a notch for competition. With access to purchase at all convenience chain stores and large-scaled chain bookstores to achieve 100% of distribution channel coverage. Fully stock all points of sales at the first week of every month; to get set for the first prime time week of sales.;run promotional activities at distributing channels once or twice per season. In relation to the promotional activities, strengthen stock transfer and implement second run to stock up so as to achieve 100% of actual sales. Proactively develop partnership with other businesses, for example, the Fitness Centers, coffee shops, nightclubs, hair and beauty salon,which all in all serve is a channel where it reinforces the consumer recognition and acceptance of the product and subsequently prompt them habit to read.
Single people are at the pick of their lives, all their spending is personal, and they are financially independent, willing to accept the most fashionable consumption attitude. The singles are truly the main consumption force of the market. Distinctly male-oriented, irreplaceable by other general media. men's uno is the most popular fashion magazine among the new-generation male consumers, and readers between the age of 20 to 30 are especially the overwhelming majority. Comparing to the married people between the age of 30 to 40, these singles are more willing to accept new types of products. They adore the high-fashion brands, representing the group of people that have the highest consumption power. Counting out the zero-income group such as students, 60% of the readers of men's uno are earning NT$30,000 to 60,000 per month. Though not belong to the top level of the income pyramid, these readers are the true daredevils when it comes to spend.
men's uno is the most popular fashion magazine among the new-generation male consumers, and most readers in this group are office workers or in the fashion business. This shows that men's uno is highly popular among the young workers. Readers of men's uno are concentrating in the metropolitans in northern, central and southern Taiwan, which shows that a fashionable life style has been rapidly established. The educational level of the men's uno readers is quite high, which shows that men's uno is a fashion indicator for fashionable elites.
About Marketing and Promotion Through creative and diversified marketing and events, and high interaction and sharing with readers, men's uno redefines the logic in advertising fashion magazine for men, and brings about a complete different yet most preferred mode of communication for its readers and advertisement buyers. Non-stop multi-creativity Highest public and media interest Pride of the Chinese - World Chinese Super Male Model Competition men's uno, the highest profile male model competition, has given rise to many outstanding models in the modeling and advertising businesses, some even reached the place of superstardom. Therefore, it becomes the sole standard assessing the male model competition in Taiwan. men's uno set a record with the most registered males for the nomination event in 2004, and put together its top influence in the Chinese community in the year of 2005. The recurrent success of the World Chinese Super Male Model Competition Taiwan, Hong Kong and Shanghai take men's uno to the top in the Chinese men's fashion world. men's uno, the highest profile male model competition, has given rise to many outstanding models in the modeling and advertising businesses, some even reached the place of superstardom. Therefore, it becomes the sole standard assessing the male model competition in Taiwan. men's uno set a record with the most registered males for the nomination event in 2004, and put together its top influence in the Chinese community in the year of 2005. The recurrent success of the World Chinese Super Male Model Competition Taiwan, Hong Kong and Shanghai take men's uno to the top in the Chinese men's fashion world. Advanced Cross-Business Performance October, 2004, men's uno released its first two-cd album, rendy. Not only that it was the first theme-based music collection by a men's fashion magazine across the entire Asia, but also the first music album ever produced by the fashion media in Taiwan. The result was appealing - it was both the best-seller of the year in Taiwan and the top-ten selling record at the last two quarters of year in Hong Kong HMV. The second album is scheduled to be released in 2006. This crossbusiness performance will have strong and appealing influence on the brand awareness of men's uno and the growth of its reputation. Most multi-creative events with the most exclusive and the finest collections The Eslite Journey of the West: a photography event named held by Eslite Books at its three branch stores of Wu-Chang, Ximen and the 116. Eslite published the photographs in its Fashion News Special Edition. One Day as a Prince: an exclusive event held by high fashion watchmakers and Grand Regent Formosa Hotel. The famous Shakespeare's play Falstaff: a joint event presented in 2005, providing limited exclusive dolls.
. More exclusive brand collectibles to give away only in men's uno Movies Best-Pick - Quality Outweighs Quantity Movies includes Jiang-Hu that was nominated for various award in the 24 th Hong Kong Film Festival. Kilometer Zero by Spanish new director, Garcia Serrano in 2005. The Top of 2005 Box Office - Star Wars: Episode III - Revenge of the Sith. The Constant Gardener which was nominated for several awards at the British Oscar. Walk the line, the winner of the 2006 Golden Globe Best Actor, Best Actress and Best Play-script. World-recommended award-winning movie, Brokeback Mountain. Rising Amount of Readers and Escalating High Reputation The men's fashion magazine with the highest exposure in the news across China, Hong King and Taiwan Cover story for every edition, style features and Topic write-up, long-term and close ties with local newspapers, Hong-Kong Apple Daily and Sing-Dao News - all caters to the widespread readers and benefits our reputation and which certainly brings about a continuing, top-quality impact on its performance. Forever-Precision-Seeking Group of Top Consumers What men's uno takes to be proud of is its very well-defined group of readers who appreciate trend, cultures and fashion boutique goods. They invest in fashion and style and do up to look smart and chic. In 2006, men's uno teamed up with Alexander Club, the biggest chain fitness center in the Chinese community to give out Special lexander Version of men's uno to its hundred thousands of members on a monthly basis. men's uno is the top choice for consumers who love workout and know how to enjoy their leisure time, and certainly the best pick for the men.
men's uno has been on the lead in the fashion market for men. In order to satisfy the demand from the increasing number of readers and to enhance the influence of the public media, men's uno - Men's Fashion Network"was established and has accumulated six million members in just four years. As a matter of fact, with the advancement in technology, comes streaming the birth of brand new?c?products and a wider lineup of media choices, the consumers?delights for media are bound to face more options and changes in the future. Therefore, men's uno - Men's Fashion Network?is looking to a step up of innovation and breakthrough in 2006 by presenting an entire different look for the existing online media world. It will break through the dated phase of the Net, integrating the latest broadband with digital technology, providing a media interface with faster speed, better quality and more diversity as in contrast to the traditional Internet classification. men's uno - Men's Fashion Network"will be officially changed to men's uno Fashion Channel? which will soon bring about unprecedented media benefits.
Indulge in the new imaging and sounds Three-In-One Media Benefits.. TV Media + Internet Media + Graphic Media Innovative and diversified advertising techniques Visual-Audio Advertisement Live Broadcast Others A Combination of Visual Media Interface A brand new interface design integrating TV, the Internet, cell-phone interface. New Visual Media Planning which focuses on moving images and visual-audio that sets itself apart from the Internet concept in the past. Episodes in the men's uno Fashion Channel EVENT FASHION Fashion News Zoom In LIFE STYLE Life Reference IT Style Interview men's uno poat MEN'S BEAUTY Beauty News Body Care MEMBER CLUB MAGAZINE Introduce Subscribe
There are five major benefits and aspects for our advertising through clever compiling and packaging
men's uno-amazing capabilities and market exposure men's uno has spread throughout the entire Asia with its vigorous capabilities and brand images across straits; in particular, it's the first to initiate the men's fashion magazine by joining efforts with China and Hone Kong. We have been living up to the dynamic and vision of the branding and we deeply believe that with voices, it brings comments. men's uno produces tailor-made brand stories for clients men's uno creates the concept for a brand image that transcends what you take to believe. We and the readers have to experience and understand the brand insistence of the client and to pay with all due respect. The essence in the story of a brand and the editor's concept with heart-moved readers are what we pursue.
men's uno encompasses flexibility in its vision and clever play of the acts in the advertisement What make us different are undoubtedly the editing team and the advertising techniques with which we emphasize the unification of brand and life - a basic for product placement. The rich content and the thrill that the chic images bring forward will be the primary criteria while guiding our readers in the beginning. men's uno-sales volume and the rate at which it is passed and read serve as the support for its brand advertising With reader-friendly pages, record-breaking sales and a reader's group with high purchasing power, create the oneof-of-kind fashion asset in both Taiwan and around the world - men's uno. men's uno-unique creativity and packaging orientates to the readers-pursuit of sense-provoking stimuli What men's uno has been searching and pursuing on behalf of our advertisement buyers and readers is the oneof-a-kind pleasing element to the senses. The creativity in the imaging enhances and guides readers to read and learn, and thus, brings out the brand value and the creativity in advertising.
chic group global resources men s uno official website TW www.mensuno.com.tw
chic group global resources men s uno official website HK www.mensuno.com.hk
chic group global resources men s uno official website China www.hi-chic.com
chic group global resources men s uno APPS
chic group global resources men s uno SHOP www.mensunoshop.com
Merchandising Licensing
Brand intro men s uno BODYWEAR consistently expresses the brand spirit of men s uno magazine good taste, cutting-edge fashion, enjoyment of life and being true to ones self. men s uno BODYWEAR uses a wide range of fabrics, from soft cottons and exclusive functional fabric to edgy sheer synthetics, with an emphasis on unique style, and designed contour pouch that provides the support your need and the comfort your deserve. The biggest difference between men s uno BODYWEAR and other underwear brands is a body-conscious design that enhances the figure and will never bunch or ride. Every series that men s uno BODYWEAR sells best represent the current standards of men s bodywear fashion. men s uno BODYWEAR not only has top design group but develops exclusively allinclusive material BODYTECH :100% NATURE Fiber CRANYARN from Japan and SHINSOFT-4T FIBER in newest technology, witch emphasizes 6 main characters:anti-bacterial DOR-PROOFING OISTURE-ABSORBING ERSPIRATION QUICK-DRYING SKIN-FIT. It insists to use high-cost fibers MADE IN TAIWAN to provide you the fashion-design and best quality goods.
2008~2010 COLLECTION BASIC SPORTY FASHION DELUXE CHARMING
Basic Boxer
Sporty Boxer
Fashion Boxer
Deluxe Brief
Charming Boxer Brief Trunk
2011~2012 NEW COLLECTION BASIC STYLE
Basic Brief
Basic Boxer
Basic Trunk
Style Brief
Style Boxer
Style Boxer
Style Boxer
Style Boxer
BAG Limited 300 men s uno bag sets-mailman bag & carry-on bag were sold out within 20 mins at 1 o clock in the afternoon which is a unpopular time on Taiwan leading shopping Live TV channel TV ET,on 16th Nov., 2009. It proves that men s uno is the leading men s fashion brand. Live show @ TV ET shopping channel
THANK YOU! OCEANIA ENTERPRISE LTD.TAIWAN BRANCH(B.V.I.) Office: +886 2 2731 6690 Fax: +886 2 2731 2202 General manager Julie Wan julie@chicgroup.com.tw Mobile: + 886 931 038 202 Marketing manager Fanny Hung fanny@chicgroup.com.tw Mobile: + 886 911 855 012