ABOUT ABSOLUTE NEW YORK was founded in 2014 by Alex Chung, a seasoned entrepreneur with years of experience in multiple facets of the beauty industry. He had an atypically colorful upbringing that ultimately molded his cosmopolitan view of beauty born and raised in Brazil to Korean parents, who then moved the family to New York City in pursuit of the American dream. It was here, in the heart of New York, where Alex first cultivated his fascination with beauty he observed a true melting pot of cultures, the motley of lifestyles, and how passionate women were about makeup. As his involvement in the industry grew, he began to see a growing disconnect between the cosmetic brands and their consumers. Very few brands in the market took risks, or created products that were as diverse as the women seeking them. And so, ABSOLUTE NEW YORK was created as an answer to this oversaturation of one-dimensional beauty brands. Its core vision is to create a full range of accessible color cosmetics that recognizes, and highlights the beauty in diversity makeup for everyone, everywhere. The brand creates universally stylish products that cater to a wide range of ages, are suitable for a wide range of skin tones, are developed for all skin types, and can be effortlessly incorporated into anyone s beauty regime. The teams at ABSOLUTE NEW YORK are passionate about trends and innovation. They merge all the elements of quintessential NYC flair to develop and curate lines that boast the brand s distinct edge sourcing inspiration everywhere from urban street style, to the it-looks on the high fashion runways. Since its inception just over two years ago, ABSOLUTE NEW YORK has garnered instant success its now available in over 75 countries worldwide and counting. ABSOLUTE NEW YORK will continue to set itself apart from other companies by providing the best of innovation, in color, in selection, and in quality. Above all, it will remain committed to its philosophy of makeup united passion for beauty is universal.
BRANDING Inspired by the clean, geometric architecture within the city that never sleeps. Makeup United New York City is full of people with many diverse cultures and we focus on combining them together through the power of beauty and makeup.
OUR IDENTITY Mass Appeal Our products appeal to a wide range of consumers from the most seasoned makeup users & professional makeup artists, to beauty notices. Each of our products is designed for effortless use and integration into any regime. Color Experts ABSOLUTE NEW YORK places an unprecedented amount of emphasis on pigment, and each of our color cosmetics boasts an incredible selection of shades. The wide range includes something for everyone, ensuring a fit for any occasion, any age, and any skin tone. Budget Beauty We deliver quality beauty products without exorbitant price tags allowing a wide range of customers to have access to, and experience the most current trends without breaking the bank Influencer Favorite As a company we ve learned to adapt to the changes within the market, and have identified the growing power and influence online media has on the consumer. Our work with some of today s top influencers and beauty personalities, has cemented our place as a guru favorite
OUR REACH A Global Brand Our extensive, worldwide distribution network is a testament to the standard of quality we uphold, and also reflects our reliability not just as a brand partner, but also as a company to every single one of our customers. ABSOLUTE NEW YORK is currently available in 75 countries.
ABSOLUTE NEW YORK merges the best of state side beauty with innovation from abroad to bring exciting and unique color cosmetics typically unavailable in the mass market. Our unprecedented shade selection is carefully curated by our team of color experts who ensure our roster stays interesting for our trend-conscious customers. A Brief Glance 350+ shades within range 500+ SKU s within range
OUR STRATEGY ENGAGE & COMMUNICATE WITH THE ONLINE COMMUNITY USING SOCIAL MEDIA PLATFORMS TO: Interact with our fans and customers Provide direct and personable customer service As a means of promoting our press & industry events Promote our products and new launches Execute campaigns and contests to increase our brand s exposure Gauge trending items & well-liked shades amongst our customer base Use the web space to drive customers to stores to push brick/mortar sales @chrisspy @michellephan
OUR STRATEGY At A Glance Engagement across three primary social media platforms: INSTAGRAM, FACEBOOK AND TWITTER 100,000+ engaged fanbase Average engagement: 16,500 Average weekly reach: 171,089 A favorite among today s top influencers ingridnilsen lustrelux charismastar chrisspy promisetamang desiperkins andreaschoice michellephan chiutips it smyrayeraye
OUR CAMPAIGNS Ipsy is the world s largest and most passionate online community. Each month, subscribers will receive a beautiful Glam Bag with deluxe samples and full-sized beauty products. Ipsy has over 1 million subscribers. An average of 11,500,000+ impressions per campaign for ABSOLUTE NEW YORK & 300,000+ subscribers reached monthly. Glossybox is a leading purveyor of luxury beauty samples on a global stage committed to introducing the most exciting brands throughout the world. An average of 5,000,000+ impressions per campaign for ABSOLUTE NEW YORK & 200,000+ subscribers reached monthly
OUR CAMPAIGNS H Y O Y E O N K I M Asia Brand Ambassador Hyoyeon Kim is a South Korean pop singer in the group Girl s Generation, which is one of the most popular groups in Asia. She is the brand ambassador for ABSOLUTE NEW YORK in Korea, Hong Kong, and Taiwan.
OUR CAMPAIGNS H Y O Y E O N K I M Asia Brand Ambassador Hyoyeon Kim attending ABSOLUTE NEW YORK launch event in the Watsons Taiwan location.
OUR CAMPAIGNS H Y O Y E O N K I M Asia Brand Ambassador Hyoyeon Kim attending ABSOLUTE NEW YORK launch event in the Watsons Hong Kong location.
OUR CAMPAIGNS G A B R I E L L A Canada Brand Ambassador Gabriella is a 22-year-old singer, songwriter, and composer from Montreal. A current contestant on The Voice France, Gabriella blew the judges away with her performance of The Scientist by Coldplay, which was viewed more than 4.6 million times online. Marking the first official partnership in Canada, ABSOLUTE NEW YORK is proud to be working with Gabriella. An organic collaboration, while in France, Gabriella will be sharing her experiences at The Voice with her fans through all of her social media channels
OUR CAMPAIGNS A N N A F R O S T Europe Brand Ambassador Anna Frost is the biggest lifestyle/beauty blogger in Germany. She is the official spokesperson for ABSOLUTE NEW YORK in Europe. We are running a campaign with Amazon Germany that will feature Anna Frost.
OUR EXPOSURE TARGETED BRAND EXPOSURE & BUSINESS DEVELOPMENT VIA: trade shows industry events partnership/sponsorship International Beauty Show NY 2016 http://phhhoto.com/p/absxibs BeautyCon LA 2016 http://phhhoto.com/p/absxbeautycon
OUR EXPOSURE GLOSSYCON Berlin 2016
OUR EXPOSURE Generation Beauty New York 2016 BeautyCon New York 2016
OUR EXPOSURE Generation Beauty LA 2016 http://phhhoto.com/p/abnyxgbla Generation Beauty Toronto 2016 http://phhhoto.com/p/abnyxgbtoronto
OUR EXPOSURE Generation Beauty San Francisco 2016
OUR PARTNERS
ASIA
ASIA DISTRIBUTION Grid Hong Kong Singapore Thailand Japan Indonesia Philippines South Korea Taiwan Malaysia
WATSONS LAUNCHES HONG KONG Launched in July 2016 TAIWAN Launched in July 2016 SINGAPORE Launched in March 2016 THAILAND Will launch in September 2016 MALAYSIA November 2015 - launched Icon Palettes. ABSOLUTE NEW YORK OSD - July 2016 PHILIPPINES Will launch in September 2016
WATSONS HONG KONG
WATSONS TAIWAN Absolute New York Taiwan Facebook
WATSONS SINGAPORE Absolute New York Singapore Facebook
MEXICO
OUR PARTNERS
C ANADA
CANADA DISTRIBUTION GRID Absolute New York Canada Facebook 800 locations Beauty Mark Promotion July 2015 Eye Brow Set Promotion October 2015 Expert Liners Promotion January 2016 Lip Polish Promotion March 2016 ABSOLUTE NEW YORK full line Sept 2016 460 locations Icon Palettes Promotion 50 stores ABSOLUTE NEW YORK full line March 2016
EUROPE
EUROPE DISTRIBUTION GRID ABSOLUTE NEW YORK has a warehouse and showroom in Cologne, Germany that provides full distribution through Europe
GERMANY Absolute New York showroom in Germany
GERMANY Absolute New York Europe Facebook
GREECE Absolute New York Greece Facebook
FINLAND
CENTRAL AMERICA/CARIBBEAN
ST MARTIN/ST VINCENT/ST LUCIA/BARBADOS Caribbean CHI - Distributor for ABSOLUTE NEW YORK PANAMA Jaspe Rock - Skincare/eyelashes launched Sept 2014 Full distribution of cosmetics will begin in 2016 TRINIDAD TOBAGO Wonderful World, Superpharm COSTA RICA Dipac DOMINICAN REPUBLIC
UNITED ARAB EMIRATES
UAE DISTRIBUTION GRID Dubai MULTIPLEX INTERNATIONAL LLC Carries ABSOLUTE NEW YORK full line
South America
CONCEPT STORE
VISUAL MERCHANDISING PLAN Minimum Size: 1,000SF Maximum Size: 2,000SF
VISUAL MERCHANDISING PLAN Minimum Size: 1,000SF Maximum Size: 2,000SF
VISUAL MERCHANDISING PLAN Minimum Size: 1,000SF Maximum Size: 2,000SF
THANK YOU!