US GROUP NEW YORK LONDON ISTANBUL LAHORE
THE US GROUP OUR HISTORY 1975 The Umer Siddique Group was established by two friends, Mr. Mian Ahsan and Mr. Javaid Arshad Bhatti as a part time apparel trading business intended to finance their higher education abroad. 1985 The US Group s first purpose built manufacturing facility was setup. 1985 The US Group launched a successful denim brand called Leeds which became well known in the Indian subcontinent. 1995 The US Group went global becoming the No.1 exporter of bottom wear in twill and denim, setting up sales and marketing offices in the UK and Germany. 2005 The US Group made a strategic shift to focus specifically on growing their denim product ranges. 2006 The US Group set up a state of the art denim fabric manufacturing factory. 2009 The US Group began to hire international experts in their field of design & development, garment washing, finishing and technical support. Photography this season is by NICK CLEMENTS 2015 The US Group created an additional state of the art garment manufacturing facility called US V. 2016 The US Group opened their doors at new regional offices located just off Oxford Street, London, on Broadway in New York and Istanbul. The group is continuing to expand US Denim Mills moving towards it s first Leeds Certification in unit V. Today US Denim Mills and Apparel & Textiles form the US Group.
The population of our world continues to grow. But how do we clothe this ever growing population sustainably? The US Group are proudly addressing outdated methods of textile manufacture, leading the industry into the future with a strong focus on sustainability. As it stands, the textile industry uses more water than almost all other industries. Pesticides from traditional cotton farming pollute our environment and carbon dioxide emissions are dangerously high. But the US Group proudly addresses this by choosing new sustainable fibres and farming methods, helping to reduce and even reverse harmful impacts for employees, customers, farmers and the wider population. Our innovative waterless process reduces water use by 65% saving up to six litres of water per garment. Plastics otherwise destined for landfill are crushed, spun, crimped and woven into our soft, Repreve recycled fabrics and we make use of post consumer waste by recycling old denim garments into new sustainable fibres. With these, and a wide range of other ethical methods and fabric choices, the US group continues to look to the future and the protection of our planet for future generations. We re taking bold steps towards greater sustainability and to bringing the world quality innovative denim, whilst leaving a lighter footprint.
See the US GROUP here: AMSTERDAM OCTOBER 25 th - 26 th PARIS NOVEMBER 14 th - 15 th NEW YORK NOVEMBER 29 th - 30 th earth keeper NEW YORK LONDON ISTANBUL LAHORE USAPPARELANDTEXTILES.COM USDENIMMILLS.COM
MODERN AUTHENTIC
Photographer: Nick Clements Assistant: Dan Black Film Director: Oscar Oldershaw Assistant: Joe Campbell Creative Director Co-Art Director: Sadia Rafique Style Director Co-Art Director: Nickque Patterson Assistant: Sophie Hepp Head of Design: Mohsin Sajid Models: Sustainability Milk Management: + Amee Bakht Softwear Milk Management: + Shanti Goupil-Gilderson Modern Authentic + Deimante Sprainaityte + Natasha Sommerville Bi-Stretch & Selvedge X + Sharifa Tonkmor + Magical Bones NYC SHOWROOM 1385 BROADWAY NEW YORK N.Y. 10018 USA+ 1 (626) 235 2058 newyork@usaparel.com LONDON SHOWROOM US APPAREL TOG 7-8 STRATFORD PLACE LONDON W1C 1AY UK+ 44 203 574 4000 london@usaparel.com ISTANBUL SHOWROOM US APPAREL YENIBOSNA MERKEZ MAH. VIZYONPARK SIT. D BLOCK B2 APT. NO: 9/20 ISTANBUL TURKEY + 90 532 658 8063 istanbul@usaparel.com LAHORE SHOWROOM & HEAD OFFICE US GROUP 3-KM ALI AKBAR RD. LAHORE PAKISTAN + 92 42 353 40 034-40 lahore@usaparel.com Cosmic Denim + Jalicia + Cali White Milk Management: + India Tuersley Make-Up Artist & Hair: Maria Papadopoulou Kelly Sadler Hair: Carl Campbell Creative Assistants: Aaliya Rafique Tassie Rowbotham Mica Francis Special thanks: Paulo Ricca Kay Ibrahim USDENIMMILLS.COM USAPPARELANDTEXTILES.COM You may not copy, reproduce or republish any of this look book, without prior written permission of US Group. If you wish to make use of any material contained within please contact the US Group. All designs, artwork, layout and photography US Group 2017. All Rights Reserved.
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