DECEMBER 2008 PROMOTIONS DO YOU SHADES EQ? WE CELEBRATED 20 YEARS OF AMAZING COLOR! FREE URBAN EXPERIMENT PRODUCT WITH STOCK YOUR BACKBAR AND SAVE! GET INSPIRED. BE PART OF IT. REDKEN.COM
USE THE SHADES EQ CD-ROM TO BUILD YOUR BUSINESS Didn t get the Shades EQ Business Building CD-ROM in August? No worries! Ask your Distributor Sales Consultant to download a copy onto your computer so you can create customized Shades EQ materials that will drive client traffic and boost your salon s bottom line. This interactive CD-ROM features templates that make it easy for you to customize and print professionally designed materials, including salon service menus, postcard mailers and Shades EQ client referral cards. Step-by-step instructions walk you through the process from start to fi nish, so it s quick and simple even if you re not tech savvy! Speak to your distributor today! LOOK FOR SHADES EQ IN AMERICAN SALON MAGAZINE Every month in 2008, a salon professional who loves Shades EQ is featured in American Salon magazine. Look for this month s Shades EQ star: Salon Owner Brian Perdue. Learn why Shades EQ is his key to salon business success! Coming next month: In January, American Salon will feature the winners of the Shades EQ Share Your Story contest. The two Grand Prize winners, whose Shades EQ videos received the most votes in our online contest, won an all-expense paid trip to New York City to participate in a professional photo shoot with their favorite Redken artists. Check the January issue to see the winners and fi nd out why they can t live without Shades EQ! LOG-ON TO DOYOUSHADESEQ.COM! Check out the Shades EQ formulas, techniques, tips and videos from industry leaders about why they love Shades EQ! NEW ON 5TH
A As Seen in December American Salon
FREE COLOR GELS SWATCH BOOK WITH Use Color Gels Permanent Conditioning Haircolor to brighten, darken, change or correct, highlight and achieve exceptional gray coverage. The exclusive Select Dye System contains 100% oxidative, UVstable dyes for long-lasting results that resist fading. Stock up now and receive this swatch book a $30.00 value for FREE! 18 Color Gels/Fashion Gels shades RECEIVE FREE 1 Color Gels Swatch Book 50% OFF COLOR GEAR This holiday season, purchase select Color Gear items at an amazing discount! A color-coordinated line that s both fashionable and functional, it is the perfect complement to Redken Haircolor. Give your staff the gift of Color Gear! PRODUCT Magnetic Clip Wristband Organizer Tray (Mini, holds 21 tubes)* Timer Clips (package of 8) Detailing Freehand Brush (Angled) Mini Spatula Mini Whisk Tint Bowl Narrow Brush, Long Bristles Tube Key Measuring Cup *Not shown NEW ON 5TH
FREE LITERS WITH RETAIL SIZE HAIRCARE Don t miss this opportunity to stock up on some of our most popular Redken shampoos and conditioners and receive FREE liters at the same time! SALON OFFER 6 Shampoos 10.1 oz. and 6 Conditioners 8.5 oz. (all of the same brand) Blonde Glam Body Full Clear Moisture Fresh Curls RECEIVE FREE 1 Shampoo liter and 1 Conditioner liter of the same brand purchased SAVE 20% ON INNER SECRET AND CREATIVE CURL TEXTURIZERS 24 Inner Secret or Creative Curl (normal/resistant, tinted, fi ne/limp) texturizers (mix and match) at 20% off INNER SECRET: Conditioned, soft, natural-looking curls For all hair types Acid wave system CREATIVE CURL: Soft, natural feeling, bouncy curls True-to-rod size Acid wave system Available in normal/resistant, tinted, and fi ne/limp formulas December 2008 Promotions 5
GROW YOUR BUSINESS BY USING REDKEN AT YOUR BACKBAR AND STYLIST STATIONS Make sure your backbar and stylist stations have these essential styling products on hand. Client trial in the salon leads to an increase in retail sales! SALON OFFER #1 3 of the same Redken Styling retail product RECEIVE FREE 1 of the same Stylist Use Only product PRODUCT Outshine 01 Water Wax 03 Rewind 06 Guts 10 Rough Paste 12 Forceful 23 SIZE 3.4 oz. 1.7 oz. 5 oz. 10.58 oz. 2.5 oz. 11 oz. SALON OFFER #2 Backbar size of Redken Styling or Redken for Men at 25% off PRODUCT Glass 01 Thickening Lotion 06 Ringlet 07 NEW Blown Away 09 Hardwear 16 Curl Force 17 Hot Sets 22 RFM Grip Tight SIZE 4 oz. NEW ON 5TH
FREE STYLIST STATION PRODUCT WITH URBAN EXPERIMENT Purchase one urban experiment product and receive the same product FREE for use at the stylist station! Inspired by the New York City underground of diverse subcultures, eclectic fashion and nonconformist attitudes, these innovative Redken styling products add amazing texture and cool new attitude to any style. Try urban experiment on your clients to encourage retail purchase! SALON OFFER 1 of the following Urban Experiment retail products* RECEIVE FREE 1 Stylist Use Only of the same product PRODUCT SIZE 7 velvet gelatine 3.4 oz. 8 wool shake 3.4 oz. 13 nylon clay 3.4 oz. 26 enamel gel 3.4 oz. * Offer does not include 4 grit wax FIGHT DIVERSION AND BOOST YOUR BUSINESS Safety isn t the only issue consumers need to worry about when purchasing salon-only products from their local grocery store, drugstore or superstore their wallets will suffer, too! Undercover shopping found that prices of diverted products were 10-20% higher than they would be in a salon. Visit Redken.com to watch an investigative video report on diversion from the L Oréal Professional Products Division. Educate yourself on the risks of diverted salon products so you can inform your clients and encourage them to buy their retail products from your authorized salon. Check out the video and share it with your clients at Redken.com/anti-diversion. December 2008 Promotions 7
$2 OFF REDKEN FOR MEN CLEANSE BAR Encourage clients to stock up on a Redken For Men favorite this holiday season! Cleanse acid balanced cleansing bar cleans, restores natural ph and refreshes skin with allantoin. It s the perfect stocking stuffer for any guy! SALON OFFER 6 Cleanse bars stickered $2.00 Off and save 25% CLIENT OFFER To activate this offer, visit redken.com/specialoffers SAVE 20% ON REDKEN FOR MEN LITERS Big sizes, big savings: Stock your backbar and increase retail sales with this special offer! SALON OFFER 4 Shampoo Liters and 2 Conditioner Liters stickered 20% off and save 20% PRODUCT Go Clean Liter Mint Clean Liter Densify Liter Cool Finish Liter Finish Up Liter CLIENT OFFER Save 20% on all Redken For Men Shampoo and Conditioner Liters To activate this offer, visit redken.com/specialoffers ALL OFFERS ARE AVAILABLE WHILE SUPPLIES LAST. All rights reserved. 50003093 10/08