YOUR DESIGNER JEWELLERY. A brief portrait of COEUR DE LION Schmuckdesign GmbH

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A brief portrait of COEUR DE LION Schmuckdesign GmbH

COEUR DE LION is a leading manufacturer of fashionable designer jewellery based in Germany. Having launched the brand in 1987, Carola and Nils Eckrodt still run the company today. Carola Eckrodt is the head designer. Just then COEUR DE LION has been awarded with the GERMAN BRAND AWARD 2016. In 2014, the jury of the UK Watch & Jewellery Awards chose COEUR DE LION as jewellery brand of the year. The distinguishing features of COEUR DE LION creations are the clean-lined language of design and Carola Eckrodt s fine sense of colour. It is this combination of artistic resolve and dedicated play with colours that makes COEUR DE LION not only inimitable, but also timeless beyond measure. And that s also why COEUR DE LION jewellery, which is on sale in about 30 countries, is so special to many women. 2/8

Only top-quality materials are used for our COEUR DE LION jewellery. Such as 316L stainless steel, soft nappa leather, Swarovski crystals or diamond-cut, anodised aluminium with its remarkable satin finish. Or real gemstones like haematites, onyx and tiger s eye. COEUR DE LION also sets the highest standards when it comes to the manufacturing process. Nume - rous production steps are still carried out lovingly by hand at the studios in Stuttgart. Jewellery from COEUR DE LION belongs to the group known as Bridge Jewellery handcrafted premium products that are available at a fair price and in this way fill the gap between fashion jewellery and genuine jewellery. The stainless steel quality seal on each necklace and bracelet is a guarantee of proven quality Handmade in Germany. JEWELLERY IS MORE THAN GOLD AND SILVER. 3/8

At the end of the 1980s, when people were dancing the night away to Eurythmics and Depeche Mode in clubs, the young designer Carola Eckrodt was experimenting with industrial parts and turning them into jewellery. The unusual creations instantly appealed to a famous couturier, and he bought up the entire first collection. This was the start of COEUR DE LION s success story. Jewellery designed by Carola Eckrodt is now to be found all over the world. For more than 20 years she has been pursuing her own line with the aid of Behind the Scenes: Carola Eckrodt, founder her team of designers: artistically streamlined forms and head designer of COEUR DE LION with Mallory June and daughter Greta are teamed with high-calibre materials and uncon- Eckrodt, during the Spring / Summer 2017 ventional colour combinations in a show of never- photo shoot in Berlin. ending diversity. CAROLA ECKRODT, A DESIGNER OF EXCEPTIONAL JEWELLERY. 4/8

The designer engages intensively with architecture and modern art and draws on this creative reservoir. Her special talent lies in her ability to combine all these influences with a light touch and apparent ease and to rearrange them in aesthetic new juxtapositions. So for example, the essence of Bauhaus is expressed in the GEOCUBE Collection. First released in 1999, the necklaces are now regarded as a classic German design, which Carola Eckrodt reinterprets every season anew: In the current Spring / Summer Collection 2017, numerous new GEOCUBE compositions appear in light and fresh summer colours, such as salmon, aquamarine, rose and sunshine yellow unusual colour combinations that lend expression to the sensitive colour palette of Carola Eckrodt. ARTISTIC DESIGN REDUCED TO ITS ESSENCE: DELIGHT. 5/8

HANDMADE IN STUTTGART. A GLOBAL PRESENCE. The brand COEUR DE LION is available on the following markets through importers or representatives: Europe, in particular Germany, Austria, France, Benelux, United Kingdom, Ireland and Scandinavia as well as the USA, Canada, Australia, New Zealand, Russia, Japan and China. COEUR DE LION is also sold on board of premium airlines such as Lufthansa, Austrian or Swiss. The marketing campaigns for COEUR DE LION reflect the aesthetic standard of the brand and have received international recognition multiple time. BY CAROLA ECKRODT. BY CAROLA ECKRODT. BY CAROLA ECKRODT. BY CAROLA ECKRODT. 6/8

DESIGNS THAT WIN HEARTS AND PRIZES. After being named Jewellery Brand of the Year 2014 at the UK Watch & Jewellery Awards and winning the German Design Award Special 2016, COEUR DE LION has been given another prestigious prize: the GERMAN BRAND AWARD 2016. We are delighted to have received this commendation, which motivates us to keep giving our all the years to come. 7/8

ARE YOU INTERESTED? If you would like to find out more about us and the special aspects of the COEUR DE LION brand, please contact Ms Dannenhauer directly by phone +49 (0) 711 55 37 55-0 or email (jd@coeur.de). We look forward to hearing from you. 8/8