April. 2013, Vol.11 Corner 1 What s New Active AL2650HM Classic RM2651QL Sports TL3207HM Chief Designer Section Corner 2 W Story Share your story, DR Welcoming ceremony for Romantique Romanson New Brand Face, Yuna Kim Secret Box Event Glass-free 3D Display AD Metro AD AD & PR Celeb. Marketing Corner3 International News Buyer Nesws
What s New Active AL2650HM A new product from our active-line, mainly focusing on durability and activeness of the item. Several SF elements are expressed here to provide an image of space man floating freely in the vast space. Rather thick periphery of the watch was added with functional devices to portray technical make-ups of a cockpit inside a space craft. CLASSIC RM2651QL Woman s watch with contemporary, urban touch with classical tone. Simplistic lines are mainly used here, so the products all have neat and modern feelings. The patterns of stone setting and dials all together contribute to this dominating feminine feeling. The key feature of this model is all about the design based on simplicity which could appeal to wide range of customers regardless of their age groups and preferences. In addition, the model s relatively small size and narrow band provides comfortable feeling to its wearer despite its bangle type design. SPORTS TL3207HM A stable and solid, cutting edge design that provide dynamic feeling. The side of the model has an image of fast car, and inner part was inspired by the dash board of a car. Three circular shapes are intertwined to provide united dynamic image. On the 3 o clock direction of the watch, two-direction hands are applied which provides distinctive feature to the product. 02 vol.11 www.romanson.com 03
What s New Chief Designer Section Special Theme Series... Wedding Pair EM3210KM/KL For most of the people, marriage is a turning point. There may be differences in degree, but most married couples share two thirds of their life together, give or take. How about giving your loved-ones a watch, on such a meaningful day, as a present to remember you by? Surely, the watch will mark your precious time with happy memories. Romanson has just prepared the perfect watch to match that perfect occasion. Furthermore, fancy design and affordable price come together as a package. TM0361QM/QL TM1274MM/LL TM1271MM/LL 04 vol.11 www.romanson.com 05
Idiotape, DR W Story Share Your Story 12 Stories of People #3 Practice is the best way to become a good drummer. Tell us who you are? A member of Idiotape and drummer. I play electronic music. Why you choose drum? I started playing drums when I was 15, Nelson as one of my main influences for wanting to start playing drums. Tell us about drum? I think the drum is one of the most attractive instruments and very, very sensitive to play. The drum sound will be different the way you hit. Your most fond of memory of stage performance? Idiotape performed SUMMER SONIC 2011 TOKYO, early in the morning around 10:30 the very first day of the festival. Frankly it s not the greatest timing to perform our Music. But we captured the 3,000 festival goers within 5mins and had joyful time with them. What s the hardest things about drummer? There are two things. The first thing is the limit of place to play and the other thing is that it is very difficult to move the electronic instruments when we have performance. What kind of watch do you prefer and your choice of Romanson watch? Well, mostly sporty watches. I like AM2628HM since it has dynamic and modern design. I can feel the wilderness of rock from the design so I like it. What are your plans from now on? I would like to have more performances for a foreign audience. Do you have any words of advice to drummer wannabes? If you have a dream about drums or drummers that it is the perfect choice. Practice, practice and practice!! What he wears: AM2628HM Welcoming ceremony for Romantique Date: Jan. 31, 2013 / 19:00~21:00 Place: La Ville De Pins Participants: 7 fashion bloggers The 2 nd welcoming ceremony for Romantique took place from January to July, and we anticipated improved efficiency than the 1st activity. Improved activities of 2 nd team shared their action plan and product display with prepared SNS users, we expect improved awareness of our products. 06 vol.11 www.romanson.com 07
W Story World s Greatest Figure Skater Yuna Kim The 2009 and 2010 world figure skating champion and Olympic Gold Medalist, Yuna, become the new face of Romanson. She is the greatest figure skater and ranked world s 100 most powerful athletes. Yuna will represent the brand s values and front a campaign for the new Romanson watches started from Apr 15, 2013 to Apr 14, 2014. Yuna s beauty and charisma will grace the ad campaign. Yuna won Gold medal at 2013 ISU World Figure Skating Championships in Canada. She will compete for 2014 Sochi Olympics. 08 vol.11 www.romanson.com 09
W Story Secret Box Event Glass-Free 3D Display Advertising Period: Dec. 2012 ~ Nov. 2013 Where: 35 service areas around the country What: The preliminary version of the 3D non-glasses advertisement is currently on air. This will be replaced by a new version in mid March. 3D non-glasses graphics provide various dimension visuals without glasses, and they are becoming more popular worldwide. Period Feb. 27 ~ March 3, 2013 Where Romanson 13 stores What Upon graduation, we launched secret box promotion event to celebrate. Secret box consists of three types, type1 contains randomly selected product which is priced around $200 and $300. Type 2 contains randomly selected product that is priced around $300 to $400 and Type 3 priced around $400 to $800. Metro Advertising Type: 42 seconds video clip Period: Feb. ~ July 2013 Place: 25 stations in Seoul Metro line 9 Quantity: 342 Model: PL1219HM Type 1 Type 2 Type 3 10 vol.11 www.romanson.com 11
www.romanson.com W Story Celeb Marketing AD & PR Publication: : Daily Joongang Model: Metaphor_PA1274FM Atrax 200_PL2642HM Date: Jan. 23 & Jan. 30, 2013 MC, Choi Eun Kyoung RL2634QL1JAS6R Actress, Huh Young Ran PB2639LL1WA15B Magazine: Esquire, Singles, Cosmopolitan Model: Atrax 200_PL2642HM Date: Feb. 2013 Actress, Yoon Sae In PB2639LL1WA25W Actress, Jo Yoon Hee PB2639LL1WA25W Magazine: Cosmopolitan, Singles, Esquire Model: Atrax 200_PL2642HM Romanson official sponsor of UNCA gala Actor, Yoon Doo Joon PL1219HM2BC32W 12 vol.11 Actor, Yoon Si Yoon PB2609RM1JA36R Singer/Shinee, Key PL2627HM1WA32W Singer/Shinee, Onew PL1219HM2DB32W www.romanson.com 13
International News Ukraine Buyer: Crimean Watch company Period: Dec. 2012(1 month) What: In order to hit the target figure during year-end and New Year s season, the event Chocolate <Romanson> was held throughout the country of Ukraine. What s interesting about this chocolate is that it is wrapped in the paper printed our Advertising models. - Advertising models : 7 models (TM7264MM, PM2608PM, PL1219HM, AM1210HM, RL1251QL, AM0340BM, PB2609RM) Cambodia Buyer: PP Watch Place: Phnom Penh, Cambodia Period: Jan. 2013~ What: GWP Promotion and Best Dealer Award Best dealer awards(led TV, I Pad 4, etc.) were given to the dealers that achieved sales goals in business. As a consumer promotion, sports bag was given to the customers with purchase. Best Dealer Award Giveaway Consumer GWP 14 vol.11 www.romanson.com 15
International News Myanmar Buyer: Naing Family Company LTD Place: Myanmar, Pyay Period: Feb. 9, 2013 What: New POS Opening(Naing opened its new shop in Pyay.) They had the opening ceremony with the popular celebrities in Myanmar and over 250 people attended in this ceremony. Vietnam Buyer: Hamex Place: Romanson Headquarter, Seoul, Korea Period: Mar. 4 ~ Mar. 6, 2013 (3 days) What: Our distributor, Hamex, visited to Romanson headquarter in Korea and discussed the current issues and business plan for 2013. Through the business meeting and Romanson domestic shop visit, we could find the practical solution to the current issues in Vietnam. Also Vietnam could get so many good ideas for Visual Merchandising in their market after market survey. Iraq Buyer: Tissot Period: Mar. 2013 ~ Feb. 2014(1yr) 16 vol.11 www.romanson.com 17
www.romanson.com International News Iran Buyer: Anahid Zarvan Corp. (Iran) Place: Teheran / Iran Period: Feb. 15, 2013 What: Romanson sponsors ESTEGHLAL that is an Iranian professional football club based in Teheran. It has more than 20 million fans around the terriotry and currently ranked the 1st team of Iran s football premier league. All of the players wear shirts with the logo of Romanson through the game and exposed to a large audience. 18 vol.11 www.romanson.com 19
www.romanson.com Messe Basel Messeplatz, 4005 Basel, Switzerland April 25 - May 2, 2013 HALL 1.2 / BOOTH A05 We invite you to visit us at the 2013 Basel World. 20 vol.11 www.romanson.com 21