Overview Technology and fashion converge. Organic qualities are tempered by a synthetic softness. Ethereal creativity is grounded by industrialism. Crafted hand touches collide with technical precision. A serene calmness quiets the active mind.
Spring / Summer 2015 BREATHE PLAY DANCE DIVE
BREATHE
Breathe A silent meditation mixes with the natural indulgences of the elements. Calming courtyards and luxurious riads form a quiet sanctuary. Modesty is found in sandy dunes and bare deserts.
Colour 16-4109 15-1220 Dusty mint. Rich caramel. Cocoa bean. Earthy eggshell. Lavender dawn. Periwinkle mist. 16-3815 16-1422 DRY SAND 14-4112 19-1116 BOTANICAL BREEZE 13-0212 15-0703 13-3820
Fabric SEDUCTIVE + RUSTIC Basketweave knit. Panama cotton. Tile jacquard. Caftan stripes. Geometric eyelet. Dry crepe.
Fabric Tussah silk. Worked chiffon. Cloque jacquard. Raschel lace. Linen + hemp. Pineapple fibre. Doily crochet.
Print QUIET ORNEMENTAL Middle Eastern. Endless mosaic. Decorative drawing. Ornate tile. Geometric floral. Faded wallpaper.
PLAY
Play Time moves at an easygoing pace. A summer solstice filled with saccharine sunshine leads to a carefree existence. Poolside indulgences evoke the spirit of modernity.
Colour 11-0602 14-0446 Electric blue. Hot flamingo. Pale spearmint. Peach fuzz. Pepto pink. Frothy milk. 17-1930 17-4540 FRUITY TUTTI 15-5217 18-1763 SACCHARINE PASTELS 12-0642 13-5714 15-1621
Fabric NATURAL + TECHNICAL Playful tweed. Heat-set pucker. Sequin ditsy. Girly pointelle. Mini gingham. Stretch poplin.
Fabric Circular jersey. Playful fancy yarn. Refreshing pique. Sheer mousseline. Raschel weave. Variegated stripe. Multicolour melanges.
Print FUN GRAPHIC Stencil floral. Playful conversational. Deckchair stripe. Kitschy Miami. Retro photographic. Tropical fun.
DANCE
Dance Harness the flamboyant rhythm of the exotic. Enchanting arts and crafts lend a globetrotting spirit. An eclectic energy culminates in a festival for the bizarre.
Colour 19-3864 19-1338 Rich cinnamon. Hot curry. Eccentric emerald. Tangerine sun. Lipstick red. Parrot pink. 18-2143 18-1244 WARM SPICE 19-1764 16-1143 CONFETTI FLOURISH 17-5638 17-5126 16-1361
Fabric SILKY + DECORATIVE Saturated pigment. Silky jersey. Blanket stripe. Tribal matelassé. Ikat yarn-dye. Handloom tweed.
Fabric Ethnic jacquard. Printed sequin. Eyelash silk. Folkloric needlework. Raschel knit. Athletic jersey. Technical moulinés.
Print ARTSY DIGITAL Mixed media. Artful collage. Zany kaleidoscope. Digital psychedelic. Inky illustration. Graffiti graphic.
DIVE
Dive Sky and sea collide in a botanical bounty. Innovative organics combine the boundless ocean with the serene rainforest. Mystical Mother Nature makes a modern turn.
Colour 19-2315 12-0435 Sun-kissed kiwi. Vibrant violet. Azure blue. Soaked moss. Hunter green. Algae indigo. 18-1409 19-2630 VIVID AQUATIC 19-4342 18-4537 LUSH FOLIAGE 19-5420 15-0538 19-5004
Fabric WET + RARE Lacquer jersey. Butterfly wing effect. Wet coating. Organic dye. Copper twill. Recycled polyester. Polypropylene knits.
Fabric Iridescent nylon. Indigo silk. Double-faced. Aquatic scuba. Illuminated jersey. Eyelash fringe.
Print MOTHER NATURE Deep sea. Foliage camouflage. Endangered animal. Photographic collage. Insect + aquatic. Reptile + skin.
16-4109 15-1220 11-0602 14-0446 19-3864 19-1338 19-2315 12-0435 16-3815 16-1422 17-1930 17-4540 18-2143 18-1244 18-1409 19-2630 14-4112 BREATHE PLAY DANCE DIVE 19-1116 15-5217 18-1763 19-1764 16-1143 19-4342 18-4537 13-0212 15-0703 12-0642 13-5714 17-5638 17-5126 19-5420 15-0538 13-3820 15-1621 16-1361 19-5004 Colours and other Pantone trademarks are the property of Pantone LLC. Colors displayed here may not match identified standards. Consult current Color Publications for accurate color. Pantone LLC is a wholly owned subsidiary of X-Rite, Incorporated. Pantone LLC, 2014. All rights reserved.
DIRECTIONS TREND COMMITTEE Since its foundation in 1998, the Directions Trend Committee has provided an invaluable research and marketing tool to designers and garment professionals, helping them steer their designs and manufacturing processes in line with coming fashion seasons. The committee comprises of top trend forecasters, selected by Messe Frankfurt (HK) Ltd based on their knowledge and wide experience in all fields of fashion. They come from cities considered the fashion capitals of the major export markets for international garment trade: New York, Milan, Paris and Tokyo. Each season, the committee members combine their expertise and local influences to come up with the themes that tell the story of tomorrow s apparel fabric trends. DONEGER CREATIVE SERVICES NEW YORK, USA Chief Designer, Trend Forecast for Spring/Summer 2015 Doneger Creative Services, the trend and colour forecasting division of The Doneger Group a leading US merchandising consultant and trend forecasting company offers a broad range of products and services in keeping with the direction of the industry. Kai Chow, one of the four DCS Creative Directors, covers the apparel, accessories, lifestyle and home markets through printed publications, online content and live presentations to address the needs of retailers, manufacturers and other style-related businesses. www.doneger.com ELEMENTI MODA MILAN, ITALY Elementi Moda has provided consultation services since 1979 as well as styling and product design for the international textile industry. Elementi Moda organises trend conferences for international apparel companies. It also provides extensive research and development services for commercial textile products, such as fibres, yarns, fabrics and knitwear. Creative Director Ornella Bignami is a specialist in fibres, colours, yarns and fabric developments for fashion and home. www.elementimoda.com NELLYRODI AGENCY PARIS, FRANCE The NellyRodi Agency is a trend forecasting agency established in 1985 by Mrs Nelly Rodi with a passion for the future. Nelly Rodi is a pioneer in envisioning and understanding a world where consumer behaviour influences fashion and all lifestyle sectors. Gathering more than 35 collaborators, including designers, and marketing and sociology experts, the NellyRodi Agency s observations and predictions inspire more than 1,200 companies from all over the world in the textile, apparel, cosmetics and lifestyle industries, in the development of their creative strategies and products. www.nellyrodi.com SACHIKO INOUE TOKYO, JAPAN Sachiko Inoue graduated from the International Design and Art Institution in 1971. Having worked for various textile companies in the role of fashion and textile forecaster, she won the Display Industry Encouragement Award for producing an excellent Spring/Summer 2000 trend collection for Fukui Innovatory Textiles. At present, she is involved in the consulting profession, providing trend forecasts and individual guidance for several key material producing organisations, trading firms, converters and fabric manufacturers in Japan. She has also been involved in the direction of JFW (Japan Fashion Week Organization)/ Textile Div. for trend forecasting.
Visit the Trend Forum at: 3 5 March, 2014 Shanghai World Expo Exhibition & Convention Center 19 21 March, 2014 Halls 1D & E, Hong Kong Convention & Exhibition Centre For further information please contact Messe Frankfurt (HK) Ltd 3506 China Resources Building 26 Harbour Road, Wanchai Hong Kong textile@hongkong.messefrankfurt.com www.messefrankfurt.com.hk