TRAINING MANUAL 2017 ROSE BYRNE
EYEWEAR COLLECTION 2017 Oroton eyewear is designed in Australia and embodies the brands heritage complete with classic and luxurious styling.oroton eyewear is handcrafted and assembled renowned for their innovation and quality.
ALPINE AVIATOR 1703191 ALPINE BOLD 1703185
Season Preview EYEWEAR COLLECTION 2017 Introducing the Oroton Eyewear Alpine Chain Combining feminine silhouettes and timeless styling, the Oroton Eyewear February 2017 collection draws inspiration this season from the brand s signature Alpine hardware. Embodying a quality and luxurious finish, the collection features new season shapes, textures and tones. Introducing luscious hues of navy, maple and bone into the colour palette alongside the traditional tortoiseshell and black the Season Preview collection continues to offer the perfect array of contemporary, handcrafted frames. The iconic Alpine hardware accessory design appears throughout the collection in super fine metal temples and also as an inlay into the acetate. Testament to Oroton s commitment to craftsmanship and comfort, the finest quality CR39 lenses feature across the range with options for polarised lenses and alternate fit nose pads. HIGHLIGHT SUNGLASS PIECES THIS SEASON ARE: ALPINE AVIATOR a traditional shape, easy to wear and complemented by Oroton signature Alpine metal temples. The shiny light gold frame is paired with bone acetate tips and a brown graduated lens with a beautiful flash mirror finish. LOURDES presenting a new square shape and modern in its appearance, Lourdes features the storm navy acetate. The Oroton logo is hidden away on the inner temple metal plate, complemented by the subtle, cool smoke graduated lens. LUCINDE an on trend round shape, Lucinde features an acetate frame with full metal rim and metal temples. The beautiful milky bone acetate works well tonally with a khaki green grad lens. The Oroton logo is debossed on both temples. MELAQUE V3 a reinvention of the bestselling Melaque shape, this version features an increased lens depth perfect for multi focal lens requirements. Striking in crystal maple and rose brown metal hardware. The latest Season Preview collection will be available nationally from Oroton boutiques, leading department stores, premium sunglass specialty stores and optometrists from February 2017. 5
Season Preview SUNGLASS COLLECTION 2017 ALPINE BOLD Alpine Bold is a sleek modern rectangle shape, with rounded off front frame edges, this style offers a modern finish with decorative temple detailing. ALPINE BOLD 1703184 BLACK - SMOKE MONO POLARISED An easy-to-wear frame in black acetate features gold Oroton Alpine Chain detail on both temples. Finishing off the frame with a smoke mono polarised lens. ALPINE BOLD Alpine Bold is a sleek modern rectangle shape, with rounded off front frame edges. ALPINE BOLD 1703185 STORM TORT - COOL SMOKE GRAD For cooler complexions, this storm grey tortoiseshell features signature silver metal Oroton Alpine Chain detail on both temples, and a cool smoke grad lens. ALPINE CLASSIC Alpine Classic is an understated style, elegant in a oversized square frame shape. P ALPINE BOLD 1703186 CLASSIC TORT - KHAKI GRAD Suitable for most colourings, the classic tort frame features gold metal Oroton Alpine Chain detail on both temples, and a khaki green grad lens. ALPINE CLASSIC 1703187 MAPLE - BROWN GRAD Alpine Classic in Crystal Maple features signature Oroton Alpine Chain metal temples in rose brown and a brown grad lens. ALPINE CLASSIC Upping the glamour factor, Alpine Classic is an understated style, elegant in a square frame shape. Perfect for smaller face shapes. P P ALPINE CLASSIC 1703188 CLASSIC TORT - GREEN MONO POLARISED Alpine Classic in tort features signature gold Oroton Alpine Chain metal temples and a green mono polarised lens. ALPINE CLASSIC 1703189 BLACK - WARM SMOKE GRAD Alpine Classic in Shiny Black features signature Oroton Alpine Chain metal temples in gold, complemented by a warm smoke grad lens. 6
Season Preview SUNGLASS COLLECTION 2017 LOURDES Lourdes is a strong oversized modern rectangle shape with squared off front-frame edges. LOURDES 1703194 STORM - COOL SMOKE GRAD Lourdes in solid navy acetate offers a sleek look with a cool smoke grad lens. The Oroton logo is debossed on subtle silver hardware placed on the inner temple edge. LOURDES Lourdes is a strong oversized modern rectangle shape with squared off front frame edges. LOURDES 1703195 BLACK - SMOKE MONO Lourdes in classic black acetate offers a sleek look paired with a smoke mono lens. The Oroton logo is debossed on subtle matte black hardware on the inner temple edge. AMORETTE Amorette is a classic square shape, complementing most face shapes. LOURDES 1703193 WOODGRAIN - BROWN GRAD This new woodgrain acetate offers a tonal syrup texture paired with a brown grad lens. The Oroton logo is debossed on subtle gold hardware placed on the inner temple edge. AMORETTE 1703198 MAPLE - BROWN MONO POLARISED This soft crystal maple hue is paired with a brown mono polarised lens. The Oroton logo is debossed on subtle rose hardware placed on the inner temple edge. AMORETTE Amorette is a classic square shape, complementing most face shapes. KEY A AMORETTE 1703196 BONE - KHAKI GRAD This fresh milky bone hued acetate paired with a khaki green grad lens offers a point of difference in the range. Accented with a debossed Oroton logo on gold hardware on the inner temple edge. Alternate Fit AMORETTE 1703197 BLACK - WARM SMOKE GRAD Offering a classic black frame with warm smoke grad lens, accented with a debossed Oroton logo on gold hardware on the inner temple edge. P Prescriptible Petite 7
Season Preview SUNGLASS COLLECTION 2017 BERNICE ALT FIT Bernice is the epitome of classic Oroton styling, and suitable for an alternate fit. BERNICE ALT FIT 1703199 STORM - COOL SMOKE GRAD This classic shape is reinvigorated in solid navy acetate and complemented by a cool smoke grad lens and signature Oroton shiny silver hardware plate on both temples. EVELYN A modern rectangle shape with contrasting metal temples, this colourway will suit most colourings and face shapes. A EVELYN 1703200 STORM TORT - COOL SMOKE GRAD Evelyn is elegant in Storm tortoiseshell. The frame features tonal silver metal temples and a cool smoke grad lens. The Oroton logo is debossed into both metal temples. CLARA Clara is a classic modern rectangle shape and is the essence of Oroton style. P CLARA 1703201 WOODGRAIN - BROWN GRAD In woodgrain acetate, this frame offers a tonal syrup texture paired with a brown grad lens. Complemented by the Oroton jacquard print debossed into the tubular gold metal temples. 8
Season Preview SUNGLASS COLLECTION 2017 ALPINE AVIATOR Alpine Aviator is traditional in shape, and features fine line detailing on the top bar and nose bridge. ALPINE AVIATOR 1703190 BLACK - SMOKE MONO Sophisticated in matte black, the frame features signature Oroton Alpine Chain metal temples and smoke mono lens. ALPINE AVIATOR Alpine Aviator is traditional in shape, and features fine line detailing on the top bar and nose bridge. ALPINE AVIATOR 1703191 SILVER - COOL SMOKE GRAD FLASH Available in shiny silver also, the frame features signature Oroton Alpine Chain metal temples, a cool smoke grad flash mirror and contrasting storm tortoiseshell tips. LUCINDE Lucinde is a fashion-forward round frame featuring the combination of acetate and metal. ALPINE AVIATOR 1703192 GOLD - BROWN GRAD FLASH For a warmer colour, this style is your go-to. The shiny light gold frame features signature Oroton Alpine Chain metal temples, a brown grad flash mirror and tonal bone acetate tips. LUCINDE 1703203 BONE - KHAKI GRAD Old-world style meets new glamour in this milky bone acetate complemented by gold metal and a khaki grad lens. The Oroton logo is debossed on both metal temples. LUCINDE Lucinde is a fashion-forward round frame featuring the combination of acetate and metal. LUCINDE 1703202 STORM TORT - COOL SMOKE GRAD For those seeking glamour, this storm tortoiseshell acetate with silver metal hardware and cool smoke grad lens is the one. The Oroton logo is debossed on both metal temples. LUCINDE 1703204 BLACK - COOL SMOKE GRAD A classic version in black acetate is complemented by gold metal and a cool smoke grad lens. The Oroton logo is debossed on both metal temples. KEY A P Alternate Fit Prescriptible Petite 9
Season Preview OPTICAL COLLECTION 2017 ALPINE UN Traditional in shape, Alpine Un features the signature Oroton Alpine Chain metal temples. ALPINE UN 1602824 ROSE BROWN Traditional in shape, Alpine Un features the signature Oroton Alpine Chain metal temples in brushed rose brown and complemented by classic tort tips. ALPINE UN 1602838 GOLD Traditional in shape, Alpine Un features the signature Oroton Alpine Chain metal temples in shiny light gold and complemented by crystal maple tips. ALPINE TROIS Alpine Trois is an elegant metal optical frame, with a subtle butterfly-shaped front frame. ALPINE TROIS 1602836 ROSE BROWN Alpine Trois in brushed rose brown, features the signature Oroton Alpine Chain metal temples in rose brown and complemented by classic tort tips. ALPINE TROIS 1602840 SILVER Alpine Trois in shiny silver features the signature Oroton Alpine Chain metal temples in silver and complemented by storm tort tips. ALPINE QUATRE Alpine Quatre is a traditional semi-rimless optical frame. ALPINE QUATRE 1602837 ROSE BROWN Alpine Quatre is a traditional semi-rimless optical frame, whilst classic in shape Alpine Quatre in shiny rose brown features the signature Oroton Alpine Chain metal temples and classic tort tips. ALPINE QUATRE 1602841 GOLD Alpine Quatre s a traditional semi-rimless optical frame, whilst classic in shape Alpine Quatre in shiny gold features the signature Oroton Alpine Chain metal temples and milky bone tips. 10
Season Preview OPTICAL COLLECTION 2017 ALPINE DEUX Alpine Deux is the epitome of Oroton luxury the classic shape. ALPINE DEUX 1602835 BLACK Alpine Deux is the epitome of Oroton luxury the classic shape is sophisticated in black acetate featuring the signature Oroton Alpine Chain metal temples in gold. ALPINE DEUX 1602839 MAPLE Alpine Deux is the epitome of Oroton luxury the classic shape is sophisticated in crystal maple featuring the signature Oroton Alpine Chain metal temples in rose brown. MELAQUE V3 Melaque V3 is an update on the classic modern rectangle shape., with an increased lens depth for multifocal lenses. MELAQUE V3 1602842 BONE The milky bone acetate is complemented by gold Oroton metal hardware plate on both temples. MELAQUE V3 1602843 STORM TORT Storm tort acetate is complemented by the silver Oroton metal hardware plate on both temples. MELAQUE V3 1602844 MAPLE Crystal maple acetate is complemented by the rose brown Oroton metal hardware plate on both temples. 11
Founded in 1938 in Sydney, Australia, Oroton - combining chic simplicity with playful design essence - produces a wide range of products for men and women including handbags, small leather accessories, sunglasses, lingerie, jewellery, apparel and shoes. Building upon its reputation for creating innovative, modern and beautiful products, the brand focuses on casual glamour, relaxed luxury and timeless style.
The CLASSICS COLLECTION DAYNA Dayna is a sumptuous style that features classic Oroton O hardware cut out on both temples. P P DAYNA 1503119 CLASSIC TORT - GREEN GRAD Featuring classic tortoiseshell and green graduated lens with Oroton O hardware in gold. DAYNA 1503120 BLACK - WARM SMOKE GRAD Solid black acetate contrasted with Oroton O hardware in gold. MANZANILLO Classic in shape, Manzanillo is complemented by Oroton signature solid metal hardware. P P MANZANILLO V2 1503070 WHITE TORT - BROWN GRAD The tigerlily stripe acetate adds an element of texture to this flattering shape MANZANILLO V2 1503072 BLACK/HORN - BROWN GRAD This shiny black frame is contrasted by the brown horn inner frame. LAO V2 The epitome of chic simple design, this petite modern rectangle is beautifully handcrafted with classic hardware, stamped with the Oroton insignia. KEY A Alternate Fit LAO V2 1503096 CLASSIC TORT - BROWN GRAD The classic tortoiseshell acetate frame is accented with polished gold hardware. LAO V2 1503102 BLACK - BROWN GRAD Luxurious in black and brown grad lens, this frame is complemented with polished gold hardware. P Prescriptible Petite 13
ROSE BYRNE
The Training
The SIGNATURE BRANDING Designed in Australia, Oroton Eyewear is defined by classic and luxurious styling embodied by the brand s heritage. Signature to the aesthetic are feminine silhouettes for a highly sophisticated feel, complemented by bespoke Oroton hardware details. SIGNATURE O Symbolic of the brand from the beginning, the iconic O is synonymous with understated luxury and is a key feature on the temple of some styles. Each piece is finished off with a gold foil O on the inner temple tip. HERITAGE BRANDING Steeped in history, Oroton since 1938 signifies a reference to its origins and conjures emotions to highlight the extensive history and depth of the brand in the luxury market. This hardware is used across various branding techniques including foil finishes as well as being hand-etched into metal details. O JACQUARD PRINT Featuring the quintessential O, the jacquard print is handstamped into the metal creating a textured surface and incorporated in frames with subtle metal finishes. PLATE HARDWARE Sleek and sophisticated in its finish, the Oroton solid metal hardware plate features on both temples, with the logo or heritage branding hand etched into the metal. 16
The CRAFTSMANSHIP Oroton frames are crafted and assembled by state-of-the-art manufacturers renowned for their quality and innovation. Each collection adopts age old techniques for shaping each individual frame, passing through 200 pairs of hands before the frame is completed. This craftsmanship and high attention to detail is evident when you see and feel the frames. ACETATE Oroton frames are hand-crafted from cellulose acetate, a plantderived plastic that is hypoallergenic. It is made from natural cotton and wooden fibres, with characteristics such as strength and flexibility, which makes it the perfect material for eyewear. Acetate frames differ from cheaper plastic injected frames in that they offer stronger durability, increased flexibility to fit individual heads and a wide array of rich colour options. MONEL Metal Oroton frames are crafted from monel. Monel is the most common type of metal used in eyewear due to characteristics such as comfort, lightness and durability. Design PROCESS The design process for each season begins by looking to Oroton's heritage for inspiration. We delve into the archives for hardware and shape references that are then reworked in a new, modern way. Concepts are hand-sketched, focusing on clean lines and modern silhouettes, and working with innovative manufacturing techniques. Every detail of the frame is considered; from the thickness of the acetate, to the shape of the tips, to the weight of the frame and how it feels when worn. Designs are then cut from paper to see how the shape looks on the face. It's important to consider how the frame works on a variety of different face shapes and sizes. Designs then evolve into prototype samples, handcrafted at every stage. Each piece is tumbled for no less than 48 hours to give that glossy premium finish associated with handmade frames. Each piece is analysed and reviewed to ensure that it tells a story within the range and reflects Oroton's aesthetic of sophisticated elegance and every detail of the frame adheres to Oroton's high standards of quality. 17
The STYLES The Round The Catseye The Modern Rectangle The Classic The Aviator 18
The FACE SHAPES oval Oval faces are well balanced, so virtually any shape will suit, as long as the sunglasses are as wide as the broadest part of your cheeks. round Straight or slightly angular glasses will minimize curves and add definition to your cheekbones. Avoid oval and circular styles, as they will make your face appear fuller. SUGGESTED STYLES SUGGESTED STYLES Evelyn Lourdes Alpine Bold Clara heart Semi Rimless or Catseye shapes are best as they create a soft look and bring focus to your eyes, whilst balancing your jaw area. Avoid sunglasses that are top-heavy or that sit too high, as they will draw attention to your forehead. square Wide and narrow sunglasses will downplay a strong jawline and make your face appear longer. Curvy styles such as the Catseye will also give your face more definition. Steer clear of square frames. SUGGESTED STYLES SUGGESTED STYLES Alpine Aviator Lucinde Amorette Bernice 19
Features & BENEFITS ACETATES SIGNATURE DETAILING O foil detail PREMIUM ACETATES Unique hand-polished acetate HIGH QUALITY LENS For clarity and protection MOULDED NOSE PADS Designed for comfortable fit ICONIC HARDWEAR Signature Oroton styling METALS SIGNATURE DETAILING O foil detail NICKEL FREE COATING Allergy-free coating HIGH QUALITY LENS Clarity and protection ADJUSTABLE NOSE PADS For tailored a fit PREMIUM ACETATES Unique hand-polished acetate 20
The Lens CATEGORY Oroton sunglasses are not just a fashion statement. They provide your eyes with protection against the sun s ultra violet rays which cause sunburn of the retina. Continual squinting in bright sunlight can cause wrinkles around the eye and sunburn of the delicate skin around the eye can result in premature aging. In addition to this, sun glare can also cause fatigue, irritability and headaches. Dilated pupils take forty minutes to return to normal after exposure to bright light, causing blurry vision, decreased range of visibility and loss of the ability to distinguish colours. With Category 2 or 3 lenses in every frame, Oroton eyewear are the perfect solution to combat the sun s harmful UV year round. The Australian and European standards have five classifications of lens categories. The lens category refers to the luminous transmittance, or in layman s terms, the amount of sun glare that is filtered by the lens. CATEGORY 0 Fashion spectacles not sunglasses Very low sun glare reduction Some UV protection CATEGORY 1 CATEGORY 2 Fashion spectacles not sunglasses Limited sun glare reduction Some UV protection Sunglasses Medium sun glare reduction Good UV protection CR39 LENSES All Oroton sunglasses use CR39 lenses. CR39 lenses offer the best clarity, durability and sun comfort. These premium lenses offer 100% UV protection which makes them an ideal choice for Oroton eyewear. CATEGORY 3 Sunglasses High sun glare reduction High UV protection CATEGORY 4 Sunglasses - special purpose Very high sun glare reduction High UV protection The category information is identified clearly on the reverse of the swing tag as stipulated by the Australian & New Zealand and European standards for sunglasses and fashion spectacles. MUST NOT BE WORN WHEN DRIVING 21
Top 5 SELLING TIPS No. 1 Make sure the frames are clean Use lens cleaner and cleaning cloth to wipe down frames after they have been tried on. Make sure they always look presentable No. 2 Know how to fit the frames Adjust the nose pads on metal styles and ensure the swing tag is not caught in the hinge. Let the customer know that they can also visit their local optometrist to adjust the fit of the frame No. 3 Know the range Know your best-sellers and their key features. Understand the correct terminology for the parts of the frame and talk confidently about the names of different frame shapes. Be aware of the current trends in eyewear fashions No. 4 Know your face shapes Know the frame that suits all face shapes. Remember the general rules like a round frame is not going to complement a round face No. 5 Be confident in your knowledge of sun protection Know that these sunglasses are not just a fashion accessory and that each frame offers maximum sun protection. Understand why sun protection is important and the benefits of wearing sunglasses 22
Warranty & RETURNS WARRANTY TERMS & CONDITIONS Frames are guaranteed for two years against any manufacturing faults from the date of original purchase. Sunshades Eyewear will repair or replace sunglass deemed to be faulty at no charge. Proof of purchase must be provided. Warranty does not cover any damage as the result of mishandling, accident or unauthorized repair or alteration. Lenses are not covered by warranty unless fault is caused by a manufacturers fault, i.e. crazing, temples rubbing on lenses. REPAIRS PROCESS Frame is to be sent back to Sunshades Eyewear head office at the address below, an RA# will be given once frame has been assessed. SUNSHADES EYEWEAR Attn: Returns Dept. RA# Unit A, 110 McEvoy St Alexandria NSW 2015 AUSTRALIA T: +612 83037300 REPLACEMENT PROCESS The exact frame will be sent direct to store or head office (where account requests) as a nil charge replacement frame. CREDIT PROCESS A credit will be applied to the account of the exact amount that it was originally purchased for. This will show up on the following month s statement. A credit note will also be mailed direct to account for reference. NOT APPROVED PROCESS In the event that we determine the fault was not an actual manufacturer s fault or defect, and was actually caused from misuse, we will advise why in an email response from the original letter detailing the fault. Please note: Our International Returns service has a very quick turnaround, all returns will be dealt with in a timely manner. 23
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