Asia s Fashion Jewellery & Accessories Fair March 2011 Visitor Survey Report 1
Survey Summary Total number of visitors: 4,207 Invited online survey: 3,725 Completed online survey: 130 Overall online response rate: 3.49% Schedule: Commencement of online survey: Date of email reminder sent: Date of closing of online survey: Date of submission of report: 15 Mar 22 Mar 29 Mar 5 May 2
Nature of Business(es) Wholesaler 56% (73) Retailer 28% (37) Related Institute/Association Publication Manufacturer/Supplier Mail Order House/ E- Tailer Importer 2%(2) 2% (2) 5%(7) 24%(31) 45%(59) Fashion Jew ellery/accessories Designer Exporter Department / Chain Store Buying Agent 8%(11) 14%(18) 15%(19) 28%(37) 0% 10% 20% 30% 40% 50% 60% No of people answered: 130 * Some respondents ticked more than one option. 3
Are you visiting this exhibition for the first time? 2011 2010 Repeated visitors 58% (76) First-time visitors 42% (55) Repeated visitors 49% (58) First-time visitors 51% (61) No of people answer 130 No of people answer 119 4
How did you learn about this exhibition? No of people answered: 130 Word of mouth 18%(23) 28%(33) Website 18%(22) 18%(23) Regular Visitor of 3FJ 32%(41) Electronic promotion Direct mail 13%(15) 15%(19) 19%(23) 22%(29) 2010 2011 At other UBM Asia s exhibitions 16%(19) 14%(18) At other exhibitions 6%(7) 5%(6) Advertisement 15%(20) 25%(30) 0% 5% 10% 15% 20% 25% 30% 35% 5 * Some respondents ticked more than one option. In 2010, this question did not have regular visitor of 3FJ option
Which was the major product you sourced for? Fashion jewellery materials 34%(44) Fashion jewellery 80%(103) Fashion accessories 47%(61) Display & Packaging 28%(35) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% * Some respondents ticked more than one option. No of people answered: 130 6
To what extent do you think your objectives for visiting this exhibition have been achieved? Collection marketing information 12% (16) 63%(82) 15%(20) 5%(6) 5%(6) Consolidate contacts with suppliers / business partners 15%(20) 45%(59) 15%(20) 10%(13) 14%(18) Seek new suppliers 12%(15) 55%(71) 25%(33) 5%(6) 4%(5) Place orders 15%(19) 38%(50) 15%(19) 16%(21) 16%(21) Seek franchisers / principals1%(1) 20%(26) 22%(29) 13%(17) 44%(57) Source new products 13%(17) 55%(72) 19%(25) 8%(11) 3%(4) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Fully achieved Fair well achieved Not quite achieved Did not achieve at all Not applicable 7 No. of People Answered: 130 No. of People Skipped: 0
To what extent are you satisfied with the exhibitors on the following? No. of People Answered: 130 Product price 12%(15) 57%(74) 27%(35) 4%(5) Product range 15%(19) 55%(71) 26%(34) 5%(6) Quality of exhibitors 18%(24) 68%(89) 12%(15) 2%(2) Quantity of exhibitors 15%(20) 52%(68) 28%(36) 5%(6) Service of exhibitors 16%(21) 69%(90) 12%(15) 3%(4) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Extremely satisfied Quite satisfied Not quite satisfied Not satisfied at all 8
No. of People Answered: 130 No. of People Skipped: 0 To what extent are you satisfied with the organizer on the following? Signage and decoration 30%(39) 60%(78) 8%(10) 2%(3) On-site services 33%(42) 51%(66) 14%(18) 2%(3) 13 Information during fair 29%(38) 57%(74) 12%(16) 2%(2) Information before fair 33%(42) 53%(69) 12%(16) 2%(2) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Extremely satisfied Quite satisfied Not quite satisfied Not satisfied at all 9
How important are the following to you in your planning to visit the exhibition? Invitation from the organiser 31%(40) 46%(60) 17%(22) 6%(8) Invitation from your suppliers exhibiting at the exhibition 13%(17) 45%(59) 32%(42) 9%(12) Making appointment with your exhibitor before the exhibition Meeting other visitors at the exhibition 11%(14) 41%(53) 38%(49) 10%(13) 13 14%(18) 37%(48) 27%(35) 22%(28) 4%(5) What products will be exhibited 48%(63) 45%(59) 2%(2) Who will be exhibiting at the exhibition 32%(41) 54%(70) 10%(13) 5%(5) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Extremely important Quite important Not quite important Not important at all No. of People Answered: 130 No. of People Skipped: 10 0
Please tick the Fashion Jewellery exhibitions that you rate most important for your company? No. of People Answered: 130 No. of People Skipped: 0 6FJ 3FJ 9FJ 15%(20) 22%(28) 42%(55) Eclat de Mode / Bijorhca, France (Jan) EuroBijoux & Accessories, Spain (May) India Handicrafts & Gifts Fair (Oct) Macef, Italy (Jan) Manila F.A.M.E., the Philippines (Apr) Other exhibitions 5%(6) 2%(3) 3%(4) 5%(6) 2%(2) 5%(6) 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% In 2010, visitors chose three fairs they rated most. 3FJ (33%) is the first choice of the most important fashion jewellery exhibitions. 6FJ (25%) & 9FJ (25%) are the second choice of the most important fashion jewellery exhibitions. 9FJ (22%) is the third choice of the most important fashion jewellery exhibitions. 11
What are your future interests with regards to UBM Asia s Fashion Jewellery & Accessories exhibitions? No,I'm not interesed 10% (13) Yes, I'm interested 90%(117) No. of People Answered: 130 No. of People Skipped: 0 12
What are your future interests with regards to UBM Asia s Fashion Jewellery & Accessories exhibitions? 6FJ11 11% (8) 90% (65) 9FJ11 9%(9) 93%(91) Visiting Exhibiting 3FJ12 10%(9) 91%(85) 0% 20% 40% 60% 80% 100% Some respondents ticked more than one option. No. of People Answered: 114 No. of People Skipped: 16 13
Are you interested in UBM Asia s other Fashion Jewellery & Accessories products? Subscription 65%(33) 68%(36) Membership 25%(13) 25%(13) Advertising 16%(8) 13%(7) 0% 10% 20% 30% 40% 50% 60% 70% FashionNetAsia.com AsiaFJA.com No. of People Answered: 54 No. of People Skipped: 76 14