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Trademark Trial and Appeal Board Electronic Filing System. http://estta.uspto.gov ESTTA Tracking number: ESTTA795909 Filing date: 01/18/2017 IN THE UNITED STATES PATENT AND TRADEMARK OFFICE BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD Notice of Opposition Notice is hereby given that the following party opposes registration of the indicated application. Opposer Information Name Granted to Date of previous extension Eagles, Ltd. 01/18/2017 Address H2 Management 201 Santa Monica Blvd Suite 480 Santa Monica, CA 90401 UNITED STATES Attorney information Applicant Information Douglas N. Masters Loeb & Loeb LLP 321 N. Clark Street, Suite 2300 Chicago, IL 60654 UNITED STATES chdocket@loeb.com, dmasters@loeb.com, tjirgal@loeb.com, bfellars@loeb.com Application No 86822138 Publication date 09/20/2016 Opposition Filing Date Applicant 01/18/2017 Opposition Period Ends Hotel California Baja LLC 361 North Canon Drive Beverly Hills, CA 90210 UNITED STATES Goods/Services Affected by Opposition 01/18/2017 Class 003. First Use: 0 First Use In Commerce: 0 All goods and services in the class are opposed, namely: Fragrances, perfumes, eau de toilette, essential oils for personal use, perfumeoils; toiletries and cosmetics, namely,shower gel, facial washes, facial scrubs, face creams, eye cream, hair gel, bath soaps in solid form, shaving cream, shaving gel, shaving preparations, shavingbalm, after-shave; body and beauty carecosmetics and toiletries, namely, soapsfor body care, liquid soaps for hands, face and body, facial cleansers, skin toners, skin cleansers and emollients, cleansing creams, body scrub, facial scrub,skin lotions, skin cleansing lotions, face lotions, body lotions, skin moisturizers, cosmetic creams for skin care, nutritional oils for cosmetic purposes, body oil, bath oil, lip balm, dentifrices, toothpaste, non-medical mouthwash and gargle, bath gel, shampoos, hair conditioners, hair care preparations, hair styling gels, hair lotions, hair styling preparations, deodorants for body care, body powder, anti-perspirants, cosmetic suntan lotions, cosmetic sun-protecting and sun-tanning preparations, cocoa butter for cosmetic purposes Class 009. First Use: 0 First Use In Commerce: 0 All goods and services in the class are opposed, namely: Eyewear, eyeglasses, sunglasses; frames, lenses and protective cases for eyewear, eyeglasses, and sunglasses; eyewear accessories, namely, straps, neck cords, chains and head straps which restrain eyewear from movement on a wearer; headphones; earphones; protective carrying cases specially adapted for cell phones and personal di-

gital assistants Class 014. First Use: 0 First Use In Commerce: 0 All goods and services in the class are opposed, namely: Jewelry, namely, bracelets, rings, necklaces, pins, amulets, brooches, chains and charms; horological and chronometric instruments, namely, watches, wrist watches and clocks; watch bands; watch straps; watch chains; cases for watches; cases for clocks Class 018. First Use: 0 First Use In Commerce: 0 All goods and services in the class are opposed, namely: Backpacks, knapsacks, daypacks, fanny packs, messenger bags, shoulder bags, tote bags, duffel bags, overnight bags, athletic bags, carryon bags and luggage, leather key chains, key cases, handbags, wallets, purses, coin purses, clutch purses, cosmetics cases sold empty, toiletry bags sold empty; pet accessories, namely, clothing for pets, collars for animals, covers for animals, leather leashes and dog collars Class 024. First Use: 0 First Use In Commerce: 0 All goods and services in the class are opposed, namely: Bedsheets, bedspreads, bed shams, bed skirts, comforters, bed blankets, duvet covers, pillow cases, pillow shams, pillow covers, towels, shower curtains, textile table napkins, fabric placemats and fabric tablecloths Class 025. First Use: 0 First Use In Commerce: 0 All goods and services in the class are opposed, namely: Footwear, namely, shoes, slippers, boots, sandals, flip-flops, and athletic shoes; clothing, namely, shirts, tank tops,sweat pants, sweat suits, jeans, pants,shorts, overalls, jumpsuits, skirts, dresses, blouses, jackets, sweaters, vests, swimwear, bathing suits, cover-ups, sleepwear, pajamas, robes, nightgowns, leotards, lingerie, panties, bras, boxer shorts, underwear, scarves, belts, socks, stockings, tights, leggings, gloves; outerwear, namely, coats and raincoats; headgear, namely, hats, headbands, visors and bandanas Grounds for Opposition Priority and likelihood of confusion Trademark Act Section 2(d) Marks Cited by Opposer as Basis for Opposition U.S. Application No. 87306414 Application Date Registration Date NONE Foreign Priority Date Word Mark Design Mark Description of Mark Goods/Services NONE NONE NONE U.S. Application/ Registration No. Registration Date Word Mark Goods/Services NONE Application Date NONE NONE HOTEL CALIFORNIA On January 18, 2017, Opposer applied to register HOTEL CALIFOR- NIA for a variety of goods and was assigned App. Serial No. 87,306,414. Because the application has not yet processed through the USPTO system, Opposer takes the additional step of alleging its common law rights in the mark HOTEL CALIFORNIA for goods including, but not limited to, t-shirts; sweatshirts; bathrobes; posters; keychains; playing cards; mugs; guitar picks; and refrigerator magnets.

Attachments Eagles Opposition Against HOTEL CALIFORNIA Application.pdf(794036 bytes ) Signature /Elisabeth K. O'Neill/ Name Elisabeth K. O'Neill Date 01/18/2017

IN THE UNITED STATES PATENT AND TRADEMARK OFFICE BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD In the Matter of Application Ser. No. 86/822,138: HOTEL CALIFORNIA Eagles, Ltd. ) Opposer, ) ) v. ) Opposition No. ) Hotel California Baja LLC, ) ) Applicant. ) NOTICE OF OPPOSITION Eagles, Ltd., a corporation organized and existing under the laws of the State of California, with a business address at H2 Management 201 Santa Monica Blvd., Suite 480, Santa Monica, CA 90401 ( Opposer ), believes it will be damaged by the registration of Application Ser. No. 86/822,138 for HOTEL CALIFORNIA (the Application ) filed by Hotel California Baja LLC (the Applicant ) on the Principal Register and opposes the same. As grounds for this opposition, Opposer alleges: 1. Opposer owns the intellectual property rights of the famous American rock & roll band Eagles, including all trademark rights. 2. The Eagles formed in 1971 and went on to become one of most successful American rock bands of all time. The band has released seven studio albums, two live albums, and 10 compilation albums, including Their Greatest Hits (1971-1975), which was the bestselling album of the 20 th Century. 211107-10014 1

3. Although their first album, Eagles, released in 1972, met with immediate acclaim and sales, far and away their most successful studio album was Hotel California, released at the end of 1976. 4. Hotel California also is without question the Eagles most popular song, and in many ways embodies the very essence of the band itself. The song continues to be hugely popular, and the song s name has become synonymous with the band. 5. Since many years prior to Applicant s priority filing date of November 16, 2015, for Application Serial No. 86/822,138 ( Filing Date ) and continuing today, Opposer, itself and through its predecessors-in-interest, related companies, and licensees, have marketed and engaged in the retail sale and distribution of a variety of goods and services under the trademark HOTEL CALIFORNIA. 6. Products marketed and sold by Opposer, its predecessors-in-interest, related companies and licensees under the trademark HOTEL CALIFORNIA have included, but not been limited to, t-shirts; sweatshirts; bathrobes; posters; keychains; playing cards; mugs; guitar picks; and refrigerator magnets. 7. Opposer is the owner of Trademark Application No. 87/306,414 for HOTEL CALIFORNIA. 8. Since long prior to Applicant s Filing Date, Opposer, its predecessors-in-interest, related companies and licensees, have spent a significant amount of money and other resources marketing and otherwise promoting Opposer s goods under its HOTEL CALIFORNIA trademark. 211107-10014 2

9. As a result of the above extensive advertisement, promotion and sales, and prior to Applicant s Filing Date, Opposer s HOTEL CALIFORNIA trademark developed substantial consumer recognition and valuable goodwill, and such goodwill had become uniquely identified with Opposer. 10. On November 16, 2015, Applicant filed the Application for the following goods: Class 3: Fragrances, perfumes, eau de toilette, essential oils for personal use, perfume oils; toiletries and cosmetics, namely, shower gel, facial washes, facial scrubs, face creams, eye cream, hair gel, bath soaps in solid form, shaving cream, shaving gel, shaving preparations, shaving balm, after-shave; body and beauty care cosmetics and toiletries, namely, soaps for body care, liquid soaps for hands, face and body, facial cleansers, skin toners, skin cleansers and emollients, cleansing creams, body scrub, facial scrub, skin lotions, skin cleansing lotions, face lotions, body lotions, skin moisturizers, cosmetic creams for skin care, nutritional oils for cosmetic purposes, body oil, bath oil, lip balm, dentifrices, toothpaste, non-medical mouthwash and gargle, bath gel, shampoos, hair conditioners, hair care preparations, hair styling gels, hair lotions, hair styling preparations, deodorants for body care, body powder, anti-perspirants, cosmetic suntan lotions, cosmetic sun-protecting and sun-tanning preparations, cocoa butter for cosmetic purposes Class 9: Eyewear, eyeglasses, sunglasses; frames, lenses and protective cases for eyewear, eyeglasses, and sunglasses; eyewear accessories, namely, straps, neck cords, chains and head straps which restrain eyewear from movement on a wearer; headphones; earphones; protective carrying cases specially adapted for cell phones and personal digital assistants Class 14: Jewelry, namely, bracelets, rings, necklaces, pins, amulets, brooches, chains and charms; horological and chronometric instruments, namely, watches, wrist watches and clocks; watch bands; watch straps; watch chains; cases for watches; cases for clocks Class 18 Backpacks, knapsacks, daypacks, fanny packs, messenger bags, shoulder bags, tote bags, duffel bags, overnight bags, athletic bags, carry-on bags and luggage, leather key chains, key cases, handbags, wallets, purses, coin purses, clutch purses, cosmetics cases sold empty, toiletry bags sold empty; pet accessories, namely, clothing for pets, collars for animals, covers for animals, leather leashes and dog collars 211107-10014 3

Class 24 Bedsheets, bedspreads, bed shams, bed skirts, comforters, bed blankets, duvet covers, pillow cases, pillow shams, pillow covers, towels, shower curtains, textile table napkins, fabric placemats and fabric tablecloths Class 25: Footwear, namely, shoes, slippers, boots, sandals, flip-flops, and athletic shoes; clothing, namely, shirts, tank tops, sweat pants, sweat suits, jeans, pants, shorts, overalls, jumpsuits, skirts, dresses, blouses, jackets, sweaters, vests, swimwear, bathing suits, cover-ups, sleepwear, pajamas, robes, nightgowns, leotards, lingerie, panties, bras, boxer shorts, underwear, scarves, belts, socks, stockings, tights, leggings, gloves; outerwear, namely, coats and raincoats; headgear, namely, hats, headbands, visors and bandanas. 11. By virtue of Opposer s prior use of its HOTEL CALIFORNIA trademark, Opposer s HOTEL CALIFORNIA trademark has priority over any alleged rights of Applicant in the Application and Applicant s Mark. 12. Because the marks are identical and because Applicant has applied for goods that are identical and closely related to those offered by Opposer under the HOTEL CALIFORNIA trademark, Applicant s use of Applicant s Mark is likely to cause confusion among consumers and others as to source, affiliation, connection or association with Opposer and its HOTEL CALIFORNIA trademark. As such, Applicant is not entitled to registration of Applicant s Mark pursuant to 15 U.S.C. 1052(d). 13. Applicant intends to create confusion, by trading off of the Eagles goodwill and creating a connection between Applicant s Hotel California goods and Eagles. 14. Among other things, Applicant implies on its website that its hotel is the hotel written about in the Eagles song, even though there is no such hotel. It says that many visitors 211107-10014 4

are mesmerized by the coincidences between the lyrics of the hit song and the physicality of the hotel and its surroundings. 1 (a) Applicant s website says its hotel is accessed by driving down a long desert highway from either Los Cabos to the south or La Paz to the east. The Eagles song famously begins with the song s protagonist saying he is traveling On a dark desert highway... before he stops to rest for the night at the Hotel California. (b) Applicant s website says: During the 'Hippie Era" of the 1960s and 1970s, people were know [sic] to easily grow their own marijuana in the extremely fertile land of the Todos Santos area and then roll them into "Colitas" which is a Mexican slang term for 'Joint" or Marijuana cigarette. In the Eagles song, the song s protagonist indicates that the warm smell of colitas is rising up through the air as he is driving. (c) Applicant s website says: The Mission Church of Pilar is located directly adjacent to the hotel and mission bells are heard daily. Since the Church is so close it sounds like they are almost inside the hotel at times. In the Eagles song, the song s protagonist says he could hear[] the mission bell from the hotel. (d) Applicant s website says: Countless stories and firsthand witnesses relating to spirits and ghosts in the courtyard of the hotel. The second verse in the Eagles song speaks of spirit[s], voices... calling from far away, and dances in the courtyard. 1 Applicant s website was last accessed on January 18, 2017. A printout of the webpage referenced is attached hereto as Exhibit A. 211107-10014 5

15. Opposer believes it will be damaged by the registration sought herein of Applicant s Mark for Class 3, 9, 14, 18, 24, and 25 goods within the meaning of 15 U.S.C. 1063(a). Please debit our Deposit Account No. 502876 for the $2,400.00 filing fee and any additional necessary fees. Please address all correspondence to Douglas N. Masters, Loeb & Loeb LLP, 321 North Clark Street, Suite 2300, Chicago, Illinois 60654. Date: January 18, 2017 LOEB & LOEB LLP By: _/s/ Douglas N. Masters Douglas N. Masters Thomas P. Jirgal Elisabeth K. O Neill 321 N. Clark Street, Suite 2300 Chicago, Illinois 60654 Telephone: (312) 464-3100 Fax: (312) 464-3111 Email: chdocket@loeb.com Attorneys for Opposer 211107-10014 6

EXHIBIT A 211107-10014 7