KIT INFORMATION SHEET Vantex True Tone Vitamin C Kit The Vantex True Tone Vitamin C Kit is designed to restore clarity and radiance while stimulating collagen production and increasing the skin s elasticity for an even, healthy look. The two products in this kit contain several antioxidant ingredients that provide a measure of protection against free radicals and other sources of environmental damage. The True Tone Vitamin C Kit includes the following two items: TRUE TONE SKIN BRIGHTENING NIGHT SERUM WITH 10% VITAMIN C (0.45 fl. oz.) This powerful, radiance-boosting treatment contains a potent amount of vitamin C. This lightweight, oil-free serum transforms skin from dull to radiant while stimulating collagen production and increasing the skin s elasticity. This serum is not recommended for sensitive skin. TRUE TONE EXFOLIATING CLEANSER WITH VITAMIN C (4.0 fl. oz.) This cleanser gently exfoliates and removes makeup and impurities while moisturizing the skin. Antioxidant vitamins A, C, and E are blended into this product to restore clarity and radiance to the skin while protecting it from the aging effects of free radicals. Product Information Currently Available Vantex Vitamin C True Tone Kit Stock Number: 523600 UPC Code: 723481052367 SRP: $55.00 OPEN STOCK (Ship-to-trade: March 2013) True Tone Skin Brightening Night Serum with 10% Vitamin C Stock Number: 040500 UPC Code: 723481004052 SRP: $30.00 True Tone Exfoliating Cleanser with Vitamin C Stock Number: 040600 UPC Code: 723481004069 SRP: $25.00 True Tone Intense Repair Vitamin C Treatment Page 1
Vantex True Tone Skin Brightening Night Serum with 10% Vitamin C This powerful, radiance-boosting treatment contains a potent amount of Vitamin C. The lightweight, oil-free serum transforms skin from dull to luminous while stimulating collagen and increasing elasticity for an even, healthier look. The Vitamin C in this product provides protection against free radicals and other sources of environmental damage. Appropriate Skin Types This product is ideal for all skin types that are affected by hyperpigmentation, sun damage, or uneven skin tone. We strongly caution against the use of this product on sensitive or irritated skin. Key Ingredient Vitamin C Benefit The vitamin C in this product brightens the skin, enhances radiance, provides anti-oxidant protection and stimulates collagen production. Usage Instructions Immediately after cleansing the skin, apply one drop of True Tone Skin Brightening Night Serum with 10% Vitamin C to the palm of the hand and massage the serum into the face with circular motions. Leave the serum on overnight and wash it off in the morning. Be careful to avoid the eye area. Key Considerations: This product is designed for night-time usage only. When using this product, avoid the eye area. For best results, use in conjunction with True Tone Moisturizer SPF 15. If you have recently received skin treatments such as a microdermabrasion or chemical peel, consult a dermatologist before using True Tone Skin Brightening Night Serum with 10% Vitamin C. True Tone Intense Repair Vitamin C Treatment Page 2
True Tone Exfoliating Cleanser with Vitamin C This cleanser gently exfoliates the skin and removes makeup and impurities. An invigorating natural scent excites the senses and exfoliating beads help to remove dead skin cells, resulting in smoother skin texture. Even more, the antioxidant vitamins A, C, and E contained in this product restores clarity to the skin while stimulating collagen production and increasing elasticity for a healthier, more vibrant look. Appropriate Skin Types This product is ideal for use with every skin type and condition. Key Ingredients Vitamin C Green Tea and Vitamins A and E Ginkgo Biloba Leaf Extract Benefit The vitamin C in this product brightens the skin, enhances radiance, provides antioxidant protection and stimulates collagen production. These three ingredients are proven antioxidants that provide additional protection against damage from free radicals. These ingredients are beneficial to the skin s health due to of their anti-inflammatory and anti-bacterial properties. The Ginkgo Biloba Leaf Extract in this product stimulates blood circulation in the skin, providing it with additional oxygen for a fresher, brighter look. Usage Instructions Dampen the face with water and apply a small amount of True Tone Exfoliating Cleanser with Vitamin C to your hands. Gently massage the cleanser into the skin of the face and neck, using upward and outward circular motions. After applying the product, thoroughly rinse the cleansed area with warm water and pat dry. Key Considerations When using this product, take care to avoid the eye area. This product is intended for use twice daily. True Tone Intense Repair Vitamin C Treatment Page 3
FREQUENTLY ASKED QUESTIONS 1. Q. What is the prescribed regimen for the True Tone Repair Vitamin C Treatment? A. Morning Regimen Step One PREPARE the skin with True Tone Exfoliating Cleanser with Vitamin C, which cleans, exfoliates, and moisturizes the skin. Additionally, antioxidant vitamins A, C, and E restore clarity and radiance to the skin by stimulating collagen production and increasing its elasticity. Step Two CORRECT uneven skin tone with True Tone Dark Spot Corrector, which restores clarity and radiance to the skin while reducing the appearance of dark spots, age spots, and traces of acne marks. The True Tone Dark Spot Corrector, with its unique blend of natural skin conditioners and brighteners (including white mulberry, Indian cress flower, wheat germ extract, and vitamin C), reduces the visibility of dark spots and promotes evenness in skin tone. This product is intended for use only as a spot treatment. Step Three PROTECT the skin with True Tone Moisturizer SPF 15, which nourishes the skin while protecting it from UVA and UVB sun damage. As an advanced moisturizer infused with the antioxidant effects of ginger and kiwi, True Tone Moisturizer SPF 15 promotes hydrated skin while shielding the skin from the harmful effects of free radicals. B. Nighttime Regimen Step One PREPARE the skin with True Tone Exfoliating Cleanser with Vitamin C, which cleans, exfoliates, and moisturizes the skin. Additionally, antioxidant vitamins A, C, and E restore clarity and radiance to the skin by stimulating collagen production and increasing its elasticity. Step Two REPAIR the skin with True Tone Skin Brightening Night Serum with 10% Vitamin C, a powerful, radianceboosting treatment containing a potent amount of vitamin C. This lightweight, oil-free serum transforms the skin from dull to lustrous by stimulating collagen production and increasing its elasticity. Step Three CORRECT uneven skin tone with True Tone Dark Spot Corrector, which reduces the appearance of dark spots, age spots, and traces of acne marks. The True Tone Dark Spot Corrector, with its unique blend of natural skin conditioners and brighteners (including white mulberry, Indian cress flower, wheat germ extract, and vitamin C), reduces the visibility of dark spots and promotes evenness in skin tone. This product is intended for use only as a spot treatment. 2. Q. Is True Tone Repair Vitamin C Treatment recommended for sensitive or irritated skin? A. No. We strongly discourage the use of True Tone Repair Vitamin C Treatment on sensitive or irritated skin. 3. Q. Can True Tone Skin Brightening Night Serum be used around the eye area? A. No. The eye area should be avoided at all times when applying or rinsing True Tone Skin Brightening Night Serum with 10% Vitamin C. True Tone Intense Repair Vitamin C Treatment Page 4
4. Q. When considering the use of True Tone Skin Brightening Night Serum, is there cause for concern if the skin has recently undergone treatments such as dermabrasions or chemical peels? A. We strongly recommend that anyone considering the use of True Tone Skin Brightening Night Serum with 10% Vitamin C after such procedures consult their dermatologist. 5. Q. Can True Tone Skin Brightening Night Serum with 10% Vitamin C be used in conjunction with Vantex Bleaching Cream? A. No. The combined use True Tone Skin Brightening Night Serum with 10% Vitamin C and Vantex Skin Bleaching Cream may cause skin irritation. 6. Q. What is the difference between True Tone Exfoliating Cleanser with Vitamin C and the Refining Face and Body Scrub? A. True Tone Exfoliating Cleanser with Vitamin C uses delicate exfoliating beads to remove dead skin cells and is designed for use twice daily. Refining Face and Body Scrub uses larger, more granular beads to exfoliate and loosen dead skin and is designed for use twice weekly. These two products should not be used in conjunction with one another. 7. Q. Can men also benefit from True Tone Repair Vitamin C Treatment? A. Yes. True Tone Exfoliating Cleanser with Vitamin C is designed for a wide variety of adult skin types and can provide for a closer shave by loosening facial hair. However, we caution against the use of True Tone Skin Brightening Night Serum with 10% Vitamin C on freshly shaven skin due to irritation caused by razor blades. True Tone Intense Repair Vitamin C Treatment Page 5
SELLING TECHNIQUE To attract consumers, simply calling numbers from your Customer Profile Records is not enough for productive engagement. Do not be afraid to engage customers from the aisle and from other departments. By following the selling script and adapting to your customer s individual manner of communicating, you are guaranteed to provide a pleasant experience and you will greatly increase the chances of a sale. SELLING TECHNIQUE Greet Make friendly eye contact with potential customers and be sure to SMILE when greeting them! Example Greeting How are you today? Looking for something new? If you would give me a minute, let me show you a complexion correcting system specifically developed to work on melanin-rich skin tones. Investigate, Educate and Demonstrate Investigate Invite the customer to have a seat and begin a conversation about their skin, such as skin type, their current skin care regimen, and who is fulfilling their cosmetics needs. Uncover your customer's needs and recommend products accordingly. Example questions to determine skincare and makeup needs and desires Do you know your skin type? o If they answer no or if they appear to be incorrect, follow up with: From what I see, your skin is How does your skin feel when you wake up in the morning? How does it look throughout the day? What do you currently cleanse/tone/moisturize your face with? What goals are you trying to achieve with your current skincare routine? Where do you think it is falling short? What do you like about your skin? What would you like to improve about your skin? Educate Our new True Tone Intense Repair Vitamin C Treatment includes a powerful, radiance-boosting serum containing a potent amount of 10% Vitamin C solution and a cleanser that gently exfoliates and removes makeup and impurities. Remember to cross sell other products and True Tone Intense Repair Vitamin C Treatment. Remind the customer about our complexion correcting system specifically developed to work on melanin-rich skin tones. Example follow-ups to expressed concerns You mentioned dark spots were a major concern, so I definitely recommend the True Tone Dark Spot Corrector as well as the True Tone Moisturizer SPF 15 to moisturize and protect your skin from the harmful effects of the sun. Because you are concerned about dark spots and hyperpigmentation, we have just the right system for you. True Tone Intense Repair Vitamin C Treatment Page 6
Demonstrate Conduct a half-face demonstration of the morning regimen. Once that is complete, demonstrate the nighttime regimen on the back of the customer s hand. Throughout the demonstration, educate your customer on the proper usage of each product and include any appropriate warnings and tips. Close Close the sale with CONFIDENCE! YOU ARE THE EXPERT! Pull all items used in demonstrations and present them to the customer. Be sure to fill out a Customer Profile Record and highlight the products used. Helpful Tips for Closing the Sale With each product, reiterate usage instructions and how that product works to achieve their skincare and cosmetic goal. o These are the items we used to help you achieve flawless skin. I want to make sure you understand which products to use in the morning and evening and in which order. Assume the Sale. Allow customer to decline items that she will not be taking. Recommend that she purchase these products at another time. Be sure to give your contact information. o I ve enjoyed meeting and assisting you with your skincare needs today. I want you to feel confident that you can continue with this regimen once you are in the comfort of your home. Here is my business card with my name, number and extension. Feel free to contact me at anytime and I encourage you to recommend a friend if you were satisfied with your experience today. o If it s alright with you, I will be calling you in about a week to make sure that everything meets your satisfaction and if there may be any questions or concerns that I may assist you with. Make sure the customer leaves HAPPY and ARMED with knowledge! Follow Up & Follow Through Follow up with a thank you call within 7 days. Examples of follow-ups Hello, my name is (state your name) and I am calling to check and see if you are happy with your skincare selections last week and if there are any questions that I may answer for you? Build a long term relationship. Invite her back for your next event. Follow Through in 30 days with a replenishment call. Common Concerns Pricing If the price of the product is a concern, reiterate its benefits and remind them how the product helps them achieve their skincare goals. Objections When your customer raises concerns or objections, consider them opportunities to soothe their worries and offer a solution. An understanding attitude is integral to success. Difficulty of the Routine If there are questions about the use of the treatment system, offer to demonstrate how to use the system again and be sure to write detailed instructions on their Customer Profile Record. The Key The key is to demonstrate and educate your customer. True Tone Intense Repair Vitamin C Treatment Page 7
Communication with Account Executives We have provided you with a Recap Sheet to communicate the success of the launch to your Account Executive, Store Manager, and Department Manager. Please complete the Recap Sheet in its entirety so that you can effectively discuss specifics regarding the event. Be sure to document which tactics worked and opportunities for improvement. In addition, communicate inventory concerns to your Account Executive, Department Manager, or District Merchant. Example conversations with your Account Executive Hi (State your AE name) on Tuesday I receive the True Tone Intense Repair Vitamin C Treatments. I called 30 of my top customers and 10 actually purchased. My goal is to sell all of my kits by end of the month. So far I have sold 14 out of 21 kits. What really helped my launch to be a success was recruiting in the aisles. Customers were really excited about a complexion correction system specifically developed to work on melanin-rich skin tones. The opportunities to make the launch more of a success is to have samples to give to my customers. Overall, I think these kits are a great success. True Tone Intense Repair Vitamin C Treatment Page 8
DISPLAY REFRESH DISPLAY REFRESH For stores that do not have the current True Tone Mini Display Unit, simply place the True Tone Intense Repair Vitamin C Treatment in a display cube, on a clear riser, or a display tray next to the main skin care tester unit. To refresh your True Tone Mini Display Unit follow the steps below. When complete, the display should look like the photograph inserted below. 1. The True Tone Intense Repair Vitamin C Treatment header should be added to the current True Tone Mini Display Unit. 2. Remove the Moisturizer SPF 15 and place it behind the tearpad stand. 3. Place the Exfoliating Cleanser with Vitamin C in the Moisturizer SPF 15 slot. 4. Place the Skin Brightening Night Serum directly in front of the Exfoliating Cleanser with Vitamin C. 5. Below is picture of how your refreshed True Tone Mini Display Unit should look. True Tone Intense Repair Vitamin C Treatment Page 9
TALLY SHEET VANTEX TRUE TONE COMPLEXION CORRECTING SYSTEM DAILY SALES TALLY STORE NAME: READ GOAL ACTUAL BA NAME: 12:00 DATE: 3:00 GOAL: 6:00 ACTUAL: CLOSE Vantex True Tone Complexion Correcting System Vantex True Tone Vantex True Tone Vantex True Tone Vantex True Tone Vantex True Tone Intense Repair Vitamin C Treatment Skin Brightening Night Serum Exfoliating Cleanser with Vitamin C Dark Spot Corrector Moisturizer SPF 15 SALES TOTAL ITEMS SOLD RECRUIT 1 2 3 4 5 CUMM 6 7 8 9 10 CUMM 11 12 13 14 15 CUMM 16 17 18 19 20 CUMM TOTAL
LAUNCH RECAP SHEET FASHION FAIR Complextion Correcting System Event Goal Actual Sales % of Goal Appointment Goal Show Rate % of Show Rate Number of Walk- Ups AUS Goal Stock Number 523600 40500 40600 005100 005300 Total UPC Code 723481052367 723481004052 72348104069 723481000511 723481000535 Item Intense Repair Vitamin C Treatment Skin Brightening Night Serum Exfoliating Cleanser with Vitamin C Skin Dark Spot Corrector Moisturizer SPF 15 Retail $55.00 $30.00 $25.00 $30.00 $28.00 Goal Unit Goal Sales Goal Actual Units Sold Actual Sales Inventory On Hand Actual Units Sold Remaining Inventory Comments Strenghts Weaknesses Opportunites Threats