Tradeshow 101 Everything You Need to Know Before Attending

Tradeshow 101 Everything You Need to Know Before Attending

Today s Presenters Mercedes Gonzalez Founder Celeste Boehm VP of Retail

Why NY Women s is Your Most Valuable Shopping Resource Our NY Women s Markets are the most efficient way to meet all your buying needs Access the latest trends fresh off the runway after fashion week Get a broad overview of the market, all in one place, in a short period of time View vendor lines merchandised in easy to navigate neighborhoods Network with the best in the industry Form valuable marketing partnerships Work with existing vendors & find new ones Form valuable marketing partnerships

THE SHOWS

Marketplace Overview *Click below to preview detailed floorplans of all levels of the Javits Center http://womenssept17.mapyourshow.com/7_0/floorplan/?navbarlink=1

LEVEL 3 // Coterie Click below to view Level 3 floorplan http://womenssept17.mapyourshow.com/7_0/floorplan/?hallid

*Click below to view Level 4 floorplan http://womenssept17.mapyourshow.com/7_0/floorplan/?hallid=ss LEVEL 4 Evening @ Coterie

The premier global marketplace that bridges women's apparel and accessories designers to the international 'who s who' of retailers. Coterie builds exclusive shopping experiences from the ground up so that designers and buyers can create synergies that fuel their businesses year-round. Neighborhoods TMRW: Advanced contemporary lines and emerging designers with global perspective EDIT: Curated luxury and contemporary RTW and accessories for women Footwear@Coterie: Luxury & designer footwear for women. Top brands: Sigerson Morrison, Kennel & Schmenger. Not-to-Miss Brands MDS Stripes 143 Tees Bon Parfumeur Furla Just Cavalli Phat Buddha

Now a neighborhood within Coterie, located on level 3 A carefully edited tradeshow with an advanced approach to presenting recognized and emerging designers in the Advanced Contemporary and Luxury women s markets. This meticulously crafted show combines sophisticated amenities with a clearly edited presentation of emerging trends and directional product, to create a market experience that far surpasses the status quo. EDIT Spring/Summer 2018 Look Book https://editlookbook.com/ Not-to-Miss Brands Aspen True Les Copains PH15 Sachin & Babi Seventy Yeohlee

New this Season STUDIO by Maris Collective A destination neighborhood on the Coterie floor channeling the vibes of a Mediterranean resort paradise. The Studio will supply buyers with a tightly curated selection of elevated accessories, swim, RTW and lifestyle brands, all new to Coterie. The Maris Collective team will host our lounge as well as panel discussions located inside this exclusive area. Buyers will be able to learn some of the secrets to their continued success, including effectively launching newly discovered brands, merchandising for a fresh environment & more. More info to be announced soon BEAUTY with Beau Nelson Diversify your retail assortment for the upcoming season and benefit from the expert edit of premium, niche beauty brands curated by the celebrity and editorial make-up artist, Beau Nelson. http://www.ubmfashion.com/blogs/beautycoterie-september-2017 WELLNESS with Corinna Springer Discover energetically based products for your store while enjoying custom treatments, healing products and relaxation services, such as Reiki and Anja Light Therapy, as well as readings. http://www.ubmfashion.com/blogs/wellnesscoterie-september-2017 ACTIVE Active@Coterie features a highly-curated selection of both domestic and international brands covering an even more expansive listing of active categories than ever before. http://www.ubmfashion.com/blogs/activecoterie-september-2017

LEVEL 1 SOURCING@Coterie, STITCH, Sole Commerce, Fame, POOLTRADESHOW, Moda & AccessoriesTheShow *Click below to view Level 1 floorplan http://http://womenssept17.mapyourshow.com/7_0/floorplan/?hallid=n

SOLE COMMERCE is a women s and juniors footwear and accessory event which coincides with NYFW. Serving as a gateway to the U.S., Sole Commerce provides footwear brands access to the country s largest concentration of women s ready to wear retailers on the Eastern Seaboard. Sole Commerce Brand Book: http://solecommercebrandbook.com/ Not-to-Miss Brands Schutz Vince Camuto Tretorn Matisse Steve Madden Soludos

The show for focused and refined ready-to-wear designers. Its carefully merchandised floor showcases the right mix of contemporary, sportswear, lifestyle and international brands. STITCH provides the shopping experience that both retailers and designers have asked for by delivering a global, vibrant marketplace that will continue to evolve according to the industry s needs. STITCH Brand Book : https://www.stitchbrandbook.com/ Not-to-Miss Brands 19/91 Tivoli Paris FASHIONLINK XD Xenia Design Cop Copine Annie Turbin Designs Nisse

Debuting at NY Women s September for the 1 st time POOLTRADESHOW has been the top breeding ground for emerging fashion brands seeking retail customers for 16 years. Taking place bi-annually in New York, it's where buyers scout fresh new items made specifically for the boutique market. This juried, carefully merchandised show features everything from unique women s apparel and accessories, to lifestyle, apothecary, home goods and stationery. POOL Brand Book: http://www.pooltradeshowbrandbook.com/ss18-ny-brand-book Not-to-Miss Brands Mod + Jo Goodie Two Sleeves Loschy Designs Mas Amor Diff Eyewear JaxKelly

A vibrant collection of accessories and the go-to event to discover classic and trenddriven brands and new and emerging high-end designers. Exhibiting brands conduct business with their customers and new prospects from around the globe in a refined and upbeat environment, while giving retailers the opportunity to discover everything from the latest styles to updated classics. AccessoriesTheShow Brand Book: https://www.accessoriestheshowbrandbook.com/ Not-to-Miss Brands RUSH by Denis & Charles Crislu The Casery Celine Dion Printed Village David Aubrey

The premier Junior/Young Contemporary event where retailers discover the best quality styles at great margins. Footwear flourishes on the show floor to complete the season s must-have looks in this one-stop shopping environment. Fun, fresh and exciting this is a show full of fast fashion and cool trends. Fame Brand Book: https://www.famebrandbook.com/ Not-to-Miss Brands Rubberband Adeline Lucy Paris Everly HoneyPunch All:row

An upscale trade event providing a concise mix of carefully juried modern contemporary ready-to-wear collections and showcases some of the most desired names in the industry today. Our mission is to provide designers and retailers with an inspiring and enjoyable place to conduct business and network. Moda Brand Book: https://www.modabrandbook.com/ Not-to-Miss Brands Bo & Nic Bylyse Karen Kane Sea Lily Sori Tribal

Experience SOURCING @ Coterie for its second edition! This September, connect with fashion textile and technology service providers from over 20 countries showcasing their selection of superior materials and high-end components in this unique sourcing platform during the NY Women s market. Countries Represented: http://www.ubmfashion.com/countries-represented Featured Exhibitors: Apara Silks Freedom Denim Tamasha-Knit East Africa Trade ID Orient Ltd. Cohesive Jewels

SHOW INFO & ON-SITE HAPPENINGS

Show Info http://www.ubmfashion.com

Transportation

Click below for parking coupon https://mpsparking.com/view_special_coupon?coupon=109 Transportation Cont.

On-Site Retailer Amenities Complimentary Breakfast & Lunch Don't shop till you drop! UBM Fashion provides breakfast and lunch to retailers & exhibitors in its cafe during designated hours on show days. A variety of other food options are available on site for purchase. Breakfast: 9:00 10:00 a.m. & Lunch: 12:00 2:00 p.m. Multiple cafés located on Levels 1 & 3. VIP Café located on Level 4

Exclusive Hotel Deals on Top NYC Hotels We've negotiated travel discounts and secured a limited number of reduced-rate hotel rooms to make your trip to New York affordable. Through the travel experts at onpeak, rooms at the group rate are limited and available on a first come, first-serve basis. *Click below to view all hotel options & reserve your room. https://compass.onpeak.com/e/012602445/3

My Show Planner DIGITAL & INTERACTIVE SHOW PLANNING TOOL TO: NAVIGATE ALL LEVELS OF THE JAVITS CENTER PREVIEW FLOORPLANS OF ALL 8 SHOWS VIEW COMPREHENSIVE EXHIBITOR & BRAND LISTS SEARCH BY EXHIBITOR/SHOW/CATEGORY/KEYWORD/BOOTH # *Click below to access My Show Planner maps & exhibitor lists http://womenssept17.mapyourshow.com

See Why Buyers Love Being ShopTheFloor Insiders Streamline your buying and planning, year-round with ShopTheFloor. Connect to the most exclusive brands and upcoming designers Browse must-have styles and seasonal trends online, anytime Download custom linesheets and share wish lists and merchandising ideas with your team Inform your buys, and get inspired from must-read trend reports and retail collaborations Log in with the email address you used to register for the show, create a complimentary account and start connecting! To Create Your Free Buyer Account on ShopTheFloor visit http://www.shopthefloor.com/buyers

PRE-SHOW PREP

Prepare for the Show 1. Make notes on your best selling styles & best selling brands. If you are a new store, make a list of brands and styles you feel are important to your store 2. Review your merchandise sell-thru and best selling sizes. 3. Hold a meeting with your staff for their opinions, recommendations, and feedback. 4. Spend time talking to your customer about what they would like to see in your store. 5. Read up on the different fashion magazines for upcoming trends and tear out sheets on items that catch your eye. 6. Be a leader, not a follower! Know what is happening and selling in your area by doing your homework! Shop the local competition making notes on price points and brand names. 7. Plan your O.T.B. (open to buy) 8. Register online early for market info even if you are not positive you can make it to the show. 9. Plan your workshops once you receive the market info from early registration. 10. Get familiar with My Show Planner in order to plan and navigate the show

Packing List 1. Be sure to register online early. The website has a list of documents needed to register. 2. Dress professionally! Realize that we are in the Fashion Industry, and people do judge you by what you are wearing. 3. Projections, OTB, and budget by product category mapped out. 4. Business cards: Be sure your business cards are professional and grammatically correct. Your store will be judged by the level of professionalism of your business card. Keep business cards with you even during social event. 5. Notebook, mini stapler to staple cards to order sheets or cards in to your notebook, pens, and a calculator. Keeping a notebook of business cards and taking notes is the best way to stay organized and make notes for future purchases or vendors you d like to keep an eye on. 6. Do NOT bring a large tote bag or roller bag for line sheets. This will just weigh you down. Instead, be sure to ask vendors for digital line sheets, and make a note in your notebook on who will be sending you what. 7. Cell phone and charger. 8. Laptop for checking for working orders at night, and balancing your budget. Most hotels have a business center that you can check e-mails as well.

DURING THE SHOW

Tips for Shopping NY Women s START EARLY!!!! Use the show planner or pick up the official show directory to map out your day. Walk row by row, floor by floor. You never know what you may find. If you see a busy booth, ask what time would be good for you to come back. Network! Build a group of market friends that you can have lunch or dinner with and share experiences. Set a goal of visiting 10 new vendors per market. Wear comfortable shoes.

Buyer Tips Familiarize yourself with retail lingo Plan your orders and try not to cancel them (have your OTB ready) It s a good idea to write your orders at the time of your visit. However, it is best to mark all orders with hold for confirmation. Confirm your order with the vendor within 1 week. Take a photo of what you buy. This makes it easier to remember your buys and to share with your staff. Just remember to ask the vendor first! Don t buy only because of price or brand name Don t forget! You are the buyer- Don t let anyone sell you something that is not right for your store

When to Buy & How Much You are always buying three seasons at the same time. Start of a season, 45% of O.T.B In season, 35% of O.T.B At once or immediates, 20% Use this money to buy margin builders

Open to Buy (OTB) Open to Buy Planner Month August September October November Event Back to School Fall Preview Holiday Labor Day, Fall, Rosh Hashana Columbus Day Promo Columbus Day, Halloween Bring a Friend Veterans Day, Thanksgiving Buy for Preview Spring Spring 1 Spring 2 Spring 2 Cancel Date 7/15 8/1 9/15 10/1 On Hand Inv 10,000 Projected Sales 45,000 On Order 5,000 Retail Dollar On the floor short/over 30,000 Margin Avg. MU 2.3 OTB at cost this is what you can buy 13,043 Departments

Open to Buy by Department August September October November December Departments 45% Related Separates *9% L/S Knit Tops (sweaters) 28% S/S Knit Tops 8% L/S Woven Tops *5% S/S Woven Tops *15% Skirts 5% Jackets/Blazers *18% Dresses *12% Pants 100% 25% Sportswear 30% Knit tops 20% Dresses 15% Jeans 10% Pants 12% Shorts 13% Skirts 100%

Questions to Ask the Vendor Can I take a look at the collection? You need to make sure the collection is for you before you ask anything else. Can you give me an idea of your price points? What is your cancel date? You need to be able to plan when the goods are coming in. What is the start date? Do not accept goods from the vendor a/r (as ready) - you don t want Valentine s Day goods in October. What are your terms? Are you factored? This is a polite was of asking how you will be paying for the goods. Usually you will be paying by credit card terms. Where do you ship from? Do you have at once goods? What is your size run & how do they come packed? What is your opening order? Is this the best you can do?

POST-SHOW FOLLOW UP

Post Show Tips Make sure you have received digital line sheets from vendors you requested a line sheet from Review pictures and orders with your sales team Go through and edit your orders. Eliminate anything that: Is a style repeated by two different vendors (just pick one) Things that don t fit the budget Things that you don t think will necessarily sell Review every order to make sure the delivery dates are correct Confirm your orders Save all orders you do not confirm just in case someone can not ship to you. Be sure to file these orders by cancel date. Be sure to follow up on orders you have placed. Make sure things are on time, shipping is in order, and there are no complications

Connect with the UBM Fashion Retail Engagement Team Questions about the show? Are you a new store & need assistance? Want suggestions on which brands to meet with? Retailrelations@ubmfashion.com +1 (310) 857-7316 Celeste Boehm VP Retail UBM Fashion P: 310-857-7310 Celeste.Boehm@ubm.com Drew Hecht Retail Coordinator UBM Fashion P: 310-857-7569 Celeste.Boehm@ubm.com Susan Chenetz Retail Manager Women s P: 310-857-7609 Susan.Chenetz@ubm.com Gail Outcalt Retail Manager Women s P: 310-857-7311 Gail.Outcalt@ubm.com Karen Greenberg-Budd Retail Coordinator Women s P: 212-951-3305 Karen.Greenberg-budd@ubm.com Sandy Shapiro Retail Coordinator Women s P: 310-857-7605 Sandra.Shapiro@ubm.com Mischa Teichgraeber Retail Coordinator Footwear P: 310-857-7454 Mischa.Teichgraeber@ubm.com

Keep in Touch Mercedes Gonzalez Global Purchasing Companies P: 212 414 4001 F: 212 414 3156 1133 Broadway, Suite 1128 New York, NY 10010 Don t miss GPC s Retail 101, September 16 th during New York Women s. Visit our website for more information: http://www.globalpurchasinggroup.com/ @mercedesgpc @nyfashionbuyer @globalpurchasingcompanies

THANK YOU! If you are not yet registered for NY Women s September, please visit.com