HAIRCARE TRENDS AUTUMN/WINTER 2017
HAIRCARE TRENDS CLEANSING BLEACHING & COLOURING CONDITIONING STYLING ANTI-POLLUTION MEN S HAIRCARE
HAIRCARE TRENDS CLEANSING
CO-WASH TREND SULPHATE-FREE / SURFACTANT-FREE CLEANSING Co-Wash is short for conditioner washing It s not a 2-in-1 shampoo/conditioner It s formulated to very gently cleanse and moisturize the hair HAIRCARE TRENDS: CLEANSING
CO-WASH TREND SULPHATE-FREE / SURFACTANT-FREE CLEANSING Low-sulphate or sulphate-free formulations Can incorporate exotic, nourishing oils & butters to condition the hair HAIRCARE TRENDS: CLEANSING
CO-WASH TREND Chemyunion s NUTRITIVE CLEANSING CREAM range 3 variants for different hair types Incorporating natural actives with proven results Nutritive Cleansing Cream Curly Hair Nutritive Cleansing Cream Blond Hair Nutritive Cleansing Cream Damaged Hair HAIRCARE TRENDS: CLEANSING
FORMULATION
GREEN / ORGANIC Botanical extracts & blends from Green Line Botanicals Paraben-free, superior quality plant extracts Available in many bases: glycols, glycerine, oils, water Low heat percolation method ensures integrity of active components in the plant are not compromised HAIRCARE TRENDS: CLEANSING
GREEN / ORGANIC Plant proteins from TRI-K with proven benefits for hair BarlaQ Pro NPNF Defends the hair against heat damage, increases hair strength and delivers anti-oxidant protection. Quinoa Pro NPNF Natural protein for hair colour retention, conditioning and protection. BaobabTein NPNF Multi-functional active strengthens, nourishes & conditions the hair, whilst also protecting from chemical, UV & heat stress. HAIRCARE TRENDS: CLEANSING
FORMULATION COSMETIC TRENDS: CLEANSING
HAIRCARE TRENDS CONDITIONING
NOURISHING OILS FANCOR Abyssinian Oil Oils & butters (Crambe Abyssinica Seed Oil) Unique natural oil with very high level of long-chain unsaturated fatty acids. Contains Omega 3 and Omega 6 fatty acids. Very light, non-greasy feeling & almost transparent. Activeshine Amazon Abyssinian Oil FANCORSIL LIMs and MEADOWQUATS effectively repair and prevent damage to hair from thermal, chemical, and mechanical stress and assist in the restoration of a physiologically correct oil:water balance. Also dramatically improves the deposition & endurance of hair colours. HAIRCARE TRENDS: CONDITIONING
EXOTIC BUTTERS Activeshine Amazon 3R Oils & butters (Orbignya speciosa Kernel Oil & Astrocaryum Murumuru Seed Butter) Activeshine Amazon Abyssinian Oil Vegetable alternative to silicon, derived from Brazilian Rainforest palm triacylglycerols.improves shine, combability, detangling and smoothness (salon tests). Suitable for all hair treatment products. HAIRCARE TRENDS: CONDITIONING
FORMULATION COSMETIC TRENDS: CLEANSING
FORMULATION COSMETIC TRENDS: CLEANSING
FORMULATION COSMETIC TRENDS: CLEANSING
HAIRCARE TRENDS ANTI-POLLUTION/ANTI-AGING
ANTI-POLLUTION/ANTI-AGING 46% of British people say they are interested in haircare formulas containing anti-ageing ingredients Emmanuelle de Moeglin, Global Fragrance and Personal Care Analyst at Mintel. HAIRCARE TRENDS: ACTIVES
ANTI-POLLUTION/ANTI-AGING Haircare ranges, both mass market & salon brand, are following skincare trends with anti-pollution & anti-aging claims: Anti-oxidant UV & thermal protection Shield from airborne pollutants Nourishing & strengthening Moisture balance HAIRCARE TRENDS: ACTIVES
ANTI-POLLUTION/ANTI-AGING BaobabTein NPNF from TRI-K is a multi-functional active which strengthens, nourishes & conditions the hair, whilst also protecting from chemical, UV & heat stress. Baobab is an iconic tree in Africa that withstands harsh climates. Ancient folklore suggests water infused with Baobab seeds give strength, good health and good fortune. The Baobab seeds are ethically sourced from communities across South Africa. BAOBAB: the tree of life HAIRCARE TRENDS: ACTIVES
FORMULATION
ANTI-POLLUTION/ANTI-AGING Phytovie Defense from TRI-K URBAN SHIELD FOR THE HAIR Natural active for protection against environmental pollutants and heat damage. Provides a tried and tested protective barrier against pollution with the added benefits of frizz control and added shine. HAIRCARE TRENDS: ACTIVES
HAIRCARE TRENDS BLEACHING & COLOURING
BLEACHING/COLOURING Platinum blonde / Granny hair / Mermaid hair Aggressive bleaching of hair can leave it fragile & brittle Hair fibres become weak and need to be protected both during and after the bleaching process HAIRCARE TRENDS: BLEACHING
COLOUR PROTECTION Safe bleaching with GoBlond Platinum tresses need protecting from the ravages of bleaching & highlighting. GoBlond from Chemyunion delivers substantiated protection to keratin chains during the bleaching process as well as in post-bleach treatments. HAIRCARE TRENDS: BLEACHING
FORMULATION COSMETIC TRENDS: COLOUR CARE
COLOUR PROTECTION Violet Flowers Complex from Chemyunion is a natural violet pigment containing natural anti-oxidant phytochemicals which will neutralize the brassy tone of bleached blonde, white or grey hair & deliver a cool, platinum or ash blonde tone. HAIRCARE TRENDS: BLEACHING
COLOUR PROTECTION For darker shades: Permanent or semipermanent colour can fade over time Quinoa Pro NPNF from TRI-K delivers proven colour retention HAIRCARE TRENDS: COLOURING
COLOUR PROTECTION NATURAL PHYTO-PIGMENTS from Chemyunion Melscreen Black EX BG Melscreen Red EX BG Melscreen Gold EX BG Maintain and enhance hair tone Provide anti-oxidant protection against sun damage and discolouration or greying hair For use in shampoos, conditioners & leave-in treatments HAIRCARE TRENDS: COLOURING
FORMULATION COSMETIC TRENDS: STYLING
HAIRCARE TRENDS STYLING
DRY SHAMPOO Absorbs excess oil from the scalp and hair roots to lengthen time between washes HAIRCARE TRENDS: STYLING
TINTED DRY SHAMPOO Instant root concealers: Temporarily conceal grey or light coloured root growth in dyed hair HAIRCARE TRENDS: STYLING
DRY SHAMPOO NATIVACARE range (Natural polymers derived from Corn, Rice & Tapioca starches) Excellent oil absorption FARMAL MS 6135 (Calcium Starch Octenyl Succinate) Excellent oil absorption Bentone VS 5 PCV Excellent suspension properties HAIRCARE TRENDS: STYLING
HEAT PROTECTION THERMAL PROTECTION BarlaQ Pro NPNF Defends the hair against heat damage, increases hair strength and delivers anti-oxidant protection. MANAGEABILITY Seridefrizz Intense Salon Perfect for use in leave-on treatments to reduce volume & frizz and improve manageability. When thermally activated by hair straighteners, Seridefrizz Intense Salon fills and nourishes the hair fibres. HAIRCARE TRENDS: STYLING
CURLS & WAVES SUPERFOOD SUPPLEMENT FOR CURLS Wavemax Rich in chia and flaxseed polysaccharides Adheres to the hair fibre, forming a resistant & flexible coating giving long lasting natural curls. MOISTURE BALANCE & FRIZZ CONTROL Fision AquaShield Complex of Vitamin E, essential fatty acids & Pro-Vitamin B5. Creates balanced moisture control, noticeably softer & smoother hair, 24-h frizz control.. HAIRCARE TRENDS: STYLING
HAIRCARE TRENDS MEN S HAIRCARE
VOLUMISING / THICKENING Shampoos & scalp tonics For cleansing, exfoliating & invigorating the scalp For stimulating healthy hair growth For thickening hair fibres HAIRCARE TRENDS: MEN S STYLING
. MONODOSES Measured doses of hair-loss, volumising & anti-thinning actives
VOLUMISING / THICKENING RiceTein NPNF from TRI-K is proven to increase hair volume Capillisil Haute Concentration from Exsymol delivers a high concentration of silicon deep into the roots of the hair to increase hair density. HAIRCARE TRENDS: MEN S STYLING
FORMULATION
personalcare@alfa-chemicals.co.uk 01344 397755