OXBOW PRESENTATION
BRAND HISTORY
BRAND HISTORY Since it's creation in 1985, Oxbow has served a specific market within the field of board riding sports. With its preeminence in sports fashion, it strongly rests on human and technologic open- mindedness, on creativity and innovation. Offering a wide range of products to countries throughout the world, Oxbow surfs between seas and mountains; two fields the brand has always explored.
BRAND HISTORY In 1991, Oxbow relaunched the Wo orld Longboard tour and supported the best riders ever known such as Laird Hamilton or Jason Polakow. During the winter, Oxbow innovated creating the Back-to-Powder event, which gathered the twelve best skiers and snowboarders in the world. The brand really craves sharing its experience, giving everyone the feeling of such emotions coming from an intense harmony with nature.
BRAND HISTORY Matthieu Bazil, current CEO of DC Shoes for Europe, Africa and The Middle East, will replace Eric Bonnem at the head of OXBOW. First trained by Adidas, he then entered Quicksilver (and stayed there from 2000 0 to 2006). Then in 2005, he arrived at DC Shoes where he operated as Sales Director for Europe, Africa and The Middle East for 10 months before moving up to the position of CEO for the EAMO zone. He will have for mission to increase sales in the surf field.
BRAND DYNAMIC
BACK TO POWDER EVENT
25 TH ANNIVERSARY OXBOW 25 th ANNIVER RSARY A concept based on one of the first Oxbow design
PRESS COVERAGE
A STRONG VISIBILITY IN THE PRESS
A BRAND CREATOR OF RIDING EMOTIONS
BRAND UNIVERSE Clothing and accessories outdoor sport s Brand Men, women and children Strongly inspired by the world of outdoors sports
BRAND EXPRESSION Covering four types of sports: Surfing Windsurfing Snowboarding Cross motorbike
BRAND VALUES SPORTS PLEASURE MORE THAN SPORTS BUSINESS ACCURATE AND CONTEMPORARY VALUES Authenticity Creativity Technicity Respect of nature and dits cultures
BRAND POSITIONING Chic, Fashionable, Sportswear Oxbow symbolize es the perfect mix
BRAND AWARENESS 20,00% 00% 18,00% 16,00% 14,00% 12,00% 10,00% A 25 / 40 Years Old Consummer 8,00% 6,00% 400% 4,00% 2,00% 0,00% 0/14 15/19 20/24 25/29 30/34 35/39 40/44 45/49 50/54 55/59 60/64 65/69 70/74 75/79 80/84 80 % of our consummerss
A GLOBAL BRAND
A GLOBAL BRAND PREMIUM FASHION POSITIONING A pioneer in sports fashion A partner to Longboard An efficient i marketing strategy A valuable retail development
WORLDWIDE DISTRIBUTION A GLOBAL BRAND Point of sales AN INCREASING INTERNATIONAL PRESENCE
ONLINE PRESENCE A GLOBAL BRAND
A GLOBAL BRAND ONLINE PRESENCE OF EVENTS
READY-TO-WEAR COLLECTIONS
ACCESSORIES COLLECTIONS
OXBOW WATCH HES AND JEWELLERIES
WATCHES COLLECTION THE OXBOW WORLD OF CUSTOMERS NEEDS WATCHES MATCHES WITH
MEN S COLLECTION Réf 4512803 Réf 4513103 Réf 4510802
LADIES COLLECTION Réf 4514702 Réf 4510701 Réf 4502404
TEEN S COLLECTION Réf 4512001 Réf 4511401 Réf 4514002
KIDS COLLECTION Réf 4513501 Réf 4508802 Réf 4503001
JEWELLERI ES COLLECTION OXBOW SYMBOLIZES DREAMS AND APPELS TO IDYLLIC TRIPS
JEWELLER RIES COLLECTION Réf W51240N Réf W21221M62 Réf W41246
JEWELLER RIES COLLECTION Réf W41232 Réf W5120019 Réf W5119820 Réf W21220N
MAR RKETING EFFICIENT MARKETING GSTRATEGIES
MARKETING SPRING-SUMMER SUMMER 2009 ADVE ERTISING VISUAL
MARKETING SPRING-SUMMER SUMMER 2009 ADVE ERTISING VISUAL
WATCHES DISPLAY AND CASE MARKETING Display 56L x 30P x 30H cm Case
JEWELS DISPLAY AND CASE MARKETING Display 60L x 40D x 30L cm Case
MARKETING PRESS COVERAGE Ca se passe comme ça, November 2008 Modz ik, November 2008 Blake Magazine, November 2008
MAR RKETING PRESS DAY FOR THE PRESENTATION OF SPRING-SUMMER 2009 COLLECTION
ASUMM MARY OF OXBOW Large and wide Brand Awareness Escape and Welfare, values in the spirit of time Good and qualitative perception from customers The OXBOW collection generates desire Come across OXBOW universe on the website www.oxboword.com