TOTAL CARE KLINION PACKAGING CASE PRESENTATION STRATEGY CONCEPT DESIGN RESULT. klinisport instant cold pack 1 pcs 14 x 15 cm TOTAL CARE WOUND CARE

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TOTAL CARE TOTAL CARE klinisport instant cold pack 1 pcs 14 x 15 cm for single use only ref 294 176 STRATEGY CONCEPT RESULT KLINION PACKAGING CASE PRESENTATION

Klinion Brand Identity STRATEGY SVT Branding & Design Group were asked by Mediq Pharmacy to create a brand identity for a new umbrella brand: Klinion. This would be their new medical supplies brand to carers and medical professionals, which lead to SVT also developing the packaging for the full product range.

NURSING HANDBOOK TOTAL CARE ANNUAL REPORT 2012 TOTAL CARE TOTAL CARE

Klinion Packaging Range CONCEPT Until now, Mediq s products were from a number of different suppliers giving them no consistency in their product offer. Also, because there were so many different suppliers, each package had a different information hierarchy, design and format which was confusing to medical personnel. They often had to quickly locate what they were looking for and often couldn t do this easily. SVT developed a clear naming and colour coding system to differentiate between all of the medical products: Easy Care, Diabetes Care, Combi Care, Personal Care, Protect Care and Wound Care. A grid was also designed to allow for quick look recognition of the product with a large product title, clear information and easily understandable icons. This grid was further developed to have the same look and feel for very large to very small formats, across a diverse range of products.

TOTAL CARE EASY CARE PERSONAL CARE DIABETES CARE COMBI CARE

product category specific logo consistent pattern product title icon quantity & size languages highlighted important information OR unique selling point kliniderm foam 10 pcs 20 x 20 cm NL Foam wondverband GB Foam dressing non-adhesive DE Schaumstoff-Inselwundverband FR Pansement d ilot en mousse ES Apósito de espuma en isla NO Kompres piankowy PL Skumøy-bandasje SE Skumplastförband CZ Pěnové krytí FI Vaahtoside HR Pjenasti oblog DK Skumforbinding HU Hab kötszer TR Köpük sargısı for wounds not bigger than 16 x 16 cm ref 294 176 kliniderm foam 20 x 20 cm for wounds not bigger than 16 x 16 cm 10 pcs (10 x 1) ref 294 176 reference number front side

klinisport instant cold pack 1 pcs 14 x 15 cm for single use only ref 294 176 L-mesitran 1 pcs 20 g NL Wondzalf GB Wound ointment DE Wundsalbe FR Onguent vulneraire ES Pomada para heridas NO Masc na rany PL Sarsalva SE Sarsalve CZ Mast na rany FI Haavavoide HR Krema za ranu DK Sarsalve HU Sebkenocs TR Yara kremi klinifix hydrolast 1 pcs 4 m x 6 cm supportive elastic ref 132 228 opti kliniplast medium 20 pcs 5,3 x 7 cm kliniderm foam 10 pcs 20 x 20 cm NL Foam wondverband GB Foam dressing non-adhesive DE Schaumstoff-Inselwundverband FR Pansement d ilot en mousse ES Apósito de espuma en isla NO Kompres piankowy PL Skumøy-bandasje SE Skumplastförband CZ Pěnové krytí FI Vaahtoside HR Pjenasti oblog DK Skumforbinding HU Hab kötszer TR Köpük sargısı for wounds not bigger than 16 x 16 cm ref 294 176 hydroactive ointment ref 174 701 with madagascar stickers ref 294 148 Medeco-06-08-0172 kliniplast nw latex free 5 m x 2,5 cm ref 294 176 Medeco B.V. P.O. Box 1555 NL-3260 BB Oud-Beijerland www.medeco.nl

EAN 120% REPLACE BARCODE Medeco B.V. Alexander Flemingstraat 2 NL-3261 MA Oud-Beijerland The Netherlands Select your glove size XS S M L Certified conform EN455 Medeco-102428-02-01-03 latex free & powder free 100 pcs ref 102 428 vinyl examination gloves vinyl examination gloves latex free & powder free 100 pcs ref 102 428 NL Vinyl onderzoekshandschoenen, latexvrij, poedervrij IT Guanti da esame in vinile, privi di lattice, privi di polvere GB Vinyl examination gloves, latex free, powder free LT Vinilo apžiūros pirštinė, be latekso ir miltelių DE Vinyl-Untersuchungshandschuhe, latexfrei, puderfrei LV Vinila izmeklēšanas cimdi, bez lateksa, bez pūdera DK Vinylundersøgelseshandsker, fri for latex, fri for pulver NO Vinyl undersøkelseshansker, uten lateks, uten pudder EE Vinüülist ülevaatuskindad, lateksi- ja puudrivabad SE Undersökningshandskar av vinyl, latexfria, opudrade ES Guantes para examen de vinilo, sin látex, sin polvo PL Winylowe rękawiczki diagnostyczne, bezlateksowe, bezpudrowe FI Vinyyliset tutkimuskäsineet, lateksittomat, puuterittomat RU Виниловые смотровые перчатки, латексные, неопудренные FR Gants d examen en vinyle, sans latex, non poudrés TR Vinil muayene eldiveni, lateks içermez, pudrasız HU Vinil vizsgálókesztyű; latex- és púdermentes 100 pcs ref 102 428 vinyl examination gloves latex free & powder free vinyl examination gloves latex free & powder free 100 pcs ref 102 428 vinyl examination gloves latex free & powder free 100 pcs ref 102 428

Ssmall vinyl examination gloves latex free & powder free 100 pcs ref 102 428 soft nitrile examination gloves indigo, latex free & powder free accelerator free 150 pcs ref 102 452 Llarge latex examination gloves polymer coated, textured & powder free 100 pcs ref 102 445