«It seems that perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away» Antoine de SAINT EXUPERY «Terre des Hommes»
March LA.B is a France-made luxury timepiece brand striking a balance between modern L.A. style and French heritage detailing. Rooted in vintage inspiration, these timepieces are refined in their simplicity and assert the philosophy that less is more. MARCH : For the symbolism of the month, for the number 3 LA.B : For the acronyms of Los Angeles and Biarritz.
March LA.B is a tribute to the timeless elegance of vintage watches. Our self-imposed creative requirement is to design timeless styles that will transmit to future generations, following the example set by the most exceptional watches of the past decades. The March LA.B creative team focuses on that aesthetic concept to reveal outstanding timepieces, which are minimal, elegant and lower-profile with balanced proportions complimentary with the style of today s urban dandy.
March LA.B founders have made their vision reality... elegant watches for a sartorialist man; A man of character, chic and eclectic in his taste. Functional yet refined, the March LA.B watches are dedicated to him.
March LA.B has shifted its course to claim their «French touch»; aligning the brand with the heritage of traditional French watchmaking By partnering with prestigious French assemblers and leather goods artisans in the area of Franche- Comté March LA.B has retained its scrupulous adherence to the principles of local watchmaking culture: technical expertise, reliability, and accuracy.. March LA.B timepieces are assembled by master watchmakers who have perfected the complexities of their craft. Their expertise ensures precise control and technical excellence. All components are constructed, tested and adjusted with painstaking detail in order to ensure the utmost quality. Once assembled, the March LA.B timepieces are perfectly paired with a variety of exotic and genuine leather straps: lizard Tupinambis Merianae from Argentina, alligator from Louisiana, Astra calf leather from France.
The March LA.B «Green Line» is a subtle green signature through discrete details. The number 3 of the customized date reminding the founder s favorites month. The lining bracelets stitched a flange point of the emblematic color. The bright «skeleton» background on the automatic versions.
I COLLECTION I
I AM1 I The AM1 stands as the firstborn of the AM series. Its curves are a tribute to the eponymous style of the Sixties: simple, elegant with nuances of attitude and swagger. The AM1 subtly and successfully twists the past and present aesthetic codes of watch making.
AM1 FOREST Green sunray dial AM1 GUN Grey sunray dial AM1 NAVY Navy sunray dial AM1 AUTOMATIC 40 mm diameter Automatic movement 42 hours power reserve Screwed skeleton green case back Anti-reflective raised saphirre crystal Waterproof 10 ATM / 100M Available in calf leather bands Alligator bands Stainless steel bracelets in 3 or 7 links MADE IN FRANCE
MADE IN FRANCE Available in calf leather bands Alligator bands Stainless steel bracelets in 3 or 7 links Waterproof 10 ATM / 100M Anti-reflective raised mineral crystal Quartz movement 40 mm diameter AM1 ELECTRIC AM1 EVERGREEN Kaki sunray dial AM1 STERLING Blue sunray dial AM1 GRIS Grey sunray dial AM1 ROYAL Cadran noir soleillé
I AM2 I The AM2 speaks directly to the quintessential allure of March LA.B. By appealing to men with bravado and style. Its sharp, definitive angles distinguish these timepieces as a true standout. The AM2 is charismatic, aggressive and radically Seventies.
AM2 GRALL Green brushed dial AM2 GRIS Grey sunray dial AM2 BLACK Black sunray dial AM2 AUTOMATIC 39 mm diameter Automatic movement 42 hours power reserve Screwed skeleton green case back Anti-reflective raised saphirre crystal Waterproof 10 ATM / 100M Available in calf leather bands Alligator bands Stainless steel bracelets in 3 or 7 links MADE IN FRANCE
MADE IN FRANCE Available in calf leather bands Alligator bands Stainless steel bracelets in 3 or 7 links Waterproof 10 ATM / 100M Anti-reflective raised mineral crystal Quartz movement 39 mm diameter AM2 ELECTRIC AM2 BLACK Black enamel dial AM2 NAVY Navy sunray dial AM2 STEALTH Grey brushed dial
I AM3 I March LA.B introduces its boldest timepiece to date through the AM3. Inspired by muscle-car culture, the AM3 maintains a vintage quality without neglecting the sophistication that is synonymous with March LA.B. The masculine proportions and perforated leather strap pre-destine this particular timepiece as a staple for the fast and fashion-minded man.
AM3 GRALL Green brushed dial AM3 GRIS Grey sunray dial AM3 NAVY Navy brushed dial AM3 SHADES Black sunray dial AM3 AUTOMATIC 38 mm diameter Automatic movement 42 hours power reserve Screwed skeleton green case back Anti-reflective raised saphirre crystal Waterproof 10 ATM / 100M Available in calf leather bands Alligator bands Stainless steel bracelets in 3 or 7 links MADE IN FRANCE
MADE IN FRANCE Available in calf leather bands Alligator bands Stainless steel bracelets in 3 or 7 links Waterproof 10 ATM / 100M Anti-reflective raised mineral crystal Quartz movement 38 mm diameter AM3 ELECTRIC AM3 FOREST Green sunray dial AM3 BLACK Black enamel dial AM3 PHANTOM Brown sunray dial
I AM59 I The AM59 perpetuates so dear to MARCH recurring aesthetic codes. Furiously beveled corners, crown knowingly shifted index precisely chiseled fluted bezel carefully and irresistibly raised glass... A signature anachronistic dimensions (36 mm) in tribute to the finest references of our «favorite» shows 50 years.
AM59 FOREST Green sunray dial AM59 EMPIRE Grey & copper sunray dial AM59 TIGER EYE Tiger Eye dial Limited edition AM59 AUTOMATIC 36 mm diameter Automatic movement 42 hours power reserve Screwed skeleton green case back Anti-reflective raised saphirre crystal Waterproof 10 ATM / 100M Available in calf leather bands Alligator bands Stainless steel bracelets in 3 or 7 links MADE IN FRANCE
MADE IN FRANCE Available in calf leather bands Alligator bands Stainless steel bracelets in 3 or 7 links Waterproof 10 ATM / 100M Anti-reflective raised mineral crystal Quartz movement 36 mm diameter AM59 ELECTRIC AM59 BLACK Black enamel dial AM59 CONTINENTAL White enamel dial AM59 BRACKEN Brown sunray dial AM59 ROSEGOLD Rosegold sunray dial
I AM69 I 1969 symbolic year! The AM69 is a «timeless essential». This condensed simplicity while roundness is a true hymn to the basics. A refined but racy watch, genuine allegory of the creators aesthetic vision. Because «less is more».
AM69 NAVY Navy sunray dial AM69 CHET Kaki enamel dial AM69 GRALL Green enamel dial AM69 MAGNUM Gold brushed dial AM69 WALT Bordeaux sunray dial AM69 AUTOMATIC 36 mm diameter Automatic movement 42 hours power reserve Screwed skeleton green case back Anti-reflective raised saphirre crystal Waterproof 10 ATM / 100M Available in calf leather bands Alligator bands Stainless steel bracelets in 3 or 7 links MADE IN FRANCE
MADE IN FRANCE Available in calf leather bands Alligator bands Stainless steel bracelets in 3 or 7 links Waterproof 10 ATM / 100M Anti-reflective raised mineral crystal Quartz movement 36 mm diameter AM69 ELECTRIC AM69 FOREST Green sunray dial AM69 CARTER Blue sunray dial AM69 STEEL Steel brushed dial AM69 SUPRÊME Black sunray dial
I AM89 I Two decades between 1969 from 1989. Two millimeters size difference between the AM69 from the AM89. This «superboosted «38 mm watch offers a double window (Day / Date) dial built with massive and notched indexes. An elegant but careened watch.
8 AM89 EVERGREEN Kaki brushed dial AM89 GRIS Grey sunray dial AM59 ROOSEVELT Chocolate brushed dial AM89 AUTOMATIC 38 mm diameter Automatic movement 42 hours power reserve Screwed skeleton green case back Anti-reflective raised saphirre crystal Waterproof 10 ATM / 100M Available in calf leather bands Alligator bands Stainless steel bracelets in 3 or 7 links MADE IN FRANCE
I AGENDA I One subdial for the month, one subdial for the day. With date and time, the AGENDA gives the essential complications to measure the passage of times A moderate-sized bi-compax with a racing and vintage style.
8 AGENDA EVERGREEN Kaki brushed dial AGENDA MAGNUM Gold brushed dial AGENDA ROOSEVELT Chocolate brushed dial AGENDA AUTOMATIC 38 mm diameter Automatic calendar movement 42 hours power reserve Screwed skeleton green case back Anti-reflective raised saphirre crystal Waterproof 10 ATM / 100M Available in calf leather bands Alligator bands Stainless steel bracelets in 3 or 7 links MADE IN FRANCE
I WOMEN I
I VALOIS I The VALOIS is a subtle downsizes of our now famous and successful AM59. This little 28 mm well-rounded jewel underlines its elder sister aesthetic design codes to sublimate its natural glow A classic must have!
VALOIS CHAMPAGNE Pink sunray dial VALOIS ROSEGOLD Rosegold Grey sunray dial VALOIS METALLIC Steel sunray dial VALOIS 28 mm diameter Quartz movement Minéral crystal Waterproof 10 ATM / 100M Available in calf leather bands Alligator bands Stainless steel 4 links bracelets MADE IN FRANCE
MADE IN FRANCE Available in calf leather bands Alligator bands Stainless steel 4 links bracelets Waterproof 10 ATM / 100M Minéral crystal Quartz movement 28 mm diameter VALOIS VALOIS FOREST Green enamel dial VALOIS ROYAL Black enamel dial VALOIS ETENAL White enamel dial
I MONTPENSIER I In the true MARCH spirit and refinement, this pure and bold rectangle 22 mm watch piece magnify your innate, natural allure. This MONTPENSIER faceted with love like a diamond concentrates the ambient light in order to highlight your precious wrist.
MONTPENSIER CONTINENTAL White enamel dial MONTPENSIER RESERVE Champagne sunray dial MONTPENSIER 22 mm diameter Quartz movement Minéral crystal Waterproof 5 ATM / 50M Available in calf leather bands Alligator bands Stainless steel 4 links bracelets MADE IN FRANCE
MADE IN FRANCE Available in calf leather bands Alligator bands Stainless steel 4 links bracelets Waterproof 5 ATM / 50M Minéral crystal Quartz movement 22 mm diameter MONTPENSIER MONTPENSIER ROYAL Black enamel dial MONTPENSIER EMERALD Green sunray dial
March LA.B and le CABINET DE CURIOSITÉS de Thomas ERBER have teamed up to design a limited edition of 20 unique watches. This very Parisian version of the AM69 Automatic concepted and designed exclusively for the HÔTEL de CRILLON Is a concentrate of French aestheticism mixed with a hue of style. A discreet, chic and elegant watch with auburn reflections like an autumnal sunset on the Place de la Concorde... Exclusively retailed at L HÔTEL de CRILLON
CÉSAR ANCELLE-HANSEN Emergency doctor, surfer and photographer. César is one of our faithful ambassadors and precious collaborator. An ambassador of charm whose elegance only equals his benevolence. A talented partner, whose aesthetic vision is immense. His eye is accurate, sharp and refined. He catches the moments of grace in order to sublimate them on glossy paper. Over the waves, over the time, and especially time spent on the waves... A tight artistic complicity was born between César and March LA.B. A hedonistic complicity that highlights Biarritz clichés, often sensual and always very emotional.
March LA.B is socially conscious. March LA.B is socially conscious. Time and the watch structure life. The green color symbolizes life. This color code is recurrent in the brand s creations. The March LA.B Green Line expresses the will to assist associations in the work of suicide prevention, a socially taboo affliction that particularly concerns the lives of those involved with the brand. Suicide imposes public denial, and the danger of silence that accompanies it. By donating 1% of its benefits to associations helping suicide prevention, March LA.B wishes to fight this silence that kills. For our children, our families, our friends and our neighbors.
MARCH LA.B 50 rue Charlot 75003 PARIS TEL / + 33 ( 0 ) 1 75 57 93 90 info@march-lab.com MARCH LA.B Jardin du Palais Royal 83 allée de Beaujolais 75001 PARIS TEL / + 33 ( 0 ) 1 45 08 03 62 palaisroyal@march-lab.com
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