WOMEN S PLACEMENT GUIDELINES

WOMEN S PLACEMENT GUIDELINES TABLE OF CONTENTS: Table of Contents...Page 1 1a. Women s Tops: Standard Case...Page 2 1b. Special Case: Center Back Zipper/Button Closure...Page 3 2a. Women s Dresses: Standard Case...Page 4 2b. Special Case: Center Back Zipper/Button Closure...Page 5 3a. Women s Sweaters: Standard Case...Page 6 3b. Special Case: Center Back Zipper/Button Closure...Page 7 4a. Women s Outerwear: Standard Case...Page 8 4b. Women s Outerwear: Reversible...Page 9 5. Women s Ruanas...Page 10 6. Women s Scarves...Page 11 7. Women s Socks...Page 12 Poly Bag Sticker Plcement...Page 13 Woven Labels & Heat Stamps...Page 14 Hang Tags & Jokers...Page 15 1

PLACEMENT GUIDELINES 1A WOMEN S TOPS 1. Small Woven Label(JM15-SM-WOV): Sewn 0.5 down from CB neck seam if garment has clean finish 2. Size/COO Label(JM15-SZCO-WOV): Sewn to Small Woven Label at center 3. String-Tack: Loop through Size/COO Label 4. Large Hangtag(JM15-LTAG): Attach to Size/COO Label via String-Tack 5. Care/Content Label(JM15-CC-BW): 7 up from bottom hem edge on wearer s left side. J&M Stock # must be printed on label. 6. If Applicable: Add plain white tag behind Care/Content Label which provides 1 extra of each size button. 2

PLACEMENT GUIDELINES 1B WOMEN S TOPS - SPECIAL CASE Special Case: If garment has a CB zipper or button that is blocking space for label placement on CB seam: 1. Small Woven Label(JM15-SM-WOV): Placed 0.5 over from CB neck seam to wearer s left. Sewn 0.5 down from CB neck seam if garment has clean finish 2. Size/COO Label(JM15-SZCO-WOV): Sewn to Small Woven Label at center 3. String-Tack: Loop through Size/COO Label 4. Large Hangtag(JM15-LTAG): Attach to Size/COO Label via String-Tack 5. Care/Content Label(JM15-CC-BW): 7 up from bottom hem edge on wearer s left side. J&M Stock # must be printed on label. 6. If Applicable: Add plain white tag behind Care/Content Label which provides 1 extra of each size button. 3

PLACEMENT GUIDELINES 2A WOMEN S DRESSES 1. Small Woven Label(JM15-SM-WOV): Sewn 0.5 down from CB neck seam if garment has clean finish 2. Size/COO Label(JM15-SZCO-WOV): Sewn to Small Woven Label at center 3. String-Tack: Loop through Size/COO Label 4. Large Hangtag(JM15-LTAG): Attach to Size/COO Label via String-Tack CARE & CONTENT 5. Care/Content Label(JM15-CC-BW): 7 up from bottom hem edge on wearer s left side. J&M Stock # must be printed on label. 6. If Applicable: Add plain white tag behind Care/Content Label which provides 1 extra of each size button. 4

PLACEMENT GUIDELINES 2B WOMEN S DRESSES - SPECIAL CASE Special Case: If garment has a CB zipper or button that is blocking space for label placement on CB seam: 1. Small Woven Label(JM15-SM-WOV): Placed 0.5 over from CB neck seam to wearer s left. Sewn 0.5 down from CB neck seam if garment has clean finish 2. Size/COO Label(JM15-SZCO-WOV): Sewn to Small Woven Label at center 3. String-Tack: Loop through Size/COO Label 4. Large Hangtag(JM15-LTAG): Attach to Size/COO Label via String-Tack CARE & CONTENT 5. Care/Content Label(JM15-CC-BW): 7 up from bottom hem edge on wearer s left side. J&M Stock # must be printed on label. 6. If Applicable: Add plain white tag behind Care/Content Label which provides 1 extra of each size button. 5

PLACEMENT GUIDELINES 3A WOMEN S SWEATERS 1. Small Woven Label(JM15-SM-WOV): Sewn Sewn 0.5 down from CB neck seam if garment has clean finish. Tacked down on 4 corners only with thread color that matches body color. 2. Size/COO Label(JM15-SZCO-WOV): Sewn to Small Woven Label at center 3. String-Tack: Loop through Size/COO Label 4. Large Hangtag(JM15-LTAG): Attach to Size/COO Label via String-Tack CARE & CONTENT 5. Care/Content Label(JM15-CC-BW): 7 up from bottom hem edge on wearer s left side. J&M Stock # must be printed on label. 6. If Applicable: Add plain white tag behind Care/Content Label which provides 1 extra of each size button. 6

PLACEMENT GUIDELINES 3B WOMEN S SWEATERS- Special Case Special Case: If garment has a CB zipper or button that is blocking space for label placement on CB seam: 1. Small Woven Label(JM15-SM-WOV): Placed 0.5 over from CB neck seam to wearer s left. Sewn 0.5 down from CB neck seam if garment has clean finish. Tacked down on 4 corners only with thread color that matches body color. 2. Size/COO Label(JM15-SZCO-WOV): Sewn to Small Woven Label at center 3. String-Tack: Loop through Size/COO Label 4. Large Hangtag(JM15-LTAG): Attach to Size/COO Label via String-Tack CARE & CONTENT 5. Care/Content Label(JM15-CC-BW): 7 up from bottom hem edge on wearer s left side. J&M Stock # must be printed on label. 6. If Applicable: Add plain white tag behind Care/Content Label which provides 1 extra of each size button. 7

PLACEMENT GUIDELINES 4A WOMEN S OUTERWEAR 1. Large Woven Label(JM15-LG-WOV): Sewn 0.5 down from CB neck seam if garment has clean finish 2. Size/COO Label(JM15-SZCO-WOV): Sewn to Small Woven Label at center 3. String-Tack: Loop through Size/COO Label 4. Large Hangtag(JM15-LTAG): Attach to Size/COO Label via String-Tack CARE & CONTENT 5. Care/Content Label(JM15-CC-BW): 7 up from bottom hem edge on wearer s left side. J&M Stock # must be printed on label. 6. If Applicable: Add plain white tag behind Care/Content Label which provides 1 extra of each size button. 8

PLACEMENT GUIDELINES 4B DATE: 1.5.17 WOMEN S OUTERWEAR - REVERSIBLE Outside pocket view Inside pocket view Labels place inside wearers left pocket 1. Small Woven Label(JM15-SM-WOV): Sewn inside wearer s left pocket, stitched at all 4 sides Stock# XX-XXXXX MADE IN XX 2. Care/ Content/ COO Label (NEW LABEL AWAITING MKT): Sewn to Woven Label at center. J&M Stock # must be printed on label. 3. If Applicable: Small Plastic Bag w/ extra buttons swift tacked to Care/Con tent/coo label 4. String-Tack: Loop through zipper pull 5. Large Hangtag(JM15-LTAG): Attach to zipper pull via Seal String 9

Stock# XX-XXXXX PLACEMENT GUIDELINES 5 DATE: 1.5.17 WOMEN S RUANAS & PONCHOS 1. Small Woven Label(JM15-SM-WOV): Sewn 0.5 down from CB neck seam if garment has clean finish. Tacked down on 4 corners only with thread color that matches body color. 2. COO & Care/Content Label (JM15-COCC-WOV): Sewn to Small Woven Label at center. 3. String-Tack: Loop through Small Woven Label 4. Small Hangtag(JM15-STAG-HOL): Attach to Small Woven Label via String-Tack PRICE STICKER Price sticker placement: inside tick marks on back of hangtag 10

PLACEMENT GUIDELINES 6 WOMEN S SCARVES INSIDE OF SCARF 3. String-Tack: Loop through Small Woven Label 1. Small Woven Label(JM15-SM-WOV): Placed 0.75 up from bottom edge and 0.75 over from side edge. Tacked down on 4 corners only with thread color that matches body color..75 over from side edge MADE IN Stock# XX-XXXXX.75 up from bottom edge 4. Small Hangtag(JM15-STAG-HOL): Attach to Small Woven Label via String-Tack 2. COO & Care/Content Label(JM15-COCC-WOV): Sewn to Small Woven Label at center. PRICE STICKER Price sticker placement: inside tick marks on back of hangtag 11

PLACEMENT GUIDELINES 7 DATE:7.3.17 WOMEN S SOCKS 1. Sock Joker Tag(JM16-SR): Attached to sock cuff. 2. Toe Sticker (JM16-TS): ed over toe tip of sock pair PRICE STICKER 5. Sticker: Adhered to back of joker in white space 12

POLYBAG STICKER PLACEMENT HANGING GARMENTS Upper right side of bag Sticker should NOT have price FOLDED GARMENTS Lower right side of bag Sticker should NOT have price 13

HANG TAGS & LABELING WOVEN LABELS & HEAT STAMPS LARGE WOVEN LABEL Item# JM15-LG-WOV SIZE / COUNTRY OF ORIGIN LABEL Item# JM15-SZCO-WOV COO & Care/Content LABEL- BLACK & WHITE Item# JM15-CC-BW SMALL WOVEN LABEL Item# JM15-SM-WOV MADE IN COO & Care/Content LABEL Item# JM15-COCC-WOV MADE IN Stock# XX-XXXXX HEAT STAMP-BLACK Item # JM15_SINCE1850_HEATSTAMP_BLACK HEAT STAMP-GREY JM15_SINCE1850_HEATSTAMP_429 XXX MADE IN X XXX MADE IN X 14

HANG TAGS & LABELING HANG TAGS & JOKERS Front LARGE HANG TAG Item # JM15-LTAG Back LARGE HANG TAG- CALL OUTS: Special Wash (due to the nature of the wash): Item # JM15-LTAG-WAS Johnston & Murphy Uniquely American design with style & substance that are second to none. And serious quality... without the serious attitude. Indigo Dye: Item # JM15-LTAG-ID Reversible: Item # JM15-LTAG-REV Water Resistant: Item # JM15-LTAG-WR WWW.JOHNSTONMURPHY.COM Faux Fur: Item # JM15-LTAG-FF Front SMALL HANG TAG Item # JM15-STAG-HOL Back 100% Pima: Item # JM15-LTAG-PIM Genuine Fur: Item # JM15-LTAG-GF Front Back Johnston & Murphy Uniquely American design with style & substance that are second to none. And serious quality... without the serious attitude. SOCK RIDER Item # JM16-SR CALL OUT WWW.JOHNSTONMURPHY.COM TOE STICKER Item # JM16-TS 15