Powder-to-Cream. A concept for moisture rich cosmetics in powder form

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Powder-to-Cream A concept for moisture rich cosmetics in powder form C. Summers, Azelis Personal Care Ltd. J. Eng, M. Romaine, J. Münzenberg, Evonik Degussa GmbH

Common cosmetics dosage forms lack excitement for the consumer Common formulation types Lipsticks Pressed powders Creams Lotions Nail polish Differentiation by Colour Skin feel Fragrance Effect Datum Name der Präsentation Seite 2

Surprise your customers by experiencing something unexpected Powder-to-Cream A novel and revolutionary formulation concept Produces moisture rich powders that will turn into an easily spreading cream on application Beautiful matte finish Oily feel is completely avoided Datum Name der Präsentation Seite 3

Powder-to-Cream Silica is the key player in the game Powdered Water Hydrophobic fumed silica Coating and stabilizing of water droplets Product suggestions: - AEROSIL R 812 S (INCI: silica silylate) - AEROSIL R 202 (INCI: silica dimethicone silylate) Actives Absorbate Hydrophilic precipitated silica Carrier for active ingredients, fragrances etc. Product suggestions: - SIPERNAT 22 LS (INCI: hydrated silica) - SIPERNAT 500 LS (INCI: hydrated silica) - SIPERNAT 50 S (INCI: hydrated silica) Datum Name der Präsentation Seite 4

1. Powdered Water AEROSIL R 812 S for turning aqueous formulations in dry powders 2. Actives Absorbate SIPERNAT to open up ways for your own creative formulations 3. Using Powder-to-Cream as a formulation platform in your production Datum Name der Präsentation Seite 5

Powdered Water: AEROSIL R 812 S to stabilize water droplets in powder form Powdered water whereby fine water droplets are generated and then coated and stabilized by hydrophobic AEROSIL particles The more hydrophobic the AEROSIL particles are the better the stabilization of the droplets works: - AEROSIL R 812 S (Silica Silylate) - AEROSIL R 202 (Silica dimethicone silylate) Works for water or aqueous solutions with high surface tension that don t wet out the AEROSIL surface Only 5 weight-% AEROSIL 812 S needed for pure water but more may be required if other ingredients are present in the aqueous phase Aqueous phase is released by mechanical destruction of the AEROSIL shell Start Shearing Powder AEROSIL water Datum Name der Präsentation Seite 6

High shear to produce AEROSIL coated water droplets required High shear mixing equipment is required for successful production of Powdered Water - Laboratory: high speed blender, dissolver - Production: rotor stator or toothed blade mixers Circumferential speed of > 20 m/s recommended Insufficiently mixed or dead zones in the reactor need to be avoided Order of addition is not important as the hydrophobic AEROSIL will float on the aqueous phase Processing temperature needs to be controlled to prevent water vaporization Mixing time and AEROSIL quantity need to optimized for every individual formulation but overmixing may lead to insufficient product stability or cream generation Datum Name der Präsentation Seite 7

Sensitivity to added ingredients limits the possible formulations Droplet stabilization relies on high surface tension of aqueous phase water repellence and non-wetting of the AEROSIL surface Any ingredient that decreases surface tension or wets out the AEROSIL surface will destabilize the system! Limited formulation freedom choice of ingredient concentration of ingredients Datum Name der Präsentation Seite 8

1. Powdered Water AEROSIL R 812 S for turning aqueous formulations in dry powders 2. Actives Absorbate SIPERNAT to open up ways for your own creative formulations 3. Using Powder-to-Cream as a formulation platform in your production Datum Name der Präsentation Seite 9

Limitations can be overcome by introducing Actives Absorbate The Challenge Ingredients destabilizing Powdered Water have to be added separately as a second component Second component needs to be a powder independent of ingredient to be added The Solution: Actives Absorbate Absorption of critical ingredients on an inert carrier SIPERNAT carriers offer a wide selection of absorption capacities at reasonable costs Absorbate then needs to be mixed with the Powdered Water On application released water helps to liberate actives from the absorbate SIPERNAT carrier loaded with equal amount choline chloride Datum Name der Präsentation Seite 10

SIPERNAT : versatile silica carriers for cosmetic applications SIPERNAT 22 LS SIPERNAT 50 S SIPERNAT 500 LS INCI name Hydrated Silica Hydrated Silica Hydrated Silica Specific surface area, multipoint 180 m 2 /g 500 m 2 /g 500 m 2 /g Particle Size, d50 (laser diffraction) 9.0 µm 18.0 µm 5.5 µm Dioctyl adipate (DOA) absorption, orig. material 235 ml/100 g 290 ml/100 g 285 ml/100 g Tamped density 70 g/l 100 g/l 70 g/l Datum Name der Präsentation Seite 11

Capillary forces draw liquids into the pore structure of SIPERNAT carriers SIPERNAT exhibits a highly porous particle structure (hence the high BET specific surface area) Small pore diameter causes high capillary forces that draw the liquid into the particles Works for both for polar as well as non-polar liquids with suitable viscosity Liquid to carrier ratio depends on SIPERNAT type used Liquids are retained in pore structure unless - pore structure is destroyed - liquid is removed by evaporation - it is liberated by a liquid with higher affinity to silica surface Datum Name der Präsentation Seite 12

Liquid distribution and low shear mixing are essential for absorption Low shear mixing to prevent destruction of pore structure: - plow share mixers, double paddle mixers Put SIPERNAT carrier into the mixer first Liquid addition preferably with the liquid sprayed in fine droplets on the SIPERNAT carrier Optimization: - aim for short mixing time - aim for low mixing speed, avoid fast moving chopper blades Lödige Maschinenbau GmbH, Parderborn (DE) Halvor Forberg A/S Hegdal, Larvik (NO) Datum Name der Präsentation Seite 13

Blending both solid phases results in the final product with unique properties Powdered Water AEROSIL R 812 S Aqueous phase High shear mixing Actives Absorbate SIPERNAT carrier Liquid actives Low shear mixing Guide formulation Powder to Cream Blush at Evonik booth (M40) Blending Low shear mixer e.g. free fall mixers Movie of production process at Evonik booth Powder-to-Cream Datum Name der Präsentation Seite 14

1. Powdered Water AEROSIL R 812 S for turning aqueous formulations in dry powders 2. Actives Absorbate SIPERNAT to open up ways for your own creative formulations 3. Using Powder-to-Cream as a formulation platform in your production Datum Name der Präsentation Seite 15

Tool box concept Powdered Water Datum Name der Präsentation Seite 16

Tool box concept Active Absorbates Datum Name der Präsentation Seite 17

Using the Tool Box Soothing Cream Perfume Sunscreen Exfoliating Cream 1 Hair Styling Eye Treatment Pwd Water with Pearl Pwd Water Pwd Water with MGP Pwd Water with LDP Oil Control Cream 2 Lip Treatment Blusher Foundation Datum Name der Präsentation Seite 18

Tool box concept Powder-to-Cream From 4 Powdered Waters and 12 Active Absorbates Infinite formulation possibilities Ratio Critical Cold Process Lower energy consumption used in production Convenient Day to day Travel New powder to cream concept Different approach for consumers & formulators Datum Name der Präsentation Seite 19

Sources for additional information Powder-to-Cream brochure Available from Evonik Degussa booth (M40) or www.aerosil.com Guideline fomulations Available from Azelis Personal care booth (M50) or www.azelis.com Datum Name der Präsentation Seite 20