HEADS. MAY / JUNE 2013 UNBEATABLE SAVINGS! JOICO CARE DUOS BONUS SAVINGS ON NEW JOICO POWER SPRAY MOTHER S DAY GIFT IDEAS

HEADS. MAY / JUNE 2013 UNBEATABLE SAVINGS! JOICO CARE DUOS BONUS SAVINGS ON NEW JOICO POWER SPRAY MOTHER S DAY GIFT IDEAS Spring IS HERE! look for VERO LIGHTENERS THE BEAUTY OF GREEN JOICO S PART IN PRESERVING THE PLANET

VP PROGRAM K-PAK SPRING DUOS up to 46% VP PURCHASE (6) K-PAK Shampoo & Conditioner Duo with free 50 ml Power Spray Finishing Spray. (6) K-PAK Color Therapy Shampoo & Conditioner Duo with free 50 ml Power Spray Finishing Spray. (6) K-PAK Intense Hydrator 250 ml & Reconstructor 150 ml. 46% K-PAK Intense Hydrator & Reconstructor 13 47 Salon Value: 25.05 Retail Price: 22.49 Salon Special Price: 272.50 Salon Value: 463.60 + 50 foils (50 value plus Joico s new TURN HEADS DVD) Total Savings 42% Potential Profit: 182.52 FreE: 50 DUO k-pak foils (k-pak Color Therapy Shampoo and Conditioner) (1) JOICO turn heads DVD (1) Header Card (1) Shelf Talker K-Pak & K-Pak Color Therapy 15 99 Salon Value: 26.10 Retail Price: 26.69 39% The VP Display is the property of Joico Canada and can be repossessed at any time should products other than joico VP products be featured on the VP stand.

K-PAK DUO LITERS up to 44% on the purchase of each K-PAK Duo Liter CHOOSE FROM: K-PAK DUO LITER (shampoo and conditioner) K-PAK COLOR THERAPY DUO LITER (shampoo & conditioner) 29 95 Salon Value (ea) 53.20 Retail Price (ea) 49.99 44% TURN UP THE POWER with BONUS SIZE POWER SPRAY Receive 55% more product FREE with the purchase of each NEW Power Spray Bonus Size 465 ml 11 95 Retail Price 19.95

TURN HEADS THIS SPRING up to 28% on the purchase of each JOICO Duo, Shampoo and Conditioner 300ml, with the free Power Spray 50 ml Finishing Spray. CHOOSE FROM: (Duo with FREE 50ml Power Spray) Moisture Recovery, 300 ml Color Endure Sulfate free, 300 ml Color Endure Violet Sulfate free, 300 ml Body Luxe, 300 ml Smooth Cure Sulfate free, 300 ml Daily Care Balancing, 300 ml 14 99 Salon Value up to (ea) 20.75 Retail Price (ea) 24.99 up to 28%

Revitaluxe Buy 1 get the 2 nd ½ price Salon Price (duo): 22 43 Salon Value (duo): 29.90 Retail Price (duo): 37.43 Retail Value (duo): 49.90 25% Buy 1 K-PAK revitaluxe 150 ml and receive the 2 nd one at ½ price. That s 25% OFF. Plus a FREE Joico Turn Heads DVD* *While quantities last, 1 per salon. K-PaK hair repair system TURN MORE HEADS WITH A HEALTHY HAIR TREATMENT 38% with the purchase of each of the K-PAK LITERS below K-PAK Clarifying Shampoo, liter K-PAK Cuticle Sealer, liter K-PAK Deep-Penetrating Reconstructor, liter K-PAK Intense Hydrator, liter 75 00 Salon Value (set of 4) : 120.60 38% k-pak GALLON SALE UP TO 50% on the purchase of each K-PAK and K-PAK Color Therapy gallon! K-Pak 31 99 Salon Value (ea): 63.75 50% Savings K-Pak Color Therapy 34 99 Salon Value (ea): 63.75 45% Savings Don t miss this!

Color endure mother s day gift 25% with the purchase of the Color Endure Mother s day kit with an organza wine gift bag. PREPACK OFFER INCLUDES: (1) Color Endure Sulfate Free Shampoo, 300ml (1) Color Endure Sulfate Free Conditioner, 300ml (1) Humidity Blocker 150ml (1) FREE gold organza wine holding gift bag 20 99 Salon Value (ea): 28.10 Retail Price (ea): 34.99 Retail Value (ea): 46.94 25% Cut-A-Thon for Parkinson s This one day event happens throughout Ontario where salon clients can receive a hair care service at a great price and leave with a gift from Joico. All sales made from this event are donated to the Parkinson Society of Southwestern Ontario. Joico, a Major Corporate sponsor donated backbar shampoos and conditioners, all the styling products and the gift packs as well as monetary contribution to the CUT-A-THONs throughout Ontario. We are a proud sponsor for the 4th year in a row and hope our contribution will help people living with Parkinson to ease the burden and find a cure. Not a Joico Canada Facebook Fan yet? You re missing out! Check out what some of our Turn Heads with Joico Canada contest winners are posting on our wall! I have to say WOW!! :) I washed my hair with my new products and it was as if I washed years of damage out. WITH JUST ONE WASH!!! :) My hair was left feeling weightless and feeling so silky. Thank you, Thank you, Thank you!!! Tanya Macpherson, Oakville, ON Thank you so much for the gift set! My hair has never felt so light and shiny!! I will definitely be buying these products in the future. Thanks for the awesome giveaway!! Clare Sherrin, Toronto, ON Thanks again Joico! The K-PAK Shampoo & Conditioner are fantastic! Nicole Abrams, Belleville, ON Thank you so much for the gift set. Just arrived in perfect timing I finish work at 9 pm and don t have the time to wash my hair. (Instant Refresh) Dry Shampoo rescued me! Wow! The (K-PAK) shampoo and conditioner, fantastic for my damaged hair. I m very happy, thanks Joico Merry Noël, Trois-Rivières, QC Join our Facebook community at www.facebook.com/joicocanada

Joico Modernizes their store displays Have you visited one of our distributor stores lately? Check out the new Joico store unit. It s TURNING HEADS! GO GREEN We believe we must change the way we see our world. The change must start everywhere and by everyone. That s why Joico is in the process of implementing one of the largest private industrial sustainability programs in the nation. Check out all our green projects by visiting www.joico.com and find out the many ways Joico is taking steps towards social responsibility, beautiful hair and a beautiful world.

ICE ERRATIC & MINI ERRATIC BUY Erratic 100 ml and receive a mini erratic 50 ml for Free 8 97 Salon Value: 13.92 Retail Price: 14.95 SAVE on the following top selling PRODUCT ICE Distortion Styling Gum 100 ml 6 97 Salon Value: 11.97 Retail Price: 11.65 Retail Value: 19.95 42% DOUBLE SAVE 12% on the purchase of each Finisher duo, 300 ml Salon Price (duo): 17 99 Salon Value: 20.34 Retail Price: 30.00 Retail Value: 33.90 Plus receive 6 FREE reusable ICE bags with every 6 purchased. While quantities last. 12%

MAY Only Receive 3 FREE K-PAK PRODUCTS with the purchase of any (18) tubes of Vero K-PAK Color, Chrome or Vero K-PAK Age Defy Series. Limit of one deal per salon, per month. Available while suplies last. RECEIVE FREE Up to 28% Savings Vero K-PAK Color 116 10 / 18 Vero K-PAK Age Defy Color 134 10 / 18 Vero K-PAK Chrome 103 50 / 18 (1) K-PAK Liquid Reconstructor, 300 ml (1) K-PAK Protect & Shine Serum, 50 ml (1) K-PAK Smoothing Balm, 200 ml Salon Value: 41.00 JUNE Only Receive 3 FREE JOICO STYLERS with the purchase of any (18) tubes of Vero K-PAK Color, Chrome or Vero K-PAK Age Defy Series. RECEIVE FREE Up to 23% Savings Limit of one deal per salon, per month. Available while suplies last. Vero K-PAK Color 116 10 / 18 Vero K-PAK Age Defy Color 134 10 / 18 Vero K-PAK Chrome 103 50 / 18 (1) Design Works Shaping Spray, 300 ml (1) JoiFix Firm Finishing Spray, 300 ml (1) Flex Control Pliable Paste, 100 ml Salon Value: 30.15 COLOR INTENSITY SPECIAL BUY 5, GET 1 FREE! Mix and match amongst: Color Intensity Red Color Intensity Orange Color Intensity Yellow Color Intensity Pink Color Intensity Indigo Color Intensity Clear Mixer 32 25 /6 Salon Value: 38.70/6 17%

SPOTLIGHT ON Verolight lightening powder New Look Same Fast- Acting Performance! Now, Lighten Hair On-Scalp! FAQ Did the formula change? Yes, the VeroLight formula has been modified slightly for improved performance. As changes are very subtle we do not expect you to notice the formula change in mixing, application and results. The new formula is nearly identical to the existing formula. How long does it take to process? VeroLight is still a fast-acting formula and the processing time hasn t changed hair will not process faster or slower. Suggested processing times vary keep VeroLight on hair until the desired level of lift is achieved. Is there any change in the levels of lift? No you should expect the same level of lift. VeroLight lifts up to 8 levels depending on the selected developer volume. Can the new formula be used with different levels of Developer? Yes please note that there are different developer recommendations for ON-scalp and OFF-scalp use: ON-SCALP: 10 Volume or 20 Volume Developer ONLY are suggested for VeroLight. Do not use 30 Volume or 40 Volume Veroxide for on-scalp mixtures. OFF-SCALP: 10 Volume, 20 Volume, 30 Volume or 40 Volume developer. What is the difference between VeroLight & VeroBlue? We will continue to offer both VeroLight & VeroBlue as it depends on your personal preference which lightener to use. VeroLight is fast-acting while VeroBlue has a more gradual processing time. Note that VeroLight lifts up to 8 levels and VeroBlue lifts up to 7 levels. Vero lightener SAVINGS! 30% on the purchase of each VeroLight, 1lb or VeroBlue, 1lb. CHOOSE FROM : VeroLight, 1 lb or VeroBlue, 1 lb 17 50 Salon Value: 24.95 SAVE 30 %

JOICO Price List 2013 Salon SUGG. Salon SUGG. UNIT PRICE Retail UNIT PRICE Retail k-pak K-PAK Shampoo 300 ml 10.00 16.75 K-PAK Shampoo Liter 26.60 44.40 K-PAK Shampoo gallon 63.75 K-PAK Daily Conditioner 300 ml 11.95 19.95 K-PAK Daily Conditioner Liter 26.60 44.40 K-PAK Daily Conditioner gallon 63.75 K-PAK Deep Penetrating Reconstructor 150 ml 12.90 21.55 K-PAK Deep Penetrating Reconstructor 250 ml 19.60 32.75 K-PAK Deep Penetrating Reconstructor Liter 42.80 71.50 K-PAK Intense Hydrator 250 ml 12.15 20.29 K-PAK Intense Hydrator Liter 32.30 53.95 K-PAK Liquid Reconstructor 300 ml 15.20 25.39 K-PAK Leave-in Protectant 250 ml 10.35 17.29 K-PAK Thermal Design Foam 5 300 ml 12.90 21.55 K-PAK Smoothing Balm 1 200 ml 12.90 21.55 K-PAK Protect & Shine Serum 1 50 ml 12.90 21.55 K-PAK Split End Mender 100 ml 12.90 21.55 K-PAK Protective Hairspray 4 300 ml 13.75 22.95 k-pak Revitaluxe K-PAK RevitaLuxe Bio-Advanced Restorative Treatment 50 ml 4.15 6.95 K-PAK RevitaLuxe Bio-Advanced Restorative Treatment 150 ml 14.95 24.95 K-PAK RevitaLuxe Bio-Advanced Restorative Treatment 480 ml 22.75 37.99 k-pak Color Therapy K-PAK Color Therapy Shampoo 300 ml 10.00 16.75 K-PAK Color Therapy Shampoo Liter 26.60 44.40 K-PAK Color Therapy Shampoo Gallon 63.75 K-PAK Color Therapy Conditioner 300 ml 11.95 19.95 K-PAK Color Therapy Conditioner Liter 26.60 44.40 K-PAK Color Therapy Conditioner Gallon 63.75 K-PAK Restorative Styling Oil 0 21 ml 2.70 4.95 K-PAK Restorative Styling Oil 0 100 ml 12.90 21.55 k-pak Professional Daily care Continued Daily Care Balancing Conditioner Liter 18.55 30.99 Daily Care Balancing Conditioner Gallon 44.00 Daily Care Leave-In Detangler 300 ml 9.00 14.99 Daily Care Leave-In Detangler Liter 22.75 37.99 StylE & Finish Power Spray Fast-Dry Finishing Spray 8-300 ml 11.95 19.95 Power Whip Whipped Foam 9 300 ml 11.95 19.95 Power Gel Sculpting Gel 250 ml 8.35 13.95 Instant Refresh Dry Shampoo 0 200 ml 11.95 19.95 Design Works Shaping Spray 3 300 ml 11.95 19.95 Matte Grip Texture Crème 5 60 ml 9.85 16.49 Style Reform Matte Clay 8 100 ml 9.85 16.49 Flex Control Pliable Paste 7 100 ml 9.85 16.49 Super Shine Glossing Polish 2 100 ml 9.85 16.49 Texture Boost Dry Spray Wax 2 125 ml 9.85 16.49 Creme Wax Texture & Shine 3 50 ml 9.85 16.49 Humidity Blocker Finishing Spray 2 150 ml 11.50 19.25 JoiLotion Sculpting Lotion 2 300 ml 7.75 12.95 JoiGel Firm Styling Gel 8 250 ml 8.35 13.95 JoiGel Firm Styling Gel 8 Liter 18.40 30.75 JoiGel Medium Styling Gel 4 250 ml 8.35 13.95 JoiGel Medium Styling Gel 4 Liter 18.40 30.75 JoiWhip Firm Hold Design Foam 7 300 ml 11.95 19.95 JoiMist Firm Finishing Spray 9 300 ml 11.95 19.95 JoiMist Medium Style & Finishing Spray 6 300 ml 11.95 19.95 JoiShape Shaping & Finishing Spray 4 300 ml 11.95 19.95 JoiFix Medium Style and Finishing Spray 6 300 ml 9.10 15.19 JoiFix Firm Finishing Spray 8 300 ml 8.35 13.95 color endure SULFATE-FREE Color Endure Shampoo 300 ml 7.60 12.69 Color Endure Shampoo Liter 20.75 34.65 Color Endure Shampoo gallon 47.20 Color Endure Conditioner 300 ml 9.00 14.99 Color Endure Conditioner Liter 22.75 37.99 Color Endure Conditioner gallon 47.20 I-C-E HAIR Salon UNIT PRICE SUGG. Retail Molder Matte Texture Crème 100 ml 9.57 15.95 Spiker Water-Resistant Styling Glue 150 ml 11.97 19.95 Spiker Water-Resistant Styling Glue 500 ml 23.95 39.95 Erratic Molding Clay 100 ml 8.97 14.95 Distortion Styling Gum 100 ml 11.97 19.95 Finisher Shaping Hair Spray 300g 10.17 16.95 Blast Spray Adhesive 284g 10.77 17.95 Spiker Colorz White Styling Glue 50 ml 7.15 11.95 Spiker Colorz Red Styling Glue 50 ml 7.15 11.95 Spiker Colorz METALLIC Gold Styling Glue 50 ml 7.15 11.95 Spiker Colorz METALLIC Green Styling Glue 50 ml 7.15 11.95 Spiker Colorz Blue Styling Glue 50 ml 7.15 11.95 VERO K-PAK COLOR PERMANENT CRèME COLOR UNIT PRICE Vero K-PAK Age Defy 74 ml 7.45 Vero K-PAK Color 74 ml 6.45 Veroxide 10 / 20 / 30 / 40 Vol. 950 ml 6.99 Base Breaker 59 ml 5.95 Vero K-PAK Glaze No-Lift 950 ml 10.10 VeroLight Off-Scalp Lightening Powder 1 lb. 24.95 VeroLight Off-Scalp Lightening Powder 2 lb. 47.95 VeroBlue On/Off Scalp Lightening Powder 1 lb. 24.95 Vero K-PAK Crème Lightener 300g 14.95 Vero K-PAK Lift Crème Lightening Booster 60g 5.39 Vero Stainless Haircolor Stain Remover 118 ml 7.50 VERO K-PAK Color Intensity SEMI-PERMANENT CRèME COLOR Semi-Permanent Crème Colors 118 ml 6.45 VERO K-PAK CHROME DEMI-PERMANENT CRèME COLOR Vero K-PAK Chrome 60 ml 5.75 Vero K-PAK Chrome No-Lift Activator 950 ml 6.99 COLOR ACCESSORIES K-PAK Professional Clarifying Shampoo 300 ml 10.00 16.75 K-PAK Professional Clarifying Shampoo Liter 22.75 K-PAK Professional Cuticle Sealer Liter 22.75 K-PAK Professional H.K.P. 350 ml 9.90 K-PAK Hair Repair System 120.60 moisture recovery Moisture Recovery Shampoo 300 ml 7.60 12.69 Moisture Recovery Shampoo Liter 20.75 34.65 Moisture Recovery Shampoo gallon 47.20 Moisture Recovery Conditioner 300 ml 9.00 14.99 Moisture Recovery Conditioner Liter 22.75 37.99 Moisture Recovery Conditioner gallon 47.20 Moisture Recovery Treatment Balm 250 ml 12.15 20.29 daily care Daily Care Conditioning Shampoo 300 ml 7.60 12.69 Daily Care Conditioning Shampoo Liter 20.75 34.65 Daily Care Conditioning Shampoo Gallon 47.20 Daily Care Balancing Shampoo 300 ml 7.60 12.69 Daily Care Balancing Shampoo Liter 20.75 34.65 Daily Care Balancing Shampoo gallon 47.20 Daily Care Treatment Shampoo 300 ml 7.60 12.69 Daily Care Treatment Shampoo Liter 20.75 34.65 Daily Care Conditioner 300 ml 9.00 14.99 Daily Care Conditioner Liter 22.75 37.99 Daily Care Balancing Conditioner 300 ml 7.80 12.99 color endure VIOLET SULFATE-FREE Color Endure Violet Shampoo 300 ml 7.60 12.69 Color Endure Violet Shampoo Liter 20.75 34.65 Color Endure Violet Conditioner 300 ml 9.00 14.99 Color Endure Violet Conditioner Liter 22.75 37.99 body luxe Body Luxe Volumizing Shampoo 300 ml 7.60 12.69 Body Luxe Volumizing Shampoo Liter 20.75 34.65 Body Luxe Volumizing Shampoo Gallon 47.20 Body Luxe Volumizing Conditioner 300 ml 9.00 14.99 Body Luxe Volumizing Conditioner Liter 22.75 37.99 Body Luxe Volumizing Conditioner Gallon 47.20 Body Luxe Volumizing Foam 4 250 ml 11.35 18.99 Body Luxe Volumizing Elixir 3 200 ml 11.35 18.99 Body Luxe Root Lift 3 300 ml 11.95 19.95 Smooth cure SULFATE-FREE Smooth Cure Shampoo 300 ml 7.60 12.69 Smooth Cure Shampoo Liter 20.75 34.65 Smooth Cure Conditioner 300 ml 9.00 14.99 Smooth Cure Conditioner Liter 22.75 37.99 Smooth Cure Leave-In Rescue Treatment 0 100 ml 11.95 19.95 Smooth Cure Thermal Styling Protectant 1 150 ml 10.15 16.95 NEW! Age Defy Swatchbook 45.00 Vero K-PAK Color System Premium Swatch Book 90.00 Vero K-PAK Resource Guide 13.95 Vero K-PAK Quick Reference Resource Guide 6.95 Vero K-PAK Color System DVD 4.95 Vero K-PAK Modular Mixing Bowl 6.95 Vero K-PAK Brush 3.50 Vero K-PAK Narrow Brush 3.50 Vero K-PAK Tech Apron 37.99 Vero K-PAK Client Cape 24.95 Salon Unit SUGG. + EDLP Retail NEW K-PAK Waves Reconstructing Waves Acid 4.50 7.95 Reconstructing Waves Extra Body Acid 4.50 7.95 Reconstructing Waves Thio-Free C/T 4.50 8.95 Reconstructing Waves Thio-Free N/R 4.50 8.95 Reconstructing Waves Alkaline N/R 4.50 7.95 Reconstructing Waves Alkaline C/T 4.50 7.95 UNIT PRICE Joico Merchandise Joico 2 sided salon banner 29.99 Joico Roll Comb 2.00 Joico Clips 5.99 Joico Flat Iron Tension Comb 9.99 Joico Flat Iron Pouch 7.99 0123456789 Hold Levels * Suggested salon price when purchased in dozens. Prices subject to change without notice. Available while supplies last. Promotions expire June 30th, 2013. Joico reserves the right to correct any print or illustration error. + Every day low price with minimum purchase of 12. 2013 Joico Laboratories, a division of Piidea Canada Ltd., Pointe-Claire, QC H9R 5N3

LEARN FROM THE BEST! Join us in Tulum, Mexico January 18 th 26 th 2014 Dreams Tulum Resort & Spa Featuring Premiere Education by: Damien Carney Joico International Artistic Director Sue Pemberton Vero K-PAK Color International Artistic Director & NAHA Winner Vivienne Mackinder Five-Time NAHA Winner and Master Stylist Robert Lobetta Industry Legend & Creative Mastermind BEN MOLLIN ISO Guest Artist, Shear Genius Stand-Out & Education Academy Owner DREA LECHER ISO Guest Artist & i.color and Texture Expert The 7 day allinclusive package: 1,999/person ** (all fees and taxes included) Valued at : 4,000/person It s a TOTAL resort takeover Only Destination Education Guests allowed for the entire week! BOOK EARLY & SAVE Reserve on or before May 31 st, 2013 for additional savings! Learn more: www.destinationeducation.ca * Date range reflects two separate arrival & departure dates, depending on flight schedule. Guests to travel 1/18/14 1/25/14 OR 1/19/14 1/26/14. ** Based on Double Occupancy in Deluxe Garden View Room. Note: Destination Education 2014 is open to residents of Canada only who are of the age of majority in their province of residence at the time of travel or who are travelling with a person of the age of majority. 2013 Joico Laboratories/ 2013 Innovative Styling Options, Inc., divisions of Piidea Canada Ltd., Pointe-Claire QC H9R 5N3