WIN A GREAT PRIZE! Details inside. HAIR CARE REAL CARE FOR STRESSED HAIR
HAIR DAMAGE IS CAUSED EVERYDAY! Damage has a number of causes, some of which we may not even realise. Hair damage occurs in the everyday routine of most women. DID YOU KNOW? Globally, women spend 30 minutes damaging their hair every day! CAUSES OF DAMAGE AVERAGE MINUTES SPENT PER DAY Brushing Blow drying Flat iron Styling with products Curling iron 6.5 minutes 6.2 minutes 4.1 minutes 2.8 minutes 2.5 minutes Source: Not Just A Bad Hair Day: Hair, Beauty and Damage, A Global Report. Strategy One, 2008. Environment: Sun, pollution, wind, cold and a dry climate. Mechanical: Washing, drying and brushing. Thermal: Blow drying and straightening. Chemical: Perming and colouring. HINTS AND TIPS TO PROTECT YOUR HAIR! 1 WHEN WASHING Be gentle with your hair. Massage your scalp gently when shampooing. When conditioning your hair, only apply product to the ends, avoiding the roots. Too much product on your roots will result in greasy, lank hair. After shampooing and conditioning your hair, rinse with cold water to seal the hair cuticles, locking in moisture and shine. Aggressively towel-drying your hair can cause damage. Firstly, squeeze out any excess water and then blot your hair with a towel for the best results. Comb out gently with a PnP About Style Mega Detangling comb. 2 BLOW DRYING The more you rough up your hair in the drying process, the more damage you ll cause. Blow dry your hair on a cool setting. Too much heat depletes your hair s moisture levels. Top tip for blow drying: using a nozzle, point the dryer down to help smooth the cuticles. Always use a heat protection spray! WIN! A HAIR STRAIGHTENER WORTH R1400 SMS the name of this booklet Hair Care, plus the name of the range that protects your hair from heat to 41475. Be automatically entered into our lucky draw! Competition starts: 1 September 2011. Competition closes: 30 November 2011. SMS costs R1.00. Terms and conditions apply. For terms and conditions call: 0860 222 451
THE PERFECT HAIR CARE CHOICE Thankfully there s an exciting new hair care range that is all about damage repair: new DOVE Damage Therapy! DOVE understands real women - a little damage definitely won t stop us from styling and straightening. DOVE s superior surface technology has micro moisture serums that spread more evenly to actively seek out and repair even the smallest areas of damage. This is the first range scientifically proven to repair the internal structure of the hair fibre with Fibre Active technology. FOR HEAT SEEKERS We all know that heat styling and blow drying really damages our hair, yet we all still do it for that perfect look! DOVE Heat Defence builds a protective shield around your hair to protect it from high temperatures when styling. Heat Defence leaves your hair protected and ready to style every day. FOR INTENSIVE DAMAGE... Hair can be damaged on the inside as well as outside, making it weak, porous, and therefore more prone to breakage and splitting. DOVE s Intensive Repair advanced damage care technology contains fibre actives to deeply penetrate porous hair and reconstruct it from within. Micro moisture serums strengthen and nourish hair from the hair fibre near the root to the tip, leaving hair strengthened and resilient to future damage. FOR HAIR STRENGTHENING AND PROTECTION Damaged hair is more prone to hair fall*. DOVE Hair Fall Rescue repairs the weakened hair surface. It smooths lifted cuticles for perfect detangling, leaving hair strengthened and resistant to hair fall* and split ends. *hair fall due to breakage
HEALTHY DIET For healthy hair, follow a healthy lifestyle and diet. Increase your intake of essential fatty acids found in oily fish or avocados to improve the general condition of your skin. Eat a balanced diet including multivitamins and proteins to encourage growth. Drink at least 2 litres of water every day to hydrate your body. A tip for all those fitness fanatics; if you exercise a lot, rinse and condition your hair daily, rather than shampooing, to keep it fresh. INTERESTING FACTS Hair grows about 12mm per month. A single strand of hair lives for up to seven years. Between the ages of 40 and 50 women tend to lose about 20% of their hair. LOOK AFTER YOUR NO.1 ASSET! TREATMENTS AND MASKS Treatments are a MUST at least once a week. For best results, shampoo, condition and then treat your hair with a mask whilst showering or bathing. Got extra time? Apply your mask and then wrap your hair with clingwrap. Your body heat will ensure that the mask absorbs deeply into the roots! TOP TIPS To prevent split ends and damaged hair, have your hair trimmed on a regular basis, ideally every 4 6 weeks. Take time when brushing your hair and be careful when using hair accessories. DOVE Intensive Repair Mask works on 3 levels. 1 2 It restores the hair s protein structure, boosting inner resistance. It repairs the ragged edges of hair cuticle layers from the root to the tip. 3 Finally, it protects the hair, boosting hair strength to give longlasting protection.
WHATEVER YOU DO FOR MORE BEAUTIFUL HAIR DOVE WILL TAKE CARE OF THE DAMAGE.