PRESS RELEASE Colour Explosion The new nail polish from alessandro! alessandro is the iconic nail polish. Because it promises the most beautiful colours, the best formula and perfect design. Now alessandro s nail polish favourites will be in true dazzling technicolour with a new magic formula, bringing a smile to the faces of all nail addicts!
Women and perfectly painted finger nails they have one great passion in common. That craving for colour that women have can now be satisfied by alessandro international s 99 colours including 36 brand new breath-taking shades. But it s not just that seemingly insatiable desire that this orgy of colour will satisfy, but your desire for a new ease of application too. The rounded brush tip means you can apply your favourite colour with great precision and streak-free. And what s more, with our newly patented formula, your delight in your nails will reach almost galactic proportions. The one-coat formula can be applied straight on without a base coat, giving perfect coverage with just one coat, drying unusually fast and giving a brilliant sheen. And it s even 7 free and vegan! Last but not least, this magic formula s hi-tech colour seal means it can last up to 5 days. That makes alessandro s new nail polish a real miracle polish that is truly addictive. The 99 high-brilliance colours in this totally redesigned collection will tempt you, promising a real treat for the senses. Developed on the basis of the latest scientific findings, this patented formula represents a whole new generation of nail polishes. Advantages of this mega-formula at a glance: Perfect opacity Covers in ONE coat TWO for a perfect depth of colour Creamy texture For easy, streak-free colour application Improved durability Lasts up to 5 days and more thanks to its hi-tech colour seal
Brilliant sheen and quick-drying formula Breath-taking sheen right to the last & a quick-drying formula 7-free formula No harmful ingredients, i.e. no parabens, formaldehyde, dibutylphthalate (DBP), xylene, camphor, formaldehyde resin or toluene Fast 2-step lacquering This polish can be applied directly onto the nail without a base coat. According to how much depth of colour you want, a second coat can be added. Finally, just add a coat of Top Coat as usual to put the seal on your delightful new colour. This marks the start of a whole new era for the perfect polish No discolouration of the nail Colour pigments do not penetrate nails & cuticles, even when no base coat is applied Go vegan Absolutely no animal products or animal testing Three wishes fulfilled at a stroke with the new miracle brush: Maximum precision With the rounded tip, you can draw a clean line along the edge of the cuticles it s so easy to apply polish precisely to every corner of your nail Streak-free application The new brush gives even coverage and streak-free application Perfect dosage The brush absorbs the ideal amount of nail polish to lacquer your whole nail
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About alessandro International Products from alessandro International continue to be synonymous with tradition, quality and innovation. Thanks to its experience of over 25 years, the company is able to offer exceptional know-how and specialist expertise, and these are continuously reflected in its new product ideas and applications. As a leading system provider, alessandro International offers a comprehensive range of products for the care and beauty of your hands, nails, and feet. In addition to leading the way in terms of quality and innovation, alessandro International also stands out for the numerous awards it has received and its global distribution network. At the same time, the company and its team of prestigious nail artists have earned the attention of beauty lovers and VIPs worldwide through creative and trend-setting designs and nail looks.