THE MAGAZINE ISSUE TWO

THE MAGAZINE ISSUE TWO 2017-2018

THE DAY-DATE 40 The international symbol of performance and success, reinterpreted with a modernized design and a new-generation mechanical movement. It doesn t just tell time. It tells history. rolex oyster perpetual and day-date are trademarks. OYSTER PERPETUAL DAY-DATE 40 IN 18 KT WHITE GOLD

Macri Collection buccellati.com

c o n t e n t s Kerns Magazine Issue Number 2 Welcome back! This is our second annual magazine, a snapshot of what we have been up to. Peruse the pages to find out what we have in store for you at Kerns! TIME, A HERMÈS OBJECT. 9 kernjewelers.com Like us. Love us. Share us. 12 Beachy Keen Look stylish in jewels inspired by the sea. 15 Pop Rocks A tribute to Pop Art Icon Andy Warhol. 23 Pretty in Pink A tutorial on Pink Diamonds. 24 Boxes Galore Thinking inside the box for engagement and wedding rings. 26 House Jewels Decorating your home with housewares from Kerns. 29 Back at Kerns Journey behind the scenes at Kerns. 31 On the List We help many to complete their shopping lists. 37 Work it Out Perfect corporate gifts for businesses big and small. 38 Second Chances Kerns estate jewelry is always a treasure hunt. 40 Watch This Hodinkee, a great place to learn about watches. 43 Try It On Grab your scissors and try on some jewels. Shown on page: Dazzling iguana brooch set with Sapphire and Tsavorite from head to articulating tail. Bauble rings in Tanzanite, Aquamarine and Citrine. 6 Kerns Fine Jewelry 214 Lorton Avenue Burlingame, CA 94010 Phone (650) 348-7557 Fax (650) 348-5774 info@kernjewelers.com www.kernjewelers.com Business Hours: 9:30 5:00 Monday thru Saturday. 2017 Kerns Fine Jewelry Graphic Design and Original Artwork by Suzette Odell Original Photography by Ronnie Poon Cape Cod Time beyond time.

Like us. Love us. Share us! Sapphire Jewelry 6 Pins 45 Followers Vintage inspired classic style. Sapphires, emeralds and diamonds set in platinum. Sapphires are a unique accent to emerald cabochons. Long and dramatic! Simple halos. Sapphire, ruby or aquamarine? Pick your fav! Stacking bands are always in fashion. Love! Sapphires surrounded by diamonds... you can t go wrong! Gemlok 3-row baguette-round in sapphire and diamond. Simply gorgeous! Social media can sometimes feel a bit anti-social, so visit us live in Burlingame! We know that is sometimes easier said than done, so we have been increasing our digital footprint. We have updated our website and we are posting and pinning on social media as well. We appreciate all the likes, shares and rave reviews. 9

facebook.com KERNS FINE JEWELRY kernjewelers You and 43 others Amy Alley OMG! Love those ruby earrings! Betty Brown Tell my husband to buy them for me!!! Cathy Collins @amyalley I like the ring even more! 128 likes 206 likes Check In Friend Requests Notications Search Favorites like us online...... but love #thekernsexperience 10 11

we're T R E N D W A crazy T C H ABOUT the sea From marine inspired bracelets, rings and pendants to actual seashell earrings, we are swimming in styles inspired by the sea. Seaman Schepps famously wrapped seashells with gold wire and studded them with gemstones. His bold styling continues to be in fashion decades after their conception. Monica Rich Kosann seeks inspiration from the meanings behind pieces. As she says, every piece tells a story. An octopus senses everything in its surroundings as it glides about the ocean; the cuff and ring symbolize intuition. Because fish only swim forward and have the strength to navigate choppy waters, they represent perseverance. The seahorse, a mild mannered creature, means patience, endlessly roaming the sea at a gentle speed. Lastly, one of our favorite creations is our friend the hermit crab, smothered in 6.25 carats of white and chocolate diamonds. Try him on and you will notice his legs move to grip the finger. He is always happy to come out to play and he never bites! #BornToDare BLACK BAY 12 from our family to yours As we navigate through this ever changing world, we take the time to say thank you to our friends and clients who continue to appreciate our unique designs, personal service and incredible selection. As the digital age continues to progress, we are privileged to be in an industry that still thrives on personal contact and real live encounters! Sure, we try to improve our website and increase our digital presence on social media, but the real fun of our business is seeing people every day. We enjoy talking to you, sharing jokes and telling stories. It s fun to play around as you try things on, fill out wish lists and converse! Please, stop by, if just to say hi. It is a special niche that we have carved and we love every day of it! Warm wishes, Greg, Sue, Eric, David, Anne, Carole, Forozan, Jay, Jim, Josette, Katy, Laura, Lori, Maura, Rick, Robert, Rosella, Ruri, Shen, Shimon & Toan. TUDOR BORN TO DARE AND BLACK BAY ARE TRADEMARKS. NEW YORK.

112 years old... and we ve never looked better. POP LIFE a tribute to Andy Warhol Famous for his stark use of everyday objects as well as his use of color graphic prints, Andy Warhol was truly inspired by his surroundings. He saw images in his life and recreated them. From a vintage ashtray with a banana on it that became the album cover for the Velvet Underground to prints of Marilyn Monroe that received a splash of color, Andy found beauty in the objects around him. Journey with us as we jewel up his coke bottles, dazzle his soup can and change his banana print into many carats! G-Wire Diamond Hoops, available in 3.00, 4.00, and 5.00 carats. A tailored, seamless look where all you see is diamonds. Expandable 9 carat diamond stretch bracelet, Faubourg Manchette watch in steel and leather by Hermès, 5 row diamond cuff by Norman Silverman, Vega Martini Glass by Baccarat. 15

Seaman Schepps was not unlike the pop icon Andy Warhol. He also thought outside the box and used unconventional materials to create his art inspired jewelry collections. Carved rock crystal beads pair gracefully with onyx and diamonds. Lace them together or wear just one. Earrings have a tailored haute couture brilliance. 17

Opera Color pendant earrings by Buccellati. Onyx, Mother of Pearl, Jasper and Lapis set in hand finished 18k gold. Bangles & Dangles Andy Warhol s vision that coke expressed cross-culture universality contrasts with the uniqueness of these stylish dazzlers. Big, bold statement earrings are surprisingly light and comfortable to wear. Stacking or multi-row bracelets show an effortless style. 18 18 19

20 18k yellow gold. 77 inches. 236 diamonds. Over 23 carats. This must be the world s most exquisite banana. Wear it long or wrap it and wrap it and wrap it again to your hearts delight!

J E W pretty E L R Y T R E N D in W A T C H PINK diamonds Pink diamonds are having a surge in popularity. Their extreme rarity has made them a favorite of jewelry auctions and a frequent request at Kerns. Our discerning clients fall in love with the feminine color, the investment quality and the knowledge that they have chosen a rare and unique piece. Prior to the 1980 s, pink diamonds were sporadically found in India, Brazil, Africa and Indonesia. In 1983, The Argyle Diamond Mine was discovered in Australia and became the first consistent producer of pink diamonds. Today almost all pink diamonds come from the Argyle mine. Kerns diamond expert, Shimon Cohen, adds a straight pink diamond of intense to vivid color is the rarest but those with a secondary color of purple or brown can be more readily available. While impurities in the chemical structure can cause color in some diamonds, Boron in blue diamonds for instance, this is not the case for pink. The crystal lattice in pink diamonds was altered by geologiocal forces, causing it to absorb light in a way that assumes a pink hue. For more information, visit Kerns and talk to Shimon Like the art of Andy Warhol, these diamonds sure do pop! about pink and other fancy colored diamonds. 22 Classic diamond set Hermès Cape Cod watch pairs with diamond bracelets and crossover diamond ring. 23

It's time to think 9.20 carat cushion brilliant diamond ring (GIA I-color, VS2-clarity) accented with 44 round brilliant cut diamonds weighing.59 carats, G/VS, set in a custom-made platinum mounting. inside the Box Classic 3 stone ring. 6.10 carat round brilliant diamond (GIA K-color, SI1-clarity) set in platinum. Tapered baguettes total.82 carats, H/VS2. 5.03 carat colorless radiant cut diamond ring (GIA F-color, SI1-clarity) accented by two trapezoid diamonds,.90 ct, G/VS. You put your own spin on things. Signature jewels to dress up an outfit, a unique profile picture on your on your Facebook page or colorful socks hidden under that classic blue suit. Individuality is fantastic, but in this world overrun by new, different and fresh, simplified classics can be a welcome change to an otherwise abstract world. What are some of your favorite celebrity rings? Think about this. The most iconic looks, past and present, are classic styles. From Princess Diana s stunning halo set blue sapphire to Marilyn Monroe s channel set eternity band, classic styles are all still en vogue and their looks are here to stay. Even Beyoncé s 18 carat split shank emerald cut diamond is grounded in classic style. Does this mean that all you get is a boring old ring? Of course not! Choose from a variety of dazzling diamond shapes and custom mounting styles to make the look your own. 3.02 carat asscher cut diamond (GIA G-color, VS1-clarity) set in platinum between a single row of round brilliant diamonds (20=.44 carats, GH/VS). 4.02 carat colorless oval diamond ring (GIA E-color, SI1-clarity) accented with 114 pavé-set diamonds totaling.86 carats. Emerald cut diamond eternity band featuring 16 diamonds, all GIA graded D to F color, VVS1-VS2 clarity, totaling 11.24 carats set in platinum. 3.01 carat halo-set round brilliant diamond ring (GIA G-color, VS1-clarity) accented with 184 diamonds totaling 2.51 carats. 9.06 carat emerald cut near colorless diamond ring (GIA H-color, VS2-clarity) set between two baguette diamonds totaling.63 ct, G/VS. 5.02 carat emerald cut diamond (GIA H-color, 5.67 carat fancy yellow, internally flawless radiant Stunning fancy yellow radiant cut eternity band. Stunning 4.37 carat blue sapphire ring, halo Grey Tantalum wedding band surrounding a ring 18k white gold satin finished wedding band VS2-clarity) flanked by a pair of trapezoidal cut cut diamond ring (GIA FY-color, IF-clarity) set 14 radiant cut diamonds total 10.70 carats, set in the center of a three-row diamond band. of meteorite. Unique metals and even a little piece with two rows of full cut round brilliant 24 diamonds,.68 carats total, H/VS. between 2 trapezoid diamonds,.80 ct, G/VS. average VS clarity. 118 diamonds total.75 carats. of outer space can be found at Kerns. diamonds, 72 total 2.16 carats in all. 25

H O M E T R E N D W A T C H we're crystal CLEAR on décor Home Re-do? Kerns for that Too! We re not just jewelry and watches. Kerns offers a wide range of items to complete your home remodel or to spruce up your existing décor. BACCARAT: Crystal chandeliers, lamps, mirrors, tables, glassware, vases and figurines. HERMÈS: Tableware (porcelain and earthenware), crystal, flatware and linens. ST LOUIS: Tableware, barware, lighting, figurines and exceptional pieces. PUIFORCAT: Sterling and stainless flatware, desk sets, accessories, trays and more. 26

COUNT ON KERNS FOR SERVICE 1APPRAISAL Our appraisers will grade and evaluate your jewelry and watches. We appraise for insurance replacement, estate tax/settlement or equitable distribution. Call us to schedule a consultation. 2JEWELRY BUYING Call for an appointment to sell or trade in your superfluous baubles. From a broken chain to a 20 carat diamond ring (and everything in between), we will analyze your jewels and make you an offer. 3WATCH BUYING Sell us your pre-owned timepieces. Modern to vintage, we will make you an offer for trade-in or cash. 4WATCH REPAIR Our expert watchmakers are trained in many brands including Rolex, Patek Philippe, Tag Heuer, Rado, Omega, Tissot and Longines. We get parts directly from the manufacturers to ensure proper maintenance. 5JEWELRY REPAIR Our master jewelers are incredible. From repair to restoration to custom manufacture, our jewelers work at the highest level to repair your treasured possessions. 6JEWELRY RE-DESIGN Remake your neglected treasures into something you will wear and enjoy. Our experienced designers and jewelers will walk you through options to give new life to your pieces. 29

Note to Self one stop shop for everyone on your gift list! THE TIMELESS COLLECTION Kerns is the only stop you need for that to-do list. Engagements to anniversaries, showers, dinners and more! We have the perfect gift for a variety of life s moments. 31

laying the groundwork Give loved ones a helping hand by completing your wish list ahead of time. It is always fun to come in and try things on. We ll put together a variety of pieces in various price ranges. Gift givers always like to know that their gifts will be a sure-fire hit! text me some ideas Swamped at work? We are happy to talk, email or text some fantastic ideas for everyone on your list. Let's put together a collection and get you on your way! 32 33

34 fun for all! Have an extensive list and find it hard to keep track of what you have given in the past? Here is an idea, pick a theme each year! If you have many daughters or granddaughters, stay within a theme and you won t duplicate next year!

C give O R P O R A T E G I F T S THANKS for a job well done Corporate giving made simple. Contact Kerns to set up your corporate gift account. Whether in quantity or one item at a time, Kerns will tailor a program to fit your needs. Jay Vullings, Kerns' director of corporate accounts, has over 30 years in the business. His know how and attention to detail are a perfect fit for helping you create a corporate gifts and awards plan for your business. Rolex watches are a great way to recognize longevity, service and accomplishment. How about Patek Philippe watches for the entire board? And realtors, come find a beautiful vase for new home buyers! We are able to customize a program for you. help at work From customized table favors to Rolex watches, and everything in between, Kerns is here to create a tailored program to meet your needs. Email Jay at jay@kernjewelers.com 36 or call him at (650) 288-8841. 37

ESTATE JEWELRY Our estate collection is like going through someone s jewelry box. It is an eclectic collection of jewelry, simple to extravagant. Jewels of many designs from decades new and old. It is a history lesson and most everyone is sure to find something they would like to add to their personal collection. Here is a small sampling of what you may find. Each piece is unique and subject to prior sale. 38 39

kerns and hodinkee Benjamin Clymer is the Founder and CEO of HODINKEE. Dubbed "The High Priest of Horology" by the New York Times, Ben is widely considered to be a leading voice in the wristwatch industry. Regularly quoted in major publications including The New York Times, Reuters, Forbes, GQ, the Financial Times, as well as making TV appearances on CNN, MSNBC, and Bloomberg, Ben has been named to The Hypebeast Hundred as one of the 100 most important influencers in global culture for the last four years running. Under Ben's lead, HODINKEE has established itself as the preeminent resource for modern and vintage wrist watch enthusiasts. We like Hodinkee because it helps us keep in touch with the vintage market, as well as up to date with current information about product launches and happenings in the watch industry. The following are excerpts from the Hodinkee website, one about Patek Philippe s grand exhibition in New York and the other about current releases at this year s Basel Fair. FROM HODINKEE.COM JULY 13, 2017. BY JACK FORSTER Happenings: Your First Look Inside The 2017 Patek Philippe Grand Exhibition in New York City Patek 5204R Perpetual Calendar Split Second Chronograph. One of two military prototype hour angle watches made in the 1930s both sized at 55mm. Ref. 130 chronograph formerly owned by Joe DiMaggio; private collection. Complicated pocket watch made for James Ward Packard. Delivered in 1927. [W]e had an opportunity to walk through it with none other than Thierry Stern, the CEO of Patek Philippe. If you're wondering what the show is like, we can definitely say as the saying goes that it's "just what it says on the tin." This really is a Grand Exhibition, with an incredible diversity of watches and clocks spanning centuries of production. Of course there is an amazingly comprehensive selection of current and modern Patek Philippe watches ranging from the simple to the most complex There are also two rooms devoted to high complications, including repeaters, astronomical complications, and Patek's signature perpetual calendar chronograph watches, with a separate room devoted to high complication movements (that has a virtual reality installation that you really have to try; it's good clean horological fun). The exhibition is of course quite logistically complex and though it is in theory a regular traveling show, it's been two years since it last went live (the last time was in London). Visiting the exhibition, you can understand why it's located inside the cavernous main room of Cipriani 42nd Street, and Patek has constructed a two story, building-inside-a-building to house the whole show. A major feature of the New York version of the show is the addition of a room housing Pateks that were owned and worn by major American figures from industry, politics, and the arts and here you can see watches owned by such greats as Joe DiMaggio and Duke Ellington, and a clock gifted to John F. Kennedy during the Cold War. Patek hasn't just brought Patek Philippe watches to New York, either. The Patek Philippe Museum in Geneva has contributed a number of rare early timepieces, the oldest of which dates to the early 1500s and the very birth of watchmaking itself. If you're interested not only in Patek, but in the social, cultural, and technical history of timekeeping itself this is a must-see. Vintage Watches, classic styles for watch enthusiasts. The biggest, baddest watch show on Earth just rolled into NYC. One of the single most impressive windows Vacheron Constantin Historiques 1940s Longines Calatrava. 1960s Heuer Carrera. of watches on the North American continent. 40 Cornes De Vache 1955 Limited Edition. 41

FROM HODINKEE.COM APRIL 4, 2017 Editors' Picks The Best Complicated Watches of Baselworld 2017 [Back in March] our editors offered up their picks for the best everyday watches of Baselworld 2017. The goal was to pick timekeepers that you could ostensibly wear, well, every single day. You'll notice that in all cases, those watches had just three hands (one even had a date window gasp!). Today we're going for something completely different. From unusual alarms to accurate moonphases to a totally new kind of chronograph, here are our editors' favorite complicated watches of Baselworld 2017. Cara Barrett Rolex Cellini Moon Phase The biggest surprise for me was the Rolex Cellini Moon Phase. I had never given the Cellini a second thought but when I saw the Moon Phase for the first time I was smitten. Sure, it's only a moonphase, not some crazy new complication at work here, but in classic Rolex fashion this one has an automatic movement that is astronomically accurate to one day every 122 years. Additionally, it has that vintage feel that I love, but with a fresh take This watch is sure to be a classic and is a clear winner for me. Jack Forster Fabergé Visionnaire Chronograph The most forward-thinking complication I saw this year was a new chronograph movement from a totally unexpected source: Fabergé The AgenGraphe chronograph movement in the Visionnaire chronograph is the brainchild of noted watchmaker and complications specialist Jean-Marc Wiederrecht, and its host of innovations include the creation of a central chronograph module with a never-before-seen lateral friction clutch, as well as a novel reset mechanism, amongst others. CUT it OUT Really. Grab your scissors and a little bit of tape and cut along the dotted line. We thought it would be fun to let you try on a few beautiful pieces at home. A word of advice; be sure to check the back side of each page first, you don t want to accidentally chop up another favorite! Stephen Pulvirent Patek Philippe Ref. 5320G I'm a firm believer that simplicity is often more difficult and interesting than complexity. But complexity done simply? Yeah, that's the best. The ref. 5320G is a new perpetual calendar from Patek Philippe that threads that needle perfectly. The creamy lacquer dial with the applied Arabic numerals, the stepped lugs, and the clear indications for the day, date, month, leap year, day/night, and moonphase are a winning combination [T]his watch feels firmly of today, not like some nostalgia trip gone wrong. Arthur Touchot Rolex Sky-Dweller In Steel I ve never been a big fan of the Sky-Dweller. The functionality of a second time display and extremely clever (and discreet) annual calendar makes it one of the most appealing watches out there, but the dial always felt a little too cluttered to me. The new version of the Sky-Dweller is much lighter, physically and visually, thanks to two simple switches: The oversized numerals have been replaced by short baton indexes and the watch is now available in stainless steel instead of just shades of gold [T]he complications are more than ever the focal point of the Sky-Dweller. Louis Westphalen Hermès Slim d'hermès L'Heure Impatiente L'Heure Impatiente represents everything that I love about Hermès. It doesn't show off, but offers something truly unique in a very elegant package. Take this watch's chime anticipating a happy moment, set by the wearer and only audible to the wearer, it is a much more playful take on time than a traditional alarm This watch proves again that Hermès does not take watchmaking lightly and always adds its own spin. Fancy yellow and white diamonds pair perfectly together. Necklace features round and baguette cut diamonds accented with 5 pear shape fancy yellow diamonds, over 24 carats in all. Bracelet alternates oval shape white diamonds with cushion shape fancy yellow diamonds, almost 13 carats in all. 3.52 carat fancy yellow diamond ring is flaked with graduated trapezoid white diamonds and a semi-halo of round full cut diamonds. 42 43

Complicated Watches by Patek Philippe When a watch does more than tell the time and date, it is considered a complicated watch. These two exceptional pieces are no exception. Left: ref. 5270R, Manually wound mechanical movement. Caliber CH 29-535 PS Q. Chronograph. Central Chronograph hand and instantaneous 30-minute counter. Perpetual calendar. Day, month, leap year, and day/night indication in apertures. Date by hand. Moon Phases. Seconds subdial. Tachymeter scale. Interchangeable full back and sapphire crystal case back. Water resistant to 30 m. Rose gold. Case diameter: 41mm. Right: ref. 4937R, Ladies 18k rose gold 37mm annual calendar. Self winding mechanical movement. Day and month by hands, date in aperture. Moonphase. Sweep seconds hand. 472 diamonds set on the case, lugs and crown total 3.23 carats in all. Sapphire crystal caseback. Are your ears ringing? Bold earrings are in! Openwork earrings in 18k white gold are bold and airy. Orange and yellow sapphire clips are bright and playful on the ear. Étoilée earrings show Buccellati s superb craftsmanship in both rope braiding and detailed finishing. 44 45

Inspiration along the River Nile Platinum bracelet and earrings with diamonds, emeralds, sapphires and rubies. The earrings feature 4.60 carats of diamonds meticulously accented with channels of vibrant green emeralds. The one of a kind bracelet is comprised of 877 gemstones in an Egyptian motif. It is best described by its designer: This extraordinary bracelet depicts scenes from Ancient Egyptian Mythology. In the center is the Solar Barge with the Scarab Beetle lifting the Fiery Sun, the Supreme God Ra with the Falcon Head and Osiris, God of the Underworld. This is the representation of the Sun traversing the sky from the East to the West every single day. Then there is the Baboon, an avatar of the Moon God Thoth, and the Bennu Bird the Egyptian Phoenix and the symbol of rebirth. In the outermost panels, a farmer is shown harvesting crops, and a musician playing the harp. Looking deeper, the bracelet is a window into the ancient kingdom along the river Nile, its floras and faunas and the livelihoods of its people. From conception to finish, the bracelet took over 1200 hours to complete. L I F E I S A B O U T M O M E N T S STEEL-ADLC, 42 MM SELF-WINDING www.baume-et-mercier.com 46