MEDIA KIT 2017
Girlfriend is the Australian teen girl s ultimate BFF with all the best advice on boys, friends, fashion, beauty and health, insider celebrity goss and everything that s important in a teenager s world. is the No.1 MULTI-PLATFORM BRAND FOR TEEN GIRLS including an always-on mobile offering, an interactive digital magazine, a smart, relevant print format, and highly engaged social channels.
#wegetteens As the only teen magazine brand in Australia, Girlfriend offers a unique opportunity to connect your brands with our highly influential Gen Z audience. Through our quarterly print mag, custom built website, new mobile responsive digital mag and social channels, we serve content that s ultra-relevant to her experiences, when and where she consumes it. With the support of a BFF, we re there for her through all the firsts from boys to besties, breakups to makeup, cramps to concerts and everything in between! Tamara Davis Editor
THE BEST TEEN CONTENT WHEREVER SHE CONSUMES IT The ultimate expert in content relevant to teen experiences DIGITAL Gen Z are digital natives and mobile-first so Girlfriend is too. In May 2017 we invested in a full website relaunch and digi mag launch. We re in her pocket with a new, mobile-first website and immersive digi magazine experience filled with thumb stopping content. Our website serves up-to-theminute celebrity goss, entertainment news and trends in beauty and fashion, all with GF s signature uplifting tone and cheeky wit PRINT We know gen Z, particularly girls, still want a print product We know they love the immersive read and the collectability of a magazine It s something they can keep, pile up on their bedside table and dip back into over and over again! Our new premium quarterly print edition features content best served in print such as glossy beauty and fashion editorial shoots and in depth features on teen issues Girlfriend mag in her locker = major #lockergoals
EMMA Glossy quarterly print edition Digital plus quarterly Digi Mag Highly engaged social Targeted brand executions E-newsletter Immersive events & partnerships
Brand reach 2,026,864 Followers 110,911 13,254 9,675 44,500 Followers 1.4 M WEEKLY SOCIAL REACH 1.6 MILLION AVERAGE MONTHLY IMPRESSIONS 2.2MILLION TOTAL SOCIAL AUDIENCE 23,222 AVERAGE DAILY UBS 137,000 READERSHIP 2,000 EVENT ATTENDANCE 39,231 EDM Source: emma Feb 17, Nielsen DRM Feb 17, Market Intelligence Mar 17; Social media stats updated as at 10 04 2017
Our audience Girlfriend is where teens go when left to their own devices. Girlfriend s Gen Z female audience is fun, intelligent and ambitious. She s more aware of the world around her and believes in positivity and empowerment. She is multi-faceted with a wide range of interests and turns to Girlfriend s multiplatform offerings to fulfil her desire for inspiring content regardless of when and where. Girlfriend is on the same page with her and we set our sights on connecting whenever and wherever she is. She demands insta(gram) gratification and we deliver multimedia that enriches her life. WHAT MAKES HER TICK? Her Mindset: Taught resilience & practicality Early independence Plans for the future Want to have fun Mobile natives Self-assured You do you attitude Will work around the system MAGAZINE 96% female Core age: 14-17 (56%) SHE LIKES TO BE DESCRIBED AS FUN What she wants more of: New experiences Fun & laughter Friendship Free time Sleep Activities in her free time: Hang out with friends Listen to music Watch TV or movies Go shopping Gaming Scroll/post on social media Qualities she What she wants likes to be to achieve: described as: Making a difference Fun Loyal Genuine Honest Thoughtful Travelling the world A healthy work/like balance A family Financial security The Girlfriend audience has a strong sense of self(ie) and an appreciation for friends, family, food and fun. They re always on(line), interactive and searching for content(ment). Source: emma Jan 17, Nielsen DRM Feb 17, Facebook Insights, Pacific Gen Z Study 2016
Content pillars Style on point Fashion and beauty advice, trends and tutorials to keep her in the know. That new must-have palette? We re trialling it IRL. Life hacks Expert advice and commentary on all her #issues. Guy probs? We re in on the group chat. Friend dramz? We ve been there. Celeb gloss The latest celebrity and entertainment news, all day erryday. Selena s new single? We re streaming it first. Tay s new bae? So on it. Major freebies All the goodies she can handle, plus comps she can t access anywhere else. Little Mix tix? We re hooking her up. Teen-generated content User generated content initiatives run through our social channels. She snaps, we share. Content? It s literally in her hands.
Calendar SPRING SUMMER AUTUMN WINTER On Sale September 11 On Sale December 4 On Sale March On Sale June THE FASHION ISSUE + FORMAL SPESH Her annual Girlfriend fash fest trends on trial, new season styling and major closet steals! FORMAL mini mag: Our annual formal spesh with everything fashion, beauty, boys and advice for the formal season The formal is a social event with major spending power THE SUMMER OF FUN ISSUE Trends and affordable fashion for the hottest season of the year New season product launches Capitalise on holiday timing for leisure and reading Christmas gift guides Model Search flip cover execution THE BEAUTY ISSUE All the now products and trends featured in glossy beauty shoots and edits Influencer co-curated content tips & tricks from key beauty bloggers and vloggers Bumper health, mind and body spesh. Great opportunity to integrate products and brand messages THE MUSIC ISSUE A guide to the latest pop releases, touring artists and insider goss into the biggest acts in the teen music world. Girlfriend s epic seasonal edit of winter fashion & beauty musthaves Bumper sex & relationships section with all the big questions answered
Digital rates Product Type/ Ad Product Product Name Size Investment WEB VIDEO MOBILE HOME PAGE BUYOUT (WEEKLY) MULTI PLATFORM EDM PAID CONTENT Leaderboard 728 x 90 $30 Med Rec 300 x 250 $40 Standard Display Half Page 300 x 600 $50 Road Block Med Rec 300 x 250 + 728 x 90 $60 Road Block Half Page 300 x 250 + 300 x 600 $70 Gallery Med Rec Gallery CPM 300 x 250 $20 Teads (desktop/mobile) In-read 15 sec 1280 x 720 $110 In-read 30 sec 1280 x 720 $115 Standard Display Standard Banner 320 x 50 $20 Med Rec 300 x 250 $30 Adhesion Static Adhesion 320 x 50 $40 Expanding Adhesion 320 x 50 > 300 x 300 $45 Sidekick med rec + Sidekick roadblock 300 x 250 + 320 x 50 $45 Mobile Video Homepage Takeover Banner + Video in MREC 300 x 250 (video) + 320 x 50 $45 Video Pre Roll (15 secs) 427 x 240 + 300 x 250 $95 Leaderboard 728 x 90 $3,000 Med Rec 300 x 250 300 x 250 + 728 x 90 / 320 x Roadblock Med Rec Buyout $1,000 50 Side Skins Side Skins Custom - refer to ad specs $1,000 High impact OTP Buyout Contact ad ops for ad $3,000 Side Skins specs $3,000 Solus edm Solus email (non discountable $600 set up fee included) - mobile responsive custom $4,500 Editorial Newsletter Med Rec CPM mobile responsive 300 x 250 $1,000 Sponsored or Native Article Includes social post, boosting + creative production na $5,000 Advertorial content Includes social post, boosting + creative production na $3,850
FACEBOOK POST INSTAGRAM POST Social Product Type/ Ad Product Product Name Investment Post with custom product placement (includes $700 boost & creative production) Post with custom product placement (includes $700 boost & creative production) $3,200 $1,700 FACEBOOK SHOPPABLE VIDEO Post with $350 boost and production $5,350 INFOGRAPHIC VIDEO (AVAILABLE ON FACEBOOK AND INSTAGRAM) Post with $710 boost and production $3,210 PREMIUM FACEBOOK LIVE Post with $4,500 boost and production $13,000 FACEBOOK LIVE Post with $1,500 boost and production $6,500 FACEBOOK E-COMM CANVAS (ASSETS SUPPLIED) Post with $700 boost and production $4,700 FACEBOOK E-COMM CANVAS (NO ASSETS SUPPLIED) Post with $1,000 boost and production $5,000 FACEBOOK POLL Post with $350 boost and production $2,350 SNAPCHAT STORY INCLUSION INSTAGRAM STORY INCLUSION Na $1000 Na $2000
RATES Print rates SPEND CASUAL 4 x FULL PAGE 11,210 10,650 DOUBLE PAGE SPREAD 22,420 21,300 HALF PAGE 6,725 6,390 THIRD PAGE 4,485 4,260 INSIDE FRONTCOVER SPREAD 28,025 26,625 OUTSIDE BACK COVER 13,445 12,780 INSERTS RATES SPEND 2 4 PAGE 6 8 PAGE 10 12 PAGE NATIONAL $/000 125 150 180