PRODUCT KNOWLEDGE GUIDE shampoo volumizing über moisturizing MAXIMUM FULLNESS SHAMPOO gentle botanical cleanser adds fullness and shine to finer hair rich lathering, gentle formula will not increase weight or dryness great for finer textures For best results, follow with Maximum Fullness Conditioner. TRUE HUE HIGHLIGHTS SHAMPOO color brightening agents illuminate highlighted hair increases brightness of highlighted hair keeps highlights and color looking fresh increases shine by removing dulling deposits natural & color treated highlights For best results, follow with ColorMoist Conditioner. TRUE HUE ANTI-FADING SHAMPOO gentle, low ph formula extends the life and vibrancy of deposited hair color for reds and brunettes. low ph (3.5-4.5) does not disturb hair cuticle continuously deposits color intermediates increases moisture content of dry hair reds, brunettes & carmels For best results, follow with ColorMoist Conditioner. PURE MOISTURIZING SHAMPOO intense hydrating formula for dry, damaged or chemically-treated hair abundance of moisture without weight smooths more coarse textures dry hair ANTI-FRIZZ SHAMPOO smooths, silkens and adds shine to curly frizzy or chemically treated hair Moraccan Argan controls frizz and smooths cuticle for a smooth finish adds shine to flat frizzy hair increase moisture content of hair coarse, curly, frizzy hair
conditioning & treatment conditioners MAXIMUM FULLNESS CONDITIONER lightweight formula maximizes strength and shine with keratin and silk proteins keratin protein strengthens fragile hair silk protein creates smooth, shiny hair lightweight for finer hair texture paraben and formaldehyde-free Apply to wet hair. After shampooing, massage into hair COLORMOIST CONDITIONER emollient-rich formula imparts silkiness and moisture to color-treated hair increases moisture level of colortreated hair smoothes cuticle for longer-lasting color color treated hair Apply to wet hair. After shampooing, massage into hair ELIXIR 11 anti-aging hair treatment Seals Color Smoothes Frizz Repairs Damage Prevents Split Ends Moisturizes Dry Hair Strengthens Fragile Hair Prevents Flat Iron Damage Prevents Pool & Sun Damage Adds Shine Softness & Silkiness Protects from Blow Drying Dry Out Improves Texture and Manageability Mist hair liberally before blow-drying or swimming. Safe for use with Brazilian straightening systems. INDULGE MASQUE ultimate moisturizing treatment intense moisturizing for touchable softness won t weight hair down replenishes moisture loss during color & chemical dry/damaged hair weekly On wet hair distribute quarter size amount to mid-shaft through ends. Allow to remain on hair for one minute SILKENING SERUM silkens coarse textures sheer intense shine formula perfect for flat-ironing formaldehyde- & gluten-free Apply to damp or dry hair and style. Can be cocktailed with Straight & Smooth for extra silkiness.
volumizing 1 2 3 4 5 6 FLEX HOLD STYLING GEL TEXTURE TAFFY PASTE WAX Pliable Styling Paste, 5 hold molding, extra fullness and hold, 5 hold Pliable paste wax formula for definition and structure, 6 hold piecing separating and defining Provides a semi-matte finish formaldehyde & gluten-free shear, light, clean feeling gel holds in highest humidity never stiff or flaky for hair to finger style. short hair textured styles Emulsify in palm and apply to damp or dry Imparts form yet flexible Great to emphasize textured cuts Gluten Free, short hair textured styles finger-style a small amount into damp hair. Apply to damp hair, finger style and dry. 7 9 10 CREATIVE VOLUMIZING FOAM VOLUME INFUSION color preserving volumizer or curl definer with shine and control, 7 hold Lasting volume and style support, 6 hold humidity resistant for maximum style retention firm hold for smooth, shiny longlasting curls builds extra body and volume non-sticky formula for easy round brushing and great for scrunching For fullness or volume styles: Apply foam and work through clean, towel-dried hair with fingers. Blow dry or defuse to create desired style. To create curly looks: Scrunch foam in clean, damp hair and finger style. infuses incredible volume without stiffness defines curls without the wet or crispy look preserves color with sunscreen and cuticle protectors provides softness and shine without weight formaldehyde & gluten-free color treated hair Spray at roots on damp hair and blow dry
smoothing & silkening 1 2 3 4 5 6 7 9 10 BRILLIANCE Flat Iron Sealer seals cuticle during flat ironing and blow drying, 0 hold Moroccan Argon protects hair from intense heat weightless formula adds depth and renewed radiance to color treated hair Apply sparingly to damp hair before blowdrying for extra shine. Lightly mist sections before flat ironing to seal and protect cuticle. STRAIGHT & SMOOTH anti-frizz and straightening balm, 3 hold straightens and controls coarse or curly hair extremely humidity-resistant eliminates frizz Apply to damp hair, distribute evenly and blow dry. STYLING CRÉME works like a gel & mousse, 5 hold defines curls calms frizz non-sticky static reduction Apply to damp hair and blow dry for smooth styles or diffuse for curl defining. DESIGNER SHAPING SPRAY fast drying, water-free formula, 7 hold non-sticky for design & shaping always touchable-never crispy or hard residue-free-completely shampoo soluble to prevent color fade For designing and shaping, hold can -10 inches from style and spray. For more concentrated hold: hold can closer and spray in short bursts. STAY EXTRA HOLD SPRAY super firm, fast drying, long lasting 10 hold locks in volume, texture & lift excellent humidity resistance sunscreen to prevent color fade ether, acetone & water free For super hold finish, hold can to 10 inches away, spray in short bursts. To build volume, spray between layers at base. To secure long hair, apply over finished style.
smoothing & silkening 1 2 3 4 5 6 7 9 10 KERATIN SHAMPOO salt and sulfate free for maintaining keratin salt & Sulfate free for extra gentleness for smoothing and restoreing protein to keep hair healthy Apply to we hair. Work into a rich lathe and rinse. For best results follow with Keratin Therapy Conditioner. KERATIN CONDITIONER salt and sulfate free for maintaining keratin salt & sulfate free for extra gentleness Apply to we hair. Work into a rich lathe and rinse. For best results follow with Keratin Therapy thermal treatment. KERATIN REPLENISHER penetrates hair to repair, revitalize and smooth during heat penetrates hair to repair, revitalize and smooth during heat Put a small amount into palms and comb gently through damp ends. Apply to dry hair to smooth cuticle. MOROCCAN MIRACLE healing Argan oil intended to moisturize coarse curly dry damaged hair revitalize dry corarse or curly hair moisturize, soften, smooth and add shine protects from intense heat and drying leaves a light beautiful shine without oily residue with dry hair Put one or two pumps into palms and distribute evenly on damp air to speed up blow drying. On Dry hair, apply one pump to mid shaft through the ends to soften and de-frizz. STAY Spritz and Shine humidity resistant spritz with thermal ironing protection fine mist for fast drying and lasting hold non sticky humidity resistant formula holds hair styled with curling irons formaldehyde and gluten free On dry hair spray desired section liberally and apply curling iron or hot roller. When desired curls are achieved, spray entire style holding bottle -10 inches away.