AKYPO PERSONAL CARE YOUR PARTNER FOR SULFATE-FREE FORMULATIONS MILD SURFACTANTS HAIR COLOR PROTECTION RSPO CERTIFIED PRODUCTS

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AKYPO PERSONAL CARE MILD SURFACTANTS HAIR COLOR PROTECTION RSPO CERTIFIED PRODUCTS YOUR PARTNER FOR SULFATE-FREE FORMULATIONS THE TECHNOLOGY OF KAO S SURFACTANTS APPLIED TO PERSONAL CARE

AKYPO for Personal Care The AKYPO products are Ether Carboxylic Acids (EC) or their salts. The products included in the AKYPO range differ from each other in the degree of ethoxylation and in the alkyl chain length. They can be categorised according to the counter-ion (M + ) into either acid form or neutralized sodium salt. AKYPO R O O - M + O n O = R= C 12 - C 14 n= 4-1 M + = H +, Na + For cosmetic applications, vegetable-origin fatty alcohols are used, mainly C12/14 alkyl chain length, because of the high foaming properties required for cleansing products. Surfactants from the AKYPO range have been used in Personal Care products for many years because of their mildness to skin and eyes, good ecotoxicity properties, and excellent compatibility with all kinds of surfactants including cationic-type surfactants and specific additives such as cationic polymers in shampoos and bath gels. The ability of AKYPO to enhance coacervate formation offers fine-control deposition of cationic polymers, hydrophobic materials and other active ingredients, improving some important properties such as soft feel, manageability, and conditioning, without forgoing other attributes. The capacity of AKYPO to promote coacervate formation allows optimum polymer performance with the best cost/effectiveness ratio. AKYPO, especially AKYPO FOAM RL4, are a good choice in the preparation of sulfate-free products, because they offer an excellent balance between foam and mildness properties. In shampoos, AKYPO protects the color of dyed hair, reducing color fading that occurs during the washing process. AKYPO RANGE INCI Name EO Alkyl Chain Appearance (2 o C) Active Matter (%) AKYPO FOAM RL 4 Sodium Laureth-5 Carboxylate 4 C 12 Paste 6 AKYPO RLM 45 CA Laureth-6 Carboxylic Acid 4.5 C 12 Liquid 92 AKYPO RLM 45 N Sodium Laureth-6 Carboxylate 4.5 C 12 Paste 82 AKYPO SOFT 45 HP Sodium Laureth-6 Carboxylate 4.5 C 12 Liquid 22 AKYPO RLM 1 Laureth-11 Carboxylic Acid 1 C 12 Liquid 9 AKYPO SOFT 1 BVC Sodium Laureth-11 Carboxylate 1 C 12 Liquid 7 2 AKYPO Personal Care Kao Chemicals Europe

MILDNESS AKYPO, despite of being anionic surfactants, are very mild products and permit to improve the mildness of Personal Care cleansers. They are able to reduce the irritation level of more aggressive surfactants, such as Sodium Laureth Sulfate (SLES). 4 35 EYE IRRITATION POTENTIAL RBC test - Surfactant itself Zein Value (mg N/1 ml) 6 5 4 3 2 SKIN IRRITATION POTENTIAL Zein test - Surfactant itself Irritant II Irritant I 3 Irritant 1 MIOI Value 25 2 15 1 5 2 SLS SLES CAPB CADA AKYPO FOAM RL4 AKYPO SOFT 1 BVC EYE IRRITATION POTENTIAL RBC test - Combination of Anionic and CAPB, 3:1 Slightly Zein Value (mg N/1 ml) 4 25 2 15 1 SLS SLES LSS CAPB AKYPO SOFT 1 BVC AKYPO FOAM RL4 SKIN IRRITATION POTENTIAL Zein test - Combination of Anionic and CAPB, 3:1 MIOI Value 14 12 1 8 6 4 2 1: 2:1 1:1 Anionic ratio 1:2 :1 Slightly 5 1: 2:1 1:1 Anionic ratio 1:2 :1 Among the range, AKYPO SOFT 1 BVC is the mildest AKYPO. It is recommended for a wide range of mild products such as baby shampoos, liquid soaps for dry and sensitive skin, shampoo for professional uses or intimate hygiene products. SLS: Sodium Lauryl Sulfate. SLES: Sodium Laureth Sulfate. LSS: Sodium Laureth Sulfosuccinate. CAPB: Cocamidopropyl Betaine. CADA: Disodium Cocoamphodiacetate. EC: AKYPO FOAM RL 4 Kao Chemicals Europe AKYPO Personal Care 3

SULFATE-FREE Nowadays, the Personal Care market demands sulfate-free formulations to afford truly mild products addressed to sensitive skin. AKYPO can be used as the main surfactant combined with amphoteric and non-ionic surfactants to replace Sodium Laureth Sulfate (SLES) without forgoing other important properties such as foam. AKYPO FOAM RL 4 is the best option due to its properties and good cost/performance ratio. MILD SHAMPOO C-11 BETADET HR Cocamidopropyl Betaine 17. AKYPO FOAM RL 4 Sodium Laureth-5 Carboxylate 8. AMIDET N PEG-4 Rapeseedamide 3.8 QUARTAMIN BTC-131 Behenoyl PG-Trimonium Chloride.3 Additives* ph adjuster q.s. q.s. Deionised Water Up to 1% Appearance (2ºC) Viscosity Brookfield (2ºC, cp) * Additives: Fragrance, dyes, preservatives, etc. Very mild compositions, with high foamability can be prepared, by combining AKYPO FOAM RL 4, with other amphoteric or non-ionic surfactants. Foam and mildness are comparable or better than benchmark. 8 FOAMING ABILITY by SITA foam tester at 24 sec % Clear Viscous Liquid 7.5 approx. MIOI Value A key issue when developing sulfate-free rinse-off systems is how to build up viscosity. To overcome this difficulty when AKYPO FOAM RL 4 is used as a main anionic surfactant, Kao Chemicals Europe, proposes a couple of alternatives: EXCEPARL LM- LC (Lauryl Lactate) a natural liquid thickener derived from renewable sources or/and AMIDET N (PEG-4 Rapeseedamide) both providing good viscosity results even without NaCl addition. 1. Viscosity at 2ºC, cp 2 14 12 8 4 1. 1 1 1 EYE IRRITATION POTENTIAL RBC test (.1% active matter) C-11 Market product VISCOSITY BEHAVIOUR 15% a.m. Sulfate free anionic + 3% a.m. Cocamidopropyl Betaine (ph 5.5) Slightly 1 2 3 4 5 % PEG-4 Rapeseedamide Foam Volume (ml) 6 4 2 C-11.5 ml Spangler Sebum Market product 1. 1. Viscosity at 2ºC, cp 1 1 1 VISCOSITY BEHAVIOUR 15% a.m. Sulfate free anionic + 3% Cocamidopropyl Betaine (ph 5.5) 1 2 3 4 5 % Lauryl Lactate AKYPO FOAM RL4 Sodium C14-16 Olefin Sulfonate Disodium Laureth Sulfosuccinate Sodium Lauroyl Sarcosinate Sodium Cocoyl Glutamate 4 AKYPO Personal Care Kao Chemicals Europe

HAIR COLOR PROTECTION Colored hair needs special care to prevent the effects of solar exposure and other external factors in color fading. AKYPO range offers an excellent performance in preventing color loss in dyed hair, when compared to other anionic surfactants. 82 COLOR RETENTION ASSESSMENT 8 Retained color (%) 78 76 74 Better color retention 72 7 SLS SLES EC-11 AOS LSS Anionic surfactants References C-151 and C-162 are compositions optimized as shampoos for colored hair. Both formulations are very mild for skin and scalp, and clean while reducing color fading and improving color shine. SHAMPOO FOR % COLORED HAIR C-151 C-162 AKYPO FOAM RL 4 Sodium Laureth-5 Carboxylate % MATTER - 15. BETADET S-2 Lauryl Hydroxysultaine - 9. EMAL 27D Sodium Laureth Sulfate 8.6 - BETADET THC-2 Disodium Cocoamphodlacetate 7.5 - DANOX PL-1 Pearlizing agent 4. 4. AKYPO RLM 1 Laureth-11 Carboxylic Acid 3.3 - AMIDET APA-22 Behenamidopropyl Dimethylamine 2. 1.5 Cationic Amino Quaternized Silicone Terpolymer 1. 1. PEG-15 Distearate -.4 Additives* q.s. q.s. ph adjuster q.s. q.s. Deionised Water Up to 1% * Additives: Fragrance, dyes, preservatives, etc. The first formulation contains Sodium Laureth Sulfate as primary anionic surfactant, while the second one is a SLES-free formulation based on AKYPO FOAM RL 4. After washing process, both references show a color retention comparable to a benchmark product, which claims color protection in its label. Color retention (%) 1 8 6 4 2 COLOR RETENTION ASSESSMENT C-151 C-162 Market product SLS: Sodium Lauryl Sulfate. SLES: Sodium Laureth Sulfate. AOS: Sodium C14-16 Olefin Sulfonate. LSS: Sodium Laureth Sulfosuccinate. EC-11: AKYPO RLM 1 Kao Chemicals Europe AKYPO Personal Care 5

HAIR & SKIN conditioning Cleansing formulations for skin and hair are currently quite complex as they are also expected to provide additional benefits such as conditioning, ease of combing, soft feel and pleasant appearance. Coacervation plays an important role in providing many of these features. Coacervation is a physicochemical mechanism that occurs when a composition containing cationic polymers and surfactants is diluted in water. During the washing step and especially during rinse-off, the surfactant concentration falls below the critical level required for solubilization (CMC), and an insoluble complex of polymer/surfactant is formed. This complex is known as coacervate. A coacervate contains a high level of cationic charge, what enhances deposition of polymers or other insoluble additives such as silicones, onto the hair or skin. Due to their chemical structure, AKYPO products enhance coacervates formation, thus allowing higher deposition of polymers and other hydrophobic components such as silicones or oils. HAIR Wet Combability Force, (gf) 1. 8 6 4 2 COMBING FORCE Different % of Polyquaternium-1 SLES/CAPB SLES/AKYPO RLM 45 CA/CAPB.5% PQ-1.1% PQ-1.3% PQ-1 POLYMER DEPOSITION Formulations with AKYPO, deposit significantly more polymer onto the hair surface, than if only SLES is used as anionic surfactant. This effect is more relevant when silicone is included. However, despite higher polymer deposition, no build-up occurs after several applications and there is no negative effect on hair volume. 4 POLYMER DEPOSITION Formulations with AKYPO offer truly noticeable benefits for consumers. In a basic shampoo formula (SLES/CAPB), the addition of AKYPO has a boosting effect on the performance of the polymers, included as conditioning agents. COMBABILITY When using AKYPO, the polymer percentage can be reduced, while maintaining the performance and smoothing effect. Thus, additionally allows an optimization of the final cost of the formulation. ΔE (CIE L*A*B*) 3 2 1 Without silicone,5% silicone SLES/CAPB +,3% PQ-1 SLES/AKYPO RLM 45 CA/CAPB +,3% PQ-1 Higher polymer deposition 6 AKYPO Personal Care Kao Chemicals Europe

BODY AKYPO products show a very good compatibility with oils. In body cleansers with high oil content, the AKYPO range provides creamy foam and a soft skin feel. They also improve rinse out. 5 4 FOAM ABILITY Kao reverse stir method In this type of formulations, combinations of AKYPO RLM 45 CA and EMANON EV-E (Glycereth-7 Caprylate/Caprate) are recommended in order to achieve a good balance between cleansing effect, mildness, foaming ability (volume and stability), and oils deposition. Obtained results are comparable or better than benchmark products. SHOWER OIL % SLES-FREE C-212 C-271 EMANON EV-E Glycereth-7 Caprylate/ Caprate 23 23 AKYPO RLM 45 CA Laureth-6 Carboxylic Acid 19 19 AMIDET N PEG-4 Rapeseedamide 12 12 Castor Oil 3 17 Soybean Oil 9 - Prunus Amigdalus Dulcis Oil - 23 Propylene Glycol 2 2 Foam Value, (ml) Oil Deposition, (%) 3 2 1 1 8 6 4 2 3 sec 5 min Time Market product C-212 OIL DEPOSITION Market product C-212 Additives* q.s. q.s. ph adjuster q.s. q.s. Deionised Water Up to 1% * Additives: Fragrance, dyes, preservatives, etc. Kao Chemicals Europe AKYPO Personal Care 7

KAO CHEMICALS EUROPE www.kaochemicals-eu.com Enriching lives, in harmony with nature. Kao Corporation, S.A. Puig dels Tudons, 1 E-821 Barberà del Vallès (Barcelona) Spain Tel.: +34 93 7399-3 Fax: +34 93 7399-377 e-mail: sales@kao.es Kao Chemicals GmbH Kupferstrasse 1 D-46446 Emmerich, Germany Tel.: +49 () 2822 711- Fax: +49 () 2822 711-21 e-mail: sales@kaochemicals.de (Edited April 216. EU version) OUR CHEMICALS, YOUR BUSINESS