MBA in Global Luxury Brand Management

MBA in Global Luxury Brand Management

FOUR EXCLUSIVE COURSES FROM SUP DE LUXE paris LUXURY BACHELOR S DEGREE SPECIALIZED MBA Luxury Brand Marketing and International Management MBA in Global Luxury Brand Management geneva MBA in Luxury Business Development

STRATEGY COMMITTEE Nathalie Bader Head of the Clarins brand, Clarins Group Nicolas Bos Chair and CEO, Van Cleef & Arpels Michel Guten President of the Higher Institute of Luxury Marketing Vice-president of the Champs-Elysées Committee Former Vice-president of Cartier Former Chairman of Lancel Thibaut de la Rivière Director of the Higher Institute of Luxury Marketing Laurence Nicolas Chair of Dior Horlogerie Sonia Perrin Communications and Development Director, Cartier Foundation Stanislas de Quercize CEO, Cartier Worldwide Chantal Roos Founding CEO of CREA and Dear Rose Perfumes Chantal Thomass Fashion designer Nathalie Vranken Vice-President, Vranken-Pommery Monopole

Constantly delivering surprise and amazement whilst remaining faithful to your identity and story; managing to be both compelling and different; positioning a brand in a constantly changing world... For 26 years now, the Higher Institute of Luxury Marketing has been teaching students how to take up challenges like these. Thibaut de La Rivière Institut Supérieur de Marketing du Luxe Director

26 YEARS OF SUCCESS SERVING LUXURY BRANDS Since 1990, Sup de Luxe (founded by the Cartier Chair) has been supporting Luxury brands by training their future employees and managers. With its network of 2,000 graduates of all nationalities heading up luxury brands or working for businesses in the sector worldwide, Sup de Luxe tops international rankings. Run by senior executives from leading brands, Sup de Luxe offers a wealth of opportunities for contact with the sector s professionals, including interviews, sponsorships, internships, lectures and study trips. Sup de Luxe graduates become a part of a network that will provide them with support throughout their career.

BESPOKE COURSES The courses offered by Sup de Luxe are all developed in close collaboration with companies in the luxury sector. Courses are reassessed and adjusted in line with prevailing economic and strategic issues and those of the future. The MBA in Global Luxury Brand Management has been developed to highlight the 25 th anniversary of the first Sup de Luxe programme created in 1990. It was only natural that after having been the pioneer in Luxury Management and Marketing Training, Sup de Luxe should have the opportunity to create this new programme, full time, in English. Compared to other existing programmes, this one aims to be markedly different: 1. Rather than being a Marketing programme, it is a Global Luxury programme, training students in General Management and for all activities needed to succeed in this field: Business Policy, Control and Financial matters, as well as Logistics and Supply Chain, to train candidates to become, in the medium and long term, General Managers of Luxury subsidiaries in major strategic countries. 2. It puts emphasis on the Management of Creation and on the Creative Team, as we believe this is a very important element for a brand to stand out and provide interesting and outstanding products, objects and services. 3. It develops special skills in social media and digital marketing. 4. It seeks to stand out as the best available training in Luxury Retailing and Luxury Merchandising. In addition to this specific content, this new programme in Global Luxury Management is further enhanced by it being as a Sup de Luxe venture: a school and an environment which can be defined as follows: 1. The largest group of MBA in Luxury graduates, now with some 2000 alumni, most of them working for international luxury companies. 2. A special emphasis on a close and productive relationship with the luxury industry in general and the major firms of the sector in particular. With a class limited to a reasonably small number of students with international potential, this new programme on Global Luxury Management expects to become a source of high-potential profiles for luxury companies: enabling them to find graduates ready to start in selling, retailing, digital marketing or similar jobs and develop a long-term career in their firm. It also aims to become crossroads of international knowledge and interaction relating to world of luxury.

Job description This programme provides a global, comprehensive approach to the luxury sector. Students will be prepared to become country managers, marketing development managers or support managers, in key areas. In addition, they will learn to be flexible enough to start their career in sales, marketing or merchandising jobs. Their major fields of expertise will include: Digital and one-to-one Marketing Retailing, Merchandising and Visual Merchandising Sales, and more particularly, the development and management of international networks Development and Applied Marketing Supply Chain and Logistics Procurement Global Management They will be prepared for jobs in the following sectors: Fashion and Accessories Jewellery and Watches Perfumes and Cosmetics Wine and Spirits Hotel and Hospitality Management Tourism and upscale Travel Other sectors in which the concept of Trading up is a source of development and profitability. When students graduate from this programme, they will be ready for a fully international career. Applications The Sup de Luxe programme in Global Luxury Brand Management is designed for the following profiles: Graduate students with a degree from a recognized University with good grades and overall performances (Bachelor, Masters or Engineering Programmes), At least 3 years meaningful business experience (exceptions may be made in special cases) Young professionals seeking to accelerate their career path. Candidates should fill out the application form, and attach a photo and CV. One or two letters of recommendation may be attached to the application file. One the file is received and selected, a jury will carefully review it and interview selected candidates during a face-to-face meeting or via an electronic link. Files must be accompanied by an application fee of 200. Tuition fees for the full programme amount to 26,000 (September 2016-July 2017)

To develop a career in the luxury field with the best possible background This programme prepares students for management jobs through in-depth study of production, logistics and control, with an emphasis on financial strategies and global management. Comprehensive training in marketing and brand management is provided, with a special emphasis on social media. There is a particular focus on retailing, merchandising and on-line selling. The programme equips students with the skills needed for a successful luxury career. It is a full-time, English-only programme which starts in September 2016, with graduation in July 2017. Academic programme content A full range a teaching methods, including pro-active and internet systems, will be used, but the majority of the courses will be based on the business case method. An in-depth analysis of a real business situation (a team project presented to a luxury company) will conclude the programme. In-depth expertise in business management Accounting control, reporting and budgeting Corporate financial management Global international strategy Global business policy Luxury marketing management Consumer analysis and consumer behaviour; market research Product policy and management Brand management International distribution systems Communication and advertising Social networks and digital marketing Management of creation Basic retailing economics and management Store location and concept development Merchandising and visual merchandising Managing creative aspects Art management and its particularities Managing design and the creative team Product and communication design Luxury talent management Organizational development Talent management Executive career in luxury Manufacturing, supply chain and procurement. Logistics. Worldwide procurement sourcing Quality management Logistics, supply chain and planning processes Legal issues in Luxury Brand registration and intellectual property. Contract negociation and follow-up Sectoral analysis Perfumes and cosmetics Jewellery and watches Fashion management Wine and spirits Hospitality management The challenges of the Chinese market Opportunities in the other energy markets The place of the other BRICS markets

A POWERFUL NETWORK AND AN UNRIVALLED, WORLDWIDE ADDRESS BOOK For over 26 years, bosses and other leading figures from the luxury sector have been coming to meet up with students. These figureheads in luxury, communication and culture are Sup de Luxe s keynote contributors, referred to as Grands Témoins. In all, over 1000 Grands Témoins have helped enrich students knowledge and understanding of the world of luxury. A detailed list of these figures can be found in the Grands Témoins section on www.supdeluxe.com

references* Armani Audemars Piguet Baccarat Balenciaga Bally Balmain Baume et Mercier Bell & Ross Berluti Blancpain Bonpoint Boucheron Breguet Breitling Bulgari Burberry Cacharel Cartier Céline Chanel Chaumet Chloé Chopard Christian Lacroix Christian Louboutin Christofle Colette Courrèges De Beers Diesel Dior Dolce & Gabbana Dunhill Escada Façonnable Fauchon Fendi Ferrari Francesco Smalto Fred Joaillier Girard-Perregaux Givenchy Goyard Gucci Guerlain Guy Laroche Harrods Harry Winston Hediard Hermès Hôtel George V Hôtel Ritz Hugo Boss Inès de la Fressange Isabel Marant IWC Jaeger-LeCoultre Jean Charles de Castelbajac Jean-Paul Gaultier Jimmy Choo Karl Lagerfeld Kenzo Lacoste Ladurée Lalique Lancel Lancôme Lange & Söhne Lanvin Le Bon Marché Lenôtre Les Galeries Lafayette Loewe Longchamp Louis Vuitton Marc Jacobs Mariage Frères Mauboussin Mellerio dit Mellers Michael Kors Montblanc Nespresso Nina Ricci Omega Paco Rabanne Panerai Patek Philippe Piaget Pommery Porsche Prada Printemps Ralph Lauren Repetto Richard Mille Robert Clergerie Rolex Saint Laurent Selfridges Shiseido Sonia Rykiel Swarovski Thierry Mugler Tod s Vacheron Constantin Van Cleef & Arpels Zadig & Voltaire Zenith *Sup de Luxe wishes to thank all the brands that have contributed to its success over the past 25 years. Sup de Luxe 2015 / Graphic design : Laurent Gourdien / Printing : Burlet Graphics / Photo ArtMari, ChameleonsEye, Anna Ismagilova, Morphart Creation, Photobank gallery, pio3, Thorsten Schmitt, wacomka @ Shutterstock ; aloha2014, Lotharingia @ Fotolia

Luxury, a passion, a profession, a network. Alain Dominique Perrin Member of the Board, Richemont Group

contact and information supdeluxe@edcparis.edu tel +33 (0)1 46 93 00 60 www.supdeluxe.com