THE MEETING POINT FOR KSA S BEAUTY AND WELLNESS INDUSTRY

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Under the patronage of His Royal Highness Prince Abdulaziz bin Faisal bin Abdul Majeed Al-Saud 25 th -28 th November 2015 Jeddah Centre for Forums and Events Jeddah, Saudi Arabia Follow us on @ saudihealthandbeauty THE MEETING POINT FOR S BEAUTY AND WELLNESS INDUSTRY www.saudihealthandbeauty.com 2015 Post Show Report

SAUDI INTERNATIONAL BEAUTY AND WELLNESS SHOW Welcome to the review of the 2nd edition of Saudi Health and Beauty the meeting point of Saudi Arabia s health and Beauty industry. Organized by Reed Sunaidi Exhibition and Held Under the patronage of His Royal Highness Prince Abdulaziz bin Faisal bin Abdul Majeed Al-Saud. The 2nd edition of Saudi Health and Beauty hosted 94 exhibitors and 122 international brands from 12 countries including France, Italy, Germany, USA,, Bahrain,,, amongst others. The exhibition welcomed more than 7411unique visitors and 1128 trade visitors from s beauty, spa management and personal health sectors. SHOW FIGURES Gross Space 9800 Sqm Countries 12 Unique Visitors 7411 Exhibitors 94 Brands +122 Trade visit 1128 Saudi Health and Beauty featured Beauty me zone, dedicated platform offered education for beauty centres and show industry trends and innovation & live demonstration. Beauty me zone demonstration allowed exhibitors to demonstrate the latest technique and methods including bridal makeup and hair-do. We are very happy to participate for the second time in this exhibition with this attendance, attention and the number of visitors has been very satisfactory and meet our visitor target group (solons & professionals), the event arranged in a very professional manner, We are very happy to work along with the SHB team and we are very excited to participate in the coming years. Shaza Al Nuwaiser MS&P Manager, P&G Salon Professional at Tamer Group 2 3

SHB 2015 EXHIBITORS & BRAND LIST Company Name Abhinav Export Corporation Act Center Ahmed Abdulwahed Co. AlBadr Medical Group Al-Kamal Shampoo & Cleaning Mat Intl LLC Al-Kanaah International Trading Co. Al-Maa Al-Moalaj Al-Mada Medical Company Al-Rossais Group Amaira Herbals AMI Cosmetic Co., Ltd. Andalusia Dental Centers Apollo Arabian Shehana Est. Arjun Bees Wax Industries Arrow Food Distribution Company Bayer Bayer Beauty Stars Binzagr Beauty Division Brand Babyliss Nanogen Ericson Hair & Skin Care Center Orising Tanamera Skeyndor BRTC, CLIV, DCS, Pureheals Regilait Keratin Revolution Bed Head JUVENA Tantastic Melvita Country Stand No. E-30 (11) F-42 B-40 A-70 B-20 A-76 B-100 Show Guide Sponsor A-77 E-30 (5) C-20C B-140 F-47 D-10 E-30 (7) A-150 A-80 / B-64 C-42 E-41 Company Name Biotech Gulf BMV Fragrances (P) L Chemexcil Cholayil Private Limited Chong Woo Cosmo Herbal Crystal Curves Dabur International Ltd. DAEDUCK LAB Co. Daxal Cosmetics Pvt.Ltd. Diet World Dr. Batal Eye & Laser Center Dr. Style Dynatabs LLC Easy Solution Company Eed Clinic Eric Zemmour Le Medi Spa Home Health Care Expert International F&S Cosmetics Inc Guangzhou Mucai Biotecchnology Co. Ltd. Hair Creater Academy Husna Flavours Fragrances P.L. IBITA (International Beauty Industry Trade Association) Insto Cosmetics Jamjoom Pharma Janssen Cosmetics Gmbh JOOSAN Co.,Ltd. Jt Cosmetics & Chemicals P.L. Brand Bioderma Nuxe JNH Slim Diet Formawell McSARA Country USA Pakistan USA Germany Stand No. D-30 / B-61 E-30 (4) E-30 (9) B-10C C-30D D-22 B-66 A-95 E-45 C-30A E-30 (10) E-40 B-110 A-30 D-66 A-50 A-78 A-160 A-160 A-160 F-57 C-21 A-90 E-30 (2) C-30E E-30 (8) B-53 D-15 C-30B E-30 4 5

Company Name Brand Country Stand No. Company Name Brand Country Stand No. JUTIC Kaya Skin Clinic K K Exports Kleral System La Famille Inds. De Brillante (FZE) Ladies Corner LaMera Clinic Le Soie Cosmetics Lykis Limited M/S Shilpa Cosmetics (INDIA) Masrouji Middle East Myungshin Medical Nazih Group Pioneer Herbal Planet Beach Poonia Brothers Quality Wipes LLC Regime Weight Loss Center Ribas Est. for Trading Rising Sun Aromas & Spirituals Pvt. Ltd. Sabaya Trading Est Saja Beauty Est. SCORIA INDUSTRY Co., Ltd. Shanghai Toucheng International Exhibition Co. Ltd. Sun Chem () Sunrex Tamer Group. Sumita Olaplex Amazon Keratin SCORIA Wella Nixion Sebastian Kadus Professional Italy Pakistan Bahrain France D-42 E-46 E-30 (6) D-32 A-118 Show Catalogue Sponsor B-120 D-37 E-44 A10-C C-12 C-30F D-25 E-30 (1) A-71 D-12 A-60 C-18 A-20 C B-125 B-56 C-30C D-40 E-30 (3) C-15 A-73 L oreal Paris Mabyline The Beauty Clinic TIANJIN FUDA DAILY USE CHEMICAL PACKAGE CO., LTD. Viva La Vie VLCC Middle East LLC. Xtreme Beauty International YUYAO BLOOMING COMMODITY CO.,LTD Zhangjiagang Huayi Imp&Exp Co.,Ltd ZHEJIANG JM INDUSTRY CO.,LTD. Zohoor Al-Reef Lilaty Gear BLOOMING JM USA F-35 F-35 A-110 D-47 B-62 D-35 A-100 D-43 D-41 D-44 A-116 B-48 6 7

EXHIBITOR BY SECTOR Saudi Health and Beauty 2015 displayed over a hundred local and international brands grouped according to the following sectors. SAUDI HEALTH & BEAUTY WELCOMED EXHIBITORS FROM THE FOLLOWING COUNTRIES 50 40 38% 30 20 20% 17% 10 0 9% 7% 7% 2% Cosmetics & Skin Care Hair, Nail & Accessories Health & Wellness Professional Beauty & SPA Equipment Perfumery & Fragrances Services Other 8 9

VISITOR INFORMATION 80% of exhibitors successfully met all of their business objectives at the event. This is the first time we participate in SHB and we are pleased for this chance. The event is improving year to year, there were a lot of visitors and we have met our target audience from consumers and professionals and we wish participate in the upcoming years Dr.Hani Jamal Sales Manager, Saudi Perfume & cosmetic Co. Limited 76% of Exhibitors were satisfied with the quality of visitors. 99% of visitors will return to visit SHB 2016. 71.% of visitors were satisfied with their overall experience in SHB 2015. UNIQUE VISITORS =7411 85% Consumers 15% Industry Professionals 10 11

Day 1/ 25th November (INAUGURAL SESSION) Registration starts PROGRAMME SCHEDULE Continuous live demonstrations on hair, nails, and make-up applications and techniques. Time 4:00 Keynote Address by Bodoor Khalil,GM of Hair Creator Academy- Dubai 7:45-8:00 Detoxing Your Thoughts and Letting Go of Stress 8:00-8 :45 Act Center Introduction about Hair Creator Academy Dubai 9:00-9:45 by Bodoor Khalil, GM of Hair Creator Academy - Dubai Master Cut Technique - Advanced Level Hair Creator Academy - Dubai Day 2 / 26th November Balayage s placement Technique Advanced 10:00-10:45 Time 4:30-5:30 Hair Creator Academy- Dubai 5:30-6:00 Steps and benefits of DNA Hair Botox & Argan treatment 6:00-6:45 - Crystal 7:00-8:00 Crazy Nash Keratin - Sabaya 8:00-8:45 Crazy Nash Keratin - Sabaya 9:00-9:45 Crazy Nash Keratin - Sabaya 10:00-10:45 Crazy Nash Keratin - Sabaya 10:45-11:00 Day 3 / 27th November Time The Colour Language Training - Advanced Hair Creator Academy- Dubai 4:30-5:30 5:30-6:00 Hair and Nail show - Eric Zemmour 6:00-6:45 7:00-7:15 IBITA 7:30-8:00 Master Cut Technique - Advanced Level Hair Creator Academy- Dubai 8:00-8:45 Spectrum 4 women 9:00-9:45 From Dark to Lighter Ash Base Hair Creator Academy- Dubai 10:00-10:45 Day 4 / 28th November Modern Blue-Dry Hair Creator Academy- Dubai 12 Time 4:30-5:30 5:30-6:00 Hair style show - Viva La Vie 6:00-6:45 7:00-7:15 IBITA 7:30 8:00 Bleaching Hair using Olaplex Show by Hair Creator Academy- Dubai 8:00-8:45 Neutralisation Techniques Advanced 9:00-9:45 Hair Creator Academy- Dubai Live demonstration at BEAUTY ME ZONE Ladies only area 13

More than 60,000+ Followers Unique page Visitors 3,358 Unique page views 3,827 Saudi Health & Beauty 2015 Marketing Campaign Summary 60,000 flyers & 10,000 VIP Invitations sent to Decision Makers and Industry Professionals Over 25 print, online & outdoor advertisements Over 50,000 local and international contacts reached via e-campaign 10,000 Industry leaders, decision-makers invited to the show More than 500,000 records reached by SMS campaign 75 FM Radio advertising slots to reach more than 2,000,000 listeners SPECIAL THANKS TO ALL SPONSORS AND PARTNERS 14 15

Saudi Arabia s 3rd International Health & Beauty Exhibition The only meeting point for s Beauty and wellness industry 27th - 29th November, 2016 Hilton Hotel - Jeedah - Saudi Arabia BOOK YOUR SPACE NOW www.saudihealthandbeauty.com #saudihealth&beauty Book Your Stand Manna AlJabarti Organised by: Marketing & Show Manager Email: mannaaljabarti@reedsunaidiexpo.com Mobile: +966 504623152