Avant-garde eyewear goes to Florence DaTE will take place between 23 and 25 September 2017 at the Leopolda

Issue #87 June 21 st 2017 Safilo: a new exclusive partnership for Saudi Arabia Dr. Mazen Fakeeh C. Healthcare Company has been a partner for the Padua-based group since mid-month pg. 3 Contemporary Nomadism pg. 5 Avant-garde eyewear goes to Florence DaTE will take place between 23 and 25 September 2017 at the Leopolda pg. 2

Avant-garde eyewear goes to Florence In September: DaTE, the event dedicated to the eyewear industry that brings together experimentation, innovation, luxury, fashion and contemporary styles, paving the way for new cultural trends. The fifth edition of DaTE, the event dedicated to innovative eyewear encapsulating different worlds, personalities, identities and ways of conceiving an object creatively designed, will take place in the enchanting city of Florence, a focal point for tourists from across the world. DaTE will take place between 23 and 25 September 2017 at the Leopolda, one of the first train stations in Italy, a stone s throw away from the Santa Maria Novella train station. The location embodies the spirit of the event thanks to its commitment to creativity and originality, where more than 100 companies from across the world will present their own creations in an attempt to dazzle industry experts. All exhibition areas have already sold out, clearly demonstrating that avant-garde eyewear brands are showing an ever-growing interest in the coolest event that the industry has to offer, where experimental and innovative eyewear go hand-in-hand with luxury, fashion and contemporary styles. DaTE arises from the ideas and willpower of passionate people with expert knowledge and love for eyewear who never stop taking challenges and pursuing dreams shared with equally passionate visitors. Last year at The Mall in Milan, more than 2,300 visitors, both buyers and experts, attended the event. DaTE will be open from 10am to 7pm on Saturday 23 and Sunday 24 September, and from 10am to 5pm on Monday 25 September, with free admission. The website www.dateyewear.com is constantly updated and the entire exhibitor catalogue and registration form will soon be available, enabling visitors to print their entry pass directly. Ph: Giuseppe Circhetta world weekly wonders WMIDO 2

WestGroupe: new partnership with Spectill WestGroupe has appointed Spectill as its new distributor for their Fysh UK, KLiiK denmark and Superflex brands in South Africa. This partnership began in May 2017 and aims to facilitate the sale of WestGroupe s three collections in South Africa by combining WestGroupe s eyewear expertise with Spectill s knowledge of the local market. Over the past 20 years, Spectill has established itself as the leading optical supply company in South Africa. Their focus on developing solid, mutually beneficial, longterm relationships and their understanding of the South African eyewear market lead us to believe that this new partnership will strengthen our position and business in South Africa, said WestGroupe President, Michael Suliteanu. Craig Till, Managing Director for Spectill, commented: The South African market is constantly looking for innovative, high quality frames and I think that these collections are the perfect fit. Safilo: a new exclusive partnership for Saudi Arabia Safilo Group announced an exclusive distribution agreement with Dr. Mazen Fakeeh C. Healthcare Company for the Kingdom of Saudi Arabia, starting from mid-june 2017. Concurrently, the Group renews its partnership with Optitalia Gulf for the independent retail distribution across Safilo s other GCC countries, building on its partnership of over 25 years. A world-class eyewear experience will be offered to local retailers in the Kingdom of Saudi Arabia in the two new Jeddah and Riyadh showrooms. In 2016, the Group saw exceptionally strong growth across its IMEA region, with double-digit growth for the second consecutive year. The dedicated regional focus served to build awareness and distribution of Safilo s brand portfolio across the GCC countries and channels. Alyson Magee is back Seven years on from her debut line - licensed by Alain Mikli - and after more than three decades designing for the world s best known luxury brands, Alyson Magee returns to the helm of her eponymous line with a new collection of sun and optical frames for men and women: Foundations. Magee creates a perfect tension between aesthetics and engineering in her frames; an almost jarring light treatment juxtaposes the manicured styling and structural direction throughout. This is also translated across the collection with the punctuation of classic square and circular shapes with vibrant colour, refined by her focus on micro details and tempered with complex constructions that push conventional boundaries. Magee says, It was about taking it back to the start, challenging the status quo and sharing designs that are unique. I really think these frames can form the basis of any discerning eyewear enthusiast s collection. Oakley is the Title Sponsor of Mugello Dorna Sports and Oakley announced global eyewear brand Oakley as the Title Sponsor of the Italian Grands Prix in both 2017 and 2018, with the events to be known as the Gran Premio d Italia Oakley. Oakley, as a longstanding partner of MotoGP, is the Official Eyewear Supplier to the Championship as well as being the brand of choice for many of the best riders in the world including 9-time World Champion Valentino Rossi and reigning Champion Marc Marquez. This new agreement includes the iconic Oakley name displayed around the Autodromo Internazionale del Mugello during one of the most spectacular events on the calendar. This partnership will allow Oakley to bring the brand s leading MotoGP heritage, products, technologies and innovations to athletes and fans around the world, said Cuan Petersen, Vice President Sports Marketing Oakley. world weekly wonders WMIDO 3

Completion of the first stage in the E-Sun TM Kolor Up TM project The first stage has completed of the project promoted by Essilor Sun Solution TM with the European Institute of Design (IED) in Turin for development of a concept frame, a communication campaign and marketing tools based on E-SUN TM KOLOR UP TM, the company s brand and sunglass lens technology. The three best entries were selected from those presented by the thirteen third-year students on the Jewellery Design Course (which also includes a specific module on eyewear design held by designer Roberto Russo). Given the high quality of the work presented, a further five were also selected for special mentions. A further 13 projects, one by each entrant, were chosen and, until September, can be voted for on the company s website. The student getting the most votes will receive the Digital Media mention at the prize ceremony at Silmo 2017 in Paris. Abet laminates for eyewear designed by Nina Mûr Continual research into possible applications of laminate in different sectors has today seen Abet Laminati accept a new challenge: collaboration with Nina Mûr, a Spanish brand that produces eyewear with high quality content. Nina Mûr was recently set up in Madrid by Lorena Serrano and Davide Fichera, partners in life and at work. They decided to join forces and experience in the world of design, communication and eyewear to launch an ambitious project involving the independent manufacture of glasses made from birch wood; light yet resistant, featuring a process that combines technology and craftsmanship. Nina Mûr has produced its first collection, using Abet laminates, for which it has chosen an Italian name: Mobile, a clear homage to the world of design and furnishings to which the company in Bra belongs. Moscot collaborates with Uncrate The New York brand has created the Moscot X Uncrate Ipish limited edition with Uncrate, the lifestyle and menswear guide. This partnership comes out of a shared, common attention to high-quality, well-made products and expresses the philosophy of both brands: quality, no-frills, sharp design, functionality. All elements that come together perfectly in this makeover of the icon Ipish model. Handmade, it recuperates the historic article from the archives and reworks it in two renewed versions, prescription and sun glasses, with polarised lenses in G15 mineral glass. The classic black frame has been given a modern look with glossy black metallic inserts and rivets on the temples. This limited edition can be purchased from the two brands websites and exclusively in Europe in Moscot stores in Rome and London. Turn over design by Mario Milana Paolo Cassinari Business Unit Director Nikon Nina-Maria Nitsche Creative Director Brioni Niall Sloan Global Design Director Escada Jonathan Talamo Chief Medical Officer Johnson & Johnson Vision world weekly wonders WMIDO 4

Design, fashion & lifestyle Contemporary Nomadism Last week, Moleskine participated at Pitti Uomo 92 in Florence, Italy, by presenting an exclusive preview of a new collection: the Nomad bags. The line, which targets the 20-30 year-old public, is the tangible expression of the Contemporary Nomadism loved by the brand followers and includes a black notebook and a bag. The Classic collection, designed by Giulio Iacchetti, paraded its absolutely essential soul in the scenario of the Florentine fair. Together with these two collections, Moleskine also exhibited the capsule collection of Classic bags decorated by New York street artist Bradley Theodore. To round things off, the Florence Moleskine Store also displayed some backpacks decorated by the artist for the duration of Pitti Uomo 92. Grohe wins five 2017 Red Dot Awards IGuzzini illuminates the Eurasia Tunnel IGuzzini Illuminazione, a company specialised in architectural illumination worldwide, has supplied and installed more than 2,000 lighting devices inside the Eurasia Tunnel. The stretch of motorway, symbol of the mobility between the two continents, connects Kazlicesme the European part of Istanbul to the Asian part of Göztepe. The Croatian firm of Skira Architectural Lighting Design elaborated the lighting project, which features a particular interwoven pattern of lines of lights and the use of the colour blue: the colour reflects the iconographic elements of Turkish tradition, while the linear pattern recalls the geometric figures used in the decoration of carpets, tiles, and buildings. The Red Dot Award is one of the most coveted and recognised international design awards: this year Groher broke the record by winning five awards. With these awards, the company has consolidated its position as sector leader in water and sanitary installations. The protagonists of this success are the Groher Blue Home water filtration system, the Sensia Arena shower toilet, the Lineare bath mixer line, and the Concetto and Essence Professional kitchen tap mixers. The 5 Red Dot Awards 2017 conquered recognise not only the design, but also the other three values that constitute the essential values of this German company: quality, technology, and sustainability. Valentina at our feet Hikkaduwa, a young brand dedicated to the production of flip flops and beachwear, presented the iconic capsule collection of men s bathing suits and flip flops dedicated to Valentina, the unforgettable protagonist born of Guido Crepax s 1965 pencil sketches. Presented for the latest edition of Pitti Immagine, we rediscover Crepax s wonderful drawings in both pop and black&white versions on square-toed flip flops (typical of Hikkaduwa) and on various models of men s bathing suits. With her black bob and sinuous lines, Valentina Rosselli has the most famous eyebrowskimming fringe in Italy, both sensual and sophisticated and, beginning this summer, she will also be the reigning queen of Mediterranean beaches. Editorial Director: Francesco Gili MIDO Srl Unipersonale Via Petitti, 16-20149 Milano (Italy) Phone +39 02 32673673 P. Iva IT 07164050150 Cod. Fiscale e n. Iscr. Ufficio Imprese di Milano 07164050150 Cap. soc. 120.000,00 i.v. R.e.a. 1710133 Company subject to the direction and the coordination of Anfao - Associazione Nazionale Fabbricanti Articoli Ottici WMIDO is published in cooperation with Publicomm srl Piazzetta Brera 24/2-20121 Milano (Italy) P. Iva 02030290999 email: redazione@wmido.com world weekly wonders WMIDO 5